Demand Gen Google Ads is a powerful way to reach new audiences and drive conversions. In this video, I walk you through a complete demand gen Google Ads setup for 2024. You'll learn how to create demand gen campaigns, target the right people with demand generation, and optimize your demand gen ads for success.
Whether you're new to demand gen Google Ads or looking to improve your existing demand gen campaigns, this tutorial has you covered. I'll share best practices and tips for setting up your demand generation campaign and explain how Google Ads demand gen campaigns can help you grow your business.
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🎬 Timestamps:
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0:00 - Intro to Demand Gen Google Ads
0:26 - Difference between Discovery Ads and New Demand Gen Features
0:52 - Setting Up Your First Demand Gen Campaign
1:41 - Creating Your Campaign & Choosing Goals
2:14 - Budget and Dates
2:24 - Audiences Targeting
3:27 - Setting Up Ad Groups & Creating Audiences Targeting
8:38 - Ad Creation
13:23 - Reviewing & Publishing Your Ad
13:53 - Campaign Management
16:14 - Conclusion
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