1:00, listen to when he says finger, instead he says vinegar, and at 1:40 he doesn't say salt and vinegar he just says salt, and allows you to finish the sentence off in your head. He puts the idea of vinegar in your head before you even choose it, without even knowing it. He doesn't read your mind or anything like that he isn't psychic, he just plants an idea in your head and knows you will go along with it, making him look psychic.

The way he slips the subliminal word of "vinegar" into the speech beforehand is classic.

"Cheese and onions rather than salt and... whatever."

i still cant belive he went around the market in the exact same way the picture was drawn

took a second view to catch that seed. As far as predicting his path, Darren pointed and suggested for him to start going left. When he said, "if you prefer up through there" (pointing left), his tone of voiced changed to imply a more desirable route. Then when he sends him off he steps off to the left as if to create a path for him to start walking in that direction.

Darren is amazing, even if i catch him out and realise he pushed vinegar before it's revealed he throws a massive curve-ball with the path. Genius.

Derren is unmatched

If you watch the end part, it appears as if people are blocking certain paths so he "freely" moves into a certain alley

"Salt and ... whatever".. He just made the guy think 'vinegar' in his own head.

Truly amazing. Thanks for the video.

Few things: 1. Firstly the envelop being red; a colour on the pH scale associated with acidity. The colour red is reinforced when he arrives at the shop (notice the 'sale' signs being red [Derren makes references to the sale several times], as well as the map of Derren's prediction, and maybe when Derren subtly points to pocket with envelope in during conversation so man remembers colour more so) 2. Derren's manipulation of wording (as pointed out elsewhere in the comments section). He also points to the pocket with the envelope in it when making these suggestions (remember, man presumes that the envelope contains a prediction of what he's going to get, so it's a subtle association) 3. Starting point was next to bakery/ bread aisle: bread sometimes served with olive oil and balsamic vinegar, so acts as an association visually, but also the smell of bakery is a strong reinforcement of this too (as the man himself mentioned about the fruit and veg aisle!) 4. When Derren shows him the map, he makes circular motions around aisle where the vinegar can be found 5. On the previous point, we tend to favour our right peripheral vision over the left, so more likely to choose something to the right of the starting position In terms of his route, most people would want to look at as many items as possible in order to assess one that will be most obscure. Most would start in a systematic manner as a means of covering as many items as poss, hence travelling the length of aisles to start with. Although he was under no time constraints (to our knowledge), he wouldn't have wanted to keep them waiting for too long, hence he soon hastens his journey by skipping aisles. He makes sure to reach the end of the store to satisfy that he has looked at as many different objects as he could, and maybe at this point he then decides what the object will be, which of course was influenced by Derren! He may have remembered that he needed the vinegar, but only because such thoughts had already been planted by Derren- similar to how we may pick up items that we hadn't thought to put on our shopping list because we suddenly remember that we need them in store (often from cues in the store!). Just my thoughts but feel free to add on to this list!

He also says "salt and ___," cutting off of vinegar(salt and vinegar). this makes most of us fill in the blank with vinegar in our head without really paying attention.

Before I saw the sign that he put on the man's back, I thought he was pushing for salt & vinegar crisps.

'Does that make sense' He says it all the time to tell the victim that it makes sense.

It's the route through the supermarket that Derren correctly guesses the guest will take

The real shock is corporations know and use his techniques. We don't even know it.

I love the way he says something that completely makes no sense at all but yet makes you think certains things that effects you later on Most of his tricks uses this technique but i find it funny every time!

It wasnt that he predicted the mans path, rather that the man took that path because he had been influenced by the markings on the envolope. Its the power of suggestibility.

He says buy the way more than one time! perfect anchor.

I'm completely flabbergasted right now. I never thought these kinds of things were possible!

the path was ingrained on the envelope and he was reminded of it again by the big red sign over the multicolored flowers.... he had been influenced starting from 6 days prior.... it's actually quite simple... the seeding you're speaking of is merely slight enforcement and he would have chosen that path anyway. As for picking out the vinegar, that was what was at the end of the path. Darren clearly knew what was in that isle so... yeah.

the dude totally knows the guy needs vinegar. Cheese and onion instead of salt and..whatever. I'm sure the businessman is still in awe.

@P1eski thank you lol, i love the way he verbally pushes the importance of it through by adding... "push you towards".. after it. Brown has a brilliant mind.

I noticed the vinegar thing, but I didn't think it was relevant until the bit where he bought it.

Interesting.. also when he says he has free choice.. and where to begin he points in the direction of the market where the vinegar is.. and says: "Buy the way!" / "By the way"

You guys haven't caught ALL the references to vinegar, and you haven't figured out how he controls the movement. 1. The Big One-the envelope. the paper is soaked in vinegar(slightly) so if the guy investigates, it smells slightly. it has the map route, but thats more to spank the guy when he watches back. 2. verbal cues. finger/vinegar, salt and (vinegar) crisps. darren tells him to ignore milk and eggs. 3. Helpers! all other routes are blocked, so he MUST go where darren walks. watch it again.

I noticed that the sign and the envelope was the same thing, but I didn't know that that would be the man's path

Derren Brown in my shopping cart. The perfect shopping trip! :D

@SlickSwiftProduction There are many ways he could have done this. I think it had 2 different influences. First, the image the man saw, was perhaps able to subconsciously replicate on the map(though this alone may not be enough). Second, Derren Brown may have set up the aisles and the store(like signs, etc) in a way that would influence the man to go visit this aisle, that aisle, etc.

NOT FAKE : GO to 1:00 and hear his suggestion.. First "and the OILatycard" And at 1:05 he says " PUT vinigar" and touches his chest. It was the predicition in that case that he suggested what to buy and then asumed that he would fallow that lead. Witch ofc he did :)

@aznboy140 And he also said "Instead of Cheese and onion get Salt and.... Whatever" which made the guy automatically think "Vinegar" ;)

GET OUT, Derren you are Awesome.

Derren Brown he's f****** amazing

I noticed that he always touches the person he is going to 'work '' with.. Is he aleady hypnotising that person there and then...Power of suggestion then the real trick happens.

@aznboy140 He also suggests that people buy the supermarkets own brands instead of home brands, such as, "Cheese and onion, Salt and _____, leaving it open for the man to insert 'vinegar' in there from his own thought process, and thus influencing his decision. 1:38 - 1:48

As soon as he said "trying to push cheese and onion instead of salt and... whatever" at 1:44 I knew it was going to end with someone getting vinegar.

very very intelligent. he set up in the guys subcontious to record a map of the store isles (the picture on the envelope that the guy looked at every day of the week) and guessed what he needed by knowing what was in that isle. very very smart NLP. something ill remember to use on someone when i need to

@FadeLLW Did he say oil 5 seconds before finegar? also, did the man on the intercom say anything related?

'dont necessarily go for the first thing you think of'. Yeah Right

Havent seen it done myself, but i also thought about the wierdness of him not finishing "salt & vinegar" : )

Lol! I love the power our minds have over us. Its really staggering, and kind of cool at the same time. Are we all this easily influenced? Even if we think we aren't, we know its true. Little things really do make all the difference. I think its awesome how he was able to predict the man's path through the store also. :)

when he shows the plan of the market he holds the plan exactly ho they stand, if you understand what i mean, points on the area where the vinegar is to show the person where to search. He also says: Its quite large, theres a lot of oils...he doesn't say areas...where the oils is it's NOT NECESSARY TO GO FOR THE FIRST THING YOU THINK OF... which could be maybe oil of something he has allready in mind... forces him to be "spontanious". I'm interesting, if you find more... XD Greets from Germany

when he supposedly said "the supermarket can put their finger on.." he said "finegar" instead of "finger"! 1:05-1:10 figured out a part :D

Bwahaha its so funny at 4:06, this is the first time i've seen that he actually snickered at the fact that he tricked someone

he is also making a V with his fingers when he says "push you towards" he is showing him and he sees it but doesn't now he sees it..

I couldn't walk that path if I was trying to, I really really struggle to believe that just showing him an image of it could make him then walk it so precisely through the market, if he was to draw it that would be a different matter, but for his subconscious to translate that to precise movement through the whole store seems impossible.

I remember seeing this on T.V. when I went to england. I wondered what it was.

They would have called him jesus back longer than that

If you watch a lot of Derren Brown stuff and know his persuasion/suggestion methods, did you go "OH! VINGEGAR!" the moment he left that "salt and..." cliffhanger?

and it's an amazing video...

I thought he was using phonetic ambiguity, saying multiple things at the same time, cuz it sounds like he's suggesting vinegar, but that he was trying to make us think he was saying "fitting guard" or "finger", not sure.

I get how he does most of that, but i honestlydont know how he predicted his path around the shop

0:50 bloody programming him from the start, with the map in front of his face. You wonder if Derren ever "stops" or "rests" but hes fkn working you the whole time its fked up.

First time watching this. And first thing I picked up was when they was talking about home vrand foods, darren said salt and ____ and just keep talking. In my mind I was like vinegar. Then he put the paper saying vinegar and I was like ow yea thought so. If it was me I probably would of just gone to get a chocolate.

I'm not sure if someone mentioned it before but at 1:46 Derren mentions cheese and onion versus salt and ... :-)

@PegasusUKNZ i was thinking of salt and peppers. i heard him say finegar instead of finger at 1:05, trick dicky.

Lol he was in the trolly at beggning!!

I agree with your second observation (1.45) but I cannot see how "crisps" would suggest "chips", looking at the edit.

Absolutely, he uses a bit of neuro-linguistic programming by mentioning vinegar.

300 years later, hes eating prime rib stake :D

@azboy140 after he says "finegar" he constantly waves his fingers asking about making choises and at 1:15 he uses the word manipulation while touching him

1:06 when he says vinegar, but i think he was trying to make you think he was saying fitting guard?

I heard that. wow. Cheese and onion, Salt and whatever too.

...? that same sign was in the back when they were talking in front of the flowers

holy shit, nice observation!

Damn he's good. Even if this isn't real it is still entertaining.

I think also he says oil-ty cards not loyalty cards, when they're near the flowers. You know when he starts speaking in a fast jumble, he's planting suggestions.

@SlickSwiftProduction And to let you know, I have studied great illusionists and psychological performers, including Derren Brown and Paul Mckenna. In fact I have also studied the workings of hypnosis and the subconscious mind, and its effect by Neuro-linguistic programming, so I am not new to misdirection nor to subconscious influence.

@SlickSwiftProduction Actually it may be well possible. Have you heard of how much the subconscious can catch? I usually disprove of Mythbuster's technique of testing myths but they actually did a part where they remembered things that they didn't know they remembered. Likewise, the fact that the man was given an envelope ahead of time and even had the same image in the entrance of the store may have allowed a deep embedding of the image.

"There's a lot of VIALS"

"Salt and"

anyone notice at :45 the think over the vegetables that kinda looks like a path?

look at 1:26 There is the sign thats on the envelope only it's upside down!

i like his haircut in this video

1:44 - cheese and onion, rather than salt &... whatever [vinegar] - suggestions, suggestions

I FIGURED IT OUT!!! It's all in the editing. All this was genuinely filmed, and the shopper genuinely was not in on it, but the magic happened in the cutting room. The sign was written and put on his back AFTER he selected the vinegar, but when he "watched it back" would have been surprised to see that it was written on BEFORE he selected it, by reversing the order of the clips. Very well done though.

Is this like PDA… predictive data analytics ?

Ok, just heard the "salt and whatever" comment re: crisps/potato chips (salt and vinegar)

yep.

they're in england... crisps are just what he meant to say.,... chips would mean fries over there... :-) but yes, the way he trailed off after "salt and" and when he said vinegar instead of finger in the beginning... all little subliminal pushes in his direction...

I actually got it when he fisrt told him what to buy. I'm quite proud of myself. XD

he would have talked them into burning themselves lol

I guess it's a red herring, perhaps to throw us, the audience off, or to somehow make the guy more suggestible.

@zakkmiester that worked well, in essence, there and then was the last subliminal message, i wish i could learn how to do this!

Thats crazy

@aznboy140 Yes--it's funny, at this point I can notice when his patter is trying to put something in subliminally, and I got that he was trying to do something there, but it still passed me by! The man is so good at this. Also, "Salt and...." :-)

at 2:40 to 2:45 i think he says finegar in that sentence when hes telling him what the rules are

I knew it was gonna be vinegar!

I want to be like derren lol the manipulations are just unreal. Awesome though

what's wrong with "crisps"?

also when he said buy me some milk, when he said that i thought 'f-- u darren i'm buying the opposite. where's the vinegar'

@aznboy140 so your saying the power of suggestion?

nice catch lol XD

1:42 it can even down to cheese and onion or salt and ... whatever => vinegar

The troubling thing is you dont know if its faked or not.

Or maybe he would have been a very powerful Sorcerer or Magician for a King.

How ?

LOL i find it funny...Derren Brown had sort of in a way been screaming at his subconscious for six days to follow that route....lol

1:45 "salt and ...." whatever

haHA i guessed derren browns TRICK!!! ILL TELL YOU ALL! observe how in the begining he mentions CHIPS, and he says the flavour "Salt & -- Whatever.." This is subliminal suggestion which made him think of VINEGAR!! WOO HOO