L’informazione oggi passa attraverso i social: qui troviamo le notizie e selezioniamo quelle che reputiamo degne di attenzione. Popolato di polemiche, notizie di qualsiasi genere, dalla cronaca nera alle questioni internazionali, passando anche per il semplice gossip; polemiche che vedono le persone schierarsi in due fazioni completamente opposte e che escludono coloro che la pensano diversamente. Lorenzo Farina, esperto di comunicazione digitale, ci parla di come approcciarci a questo mondo, per non cadere nella trappola della polarizzazione del dibattito e dell’accanimento mediatico e per rendere i social un’occasione di confronto costruttivo, soprattutto per le future generazioni.
Information today is found on social media; here we find news of all kinds, from international issues to mere gossip. It is full of controversies that make people take sides, sometimes completely opposite from one another and that exclude every other opinion in between. Lorenzo Farina, digital communication specialist, suggests how to navigate the digital world without falling into the trap of polarization of debate and of the aggressive media approach, while working towards a more constructive use of social media, especially for young generations. He is the founder of ‘Baby George ti disprezza’ and an expert of online communication and dynamics. He also appeared in several Italian TV shows as a commentator and wrote articles for Vanity Fair. Through his work he raises awareness on the challenges and trends of social media nowadays, and on the constructive behaviour to adopt while using it. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx