Thanks to John Fowler Loesch - The Offical Channel for requesting Digital Cinema Media! Enjoy! Credit for all logos and captures belong to everyone who made them, no matter if they are the copyright owner, in which they are shown in this video. Digital Cinema Media is Europe's most profitable cinema advertising company, formed by UK cinema chains Odeon and Cineworld. It started off in the 60's/70's as Rank Screen Advertising, supplying adverts for Rank/Odeon cinemas (hence the name). They stayed like this until 1996, when they were bought by Carlton Communications and renamed Carlton Screen Advertising. The company's UK and Irish services were split after Odeon and Cineworld acquired the UK operations and renamed it to its current name; Carlton's operations in Ireland remained until March 2014, when it was rebranded as Wide Eye Media. This was the last Carlton-owned company to use their name, long after their purchase by Granada in 2004.