Digital marketing for creative professionals, entrepreneurs and small businesses isn’t as simple as it used to be. SEO is a David and Goliath story now. Here are some tips and techniques to help you win this epic battle.
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
Book on Design Thinking: “Change By Design”, Tim Brown amzn.to/2mTFDrz
On Creative Inspiration: “Imagine”, Jonah Lehrer amzn.to/2mJpQe9
On the Freelance Economy: “Free Agent Nation” by Daniel Pink amzn.to/2mWlbpR
My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie amzn.to/2noTnIL
On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries amzn.to/2noZGwd
MY EQUIPMENT + TOOLS:
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HP 27er 27-in IPS LED Backlit Monitor amzn.to/2w29u1S
Anker 2.4G Wireless Vertical Ergonomic Optical Mouse amzn.to/2iZHKts
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Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc amzn.to/2x7iEPC
TubeBuddy: www.tubebuddy....
Adobe Creative Suite (2017 CC)
Apple Logic Pro X
Native Instruments Komplete Audio 6: USB Audio Interface
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