Documentary- The Story of Content: Rise of the New Marketing

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Күн бұрын

👉 If you enjoy the documentary, look for more content marketing news & education here: contentmarketinginstitute.com/
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. Download a discussion guide here: contentmarketinginstitute.com...
⭐️ The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been-and will continue- to change business and media forever.
00:00 Intro
7:00 - John Deere case study
10:30 - Procter & Gamble case study
13:20 - History of custom publishing
17:00 - Blendtec case study
23:15 - River Pools case study
29:09 - Red Bull case study
33:40 - Marriott case study
36:25 - Jyske Bank case study
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Пікірлер: 227

@himanshukhiyani490 7 жыл бұрын

Wonderful....A documentary on content marketing which is actually content marketing.

@Chungesee 4 жыл бұрын

Matrix

@remibeccat4797 3 жыл бұрын

@ninjaprophet1986 5 жыл бұрын

I appreciate as a marketing student that this video directs its focus towards being personal with its content and not just trying to sell a product. I feel connecting with people through storytelling is the single most powerful tool for getting your brand noticed.

@watchvidz7162 2 жыл бұрын

Life's been pretty hard on us creators but now i see why... We have a very special gift! Mostof us have been creating since a kid just not online. I really see this being 1 of the top professions very soon. IF UR A CREATOR, DON'T GIVE UP🙏 WE ARE TOO CLOSE!

@divyadarshipandit3220 8 жыл бұрын

Due to the increase in the consumers consuming social media content (KZfaq, Facebook, Twitter etc..), you guys are subtly promoting your institute by showcasing this brilliant content; which to my knowledge is a classic example of a brand promoting themselves via content marketing. A brilliant promotional strategy to get your brand out there in this chaotic and noisy world. Usually an educational institute would promote themselves by just showcasing what courses they provide through annoying pop-up ads or sponsored facebook posts etc.., but you guys have actually differentiated yourselves by creating a knowledgeable & valuable content and sharing it for free through social media (KZfaq), with the main objective of enticing your potential customers to get an interest in such a field so that they can sign up for your courses, thereby increasing your customer base. A genius marketing move. Kudos to you guys!!!!

@jammazon292 4 жыл бұрын

Darshi Pandit #grayvee

@alex007thebest 8 жыл бұрын

I have a travel website about Moscow. I watched this video and decided to be more useful to my readers and added a button "Ask me".

@SuperDeluxeEdition 7 жыл бұрын

This was awesome! I've learned new ways of thinking watching this video. I feel motivated to guide my business in a different direction and start thinking of how I can use content marketing this newer way. Thank you for creating this documentary. It makes a lot of sense for the times we live in today!

@gerardosanchezsanchez1043 2 жыл бұрын

As a digital marketing student and content creator I think this documentary is a must, from the point of view of the companies this is a good way to lead to their customer without sending them direct advertising and the customers appreciate this at the same time you are creating an extra value for your target

@xupijack 6 жыл бұрын

I'm a student learning Marketing. And this is such a great work! So inspired! Thank you so much for producing this.

@sherrypaintings3431 5 жыл бұрын

The one thing that I have learned from this video, Marketing = Interruption...!!!!!! Awesome guys, great work, simply amazed the way you have arranged the content and the content itself is amazing, Keep it up the good work!

@MBContentCoach 2 жыл бұрын

This is great, thanks again Joe Pulizzi for pushing the "resonance" of Content Marketing across several channels.....

@ritwik516 8 жыл бұрын

What a brilliant piece of video !!! I watched this 43 minutes video non-stop !!! This subject is sooo close to my heart... Loved the idea that... "it is not dirty B to C or B to B, it is only P to P"

@CMIContent 8 жыл бұрын

+Rit Wik Thanks for watching!

@writewingmedia 2 жыл бұрын

You hit the nail on the head. What was custom publishing earlier (because much of it was in print), is now content marketing (it's both print and online). The growth of trade publications is the best testimony to that. People want to consume content from specialists. Therefore, generalist publications are on the decline; print even more so. Yes, there is an information overload right now. But the right resource is never short of an audience, be it a food blog, a growth marketing social media group, an Instagram/Facebook page, and so on. The mediums are aplenty, but the message and its impact is the same. The more informative you are, the more reliable you become. And that builds trust and reputation; which is the essence of brand building, and thereby content marketing. This was a wonderful collation of data from different experts on content marketing. I would urge CMI to do more of these; perhaps on a weekly basis. Get every good content marketer on your platform and produce the same kind of content you have produced in this episode. Do it for 1000 people, and you will become the go-to resource on KZfaq as well. I am looking at 10M followers in 2-3 years if you do this at a regular clip.

@rahulnair3463 3 жыл бұрын

What a amazing and informative documentary I started my MBA. And this documentary gave me new sight to see on marketing and understanding customers. Totally loved it

@CafePressi 27 күн бұрын

Stories are powerful , I enjoyed the content

@anenetc 4 жыл бұрын

I am a Digital marketing executive in a tech company and I agree 100% with everything on this video. To be honest , I fell inlove with my job even more after watching this documentary. Thank a million

@ZaksVillage 3 жыл бұрын

This is amazing, the world have changed so much in little time.

@monicacatrinta8767 7 жыл бұрын

This is great Content marketing about Content marketing! I loved the general athmosphere of de video. I've just started my journey in marketing and I was having a hard time looking for something that would really motivate me! Thank you for posting this video, it really helped methink of new stories to tell. All the best, Monica

@AlexZinni 8 жыл бұрын

Will be recommending this video to my clients and other business owners! Thanks for the stellar content, as usual.

@jutineeeey 8 жыл бұрын

As a small business owner this was a great watch. Sending it to all my friends now. Thanks for the upload!

@anindbhattacharya954 4 жыл бұрын

Hi Joe , watching this again a eye opener for those looking content marketing as a fresh start ,Lot of input information and case study really help us to see what brand , what product , what channel all need to see from consumer angle and blew the horn , Thanks

@KatrinaKatress 7 жыл бұрын

I truly enjoyed this video and found it extremely helpful and insightful. Thank you.

@naughtfilms 6 жыл бұрын

This is great! Thanks for making it. It crystallised a lot of the concepts we have been trying to verbalise to our clients for years!

@harvestnutrition 8 жыл бұрын

This is a great example of a stellar piece of content ... about content marketing, no less :). I love documentary as a medium to tell stories and evoke real response. Thanks for producing!

@Aseel1Abdullah 2 жыл бұрын

Great content for the story of content!! Keep this in minds “you creat the content and content creates you”

@rppart 7 жыл бұрын

it's such an inspirational content especially when you'll be facing a job interview of digital content executive role. well, have a great day everyone !

@TheMilenkata 7 жыл бұрын

hehehe good one

@eifionjones8513 6 жыл бұрын

Every 'content' producer, whether they are Shakespeare, Speilberg or Starbucks is doing the same thing - engaging an audience with a story in exchange for their attention. The only differences are the model by which a producer monetises that attention. The best content is usually that which IS the product, no need to make it a proxy for anything else to consume. This is why IMO some of the best content is on platforms like Netflix where I happily pay money to give my attention to their products. This is also why I like the concept of Patreon because it keeps the contract between the producer and the audience pure and simple. The biggest pain point for content producers though is that they have to market their content, making it is the easy (and fun part), getting it in front of an audience is where things get difficult. Seth Godin says we should make our products so remarkable that they ARE the marketing. So in that case you just have content, drop the 'marketing' and make good content (or as Neil Gaimen says 'make good art').

@AustinCatmull 7 жыл бұрын

Great #documentary that overviews the history of #marketing and evolution to what we call #ContentMarketing today.

@fratzkebrothers2102 7 жыл бұрын

SO much good info on here! We can see why many are loving this piece!

@jamiemobley9400 3 жыл бұрын

This is a great way to approach marketing going forward! I also love that you featured HOMAGE in this. I absolutely love that company, but that's probably because I'm a Buckeye. Nicely done!

@volodymyrsymchuk6762 4 жыл бұрын

Very inspiring and educative, great examples and insights. Thank you, really enjoyed!

@HeatherMansell 7 жыл бұрын

Great documentary! Thanks for so many awesome and inspiring stories shared with your fellow marketers. Love the B roll at the end! :)

@MrLakiwi 8 жыл бұрын

Awesome, I've been listening to Marcus Sheridan for the last 3 years and always knew he was right on the money. Still early days for this format, love it.

@BeefixMusic 7 жыл бұрын

We watched this video with a pen and paper. The information contained in it is mind blowing. We highly commend the production team for this job well done. But now that we know that content marketing has come to stay, what do you think would be the future of content marketing with the rapid spring up of new media?

@lunabelencorro437 4 жыл бұрын

Thank you so much for this video. It is really inspiring.

@JuhliSelby 8 жыл бұрын

Awesome documentary! Thank you for sharing this stellar piece of content ;) Fun to see the outtakes - love the one of Ann Handley!

@CMIContent 8 жыл бұрын

+JUHLi SELBy Thank you!

@askhj9204 3 жыл бұрын

As a content writer, it was great to see this.

@healingcup 7 жыл бұрын

I have to say this! I REALLY REALLY LIKE THIS VID SO BAD~~~~~~! Thank you for sharing about this and informing me about The Content Marketing. It's very informing and at the same time like it mentioned, a great story, certainly.

@ArahaOrg 6 жыл бұрын

Absolutely brilliant video! content is definitely king.

@pieelsie3874 4 жыл бұрын

im new to content marketing n this video is so helpful, thanks a lot

@anilkapur1584 2 жыл бұрын

I never knew whether it would be worth my time watching this video, and it turned out to be one of the most valuable ones. It has opened the shut doors to thinking like a human, being a human and thus easily connecting with other human beings, that is real marketing.

@Chanallie 6 жыл бұрын

Absolutely great video! The video was able to captivate my attention for all 43 mins! Which says a lot in a world that is constantly in motion. The video provider great useful and usable information. Keep creating great content. It has me beyond inspired.

@maorr12 6 жыл бұрын

hey Charli have you tried affiliate marketing? heres a program that'll teach you all the steps. mmaffiliatefunnels.com

@James-ew9oh 8 жыл бұрын

Awesome, just awesome! Thanks so much for making this. It's a video that every CEO should see.

@CMIContent 8 жыл бұрын

+James Clark that's our hope! While it may seem like we've come so far in terms of the industry, most companies still have many questions about content marketing. We wanted the film to showcase how content marketing will continue to change business and media forever.

@tbwff 8 жыл бұрын

This was great content on content marketing ! Thanks for posting😀

@wearecaribou13 8 жыл бұрын

Brilliant piece of content. Thanks for creating this.

@Anachoreteee 8 жыл бұрын

A great video. I really learned some new things

@sawsan1995 5 жыл бұрын

I am from Saudi Arabia, i like the content very much...i add the Chanel it is really great video...thanks a lot.

@JakeVoorhees 7 жыл бұрын

very awesome, thank you so much for this!!!

@Kingbynature 8 жыл бұрын

Thanks for the video, we need more Documentaries like this :)

@CMIContent 8 жыл бұрын

+KingByNature Thanks for the kind words!

@theadsagency 6 жыл бұрын

Nice of work CMI - love this!

@robjohnsonspage512 7 жыл бұрын

#MyyEntertainment +KingByNature Thanks for the kind words! @Content Marketing Institute

@ChristinaLenitrivago 8 жыл бұрын

Brilliant video. This business is more art that science....Good journalists have to have it...good screen writers have to have it....You have to know a good story when you see one....So simple and so true

@CMIContent 8 жыл бұрын

+Christina Leni hear hear. Thanks for taking the time to watch the documentary, Christina.

@mohammedelsadek3813 6 жыл бұрын

Amazing work guys!!!!!

@dwb16-digitalwatercoolerbo90 8 жыл бұрын

Beautiful photography. Keeps moving and full of historical facts. So watchable.

@CMIContent 8 жыл бұрын

+DWB16 - Digital Water Cooler Bottle Thank you!

@kelmohror6960 4 жыл бұрын

Clinical trial results and medical innovations languish on a library shelf or in some forgotten database an average of 17 years before being put into practice. Nearly $200 million is spent finding results and producing innovations. Content marketing can slash 15 years off dissemination & implementation ( D&I ) to more quickly improve the lives of patients who can benefit from more effective therapies, medical devices and selfcare. This documentary is a powerful "why" for practicing content marketing D&I.

@NorthstarAmerica 5 жыл бұрын

WoW!!! This is a powerful video! I am glad that I discovered it, or shall I say come across it. This has really taught me something and made me rethink the way I will engage and grow my audience. I really appreciate this 'CONTENT'! Really! I do...

@CMIContent 5 жыл бұрын

Happy you enjoyed it!

@victorfelixofficial 8 жыл бұрын

Amazing!!!Loved this. Thank you. I going to watch it a few times more lol.

@CMIContent 8 жыл бұрын

+TheRealVictorFelix appreciate it, thanks!

@victorfelixofficial 8 жыл бұрын

*I'm

@voltairepabustan 3 жыл бұрын

Thanks for sharing your insight and thoughts! Great video :)

@noahhopkins1453 5 жыл бұрын

Where is the discussion guide? I went to the website link. Is it older?

@beanheadshop 8 жыл бұрын

Really epic documentary. Embodies the phrase "well versed in craft". #inspired

@rubajamal428 8 жыл бұрын

what a video!! brilliaaaant ..great job !

@JasonSCapps 8 жыл бұрын

Great video that really lays out what CM is and how it has been effective for many companies.

@CMIContent 8 жыл бұрын

+Jason S. Capps Appreciate you taking the time to watch.

@alexlandherr 6 жыл бұрын

A 43 minute ad.

@AskhErBiDoY 3 жыл бұрын

😅😅 I was going to say the same thing

@chidovimus 4 ай бұрын

Now I’m watching it for a college module 😂

@sarammasamuel3983 3 жыл бұрын

Whoa what an eye opener.🤗🤗🤗😍

@EriVotsari 8 жыл бұрын

fantastic video !! thanks to that i ve found what my master thesis is going to be about !!

@CMIContent 8 жыл бұрын

+Eri Votsari that's great to hear! Good luck on your thesis!

@frhana6315 8 жыл бұрын

This deserves more than 8 thousand views, come on.

@AustinCatmull 7 жыл бұрын

Solid info. Thx!!

@ppcglobal.agency3263 4 жыл бұрын

we all owe these companies and individuals a huge debt for making this documentary...thanks guys I will share this on our website to educate business owners

@ericleslie963 2 жыл бұрын

Thanks a ton. A labor of love for all of us.

@fitzventure 6 жыл бұрын

That was very, very good. Thanks.

@JoaoSilva22222 2 жыл бұрын

2021....how i am pissed off about not having seen this video at the date of its release - 2015.

@w.t.fpipedreamwithhopefull5538 5 жыл бұрын

Im looking forward to the 90's of the new media.. Keep up the desensitization..

@blondegirlsezthis8798 3 жыл бұрын

exactly.

@pedromercedes6919 8 жыл бұрын

Thank you!

@paragrai8118 8 жыл бұрын

Awesome simply eyeopening :)

@daniel.adeyemi 6 жыл бұрын

So good! I'm watching this again

@maorr12 6 жыл бұрын

hey Daniel have you tried affiliate marketing? heres a program that'll teach you all the steps. mmaffiliatefunnels.com

@danieladias5085 7 жыл бұрын

I'm impressed!!

@TrackdayDaddyPH 5 жыл бұрын

wow... great content

@marymasocha1817 7 жыл бұрын

Awesome documentary new content

@NEWHOMESALES 4 жыл бұрын

Well done!

@rhylpancakesph 3 жыл бұрын

this vid is a gem 💎💎💎

@clickassdigital9002 8 жыл бұрын

awesome video!!!!

@MrArtiisan 7 жыл бұрын

I needed this ^__^.

@Socialtrendhq 7 жыл бұрын

amazing!

@myyentertainment3386 7 жыл бұрын

It's Fantaaaastic!

@nirmalsinghk.c2987 8 жыл бұрын

very informative video thak you

8 жыл бұрын

I'd like to share this video with my clients, do you have any version with spanish subtitles?

@hekmuddingulmatjar2650 2 жыл бұрын

This is itself an example of what it describes and "critiques". Corporate fluff really is the dominant aesthetic approach on the internet. Self deprecating expert talking heads, bland generic score, defanged Adam Curtis montage style, self important info nuggets that serve the narrative and flattering the audience. Add some self optimization tropes and some 'community' babble and the algorithms should patch you through to the alienated, confused, lonely type of audience looking for some orientation this was made for. Nice pitch.

@valeriethomassin1150 7 жыл бұрын

Can we get the same with exclusively B2B in mind ?

@rodgerschisha2155 4 жыл бұрын

Very powerful...

@RakibHasanOvi 3 жыл бұрын

really intriguing

@bhavyadubey3669 3 жыл бұрын

This 43-minute video is inception!!!

@thestoryteller9894 6 жыл бұрын

This video was really helpful

@maorr12 6 жыл бұрын

hey Friel have you tried affiliate marketing? heres a program that'll teach you all the steps. mmaffiliatefunnels.com

@fabsisters1 6 жыл бұрын

Brilliant work

@maorr12 6 жыл бұрын

hey have you tried affiliate marketing? heres a program that'll teach you all the steps. mmaffiliatefunnels.com

@DavidTramacchi 7 жыл бұрын

Good work team great video!! :-)

@DonMahaffeyWeaverII 8 жыл бұрын

Woah. I mean WOAH! Great Vid! Thank you OMG! There is a god!

@shenalhasindu9352 2 жыл бұрын

Great Video ♥️

@CreativePlusPub 8 жыл бұрын

Awesome video

@Audiomeg 4 жыл бұрын

Excellent

@omidheidari1982 8 жыл бұрын

Just about three weeks ago, around 4 p.m, my director in Business Department told me that, "hey guy, we don't need you here in this group and 'unfortunately' you've to leave us, today." "Sorry, I don't really understand what you mean?", I said. "What's the reason? I'm really shocked. You know, I've always tried my best here in this position as an editor and now I don't really have any idea about this sudden decision", I added. She was calm. After about a few second, she said, "Saravapars VC Investment is going to form a new team - content creation team - just in a few days, and I think, there, you can widely use your knowledge in English. In addition," she said, " I think, you can dive into yet another field, somewhere I believe you can meet more progress in months, years ahead." Frankly, till last night, I had not really had any idea about content creation, etc. However, when searching for a useful article about this new field in my life, I found a web page, Content Marketing Institute, where I read the first comprehensive article about "What exactly is content marketing?". It was amazing, and I wrote this to thank you for running such a constructive, useful website, institute. Thanking you.

@CMIContent 8 жыл бұрын

+Omid H. Heidari thank you for the kind words. Glad we could be of help!