They need to chase good writing.

When Disney bought Marvel and Lucasfilm, I thought that they had almost all of childhood wrapped up. Disney Princesses targeted to "girls" and superhero targeted to "boys". Instead, Disney tried to hit all the targets and missed most of them.

So when I chase women it’s a problem, but when Disney…

I don't think they are chasing female audience. I think they are targeting ESG scores, and as everyone knows, the moment measure becomes a goal it ceases to be a good measure.

If they did the female leads more like Katara, Suki, Azula and Toph from Avatar, being more expressive, complex, stronger through training, funny, THEN they can have better chances

The Princess Bride was an excellent example of a rom-com that still works today.

I think this is why so many female fans preferred Loki over Thor. The family tragedy and drama made an interesting story and once Marvel threw Loki away like trash a lot of interest died

Whoa, whoa, whoooa... All I heard is that we need to make 72,000(ish) burner accounts to see Greg do a make-up tutorial...

24 year old woman here. I grew up on Avatar the Last Air Bender, Marvel Movies and the cartoons, Transformers shows, DC cartoons, and I a lot of animated Disney movies. A lot of the things I just mentioned are more boy oriented but I loved them.

Can't successfully target an audience if they didn't care to pay attention in the first place. Great video!

Honestly, people need to sever their nostalgia with Disney. Disney is not worth saving just let them die and let other people pick up the franchises that they on who actually care or just leave the franchise is where they are where are the fans will keep them alive down the road or just find something new.

Female audiences have also flocked towards primarily male-dominated franchises in the past few years. I recall Transformers: Prime and the 2012 TMNT cartoon having a pretty solid female fanbase, and those two shows were pretty well-written. Both of those show had great plots and concepts for the boys, and great characters for the girls. It also helps that they're multi-million dollar franchises with buttloads of merchandise. The thing I see that's prevalent is that Disney, being the top dog in entertainment for a century, is just doing the equivalent of throwing darts while blindfolded at a dartboard with random audiences to cater to. Usually, one audience is good enough. There's an audience for K-dramas, there's an audience for black comedians, and there's an audience for superheroes. The fact that they're trying to appeal to ALL those demographics and just end up with nothing is strange to see.

Female Gregular here, and longtime movie and tv fanatic. Putting a woman in a lead role does not make me automatically want to see the film or show. Putting a woman in a lead role of an action or superhero flick is definitely not going to make me want to see it. Women like people, men like things. Which is why the male audience flocks to westerns, action, etc… Females like people, characters, relationships. The romantic comedy and drama genre has been completely ignored by Disney in their Marvel/Lucas film phase. And that is why they don’t have a female audience. I would much rather see a smokin hot, sexy macho man lead character in a good story with a hero journey or romance than a five foot tall, 100 pound female with cgi muscles defeating all the toxic male villains. Yawn. Fantastic video as always, Greg. But Seriously, get out of my head!

"My Adventures with Superman" is exactly the cooperation and teamwork between the Super powered male and the plucky, brave, non powered female lead. In almost every major fight Lois helps Superman while not over shadowing him. She serves as a distraction, or gets the macguffin while Superman is the distraction and other such things. It really is an awesome show where Superman gets to be Superman and Lois gets to be Lois, both are competent, neither "dunk" on the other, and they're both clearly in love with each other. It's a show my wife and I love to watch together.

Manga already does that correctly by targeting each demographic specifically by the things that appeals to them most, Shonen manga aimed at young boys focuses on themes of friendship and hero's journey mixed with flashy combat and over the top dynamic action, Shoujo manga aimed at young girls focuses on fantasy, romances and drama with a small bit of action here or there to ramp up the tension, Seinen manga aimed at older males focuses on more mature content and much darker edgier stories involving all kinds of gore, violence, nudity, ... etc etc, Josei manga focuses more on more adult relationships compared to Shoujo, marriage and relationships, steamy love stories and gossip, etc. So basically they are covering all their bases and not leaving anybody behind, and there are no barriers whatsoever for a male boy to read a Shoujo manga or a female writer to write a Shonen manga (Full Metal Alchemist, one of the best Shonen manga of all time is written and illustrated by a woman), and the common thing between all these demographic focused manga is that the reader always comes first, and their vote is what keeps the story going in many cases (as in literal vote, not just voting with their wallet, manga includes user surveys that you fill and send back, and manga companies take it very seriously since various manga comes out routinely collected in a single big book like Shonen Jump, generally speaking they are the exact opposite of western comics and Hollywood who antagonize and hate their long time customers and fans). The problem here with Hollywood and western comics as well is that they aren't really chasing demographics at all, they are pretending to, they are just narcissists who are writing these movies and comics for themselves, which is the main reason quality suffers a lot, not to mention they appeal to a very narrow niche (themselves) abandoning and insulting their fans in the process, so while I don't mind at all if Disney makes female focused movies (older Disney movies already fulfilled that) but that's not actually what they are doing now.

Meet or beat expectations, don’t subvert them. Tell good stories with likable characters. Don’t try to expand an audience, just focus on story.

I find it amusing that Disney felt the need to go out of their way to court the male audience at all. They already had us. Every boy fell in love with a Disney princess at one point. It's like Sailor Moon, we all secretly watched and we all know Mercury is best girl.

You can actually see this trend in the Magic Mike Series. They all had hot sexy guys stripping and dancing, but the first had a decent story involving more meaningful character interactions. The first movie was also the most successful of the bunch.

I vote we get Greg at every Q&A with a press pass and a microphone to shake things up.

I’m a Filipino woman in her 50s. If Disney made a movie about someone like me as a superhero, I wouldn’t watch it. I don’t need representation- I just need a story told well. You do not need to shove in POCs and women to make me watch a good story, but if you hand me crap like She-Hulk and expect me to be grateful for it, I’m pulling the plug like I did in the first episode because it was terrible and cringe. If Disney wants advice, here it is: no more IPs, tell original stories that follow the Hero’s Journey (the lead character can be a man or woman but it has to make sense for the story). Get some boomers in the writing room who have actually delivered beloved movies and TV shows who can mentor these millennial writers, who don’t know wtf they’re doing so that the art of good writing isn’t lost. Then follow up with media training for their filmmakers and actors so that they can be pro whatever their agendas are but not anti- anything. These actors need to learn how to be truly inclusive of ALL of their audience, in case they actually make a good story, so that the audience isn’t given a reason to write off the movie before they see it. And if they can't be inclusive, then just learn to STFU so we don't hate them to the point that we root for their failure and revenge boycott their movies. Look at that Rachel Zegler girl: a few dumb comments and even without the ugly takes on feminism everyone hates her because she's that girl you went to school with who says what she wants people to think, but she says it in a hateful way but she acts nice so you can't really attack her for anything so instead you just avoid her. She's one of the popular girls but IRL she doesn't really have friends she can count on, because the kids in her group know she'll throw them under the bus as soon as it's popular to do so. Someone get this girl into media training, stat!

do you know what else women like? Men. it was painful to watch all the neutered and pathetic men they put on screen. watching them assassinate beloved male character in some disgusting attempt to hand over all the power to the women was painful to watch.

The irony is they say if you don’t mindlessly consume it’s because you’re a bigot/racist/etc HOWEVER for decades you’ve had characters like black Panther, ms marvel, etc. and the comics sold no problem! But despite Disney claiming to be open minded it took 10 and 11 years to get a black superhero or a female superhero in their movies.

As a constant female viewer of yours , I watch you because of your opinion and how it aligns with mine usually or you talk about something of interest to me! It has nothing to do with gender , that being said .... My mom likes to remind me that I look like a frilly teenage girl but my media taste is 12 year old boy 😂 ( star wars , marvel, Tmnt , anime, gaming )

I think if they continue doing Disney princess films then yeah, but they should keep things like marvel and star wars boy targeted, as they were intended to be that way when made

Content for men is generally open for everyone. The majority of male-centric media also has a decent portion of female audiences. Content for women is for women only. The majority of women-centric media is unwatchable to most male audiences. It’s like fitness centers/gyms: There are plenty of LA Fitness and Planet Fitness gyms out there and men predominantly comprise their memberships. Meanwhile, there are female-only gyms like Curves and Women’s World. Disney has DESTROYED its bases. They had cornered the market for little girls with their Princesses, Tinker Belle, & live action girl shows. Star Wars, Marvel, & Indiana Jones had HUGE male audiences and fandoms. They even had “Family” audiences by providing “safe” child-oriented content that parents could feel fine with using to babysit their kids. Now? All the Princess stuff is full of masculine female characters so a lot of girls that liked to be girls are turned off. All the feminized Star Wars/Marvel/Indiana Jones stuff has completely turned off male audiences with any level of self-respect. Finally, the “family” content has been flooded with gross sexuality and rainbow crap so those audiences are gone too. Good job, Disney. 👍

I got to be honest, that period piece “Fast and Furious “ sounded interesting. I could see giving that a watch. Really all of those action romcom mashups…

Concerning existing IP: Disney can expand their audience by hiring nerdy writers who respectfully know the lore inside and out and pair them with experienced directors or showrunners who have a vetted grasp on what works logistically, commercially, etc. If you ONLY hire nerds, you will probably end up with something that isn’t very accessible to general audiences (too much meta). If you ONLY hire industry veterans who’d rather be doing their own arthouse magnum opuses, it can lead to a sterile/unfunny slog where the lore elements feel tacked-on, disingenuous and, often times, missing entirely on the points that made the originals work. Concerning original works: Take risks. Every project won’t be the next Toy Story, Star Wars, The Little Mermaid (89) or Iron Man, but when you allow talented people (not diversity hires) creative freedom and resources, there’s a greater chance of magic happening. Either way, for the love of deities, keep boards, sponsors, lobbyists, activists, HR, lawyers and investors out of the creative process! P.S. As a female viewer, I want good character dynamics. Romantic relationships are my copium, but it can be whatever well-developed relationship. Story is always second to character. As in, a bad plot can be saved by awesome characters, but not the other way around.

People have been saying what you said for a long time now and, so far, Disney hasn't listened. It's still all about (say this in a loud, ominous, reverberated tone) "THE MESSAGE".

You are correct. The big question is: why hasn't Disney come to the same conclusion? They have billions, multiple studies, etc but they can't get the information that a simple KZfaqr can? I think they know this information but choose, for whatever reason, not to act upon it. So the big question would be, why don't they?

Of all the YT channels bashing Disney, you're one of the few pointing out the core problem. Buying boy brands to diversify, then making them female centric. When Mattel wanted to replicate Barbie sales but with boys they didn't hand Barbie a machine gun they created GI Joe.

Interestingly, many of the historically high-grossing films had female leads (e.g. GONE WITH THE WIND, SOUND OF MUSIC, even STAR WARS). However, they were unquestionably (& quietly) feminine, with strong leading men to complement them (e.g. Rhett Butler). Ditto for famous novels like JANE EYRE, PRIDE AND PREJUDICE, WUTHERING HEIGHTS. Hard to imagine Elizabeth Bennett without Mr. Darcy, or Catherine without Heathcliff. The current filmmakers (or the suits) just don't seem to "get it." Or they refuse to "get it." They seem obsessed with pseudo-male characters and agenda-filled scripts.

Don't get me wrong, I like a good looking male lead as much as the next girl, but if he's JUST eye candy, I will click away before my popcorn is done popping. Also after that targeting a specific audience is dumb which you started very nicely. But I will say one thing I'd like to see as a woman, is more female characters accomplishing this through... Traditionally female things. For example, I have been burned multiple times by stories that boasted a female protagonist who was a seamstress and had to use her skills in a competition that had grand stakes or something. Only for the protag to end up going on an Odyssey like quest to acquire her materials, or it turning into more about crafting clothes with magic, than ACTUAL sewing. I mean come on, show me her bargaining to get the fabric she needs or having to make do with scraps. Show me her laboring over embroidery, and each stitch has to be right because she's worked secret messages into the designs or something. I say this as a seamstress. But I feel like this like painting, drawing, baking, what have you are just gimmicks to give characters. Finally, can confirm if you started doing makeup videos, I would pass on them

I'm here for two reasons. You tend to go deeper into your perspectives than most other content creators, and you seem genuinely appreciative of the audience you have and the audience you're building. I respect both of those things.

Deconstructing someone to one characteristic, such as race, gender, orientation IS insulting; ppl R SO much more complex than that. "Work w/ themes, rather than blunt messages." GOD YES! Greg also hit on this aspect that is a HUGE Issue for me; which is the 'nerfing' & or 'dumbing down' of the male characters, seemingly only to make the female characters look SO much better. You should not need to put someone down in order for you to stand tall and represent!

The simplest explanation is that they are taking the male audience for granted on Star Wars and Marvel. I participated in a pre-release screening of the first Guardians of the Galaxy movie back in April 2014. When they were picking people for the focus group afterwards, they deliberately excluded me when I told them that I have been reading the comic books ever since Annihilation: Conquest. They did not care about my opinion of the movie because they knew that people like me would not only watch it day one, but we would also be the ones evangelizing it to all of our friends and family. I am known as they guy who follows Star Wars and Marvel, so my friends ask me if all of the new stuff is worth watching. And lately I have been saying no. I have been telling everyone that Secret Invasion is the worst thing they have ever put out - worse than even She-Hulk.

Same shit we're seeing in AAA game studios. They are chasing all the wrong things in all the wrong ways. Instead of focusing on quality and a good product, they are trying to milk money/time out of people. Where if they just put out a quality product, the money would flow and people would put in the hours willingly.

Female moviegoer here. I used to be a HUGE Marvel movie fan. I knew the Marvel movie schedule for the next two years and purchased my tickets a month in advance for every opening weekend. I bought every movie and watched and obsessed with my husband and son over every character detail. They began to lose me slightly with some of Phase 3, and I completely tuned out partway through Phase 4. They killed, destroyed, or made a joke of almost every character I loved (Capt. America, Iron Man, Black Widow, Thor, Loki, Nick Fury, Vision, Scarlet Witch) and became massively tiresome with their agenda pushing. Modern movies have lost me on all fronts! I love traditional Disney Princess flicks, and I adore Jane Austin. I'm also a fan of great, geeky, action flicks and a huge fan of women kicking butt...Black Widow in Phase 1 and 2, the original Sarah Connor in Terminator 2, Zoe and River in Serenity, to name a few. But these characters were fantastic! The story, dialogue, and character development were all there, and they were partners with excellent male characters who could hold their own (Zoe and River without Mal and Jayne, no!) The new female power characters with their pitiful male "leads" just don't cut it. Even Jane Austin is getting a woke-ified face lift. The last few years have left me with little to watch except old favorites.

As my partner said it once: "We all like to watch superhero hunks because men want to be them and women want to be with them".

Read Hugo and Nebula award winning books from before around 1990. The female characters are more comfortable in their sexuality and interactions with society. More recent female characters are less fleshed-out, almost less human. I think that it's becoming progressively more taboo to explore honestly the societal consequences of a fundamental worldview of conflict between men and women instead of cooperation.

Excellent! You keep churning out great videos; I'm both envious and inspired! I'd add two (possible) corollaries to what you shared for attracting female audiences, and that's: 1) Have female leads or co-leads who are simply *well-written*, and (more importantly) 2) Adding a stronger character-driven elements to existing tropes. "No Country for Old Men" or "American Beauty" are examples of incredible character-driven stories within predominantly masculine plots. Neither of these are "pandering," and both have the benefit of also elevating the quality for their core audiences.

9:26 It's 10% not 30% of women that voted for "more leading ladies, but not Mary Sues".

My husband and I used to go way out of our way to see the Phase 1&2 Marvel movies. We were actually in Australia when the 1st Thor movie came out, and we gave up sightseeing time to get to that theater. As soon as they started rolling out these toxic, manly, Mary Sue’s…we’ve legit lost ALL interest. They’ve ruined all the male characters left or replaced them with women. I can’t even remember the last Marvel movie I had any hope for, let alone was excited was coming, because they’re all the same: women all powerful, can do NO wrong; men all stupid, can do NO right.

I worked as a data analyst for a company whose influence can be seen on everything from KZfaq to Amazon today. Anyway, the philosophy was explicitly anti-demographics. We didn't care what was between your legs or the amount of melanin in your skin. We focused on your behavior. What ads resonate with you, what did you purchase, what encourages you to spend more? The only time we broke things out by demographics was to keep the attention of the marketing team of our clients, we used nice bright colors and pretty pie charts. Everything else was about the data that actually contributed to the goal.

A Rom-Com with Action.....Sooooooo, Mr and Mrs Smith?! Haha

They were setting box office records every time a movie came out. Why would they need to expand their audience?

The reality is they're never gonna convert generic women to marvel or star wars fans, because no matter how much "girl stuff" they try to put in, those women still won't be fans of the genres. Like you said, the women who do see these films were probably already fans of the genres to begin with, so it's better to focus on quality. "You catch more flies with honey," as they say.

I think Disney are well aware of what girls and boys like. Hence the decision to purchase Marvel Studios and Lucas Film. However, what they are worried about is inclusion. Marvel is very popular and right now the danger to what is popular is cancel culture. They want to make sure that everyone is included in the popular Marvel conversation and when things are remade to re-energise a franchise and Disneys bank account they need to make sure they are including everyone from different genders and race. They are severely overthinking it and failing.

The point you made about them not buying a studio that already had a majority female audience like that makes sense to me I don't know why they didn't just try that first before doing what they're doing now to me that would make more sense to do that

Be honest. What you described is a lot of hard work and I think that’s the point. You have writers, directors & showrunners treating projects & IPs as opportunities for fan fiction. So what they care about or passionate about is what gets emphasis most often at the expense of storytelling, character development or world building. I think some creators (not all) don’t have the capability of doing the kind of work you’re talking about or more importantly lack the desire to better their writing. You’ve heard show runners from projects like the Witcher, Rings of Power, Marvel on Disney plus, etc. and directors & cast talk about their projects so let’s be honest. Too many have devoted themselves wholeheartedly and I mean devoted (as in they can’t help themselves) to virtue signaling, self inserts & heavy handed messaging to ever get better at their craft. They are telling the exact stories they want to tell. Hard truth is studios must hire better. Only way Hollywood redeems itself is to become a meritocracy again & hire people capable & committed to attracting consumers. Sorry for that rant has been in my head you unfortunately unlocked it lol.

Expanding the franchise makes sense; however, it seems like they’re doing it at the expense of the male audience. It’s like taking something from someone just to give it to someone else…who doesn’t really want it as much as the person that you took it from in the first place.

Greg, you are the best at intelligently breaking down problems and finding solutions! Disney should hire you.

BTW, the carriage drag racing romance storyline exists. It's a historical novel called Regency Buck, by Georgette Heyer.

You don’t court demos because you’re in the building/survival phase. Once you’ve got executives who’ve never had to create like their life depends on it, working at an established multibillion dollar studio, they can try all sorts of stupid things that they will never be completely on the hook for if fails and everything is so cushioned they’ll often never KNOW when it fails. And if for some crazy reason the studio goes under, they’ll be working at another studio the next year. Competition baby, film/tv industry needs way more of it.

Kudos to Greg for doing more actual research than Disney about their audience! And the editing is hilarious! Keep it up 😂

I've seen 6 of the last 10 Marvel movies, and sadly, I could sleep through the others and still know how they ended. Besides that, I only watched the first 3 shows because the rest were basically saying I'm the villain and a bad person, but the people doing bad things are just "misunderstood."

Also, I found your channel because of the Despot of Antrim lol his takes on the current climate are GOLD, and he recommended your videos ❤

Well comics have largely appealed to boys and men, except for Archie comics. The major issue with all these superhero films is about how much do we want our lavish fantasies grounded in reality?

When it’s all laid out like that, it’s bewildering that Disney basically had everything they needed to secure phenomenal success for decades but due to either greed or activism (pride) they are failing spectacularly. They are alienating the audiences they did have, not attracting an audience large enough to account for those they lose, and tarnishing their brands to the point that the original audiences don’t trust them enough to return. All I want is good stories with interesting characters, that shouldn’t be too much to ask for. Thankfully there’s plenty of such material at my local bookstore/library.

I remember when Brokeback Mountain came out. My country dad and all his country friends got decked out in cowboy gear for a big group date night with the wives. They were told it was a cowboy movie, first to come out in a while and all the wives wanted to see it with "their cowboys". I opted not to warn them. 😂

Great video that really hits the nail on the head. I've read and watched a ton of stories throughout my life, and I've connected with a wide variety of characters because I was drawn in by their personalities, goals, and actions. It's unfortunate that Disney and other large companies have lost sight of what makes characters memorable.

I watch you because you're smart, funny, and articulate. I hate box ticking, pandering, and virtue signalling. I'm old enough to remember real art, and I almost despair for what tries to pass for entertainment these days.

I think I ran across a video of yours a while ago, but this popped up in my recommended section and it was really well thought out. Also had me cackling a few times.

It's gonna be hard to up the quality of your work, it's practically perfect.

Bro I love your honesty and integrity. No surprise my wife loves story and characters even if the plot os sh*thouse

I'm so pissed that you get so few views. Literally one of the best commentary channels on KZfaq.

heck, an example Toei kept the formula of the Kamen Rider franchise, which is boy centric, and it somehow gained a huge female fanbase, particularly from moms

"More explosions, less dialog" i can't wait for silent night!

goal of any business to grow its consumer base, that includes marketing to the non-traditional consumer.

What makes me want to watch movies or TV shows is the characters. I love seeing romances blossom on screen and well written characters work on their flaws. My Little Pony: Friendship is Magic and the classic CGI Barbie movies are some of my favorite stories because they have a variety of likeable and interesting characters. Mariposa, Princess Annalise, and Twilight Sparkle were some of my favorites because they reflected my interests and flaws. Seeing them improve over time made them more real to me. Another character I related to a lot was Leonardo from Teenage Mutant Ninja Turtles (2012) He was the oldest, a leader, someone who made mistakes and learned from them. This is what draws me into shows. The most recent movies I liked were ATSV, The Bad Guys, and Puss In Boots: The Last Wish because they were character driven.

I am a woman... I am a fan of the classic Star Wars. You know why? Because the characters were believable - they were human (well... displayed very human characteristics, even if they were droids, Wookiees, Mon Calamari or something else entirely). They tried, failed, learned and grew... they were aspirational. The EU introduced more characters and more places... The characters all had believable goals and arcs and stories. They didn't always succeed first time, or even second time. They had depressive moments, moments of pure fear or anger or exhilaration. Then came The Force Awakens. Great - a new Star Wars film. They introduced Rey, Finn and Poe. Rey took on a bad guy at his own game, that he's been practising for years and years, while she's just barely learned the rules. And she wins, no effort. Poe, an X-wing pilot, gets belittled and talked down to by the worst excuse foy a military officer in this galaxy or the GFFA, who can't hold a simple briefing (something shown in every single one of the original trilogy, BTW). Finn, a black stormtrooper who switches sides, is basically only there for the posters and is completely sidelined. And Disney never put the original gang back together onscreen - and now nobody can unless they employ AI or something, which would be an absolute mockery. I walked out of the cinema and I will never pay another penny to Disney for any of their Star Wars stuff because it sucks. There's no heart to it, no emotion. Women have to put men down just to be able to climb over their prostrate bodies to be as good as them - something Leia Organa never needed to do, not once. I wanted to be Leia, or at least, to emulate her courage, her tenacity, her sheer grit and determination. I don't want to be Rey, I don't want my niece to grow up thinking Rey or Admiral Holdo or anyone else, is worth emulating, in any way shape or fashion. PS. Women don't have magical powers just because they have boobs.

Don't think about it. Don't ask questions. Just consume *product* and then get excited for next *product*

Woman here. Most of the channels I watch have most male audiences. If those channels suddenly decide to pivot to women, chances are they would no longer appeal to me, and I would stop watching. Cater to the audience that enjoys the genre. No one is out there pushing to make Hallmark movies more male friendly. These studios also don't seem to know what women like. Chicks generally enjoy hot guys on screen and a love story. But they make these female-targeted movies loveless.

It seems we as a culture have forgotten that good stories resonate with us because they contain human struggle. It is the struggle with which we identify, not the character. That’s why we want him/her to succeed. That’s why LOTR and Harry Potter have such huge fanbases-Tolkien understood that all people struggle against temptation. Rowling understood that all preteen/teens face the balancing act of wanting to fit in and belong while also finding their own unique place in the world.

Morgan Stanley and the Rise of the SHEconomy was put out back in 2019. The projection was that single women were gaining grounds on wage disparity and more willing to spend money. They became the 'go to' target. The big companies also noticed that most college educated people were women. Thus the women were less likely to get married, would make more money, and be more likely to spend that money. So this is not just Disney thing.

That's a bold strategy Cotton, let's see how this plays out....

7:00 "The Saint" with Val Kilmer. Perfect action/romance blend.

Totally agree! I always try to make quality videos. You’ve got to respect the audience. That is why movies are made to find an audience and make money. Same story with musicians saying oh the audience just don’t get how good it is! So why make it ? Gotta know your audience is what they want and care about that aspect. 😂😂😂

The pursuit of good writing over content should be the #1 priority. Most scripts are written by committee these days and those don’t necessarily go through rewrites and subsequent drafts. Take the time to write good characters and a good story.

Gary deserves 100k already lol awesome content everytime. 🤣👍

The single greatest contribution Disney could make to expanding the audience for MCU and LFL: sell them.

You hit the nail on the head!

their entire mindset is what's wrong... that there needs to be a quota is wrong... the idea that diversity has anything to do with race, gender, or sexuality is wrong... it has to do with geography and lived experience, ideas, character, theme. as a metaphor, people aren't like crayons, and movies aren't like coloring books where you have to use every crayon in the box... you only need the colors that make sense for the current picture you're drawing.

Just subbed man. I enjoy the content.

11:52 There is a reason why timeless stories are timeless - they fill a hole and provide satisfaction. Lucas learned this when he read Campbell's writings about "The Hero's Journey." Both men and women resonate with such concepts psychologically. As a Christ-follower, I believe this speaks to a "God-shaped hole," and successful stories address this deep need. When we deviate from these truths, we end up with a very unsatisfying story that leaves the entire audience confused, dissatisfied, and unfulfilled. A good story doesn't need to be "Biblical" but it does need to follow precepts of how we are made. Otherwise we end up with junk!

You bliney bastard!!! I had to stop watching your video at the "Archer" bit at 7:30, totally random and i spit put my Monster! Nice job you blimey bastard!

I think you pretty much nailed it bro 💥

I know a good handfull of actresses who side-gig as Disney princesses for kid parties and local events. Its always Elsa, Cinderella, Belle, aka dresses. I ask them if they ever do Rey, Captain Marvel, Mulan, or any Marvel/Star Wars... They look at me like, uh no.

Is Disney ready to admit their current strategy isn't working? They seem to keep doubling down.

If you haven't seen it, Mr. Right is an excellent example of taking a Romcom and an action movie, and making an action romcom.

I watched videos based on the font they use in the thumb nails. My recommendations from KZfaq are all over the place

It’s really annoying, my analogy is that you want to feed as much people as possible. However, you don’t have much ingredients to make a tasty meal so you find a way to stretch your ingredients as much as possible. This in the end has “unexpected” result of making the meals tasteless or bland. You feed this enough times to people and people will notice and stop eating your meals.

I used to be a Disney nut, I used to go to the cinema weekly. Now I have nothing. No great Disney films to see, no great rom coms, thrillers, sci fi, dramas or family films. Just......nothing good at all and it sucks. I miss the movies, I miss respect for the cinematic experience, I miss the Disney that had respect for the better parts of its past and legacy, I miss what used to be my favourite things.

Mr. & Mrs. Smith (one of my favorite movies) was a good balance of romcom/action

In my opinion the Marvel and Star Wars franchises can rebound if they go back to and stay with the source material of which there is a ton of. It makes no sense to not use it and attempt to remake the wheel.

What Disney really wants is to create a new audience and get rid of the undesirable audience that might actually pay to see their movie

You could have had a much cheaper Ant man 3 with lots more talking. They come back to a place where Janet had spent a significant time and learn that she during that time had had some kind of relations with Kang and Krylar. There seem to be a lot to unpack there. The younger couple at the same time finds out that their daughter's been jailed and Scott finds out that she's been exploring quantum science. It's seems they could have talked for at least a good hour.

You hit an important point, which still baffles me. Disney bought Marvel and Lucasfilm to bring in more guys and it worked. Then it seems like one day they woke and thought, “Wait, we’re Disney. We make movies for little girls.” and unraveled everything.

Another great video is usual now I’m just waiting for that anime video waiting patiently

Would love to have this explained to Wizards of the Coast. Judging by those D&D books on the shelf, you might know exactly what I’m talking about. They’ve driven away a lot of the old guard in favor of the theatre kids demographic. Even though I see about 20:1 of the former be the latter at every convention, brick & mortar store and event I’ve ever attended.

You bringing up mashing genres together made me think of "Mr & Mrs Smith" - which I think was intended to try and be a 50/50 guy/girl flick. Discuss.