The last two decades have been marked by the emergence of digital technology from digital pan/ceph, intraoral scanners, and mass custom aligners to 3D printing, A.I. driven technology and now the steady growth of digital custom braces. Just as the orthodontic business model is changing so is the distribution of practice overhead. Despite the additional lab expenses associated with these digital solutions, those who deliver care as well as the patients who receive orthodontic care all enjoy the benefits of a fully digital treatment experience. Dr. Gostovich will peel away the layers and demonstrate the value of combining DentalMonitoring with braces and, in particular, digital custom brackets to create a true WIN-WIN for the practice, doctor and patient alike.