Dress like you live in Tokyo

Рет қаралды 122,371

Күн бұрын

Thank you to all my followers who sent in brand recommendations!!
00:00 Intro
00:41 History of the "City Boy" Style
1:03 1960's & Take Ivy
3:48 1970's & Popeye Magazine
5:11 Ametora vs Amekaji
6:25 Brand Recommendations
7:10 UK based brands
8:32 HK, Korea, & NYC based brands
9:39 Japan based brands
13:22 Finding this style second hand
Links:
Articles of Interest podcast
articlesofinterest.substack.c...
Sage Nation - sagenation.uk/
Studio Nicholson - www.studionicholson.com/
Cos - www.cos.com/en_usd/index.html
Workware - www.workwarehk.com/
Anglan - en.anglan.co.kr/onlinestore.html
7115 by Szeki - 7115byszeki.com/
Uniqlo - www.uniqlo.com/us/en/
GU - www.uniqlo.com/us/en/special-...
MUJI - www.muji.us/
45rpm - 45rpm.jp/en/
Sillage - www.sillage.online/
Yoko Sakomoto - www.yokosakamoto.jp/onlinestore
Shinya Kozuka - shinyakozuka.com/en-us
Nanamica - us.nanamica.com/
RagTag - www.ebay.com/str/ragtagonline
Playful DC - www.playful-dc.com/en/index.html
The Best Reddit Thread In The World - / city_boy_a_comprehensi...

Пікірлер: 213

@roderickteerink1852 Ай бұрын

that's crazy, lived in Tokyo for 7 years, haven't been back in a few years now, so basically they're dressing the same as 5 years ago, 10 years ago, 15 years ago, and 20 years ago....hasnt changed at all, i like how they don't hop on trends as much as they do in europe

@AlexSchwartzATV Ай бұрын

It's better for the world

@devinfahada4880 29 күн бұрын

Yeah that's what I was thinking.. Because I've friends from Japan but they still dress like 2000 NU metal 5 years ago even before y2k is a thing

@OjedaAntonio 26 күн бұрын

Born and raised in Queens, NY, been around Main St flushing growing up and noticed how the Asian folks have always been around this particular style which conveniently and eventually came around full circle, they been had it on, most people now are coming to appreciate it

@LolaLora 23 күн бұрын

人による。

@scwong6349 2 күн бұрын

bro that's so not true, a lot has changed. take Visvim for example, 20 years ago they were selling ordinary stuff like everyone else does, today they make some of the finest clothings with top quality and unique designs more superior than most non-designer western brands. 20 years ago Ape was super phenomenal but now no one would wear them because the same designs have been going on for 20 straight years. Sacai, N.hoolywood, Kolor, Junya Wanatabe, highly recommend you to take a look at their look books before coming to the same conclusion you made.

@azabujuban-hito8085 Ай бұрын

I do live in Tokyo😂 I'm from Zurich, Switzerland and when I moved to Tokyo 8 years ago I was astounded by their fashion style. It's completely different from where I came from !

@DrewJoiner Ай бұрын

For the city boysssss

@NiiloHargut Ай бұрын

City boy style vid for the #pvv boys? 👀👊🏼

@sunigbiskit2904 Ай бұрын

Drew doing his hw

@Astroboooy Ай бұрын

Drew what it do

@idkuhh621 3 күн бұрын

Omg Drew! Love your videos,you’re amazing😋

@aarovision. 2 күн бұрын

King

@BrendonBigley Ай бұрын

time to donate everything i own and finally evolve into a city boy thank you pv

@tomcw8989 Ай бұрын

Thank you for this, the algorithm really blessed me. I've loved this aesthetic for a while but had no idea what it was called. I saw somebody call it "Japanese casual" but couldn't find any good videos on it. Great video

@percish Ай бұрын

I’m glad it found you!

@giomusah2155 Ай бұрын

@@percish where is. a good site to sell your new or used clothing?

@percish Ай бұрын

@@giomusah2155 I used eBay and Grailed!

@giomusah2155 Ай бұрын

@@percish My issue with city boy style is the following: baggy fit, especially with pants, doesn't look good on short guys. I'm 5-9...Thoughts? Ive tried baggy pants and I look like an oversized grapefruit

@percish Ай бұрын

@@giomusah2155 I would say you can do slightly oversized but a more tailored silhouette like a chino rather than the balloon style

@LILHammer96 Ай бұрын

Thank you. Theory of Hakama pants as a symbol of oversized comfortable bottoms in Japan is actually worth discovering and documenting.

@jeffdj1975 Ай бұрын

NORSE PROJECTS, NIGEL CABOURN, UNIVERSAL WORKS, BEAMS PLUS, and VISVIM.

@josephfraser684 2 күн бұрын

Take Ivy is such a vibe! It's very inspiring, even though it features such traditional styling.

@nadya813 4 күн бұрын

Yooo I feel like crying rn I've loved this style since forever but couldn't figure out what it's called and where to get them!! Thank you so much for this

@7plit1ip Ай бұрын

Bless the KZfaq algorithm for bringing me this video! Thank you for your hard work 🫡

@coffee-jezus Ай бұрын

Such a warm, wonderful video. Intelligent, passionate, a conversation it feels as though you were excited to share, delivered with such an effervescent fizz of storytelling. I loved every second of it. Thank you so much :)

@percish Ай бұрын

such kind words! Thank you

@belen4333 Ай бұрын

You did such a great job balancing the history of the style and giving brands recomendations all while mentioning different resources. Really enjoyed the video

@ebichu-dechu 6 күн бұрын

Most of our style is inspired from traditional dress like Jinbei, Samue, Happi and Hanten with modern twist. Japan also has more than 10 fashion style in Harajuku alone (Gyaru, Lolita, visual Kei, Decora, Mori girl and many more) without considering fashion from other prefecture. In Japan American adapted style is called Ametora (denims, bomber Jacket, tailored suits, formal shoes that's about it). The loose fit Men style (City boy) is inspired from Samue and Japanese Women likes wearing skirt (short and long) which was inspired from Hakama. Not all of our style is Ametora.

@lesleyhairston9167 18 күн бұрын

So grateful for this breakdown. I’ve been loving this style for years and noticing where parts of it have shown up in American fashion stores but hasn’t quite been hitting the same. Appreciate your work here.

@FumerieHilaire Ай бұрын

This is what I’ve been trying to encapsulate and understand for years thank you for giving me names and pathfinding it for me!

@nigeltang2621 Ай бұрын

Margaret Howell and her diffusion line MHL are hugely popular in Japan and Korea as well. The materials, craftsmanship, and fit are amazing with older pieces even more so. It’s my “buy everything” brand

@reykuadrat 10 күн бұрын

i recently thrifted a wide balloon pants and can't stop wearing it!! so digging the city boy style rn

@_rogergallegos Ай бұрын

Yoko Sakamoto & Sillage have become my favorite brands over the last few months

@labratfunk Ай бұрын

just returned from japan and yes, the city boy style definitely grew on me. i'm usually in slimmer, streamlined clothing (think asket overshirt, plain white tee, nudie lean deans, pf flyers or dunks) but i found myself buying items with looser fits while i was there. definitely very comfortable and didn't feel like i was drowning in my clothes or that i was a teenager wearing my dad's clothes. it's looser clothes with structure, if that makes any sense. definitely added some of those books on my amazon wish list :)

@areyes4231 Ай бұрын

Amazing as always, incredible research and presentation love love love

@percillo Ай бұрын

Saw this video on my recommendations, genuinely impressed with all the documentation and work you put. Thank you! I’ll travel to Japan this summer so I’ll write down some brands to check.

@dylanshepard3325 Ай бұрын

I'd also like to add graphpaper, clesste, and mfpen

@engyolyonline4208 Ай бұрын

Pilgrim Surf Supply is a great Japanese brand available to purchase in the US. It's very California Surf culture inspired, but a bit City Boy too. They make women's clothes so it could be a good starting point for women interested in streetwear. Like many Japanese brands the sizing if VERY limited.

@engyolyonline4208 Ай бұрын

Also their Japanese website has a great lookbook that's updated every season.

@nancyknight3095 Ай бұрын

Love this! I love the history and all the information. Thank you!

@BoiRustik Ай бұрын

Very informative! Definitely love this style and the brands that you highlighted

@jaredpalmero2229 Ай бұрын

Lovely video! Your due diligence definitely shines through and was wonderful to watch. I Recently came back from japan and regardless if people were in to fashion, i loved how intentional clothing felt on others, whether it was blue collar workers or more personality centric youth.

@enellive 7 күн бұрын

This has been so helpful, I felt very lost getting into these kinds of clothing. Would love a vid on the types of shoes/accessories you'd wear with these.

@jackfrost9573 Ай бұрын

Thanks for compiling this! Been looking to upgrade my style pallet

@pursuitofabetterlife Ай бұрын

Great summation of this topic. Quality ❤

@floralazabu 11 сағат бұрын

Interesting video, enjoyed very much, My dad now retired, worked for the company publishes Popeye. I will tell him about the video, think he will be happy!

@busdrinker3734 Ай бұрын

Finding you has been a godsend. Not nearly as fashion-savvy as you are but the way you break down putting together your outfits, sourcing the pieces, etc. whilst having a similar style to what I aspire to, I think, is really gonna help me! Fingers crossed for a city boy summer, thank you

@percish Ай бұрын

fingers crossed !! thank you

@user-ix4wn1th5m Ай бұрын

I have never been to Tokyo Japan. My father visited it in the 1950s , and he liked it. He said the Japanese are very hospitable. I think the young Japanese are very trendy and individualistic . Ive seen images of young ones .

@CokeWithIceAndLemon Ай бұрын

I found this post very informative, thank you.

@MsAuriauri Ай бұрын

love all the initial brands you recommended! cannot afford them yet, but i’m happy to browse

@ljpratt718 11 күн бұрын

Stumbled on this video and enjoyed it so much. I didn’t know what this style was called but have been leaning towards for a little over a year now. You did a great job. I had to subscribe!!!

@jeffknight7976 16 күн бұрын

Love that! so greatful for this breakdown. Been living the cityboy life for a few years now, collecting Popeye and Fudge magazines!

@princebeats3474 Ай бұрын

More content like this please! I'm new to fashion and this was very useful in terms of historical relevance and direction. Thank you!!!!

@ADM-wt9cn 17 күн бұрын

When I lived in NYC, there was a company called "Gentry" in williamsburg. Went out of business, very expensive, but they still have there instagram.. very similar styles to what you were talking about. felt casual (but obviously not) but looked amazing.

@JoshuaThermidor 16 күн бұрын

2:40 one of the funny things about the recursivity you touched on here is that "the way american college students were dressing" as defined by Take Ivy was also kind of a lie. Part of Take Ivy's genius was that a lot of the fits were fabricated! Therby creating an influence. Love it so much.

@wallaceflowers Ай бұрын

thank you! thank you! thank you! i love this!

@inkarlcerating Ай бұрын

I love this fashion dissection things you did ❤

@stylezmckenzie8328 Ай бұрын

this was wild informative appreciate u homie

@AndrewChao9 16 күн бұрын

Love this video! really enjoyed the educational context that you provided

@ErvSve Ай бұрын

Nice video. Love the podcasts you mentioned.

@usuck233 Ай бұрын

Love the breakdown! Fell in love with Japanese styles after recently traveling there. Noticed how much of an influence Americana had on fashion and trends.

@tiffanyharrison21 Ай бұрын

Your style is amazing!

@almightybushido4822 Ай бұрын

Well done video! I've been exploring the city boy style and I personally love it. I like to do a mix of streetwear and a simpler dark academia. You've got my sub.

@joelbetancourt8359 Ай бұрын

"Ametora: How Japan Saved American Style" by W. David Marx is a fascinating book. I loved it. His second book not so much.

@verycool_1 Ай бұрын

Thank you so much for this!

@stephanievine8206 Ай бұрын

Brilliantly informative…also… love your Kuma mug 🌎☮️

@noyaaaaa_ 14 күн бұрын

this is exactly what i was looking for omg thank you so much for this

@shleepystudio Ай бұрын

So interesting! Loved learning about city boy fashion ❤

@anniec8884 Ай бұрын

Loved this breakdown so much

@austinwatts7016 15 күн бұрын

I love this video and thank you for adding city boy to my fashion dictionary

@sirdryamov Ай бұрын

I think sakai, united tokyo and mastermind are also worth mentioning. Thank you for your video!

@didijunior Ай бұрын

In the excellent book named AMETORA from W. David Marx , you can learn more about the history behind the iconic book Take Ivy. Quite an aventure for the period.

@percish Ай бұрын

I spoke about Ametora in this video !

@jasjasjasjasjasjas Ай бұрын

I've been following you for a while on instagram and never knew you had a youtube - so excited to watch more of your stuff now! love your style and love this vid

@adrianpalau7741 Ай бұрын

Great video, loved the info! Second hand for the win 🫶

@adrianveidt4344 Ай бұрын

@thecasualco (Reggie Casual) is probably the best guy to teach Westerners the nuances and styles within Japanese fashion. Arguably the biggest reason i got into Yohji and more during my time living there and watching his vids.

@inouk_hay 29 күн бұрын

Hi Percia, I'm watching you for the first time and I'm so happy I've found you haha Many thanks for all the thorough yet concise information you've presented to us. This was a huge discovery ❤

@Unknown586 Ай бұрын

great content as usual! thank you !!

@juanlugofitness Ай бұрын

That was fun to watch. Thanks, subscribed.

@dianemitchell1161 Ай бұрын

Your style is AMAZING! 👏👏👏👏👏👏

@lindaMinister Ай бұрын

I love Tokyo's fashion.thank you

@Reese_V Ай бұрын

Thank you for this! Amazing research and presentation. Randomly came across Popeye magazine for sale at a coffee shop near me (Portland, OR) - guess I need to go back and pick up a copy now.

@andreff8702 Ай бұрын

love love love your videos 💖

@jdkingsley6543 29 күн бұрын

Im falling in love with fashion all over again 😊

@Dvniel_98 Ай бұрын

Awesome video once again! Very insightful and full of resources, getting into the city boy spirit in no time thnks to you :)

@percish Ай бұрын

thank you and good luck!

@robynnordstrom7799 13 күн бұрын

Articles of Interest is a fantastic podcast. I’ve listened to the American Ivy season multiple times, so good!! The Season one episode “Blue jeans” is also a favorite.

@iris_clown Ай бұрын

finally i found the right word to call my dream style

@jemmabaird9168 13 күн бұрын

Sooo informative! Thank u

@mathiascoudert 22 күн бұрын

Lol I randomely found this video on my home feed and love it ! Congrats

@easyduster Ай бұрын

this is so good. Thanks!!

@ssshibe5307 Ай бұрын

I WAS JUST WISHING YOU WOULD EXPAND ON THIS TOPIC IN A LONGER FORMAT!!!

@Northwest360 Ай бұрын

Great video! A few others that I’ve liked: Kestin, Olive Menswear, Engineered Garments, Lady White Co

@cap4life1 Ай бұрын

Great video! Also Margaret Howell for the luxury / high end expression of this aesthetic. It’s a UK brand but extremely popular in Japan.

@mochadesu Ай бұрын

Thank you for the awesome content. Engineer Garments is another brand on my list ❤

@user-mg8dx3to4i Ай бұрын

Loved this video, thanks!

@tariqabdelaziz7364 Ай бұрын

Loving ur stylee, keep it up

@jeremiahmarshall9894 26 күн бұрын

they finally found anglan, love the work that handongs does over there.

@Amber_V Ай бұрын

THANK YOU!

@livibam Ай бұрын

Tokyo has been at the top for over 3 decades at this point. Quality, attention to detail and layering is everything. I used to buy Men’s No No, Relax and Boon magazines in the mid 2000s. Used to cost me around £90 pm to import.

@blaqflip1 Ай бұрын

epic and informative vid. wide casual lifestyle

@tony_goodwin Ай бұрын

Universal Works is my buy anything/everything brand, definitely City Boy adjacent

@GhoulDogma 23 күн бұрын

My pinterest is filled with literally these same exact photos. Lol It's good to see a video specifically on this style.

@detlef3000 Ай бұрын

thx for this video. i just discovered your yt channel. i already love your content on tt and insta.

@mictecacihuat665 Ай бұрын

Awesome video!

@ArikaPF1 15 күн бұрын

2:35-ish As someone who's been kind of around the evolution of both, I liked this summary a lot! I could say more but my favourite thing about this style is watching how each one interacts with the other. Very neat. Lots of perspective and culture (and by extension harmony/aesthetic/body type/etc) in play :D

@bradtramel9467 18 күн бұрын

you're good at this

@gabrielpolo318 Ай бұрын

Since nanamica was mentioned I would also recommend Daiwa Pier 39 and also on a less boxy note and a bit more expensive side I would still check Auralee and maybe Graphpaper

@hugo_s Ай бұрын

Excellent video!!! I feel like it was tailor made for me.

@grec_ko 23 күн бұрын

Love you too for making this

@MsAuriauri Ай бұрын

yeeeeeeees thank you for this !!! subscribed !

@percish Ай бұрын

Welcome!!

@user-wv9yz3ix2k Ай бұрын

Interesting though I am more into Italian Style or European Style. Your insight into second hand store very helpful.

@Flaubertine-wn9jk Ай бұрын

Really enjoyed this - thank you! I wondered if Margaret Howell might fit with this look - her silhouette is less oversized than some you mention, but I know her clothes are very popular in Japan and combine elements of traditional British workwear with preppier elements and Japanese fabrics.

@percish Ай бұрын

It does! It’s mentioned in the Reddit thread at the end

@Flaubertine-wn9jk Ай бұрын

Excellent! I'd also recommend Toogood, which takes the oversized look in slightly more avant-garde direction. (They make great furniture too - but prohibitively expensive, sadly...)

@joshcastro920 Ай бұрын

Love how you incorporated history of the fashion style! Fun video to watch! Also since you mentioned that you've been inspired by the Popeyes magazines, was wondering if there were other forms of media that have inspired your outfits and personal style?