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E4 Extra Launches | The Fate of 4Music | Channel 4 at 40 Years

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Adam Martyn

Adam Martyn

Күн бұрын

As Channel 4 fast approaches its 40th birthday, change is afoot amongst its offshoots!
In June 2022, Channel 4 announced that a new channel would be launching, titled as E4 Extra. This will take over the slot held by 4Music and will take on most of the entertainment based programming to appear in good tandem with E4. But what will become of 4Music? Will E4 Extra work in the television landscape of 2022?
Join me for another unscripted discussion, and let's find out!
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PREVIOUS DISCUSSIONS:
• Unscripted Discussion ...
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Пікірлер: 86
@macra_
@macra_ 2 жыл бұрын
I've always disliked how 4music showed non music related content, I'm glad they're going back to a primarily music based schedule!
@fairrodthecapacitor
@fairrodthecapacitor 2 жыл бұрын
Just like MTV
@areallybigannoyingorangefa6562
@areallybigannoyingorangefa6562 2 жыл бұрын
Me too, like what’s the point of that? It’s got Music in the title
@itsnotliam3
@itsnotliam3 7 ай бұрын
I loved watching charmed with my mum after school on 4Music and then we'd watch sabrina right after it
@PATVScunthorpe
@PATVScunthorpe 2 жыл бұрын
The Box is staying, Box Hits was one of two sister rebrands launched in 2016, Box Hits replaced SmashHits showing 00s and 10s music, and Box Upfront replaced Heat, focusing on new music and emerging artists (Box Upfront was closed in 2020 at the end of a temporary BoXmas rebrand). The Box Plus Network now consists of 4Music, The Box, Kiss, Magic and Kerrang!. On the programming side, I should note that until 2019, Box Plus was a joint-venture between Channel 4 and Bauer Media, so Box Plus had its own management team, I used to have email conversations with the Programming Director, who was the one buying in the rights to shows, it wasn't Channel 4 deciding to place them on 4Music rather than E4 (at least until Channel 4 took full control of Box Plus and merged operations into their own).
@areasquirrel
@areasquirrel 2 жыл бұрын
Having left this genre of channel behind after exiting my teens, it makes me feel my age to see The Box brand disappear. I didn't even know it was owned by Channel 4 until watching recent episodes of The Ident Review. Oh, how luxurious it seemed when The Box launched, when you could choose the video to play next instead of waiting for MTV to play the one you liked! On a landline number! Wow... 🤯😉 And showing how far back I go, taping the ones you liked on VHS, like a video version of the mixtape, except in hindsight, not as good because you can't take it with you. KZfaq fixed that... Chasing ratings by putting general entertainment on a previously specialist channel has been a recurring trend in the digital channel age. Cartoon Network fell into that trap with Toonami, as the owners rebranded it from its former anime and Western action animation slate into a general kids channel to justify their live action acquisitions, but it killed the ratings, and it later became Cartoon Network Too (iffy pun) before they gave up. Strange fact: thanks to that rebrand, the final season of Batman of the Future didn't air in the UK until almost a decade after its US airing, when Chart Show Entertainment scooped up a lot of 'action' animation and anime properties to air on Pop and its boys targeted spin off Kix. You could tell as all the episodes had the first episode's credits at the end for Toonami to do credit squeezes with. With broadcast regulations changing over the years to redefine what is considered acceptable for children, an outlet for that stuff never returned in the UK, like it did in the US, so DVD, Bluray and now streaming has had to fill that niche. I wonder if that hurt profits for their producers because the potential audience was limited in the UK and Ireland until streaming came along. Back on topic, straightening out what goes where again, hopefully will do as the press release states and gets people looking in the right place on All 4 for shows and gets music back to the forefront on 4 Music. I didn't particularly watch it, but as you say, clear purpose and sticking to specific audiences instead of the classic market obsession with ALL the audience ALL the time, should be the way forward. Channel 4 is certainly busy right now, isn't it?
@mgthestrange9098
@mgthestrange9098 2 жыл бұрын
Man, the box! That’s been around since the mid 90s when I was a teenager. You used to phone a number and enter.the 3 digit code for the video you wanted. It would come up on the screen and you’d see if it was one you liked as you’d remember the code. Simple times! 🤩
@AdamMartyn
@AdamMartyn 2 жыл бұрын
That sounds like the 90s to me! Simpler times indeed!
@interstat2222
@interstat2222 2 жыл бұрын
They made a good profit on those texts I bet.
@titanictotired
@titanictotired 2 жыл бұрын
Wasn't E4 a sort of 'Channel 4 extra' back in the day, or Extra 4 so now they've created a Extra 4 Extra lol
@hakimi_AH
@hakimi_AH 2 жыл бұрын
🤣
@scottwebb1978
@scottwebb1978 2 жыл бұрын
T4 was a thing back in the day
@Natetheninjaisback
@Natetheninjaisback Ай бұрын
4Music Fated This Year On June 30th, Thanks For Letting Channel 4 Use That Idea From You! R.I.P 4Music (15th August 2008 - June 30th 2024)
@areallybigannoyingorangefa6562
@areallybigannoyingorangefa6562 2 жыл бұрын
Can we talk about Trending Live: You Select? If anyone doesn’t know what this is, 4Music used to have an daytime live broadcasting entertainment show called Trending Live and for about a year of that show, the Trending Live people add another show to their programming called Trending Live: You Select (April 2017 - April 2018) In this show, the presenters would give you 2 songs to choose from and the viewers would vote for their favourite song out of the 2 via Twitter and their favourite would get played on 4music Because the show only lasted 1 whole year, i kinda miss it and us music lovers would really appreciate it if they put it back on or at least let us watch episodes online.
@WatchandRewin
@WatchandRewin 5 ай бұрын
It is going for good. Rumors say that it could be the end of the year.
@xXBeefyDjXx
@xXBeefyDjXx 2 жыл бұрын
Having been whisked back into TV fascination thanks to KZfaq reminding me it's still a thing, I was surprised to see not only the shift with Channel 4's line up, but also with a lot of major players on traditional TV. I grew up watching FreeSat after it's incredibly successful launch as we waved farewell to analogue in the UK (£15 for a full satellite install and a box as part of the switchover scheme was just something that couldn't be missed!), enjoying the extra offerings of The Box, 4Music, Clubland, Kerrang, and the unknown to most but free to air on our satellites, a hidden MTV channel from Europe! Best part about Satellite was always being able to scan to see what hidden gems there were as they were testing or moving things around ;) *all* Disney's linear formats on traditional TV whatever the platform, worldwide are now completely defunct, MTV have lost a channel here and now rebranded yet again so we have 80s and 90s branded ones to compete with NOW Music's 80s and 90s options, Replacing MTV Base and Rocks, and dropping Classic completely... We also lost POP a few years ago on the children's front and I am very surprised to see the sheer amount of content that has simply vanished. It proves that in today's day and age, everyone and their dog is moving to Streaming content, albeit sometimes *not by choice* but because they have to in order to actually access the content (Disney being a huge example, but Nat Geo and Discovery choosing to keep their linear content platforms running!)
@JoeyTheBeastHD
@JoeyTheBeastHD 2 жыл бұрын
I like this move because I'm a big fan of E4 and E4 extra is amazing to expand the channel
@londonbuses8191
@londonbuses8191 2 жыл бұрын
Controversial opinion: I would put 4Music in 4Seven‘s spot. I like 4Seven, however, it’s drifted away from what it’s remit was originally, now essentially being Channel 4 +24. It hasn’t been good for 7-10 years at this point so give it a rest.
@bluefrogTV_
@bluefrogTV_ 2 жыл бұрын
To be fair; the point of 4Seven was to showcase the best of what was on Channel 4 from the past 7 days.
@londonbuses8191
@londonbuses8191 2 жыл бұрын
@@bluefrogTV_ Yeah, but now its output is 90% Come Dine With Me and 10% Find It, Fix It, Flog It. Even More4 doesn’t show half the stuff it did pre-2012, suffering the same fate and showing repeats of CDWM and Grand Designs, with the occasional George Clarke Programme. CDWM is hardly the best of Channel 4
@interstat2222
@interstat2222 2 жыл бұрын
I still remember when it was The Hits and had that never ending competition where you could win a Mac mini (but they didn't name it as a Mac).
@jackomon1129
@jackomon1129 2 жыл бұрын
I'm back as I do want to say something, but Wikipedia is wrong about something, that been Box Hits been the only one left of the Box Network, as Wikipedia is inaccurate regarding that. On my EPG, there is a channel called The Box that also still exists (as of 18:15pm on June 28th 2022)
@feroxade
@feroxade 2 жыл бұрын
Welp, there goes the only surviving music channel on Freeview.
@AdamMartyn
@AdamMartyn 2 жыл бұрын
Such a shame!
@MrDannyDetail
@MrDannyDetail 2 жыл бұрын
I thought he said 4 Music was continuing, and going back to be a dedicated music channel, just on a different number on the Freeview EPG?
@interstat2222
@interstat2222 2 жыл бұрын
When Freeview first started in 2002 one of the heavily plugged things was that it had two music channels, to lure in teenagers and so on. Before that nobody without satellite or cable had access to those channels (ignoring On/ITV Digital).
@superlegendary
@superlegendary Жыл бұрын
@@MrDannyDetail No, it moved to replace Box Hits, a channel that was never available on Freeview
@Jozuentor
@Jozuentor 2 жыл бұрын
I never really liked when 4Music had music in its name but never really showed music sort of MTV 2.0 thing going on 🤣 so this is a positive to me
@LJJsutt
@LJJsutt 2 жыл бұрын
I only watch this channel because they are showing Japanese Ninja Warrior - I'm a Ninja Warrior fanboy - but cool to see yet ANOTHER sister channel in the Channel 4 network.
@MateusHonrado
@MateusHonrado 2 жыл бұрын
This reminds me the time when MTV spun off their music content on a new channel called MTV Music when they took over the channel space of MTV Rocks in 2011.
@meridian3076
@meridian3076 2 жыл бұрын
only box hits is shutting down, the box itself is still up and kicking somehow edit: also lets go, ninja warrior japan is back! i remember watching that on challenge before that channel became the chase tv
@laotian12innumberverse6
@laotian12innumberverse6 2 жыл бұрын
4Music leaving Freeview will mean the end of music TV on Freeview since all the remaining music channels on the service are Manchester-only.
@AdamMartyn
@AdamMartyn 2 жыл бұрын
Thats such a loss! Specially for those who can't afford any of the packages that offer music channels!
@mgthestrange9098
@mgthestrange9098 2 жыл бұрын
I thought it was staying on Freeview but just a different channel number.
@riansaneejit
@riansaneejit 2 жыл бұрын
The Box is still around, it’s just Box Hits that closed
@JamieTubeUK
@JamieTubeUK 2 жыл бұрын
I’m also devastated that Forces TV has also came off-air as of Thursday 30th of June 2022.
@Neil070
@Neil070 Жыл бұрын
Do people realise that if Channel Four is sold off, they will have to pay a subscription? At present, the ads pay the bills, and as there are no shareholders or owners, all surplus is plowed back into the content. Once sold, all channels will be expected to produce a healthy profit for the owners and shareholders. Pay per view plus subs will be mandatory.
@RebeccaPhythian
@RebeccaPhythian 2 жыл бұрын
Great video 📹 ❤️
@fifamobile2312
@fifamobile2312 2 жыл бұрын
My mom likes charmed and she is excited she doesn’t need to watch charmed on prime anymore
@mighty_king92
@mighty_king92 2 жыл бұрын
I remember for a short time Ren and Stimpy aired on 4Music
@LEGOGames1000YT
@LEGOGames1000YT 2 жыл бұрын
My opinion about the new channel from Channel 4? E4 Extra Late. But at least not too much Extra Late!
@TheRealMrTBA
@TheRealMrTBA 2 жыл бұрын
When 4Music was actually becoming kind of like an E4 2(or E4 Extra?) Channel 4 saved the day by putting 4Music back into the music game and not sitcoms(pre-2018 4Music) and I'm really excited to what E4 Extra becomes. I think MTV changed to reality shows only because of MTV Music and MTV Hits(also formerly MTV Rocks, MTV Base, MTV OMG(VIVA), MTV Classics and Club MTV(MTV Dance). Who remembers when 4Music did that really weird phase from 2015-2017, I thought they were funny, how about you? I won't really miss Box Hits as it didn't really look that pretty to begin with in hindsight. E4 Extra will be a new page in the E4 book, and I like Gordon Ramsay, so that's a plus! :)
@COBO2
@COBO2 Жыл бұрын
4music was taken off from Freeview I believe. It’s other services but it was taken off from Freeview.
@rogerdarthwell5393
@rogerdarthwell5393 2 жыл бұрын
Loving this video Adam!
@AdamMartyn
@AdamMartyn 2 жыл бұрын
Thanks Roger!
@rogerdarthwell5393
@rogerdarthwell5393 2 жыл бұрын
@@AdamMartyn No worries!
@COBO2
@COBO2 Жыл бұрын
I don’t know why E4 extra was created personally. Why couldn’t what was put on E4 extra just be put on E4.
@fraserjones84
@fraserjones84 2 жыл бұрын
The Box and Box Hits are separate channels, only the latter is being replaced, the main Box (original) channel will remain.
@NoLongerOnThisAccount
@NoLongerOnThisAccount 2 жыл бұрын
The Hits To E4 extra
@scottchristie6734
@scottchristie6734 2 жыл бұрын
Bring back The Hits and TMF
@JoeyTheBeastHD
@JoeyTheBeastHD 2 жыл бұрын
E4 Extra will show Music in the morning which is stupid
@AdamMartyn
@AdamMartyn 2 жыл бұрын
Seems odd given 4Music is going back to a full time music schedule!
@JoeyTheBeastHD
@JoeyTheBeastHD 2 жыл бұрын
@@AdamMartyn I know really but I'm hoping it's temporary.
@therealautisticdj
@therealautisticdj 2 жыл бұрын
E4 Extra is aimed for a younger audience
@thomasstevens2746
@thomasstevens2746 2 жыл бұрын
Curious to see what will be on This channel
@NoLongerOnThisAccount
@NoLongerOnThisAccount 2 жыл бұрын
4music replaces box hits
@TheDerpyBoi
@TheDerpyBoi 2 жыл бұрын
Hey Adam, can you do CN Too 2012-2014 idents for the next Ident Review EDIT: Also, do you consider doing an animated intro for the Ident Review, say like, a guy in a portal with lots of idents playing through
@whatamalike
@whatamalike 2 жыл бұрын
this slapdash approach to calibrate or just outright throw new channels at us is a trend I hope absolutely dies on its arse frankly. what the broadcasters should be doing is stripping back the amount of channels we have (80% dear air or just repeats, which is now occupied by streaming and catch up) and reforming the likes of the main channels bbc1,2, itv, c4, five (I guess) and a handful of others and invest in just making new stuff that gets shown there first before it ends up on streaming. maybe a broadcast TV exclusivity thing? like watch on TV now and will be on catch up a week later?
@rainy3614
@rainy3614 2 жыл бұрын
I am confused as to how people were able to get HD idents considering it doesnt have a HD broadcast
@scottwebb1978
@scottwebb1978 2 жыл бұрын
There's other new channels aswell I see in next week's tvguide reality extra, HorrorExtra, and Legend
@hakimi_AH
@hakimi_AH 2 жыл бұрын
June 30 is gonna be chaotic..
@hitachifansandmore
@hitachifansandmore 2 жыл бұрын
only box hits is going the box will stay on air
@MrDannyDetail
@MrDannyDetail 2 жыл бұрын
So wait, was Box Hits on Freeview before this change then? I've never heard of it, and have often bemoaned the lack of dedicated music channels on Freeview, so I'm a bit confused lol.
@NoLongerOnThisAccount
@NoLongerOnThisAccount 2 жыл бұрын
box hits wasn't on freeview
@TheRealMrTBA
@TheRealMrTBA 2 жыл бұрын
No, Box Hits wasn't on Freeview, so 4Music on Freeview as a stand-alone channel will be gone, but, don't worry, as E4 Extra will air 4Music content from 6 or 7am-9am every day :)
@logik9614
@logik9614 2 жыл бұрын
@@NoLongerOnThisAccount it was via red button but that was ages ago
@melissamillar1605
@melissamillar1605 2 жыл бұрын
E4 Extra 2022 Idents - The Ident Review
@THE2NDCARLTONBOY
@THE2NDCARLTONBOY 2 жыл бұрын
Do the e4 extra idents on the ident review
@anonymoustipster202
@anonymoustipster202 2 жыл бұрын
The Channel 4 network’s got a new channel, okay. And it’s yet another channel in the network which shows repeats of shows on Channel 4, oh come on.
@NowShut
@NowShut 2 жыл бұрын
Do Legend ident review
@leejones8582
@leejones8582 2 жыл бұрын
4music took over the Hits which was on Channel 18
@jamesdelboy
@jamesdelboy 2 жыл бұрын
It wasn't the best idea I didn't watch E4 that much I only watched E4 when T4 was airing
@fikrifaisal
@fikrifaisal 2 жыл бұрын
C'mon do the ident review on SCTV(1997-2005!) ASAP!
@turnonmyaxel
@turnonmyaxel 2 жыл бұрын
I think the box will still exist it's just the sister channel boxhits that's gone now. Which is good but makes me sad there is no all day music video channel on freeview
@gailroebuck3879
@gailroebuck3879 2 жыл бұрын
They is no idents seen on KZfaq of 4music's relaunch but since channel 4 launched E4 extra, I always think the channel's company killed off Box Hits
@fairrodthecapacitor
@fairrodthecapacitor 2 жыл бұрын
We need a name for the new ether what ever the namn is
@Cheeseburgerandfries2006
@Cheeseburgerandfries2006 2 жыл бұрын
Adam have you heard of forces tv and what’s going to happen to forces tv on Thursday?
@AdamMartyn
@AdamMartyn 2 жыл бұрын
I believe its going off air isn't it? Doesn't feel like it was around for too long!
@londonbuses8191
@londonbuses8191 2 жыл бұрын
@@AdamMartyn It used to show Classic Doctor Who. RIP Classic and Modern Who off the BBC
@Neil070
@Neil070 Жыл бұрын
It's a crying shame. I'm sure it closed once before and came back. I remember watching UFO and the Prisoner from back in the 60's, great channel. Just Talking Pictures left to showcase vintage TV and movies
@rykercairns7110
@rykercairns7110 2 жыл бұрын
I'm going to miss 4music
@AdamMartyn
@AdamMartyn 2 жыл бұрын
It's sticking around! Just moved to a different slot on the EPG!
@danielpotter5501
@danielpotter5501 2 жыл бұрын
What's the point of E4 extra? Showing the programmes as 4 and E4. Waste of money!
@PremierInn851
@PremierInn851 2 жыл бұрын
Fucking ad
@antonykemp3096
@antonykemp3096 Жыл бұрын
E4 extra not for me. It's all repeats nothing but crap. Bring back E4 music. Don't no why you have to mess it up for
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