eCommerce Marketing: Google Shopping Campaign Tips
www.marketing360.com/e-commer...
1. Optimized Product Titles and Descriptions
- The more data within your product feed the better. Make sure you have all required attributes filled out depending on the product you're running for. Ex. Clothing - age, gender, color, size, ect.
2. High-quality, product-first visuals. Help your product stand out in ads.
3. Free and Fast Shipping - Finding a way to include that cost elsewhere and fulfill orders quickly.
4. Have at least 2 out of 3 product identifiers within your product feed (Brand, MPN, and/or GTIN's) GTIN's - Global Trade Item Number - If available - Custom products probably won't have these. Info on how to find a GTIN - support.google.com/merchants/...
- Value of a GTIN - This specific number helps us make your ad or unpaid listing richer and easier for your customers to find.
- More info on the value of GTIN's'- support.google.com/merchants/...
5. Promotions - If you can get one we can include in our ads. Example: madshot.net/ac4e34e18bb1.png
6. Optimize Your Merchant Center Account and look for opportunities within the Manage Programs section to take advantge of.
Examples of programs we should take advantage of:
Product Ratings
- Aggregator Options: Yotpo, Trustpilot, See full list here: support.google.com/merchants/...
- Info on Product Reviews - support.google.com/merchants/...
Customer Reviews
- Info on Customer Reviews - support.google.com/merchants/...
Free Product Listings
- Show you products for free on Google - support.google.com/merchants/...
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*The content in our videos is for educational purposes only and not intended to be a reflection of our current services, strategies, and product offerings, as those are subject to change over time as we advance our technology. Reference the marketing360.com website for our current strategies and plans. If you have any questions please reach out.