Individual organisations are unlikely to possess all the resources and capabilities required to meet the demands of their end-customers. Instead they must draw resources from other firms and successfully integrate them into their offering. This needs an understanding and strategic use of the organisation’s capability and resources.
This webinar explores:
1. what an ecosystem is, highlighting the concept and practice of ecosystem mapping
2. how managers can use their business ecosystem to their advantage
3. how ecosystem mapping has been used in different contexts to support long-term strategic planning
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Find out more on the IfM Engage website: engage.ifm.eng.cam.ac.uk/busi...