How to create a SOCIAL MEDIA STRATEGY? Start with a Social Media Audit [w/ Examples]

Рет қаралды 6,869

Күн бұрын

In this video, we'll talk about the fundamentals of creating a social media strategy. It all starts with an audit - we'll cover what a social media audit is, when you need to do one and how to do it.
At the end, I share an example of how to do a social media audit using my own social media channels. So make sure to watch til the end as examples are always the best way to learn!
TIMESTAMPS
00:00 Intro
00:47 What is a social media audit
01:22 When do you need to do a social media audit
03:42 How to do the audit and what to look for in a social media audit
10:58 Reviewing my KZfaq and Linkedin together
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▷ WATCH THESE NEXT:
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🙋🏻‍♀️ a b o u t m e
Marketer & educator spent years in b2b tech. Now putting marketing brain into NFTs & web3 and having fun. Weekly videos on YT. Head of Marketing at Ninja Squad.
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#socialmediaaudit #socialmediastrategy
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you!

Пікірлер: 38

@mayankshukla5090 3 жыл бұрын

Yes, this is the content I was looking for.... Reminder set

3 жыл бұрын

It’s a good one Mayank, hopefully you’ll find it very valuable!

3 жыл бұрын

have you done a social media audit before? any tips for others? share below ⬇️

@snobeldcat 3 жыл бұрын

Can't wait for this

3 жыл бұрын

honestly, it's a really good video! instant roi after watching it :)

@wafaawf6404 3 жыл бұрын

More social media content please.

@GrowWithWill 3 жыл бұрын

It really comes down to giving value up front first! That catches people’s attention.

@mbunjayasmine9839 3 жыл бұрын

BOOOOOOOM!!!!! Thank u Elif! I used to follow exactly the same process for the audit before realizing my clients' strategies. But sometimes I had doubts about my methodology. Well, my impostor syndrome is gone (aleluia) and I will optimize my work by adopting your structure. You are great Elif😊

3 жыл бұрын

Thank you so much Mbunja!! ❤️❤️❤️

@VlogandoemPortugalcomLorraine 3 жыл бұрын

I really needed this video!!! I don't have an about on LinkedIn yet, I know that it's important but... Thank you for the information 😀

3 жыл бұрын

Do it today! Or this weekend. :)

@misterhanwee1030 3 жыл бұрын

This is gold, Thanks for the content !

3 жыл бұрын

Thank you Mister!!

@meriembenattia2325 3 жыл бұрын

Been waiting for this video for sooo long ! Thank you Elif for the efforts you are making ❤️

3 жыл бұрын

Hope you enjoyed and learned from it.

@ishandinuka590 Жыл бұрын

Great. Thanks

@shefy9643 3 жыл бұрын

Omg absolutely loved this video! Especially how you explain with examples..thanks for sharing this. ❤️

3 жыл бұрын

Yay, good to hear this Shefy!! I always ask myself “what would be helpful to have when I was just starting out” and I would’ve loved someone talk me through this. :)

@km5598 3 жыл бұрын

When I saw the post that was promoting this video I was SO EXCITED to watch it! I am currently in the process of trying to get an entry level marketing job and a social media audit would be so awesome to bring to an interview. I remember doing a couple of website audits when I was still in college and I really enjoyed doing them. I can't wait to start creating social media audits! Thank you so much Elif for the video and keep up the amazing work :)

3 жыл бұрын

Thanks Karina. Doing this can really be a wow factor. Let us know the feedback you get in your interviews. p.s. I also think it's fun to do it. :)

@newmanos1200 Жыл бұрын

I would have also liked to see how you analyse the analytics and a more practical approach to be shown in this video a check list for example just to keep things in order and clear but i love my bullet points so...🤷‍♀

@victarys9261 3 жыл бұрын

so helpful thank you!

3 жыл бұрын

Glad it was helpful!

@balagopalsudheer5341 3 жыл бұрын

Very insightful 👍

3 жыл бұрын

Glad you think so!

@drishtisunil2610 11 ай бұрын

This is probably the most comprehensive yet concise video I have seen on this topic upto date! As a designer asked to do a social media audit, I was unsure of where to start but this video guided me through all your steps so seamlessly! It also bought some additional points to my mind so thank you so much! ♥

11 ай бұрын

So glad to hear it was helpful for you! Motivated me to film a marketing campaign tutorial!

@merkasaurus3159 2 жыл бұрын

Thanks for the info, actually i'm a marketer with some experience but only in spanish, so i'm trying to improve my buissines english, and your videos have been so helpful

2 жыл бұрын

Thank you! Glad to hear that!!

@vyommishra7101 3 жыл бұрын

Coming from SEO background, how can I ace social media marketing as a consultant/analyst?

3 жыл бұрын

start practicing! start using the platforms and testing with them. If you're not comfortable doing this with your personal/business accounts then create another one that's around an area you're interested in. Try building a brand on social media.

3 жыл бұрын

2 dislikes EVEN BEFORE VIDEO IS LIVE? haha wow 😅 Does that mean people dislike the topic altogether?

@mayankshukla5090 3 жыл бұрын

Even for disliking, they are visiting so I smell growth... Though that's wrong but something positive too

3 жыл бұрын

@@mayankshukla5090 you have a point :) and somehow they are gone now? interesting...