Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities

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Nikhil Kamath

Nikhil Kamath

Күн бұрын

India has had a long, colourful, and mixed history with Liquor over the centuries, with ancient fermented drinks and traditional liquors like feni and toddy. India today, holds the third-largest market for alcoholic beverages globally, which is remarkable given the challenging business environment of red tape-ism, varying excise duties across states and much more.
In episode #18 of “WTF is” Podcast, we have Founders of different sectors in the Liquor Industry of India. Abhishek Khaitan, MD of Radico Khaitan, One of the oldest and largest manufacturers of Indian Made Foreign Liquor (IMFL) in India; Minakshi Singh, Co-founder of SideCar, India’s only entry in the top 100 of the World’s Best Bars; Shuchir Suri, Co founder of Gin Explorer’s Club, India’s biggest gin festival with a footfall of over 100,000 people per edition; and Suraj Shenai, Founder of Goa Brewing Co, crafting ‘non-conformist, modern’ beers that challenge the traditional dominance of German and Belgian flavours.
If Euphemism for patriotism is outrightly sold to people, across the world in different pockets, can the same brand-building tactics work for Indian Products too?
For additional insight into this industry, here’s a link to explore some of the resources provided by the guests of this episode
nksqr.notion.site/Additional-...
#NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas
Host #wtfiswithnikhilkamath #wtfispodcast
Twitter: / nikhilkamathcio
LinkedIn: / nikhilkamathcio
Instagram: / nikhilkamathcio
Facebook: / nikhilkamathcio
#AbhishekKhaitan MD of Radico Khaitan
Twitter - x.com/radicokhaitan
LinkedIN - / abhishek-khaitan-95098bb4
Instagram - / abhishek40
Facebook - / abhishek.khaitan.12
#MinakshiSingh Founder of SideCar, Cocktails & Dreams
Instagram - / min.drinks
#ShuchirSuri Founder of Jade Forest, Anthem, Gin Explorers Club
LinkedIN - / shuchir-suri-058251b
Instagram - / shuchirsuri
Facebook - / shuchir
#SurajShenai Founder of Goa Brewing Company
Twitter - x.com/goabrewingco
LinkedIN - / surajshenai
Instagram - / surajshenai
00:00:00 - Intro
00:01:30 - Minakshi’s Intro: Part Time Job turned Full time Passion
00:06:00 - Change of course: Bartender turned Marketer
00:08:08 - Big break: Joining World’s biggest Liquor companies
00:08:40 - Building her own bar - Cocktails & Dreams
00:11:53 - Elements of a bar experience | SideCar #1 Bar in India
00:14:32 - Suraj’s Intro: Growing up in Goa
00:16:38 - Learning the ropes | Understanding India’s drinking culture
00:20:00 - Story of the beginning of Goa Brewing Co
00:21:40 - What is Indian Pale Ale? | Hops
00:25:20 - Obsession to start something new | Premiumising Quality
00:32:38 - Shuchir’s Intro: Love for Hosting Events
00:34:00 - Starting a company at 18: Early success to Downfall
00:37:00 - Joining a company | Understanding how companies work
00:38:35 - Starting the Gin Explorers Club, Food Talk India, Anthem, Jade Forest
00:42:10 - Abhishek’s Intro | Innate Passion for Liquor
00:45:10 - Joining Family Business | Overcoming Failures, Observing Trends
00:54:00 - Promoting Indian Craftsmanship Globally
00:58:50 - Objective of this podcast
00:59:34 - Size of the Liquor Industry in India | Psychology of consumption
01:06:32 - Alcohol: Is it good/ bad for you?
01:09:15 - Market Share and Revenue in India
01:10:47 - Steps to Start a Liquor brand | Primary, Secondary, Tertiary Steps
01:26:00 - Opportunities in the Current Trends | Category, Product, Price
01:54:26 - Food Break
01:55:05 - Distribution | Hacks, Storytelling, Picking a Niche
02:12:20 - Marketing Budgets in different states in India
02:15:20 - Revenue Generation Tax in states through liquor
02:17:30 - Nikhil on Long term Investment in Liquor Companies In India
02:24:32 - Celebrity Led Liquor Brands: Do they work?
02:31:46 - Are Social Media Influencers effective in Advertising?
02:35:35 - Is it possible to discern between Good V/s Premium?
02:40:40 - Is Patriotism a good backstory for a product?
02:44:35 - Is Hangover equally proportionate to % of Alcohol?
02:50:05 - Potential of Pre-ready Beverages, Wine store, Online Delivery
03:00:40 - Indian Brands vs International Brands wrt Import Tax
03:02:55 - Registration of Liquor Brands | Excise Duty, Licenses, Challenges
03:10:57 - WTFund
Disclaimer:
Alcohol consumption is injurious to health. No participants in this video promote alcohol consumption and strongly discourage underage, binge, and careless drinking. All panelists in this show express their own personal views, which do not necessarily reflect the views of the producers or promoters. Please drink responsibly.

Пікірлер: 1 000
@anshtejani4229
@anshtejani4229 8 күн бұрын
I don’t know if it’s just me but this felt like the most CHAOTIC episode in the WTF series. Everyone speaking at the same time happened a lot of times. Just an opinion. Love the content as always!
@reallyrudi91
@reallyrudi91 7 күн бұрын
Kind of apt for an alcohol episode. That's what happens when you sit in a circle and drink.
@tushar2323
@tushar2323 6 күн бұрын
Maybe cause first time someone was genuinely giving it out all the relevant info?
@silversurfer1967
@silversurfer1967 6 күн бұрын
Lol....As someone who is from the industry I can tell you; that if you were to put a couple of different people from this industry on the table, the discuss is always a chaos, but there is always a conclution by the end of dinner.
@ronakdave2437
@ronakdave2437 5 күн бұрын
It's the Alcohol that is speaking
@harshithNuetrino
@harshithNuetrino 5 күн бұрын
What can you expect from a bunch of alcoholics? 😅
@rishabh8279
@rishabh8279 9 күн бұрын
No offense, but Meenakshi speaks over others to the extent that it becomes frustrating
@siddhantwadkar8207
@siddhantwadkar8207 8 күн бұрын
Yess. She just keeps poking all the time
@KaranTateKT
@KaranTateKT 8 күн бұрын
Exactly bro🤦🏻‍♂️
@girijanandankhuntia1464
@girijanandankhuntia1464 8 күн бұрын
Ladies 😂😂
@rohitpandit5403
@rohitpandit5403 8 күн бұрын
So annoying
@sohebsomani6225
@sohebsomani6225 8 күн бұрын
She did speak over others, but I felt like she was adding something on the top and not just saying something for sake of it. Others are also interrupting here and there. I’m just half way through the episode, so I could be wrong if it happens later. :)
@Hunterr077
@Hunterr077 8 күн бұрын
You should have brought inn vijay malya for this podcast 🤣
@abhijithganesh2064
@abhijithganesh2064 8 күн бұрын
I think he still is the biggest name, u can see how much KF is being mentioned
@ashutoshnayak6579
@ashutoshnayak6579 8 күн бұрын
He would have added a lot of value tbh. Kingfisher is on a pedestal when it comes to beet business.
@mrigankchoudhary
@mrigankchoudhary 3 күн бұрын
Alcohol is good 😂, i mean come on ...for cash you can lie...its good 😂
@raktimborah2295
@raktimborah2295 Күн бұрын
Petition to bring DR VIKAS DIVYAKRITI
@amitkulkarni5833
@amitkulkarni5833 8 күн бұрын
I mean no offense, but Meenakshi tends to interrupt others so much that it becomes quite frustrating.
@abhijithganesh2064
@abhijithganesh2064 8 күн бұрын
I feel Abishek from Radico does that too
@anikaahaan6479
@anikaahaan6479 8 күн бұрын
Correct and she makes what someone says sound trivial
@Lamcuyp572L
@Lamcuyp572L 8 күн бұрын
That's how drunk people talk
@Viveknayak_007
@Viveknayak_007 7 күн бұрын
Same feeling brooo
@rishabh8279
@rishabh8279 6 күн бұрын
@@amitkulkarni5833 Kulkarni Sahab🙏
@Shashikantreddy
@Shashikantreddy 8 күн бұрын
RADICO guy isn’t spilling much of his beans. 😊
@hopenobodynoticesthis
@hopenobodynoticesthis 8 күн бұрын
45:31 turnover of 70cr in 1996 is crazy for me to digest,every episode i feel one step down towards feeling the poverty and half a step up towards building a better life
@thearvrguy
@thearvrguy 8 күн бұрын
😂🤣🤣💯
@greymatter9400
@greymatter9400 6 күн бұрын
Broo everytime I see this I kind of just stop myself applying for a BPL card
@greymatter9400
@greymatter9400 6 күн бұрын
Feels like i won't ever get the money cause it's kind of a necessity for being generational rich but (sighs) I can just gather knowledge :)
@aryanchauhan2435
@aryanchauhan2435 13 сағат бұрын
You're just getting the reality check, sweetheart.. It is what you are all about, the impoverished entity..😜 No offense..✌🏻
@aryanchauhan2435
@aryanchauhan2435 13 сағат бұрын
​@@greymatter9400 Why don't you consider the main Banda, who can buy all of them together.. At least, think of his generational legacy. He literally built everything from the scratch...
@Rekha277
@Rekha277 9 күн бұрын
Naval Ravikant 💯
@opcs190
@opcs190 8 күн бұрын
Also add Peter Theil with Naval Ravikant ...
@opcs190
@opcs190 8 күн бұрын
And also Vinod Khosla please ...
@rutvikrs
@rutvikrs 7 күн бұрын
Balaji Sreenivasan
@SaiKumar.Palaparthi
@SaiKumar.Palaparthi 7 күн бұрын
Meenakshi ruined whole podcast experience all together….
@vivekpatil2242
@vivekpatil2242 10 сағат бұрын
So true
@KushSachdeva
@KushSachdeva 8 күн бұрын
Meenakshi is very insightful and full of ideas but why speak over others and ruin our experience? Too many times (for the first time) when I wanted to just shut it off.
@PoojaAzhalavan
@PoojaAzhalavan 7 күн бұрын
nerves likely
@ritanshusharma6583
@ritanshusharma6583 6 күн бұрын
On point
@devgarg1619
@devgarg1619 5 күн бұрын
Totally man
@dylandost7692
@dylandost7692 9 күн бұрын
also bring Naval Ravikant sir humble request from your fan !!!
@AryanThakur.G
@AryanThakur.G 9 күн бұрын
Yeah this one is necessary, I am eagerly waiting for this :)
@nitishmedi1711
@nitishmedi1711 9 күн бұрын
He lives in Bay though
@Shivohamism
@Shivohamism 9 күн бұрын
Must
@Shivohamism
@Shivohamism 9 күн бұрын
Must 😊
@abhinavbarve3463
@abhinavbarve3463 8 күн бұрын
Yessss I also want Navalll
@863gigabytes
@863gigabytes 9 күн бұрын
Petition to bring kunal shah on podcast!
@singh_isking
@singh_isking 9 күн бұрын
Lol😂
@AyushGupta-yx7zo
@AyushGupta-yx7zo 9 күн бұрын
Yes please!!
@NHartai
@NHartai 9 күн бұрын
Nikhil we need this come on
@Anshuman044
@Anshuman044 9 күн бұрын
hell nah don't bring him he is just loosing money he did not achieved anything else than loosing investors money no real talk and no good business to be honest
@ankitrrastogi
@ankitrrastogi 9 күн бұрын
Pls bring kunal
@akshtjain3546
@akshtjain3546 8 күн бұрын
Rajeev Samant from Sula would have been a great addition to the panel. Great podcast!
@sophieberen883
@sophieberen883 2 күн бұрын
I'm favoured, Getting my own Truck has always been my Dream for my business. I just acquired 2 recently, earning $32K weekly has been really helpful. I can now give back to the locals in my community and also support Charity Organizations. I really appreciate your videos
@user-tj2ot4jx1m
@user-tj2ot4jx1m 2 күн бұрын
As a beginner what do I need to do? How can I invest, on which platform? If you know any please share.
@nickantiorio2874
@nickantiorio2874 2 күн бұрын
I'd really like to get into crypto Investing. I have about $145k set aside, but I don't know anything about this market. Would you please provide the best approach to make money as well as a trustworthy resource for advice? Your help would be greatly appreciated.
@ralondarogers563
@ralondarogers563 2 күн бұрын
The very first time we tried, we invested $1000 and after a week, we received $7500. That really helps us a lot to pay up our bills.
@anglebarboza5829
@anglebarboza5829 2 күн бұрын
Still regret that I sold my bitcoin early last year, even after my colleague insisted we shouldn't. Please Is Bitcoin still a safe buy to outperform the market this year? I still kept my money in the money market and with over $120k maturing soon, I plan investing well in it. Here for ideas
@philipgrombliniak5651
@philipgrombliniak5651 2 күн бұрын
As a beginner investor, it's essential for you to have a mentor to keep you accountable. Myself, I'm guided by Deborah Davis. A widely known crypto consultant
@user-vb2rj5qf4c
@user-vb2rj5qf4c 8 күн бұрын
Definitely the most Chaotic of all the episodes, but when you look closely it's not just Meenakshi. It was both Suchir Suri and Meenakshi with Abhishek at times. Although all of them do have something to offer individually.🎉
@pranaypradhan
@pranaypradhan 8 күн бұрын
the editor making sure we know what they drinking is honestly hilarious 🤣🤣
@Habibi2898-uu8pc
@Habibi2898-uu8pc 8 күн бұрын
Meenakshi was so irritating 😡
@rishu0532
@rishu0532 8 күн бұрын
Speaking over everyone. 🤦🏾‍♂️
@ajeykumarj
@ajeykumarj 8 күн бұрын
I’m beginning to understand the goal behind these interviews. Typically, one of the participants is from a company that Nikhil has invested in that is already listed or that is likely to be listed on the stock exchange in the future. The conversations cover both the industry and the company, providing valuable insights that we wouldn't normally obtain without extensive research. If the company looks promising based on these discussions, we might consider buying its stock. I have put Nazara and Radico on my watchlist now. 😃
@nishantbisht8064
@nishantbisht8064 8 күн бұрын
right
@anushasayee8061
@anushasayee8061 8 күн бұрын
Yes, consumer brands also - after seeing them talk so much, I have become more aware of them and occasionally support them. COnversely, I would never recommend Upgrad to anyone because of this podcast
@debo9234
@debo9234 3 күн бұрын
Ather, rare rabbit....
@BharathKumarSampath
@BharathKumarSampath 8 күн бұрын
I don’t know how Meenakshi socialized with customers given that she doesn’t let the other person speak
@pranay3582
@pranay3582 6 күн бұрын
Dude she spoke, stop criticizing her for no reason
@BharathKumarSampath
@BharathKumarSampath 4 күн бұрын
@@pranay3582 she is interrupting others and not letting others speak
@karthikeyanptr2621
@karthikeyanptr2621 8 күн бұрын
It's by far the most chaotic podcast hosted by Nikhil. Minakshi was insightful but interrupted the flow of conversation so many times. Everyone was talking over each other and the structure got lost. I have very few takeaways from this podcast and it felt like everyone is just talking about their brands and uber-level gyan. Even though, I don't drink - I wanted to get deep insights from industry personnel but unfortunately, this podcast missed it.
@poo0593
@poo0593 7 күн бұрын
i dont think they are called often for podcast because owning a alcohol business is still a taboo.
@m.gbhavan8389
@m.gbhavan8389 3 күн бұрын
@@poo0593 True names from these industry were always unknown and not social , also they are from the alcohol industry so we had to expect some chaos.
@usha.c4890
@usha.c4890 8 күн бұрын
Petition to have Agri tech entrepreneurs on the forum !! Wish Agri tech farming sector becomes this cool thing of the future in India ! Giving farmers & tech (food to flower to Agri trucking business) would be a great platform on your show, can start a massive Trend amongst the young and the older genz 🌾 🙌🏽🌺🇮🇳
@ikumargaurav
@ikumargaurav 4 сағат бұрын
+1 Agritech has picked up a lot post pandemic, and is a great industry to pick up for next 5-10 years in India...
@aashishvsmarketing
@aashishvsmarketing 8 күн бұрын
Minakshi's continous interruptions and her eyeroll at 2:42:44, so frustrating!
@rudreshkagane9771
@rudreshkagane9771 6 күн бұрын
more like abhishek interrupting
@RahulSaha99
@RahulSaha99 9 күн бұрын
The point is drug dealer never consumes drug
@ShubhamSingh-fg9mq
@ShubhamSingh-fg9mq 8 күн бұрын
That one was very chaotic and Meenakshi was just intolerable for me. I guess she is high due to her iced tea.
@ithinkitworks
@ithinkitworks 8 күн бұрын
I think this my 2nd most favorite episode after the VC episode. Shuchir and Suraj had a lot of good points to add but just stopped because they did not want to speak over anyone.
@AniruddhaNarayan
@AniruddhaNarayan 9 күн бұрын
Great to be a part of this WTF community ,great insights as well .
@msdadsfsx
@msdadsfsx 6 күн бұрын
which podcast u were in?
@sumitbarman2477
@sumitbarman2477 8 күн бұрын
'it is only his electrolytes' got me 😂😂
@anshumandevchoudhury
@anshumandevchoudhury 8 күн бұрын
Petition to bring ravishastri for this video on alcohol
@anilatarannum
@anilatarannum 2 күн бұрын
😂
@govindchouhan.5435
@govindchouhan.5435 8 күн бұрын
Hey guys ! myself Govind .As a industry expert and bar owner i can say that Alcohol industry in india present significant opportunities for the growth and the profitability, As a bar owner , staying attuned to consumer preference and continuously innovating will be crucial to stying ahead in this DYNAMIC INDUSTRY ❤❤
@namankhatri8622
@namankhatri8622 Күн бұрын
Do you think wine will be a good opportunity in future as the market share of wine is minimal
@Top_x_Gaming_op
@Top_x_Gaming_op 9 күн бұрын
Please do it twice in a month. We enjoy it a lot and also get a tremendous amount of knowledge.
@shriharshbankapur9666
@shriharshbankapur9666 9 күн бұрын
Good reason to bunk morning classes tomorrow.
@anurag9970
@anurag9970 4 күн бұрын
Love it when Nikhil says let's do 5 minutes of introduction each.. and after over 50 mins the introductions are done❤
@ritvikkhandelwal7173
@ritvikkhandelwal7173 2 күн бұрын
Petition for Raj sabha membership for Nikhil Kamath We need more people like you where policies are made
@karanmodhvadia2558
@karanmodhvadia2558 9 күн бұрын
Honey wake up.. Nikhil’s 3 hour long podcast just dropped..
@shanaya3957
@shanaya3957 4 күн бұрын
That part where someone mentions how alcohol in moderation is "good" for your health is absolute lie. No amount of alcohol is "safe". Its poison and the only safe amount of this poison is no poison. Ones making billions out of this business can afford best of treatment beyond the imagination of the common man this episode is intended for.
@vikram-qf8xq
@vikram-qf8xq 20 сағат бұрын
It is not all black and white ( pun?) People take medicines too , maybe one spoon at a time. Now if you drink that entire bottle of syrup its not going to be good right? Even medicines are artificially created . So maybe the doctors have a point when they say 60ml of alcohol a day is ok or good . It is a cultural thing that has survived thousands of years after all.
@kirtirathore8457
@kirtirathore8457 5 күн бұрын
one of the most chaotic podcast I ever seen.
@chetana1162
@chetana1162 9 күн бұрын
Weekend is perfectly set now with Nikhil's podcast to watch💯
@krishtamboli7909
@krishtamboli7909 8 күн бұрын
Hey, Nikhil currently i am pursuing CFA and very much interested to know about wealth management business and AMC business what opportunities we have like Quant Analyst and all other competitive roles in industry and what are business opportunities in this sector and really want to know about true beacon business 😅Bro you are killing it with the WTF level of clarity and understanding we as listeners get you have no Idea Keep uploading such episodes Peace ✌
@krishtamboli7909
@krishtamboli7909 8 күн бұрын
BTW !!! Being greedy pls take my request into consideration 😇
@rockefeller6390
@rockefeller6390 8 күн бұрын
Need this
@Solitarysplits
@Solitarysplits 7 күн бұрын
Same.
@abhisheksalunke7039
@abhisheksalunke7039 8 күн бұрын
the way you are helping todays youth with all the things which you are doing is really incredible . thank you so much
@abhinaysalure
@abhinaysalure 5 күн бұрын
Abhishek’s journey from debt of 50 crores to a thousands crore business 🫡
@ayush_yadav_43
@ayush_yadav_43 3 күн бұрын
The conversation would have been more interesting if Doctor Abby Philips had been the guest.
@abhisheksalunke7039
@abhisheksalunke7039 8 күн бұрын
you know this industry is where i want to do business and you make a whole podcast on it . thank you so much nikhil its one of very important and helpfull video for me .
@Viewer170
@Viewer170 4 күн бұрын
What I like is that Nikhil always talks about basics and that too in a tangible manner (0 to 1) Also, People talking about interruptions and all, guys it is what it is , he is doing his best to bring this on one table , can't teach them communication eticates, it is raw so pick the good part and move
@m.gbhavan8389
@m.gbhavan8389 3 күн бұрын
Agree with your point. We need stop expecting podcasts to be shown how we want and rather accept it raw.
@yashgovardhan8609
@yashgovardhan8609 9 күн бұрын
Nikhil put my favourite subject ALCOHOL on table😂
@riteshmangdare
@riteshmangdare 8 күн бұрын
Again, it's only his electrolytes 🤣16:41
@nithink4354
@nithink4354 8 күн бұрын
the amount of passion all these people have who come on this podcast is insane 🔥
@user-jl5ok3hq5w
@user-jl5ok3hq5w 8 күн бұрын
Damnn, the Chill its his electrolytes, got me!
@JaganPadhi-b8x
@JaganPadhi-b8x 2 күн бұрын
After all podcast I feel like nikhil is role model for me like tata heritage to our 1950 era
@Mrpositi
@Mrpositi 9 күн бұрын
EP 18 for 18+
@hiteshvarma27
@hiteshvarma27 8 күн бұрын
Lol
@rishikesh4
@rishikesh4 8 күн бұрын
In Maharashtra it's 25+
@Mrpositi
@Mrpositi 8 күн бұрын
@@rishikesh4 pune💀
@itssoham3711
@itssoham3711 8 күн бұрын
Petition to bring Mukesh Ambani
@smritichawla9181
@smritichawla9181 Күн бұрын
I don't think he drinks. although after this entire wedding, I won't blame him if he starts
@vinayjain266
@vinayjain266 7 күн бұрын
2:17:30 Best part of the podcast was when Nikhil starts speaking
@Graxx1906
@Graxx1906 8 күн бұрын
loved the table todayy ...... fun + knowledge :)
@kaysangt9901
@kaysangt9901 8 күн бұрын
So refreshing to see Minakshi’s take on everything - answers always on the money, and such sharpness and wit. Trying to get a word in when everyone has so much to share can be hard, but at least we heard from her!
@rune22143
@rune22143 5 күн бұрын
Eight finger Eddie is such an underated beer!!! It is literary a top tier international level beer!!!!!
@PrasadPai-c5l
@PrasadPai-c5l 5 күн бұрын
Suraj Shenai has my respect for his humility. He always paved way for others to express their opinions, whenever they overshadowed him!
@meanmachine8778
@meanmachine8778 8 күн бұрын
As always, One of the best podcast from India. I listen to these on repeat.
@mayank9728
@mayank9728 9 күн бұрын
I was just searching for this and 10 seconds later you uploaded
@YogeshSharma-bp4tg
@YogeshSharma-bp4tg 7 күн бұрын
Which doctor says a glass of wine or 60 ml is good for heart ? Can he provide some literature supporting this ? For the effect of alcohol on health go and check out Huberman's podcast. @Nikhil probably you should have corrected him!
@prateek1sharma
@prateek1sharma 9 күн бұрын
Never seen this business the way it is...great insights
@shubhaankumarmishra4301
@shubhaankumarmishra4301 8 күн бұрын
i found the podcast very informative not only about alcohol but about any consumer product and i really liked the food prep part.
@chiragshah7070
@chiragshah7070 7 күн бұрын
Such an insightful episode! Loved it :)
@Solitarysplits
@Solitarysplits 7 күн бұрын
By Harvard Health - The second study, also published in The Lancet, was even bigger. It examined data from hundreds of studies and other sources (including sales of alcohol, home-brewed alcoholic beverage consumption, and even estimates of tourist consumption) in 195 locations. And it analyzed the overall health impact related to alcohol consumption, including death and disability due to automobile accidents, infectious diseases, cancer, and cardiovascular disease. It concluded that the best option for overall health was no drinking at all. Of note, the definition of "a drink" in this study was 10 grams of alcohol - that's 30% less than a standard drink in the US, but 25% more than a standard drink in the UK. Here are more details about what they found: Alcohol use was the seventh leading cause of death and disability worldwide in 2016; about 2% of female deaths and 7% of male deaths (2.8 million deaths in total) were considered alcohol-related. For those ages 15 to 49, alcohol was the leading risk factor for death and disability worldwide. Tuberculosis, road injuries, and self-harm were the top causes (the risk of each of these conditions is higher if you drink enough). For older adults, cancers related to alcohol use were the top causes of death. In general, health risks rose with rising amounts of alcohol use. However, some protective effect related to light drinking (less than one drink/day) was observed for heart disease and diabetes in some groups. For example, the risk of heart attack and related cardiovascular disease was 14% lower for men drinking 0.8 drinks/day, and 18% lower for women drinking 0.9 drinks/day compared with none. The full read- www.health.harvard.edu/blog/alcohol-and-your-health-is-none-better-than-a-little-2018091914796
@srikanthboddu4588
@srikanthboddu4588 6 күн бұрын
Full of noice...ears are paining a lot...not able to listen more than 30 mins in a single stretch... first episode like this in entire WTF episodes. Sorry to say this...Radico guy and lady are unbearable to hear!!
@shubhaankumarmishra4301
@shubhaankumarmishra4301 8 күн бұрын
what I am particularly learning from these podcasts is that if you want you succeed in a industry you must have knowledge about it that you can talk and talk about it for hours and hours. no question asked is unanswered.
@tarangdoshi-kk4bi
@tarangdoshi-kk4bi 7 күн бұрын
Loved this episode. As a young brand owner of Terry Sent Me! Gin, would have really liked to see a young spirit brand owner share their experience as well. Cheers 🍻
@umangagarwal2576
@umangagarwal2576 9 күн бұрын
That's def not iced tea 😂. Loved the episode though.
@ashishswain6620
@ashishswain6620 8 күн бұрын
After watching this podcast the people's who have not tasted alcohol till now,may be like we are missing really something, the story telling way and its growth.
@greymatter9400
@greymatter9400 6 күн бұрын
1:06:00 I love how they started manipulation and tried to justify alcohol. Love the way they lie coz their bzness depends
@riyasinha9940
@riyasinha9940 4 күн бұрын
This is what this podcasts do...spread misinformatjon
@greymatter9400
@greymatter9400 4 күн бұрын
@@riyasinha9940 the world is like this , but u have to learn what u can broo
@ashishswain6620
@ashishswain6620 2 күн бұрын
To all those who cmt till now I never tasted alcohol.if u observe carefully it's conversation is how people talk after drink
@siddhantgala7461
@siddhantgala7461 4 күн бұрын
Really appreciate how Nikhil kept pushing for specificity and names and how to actually get in touch with the right people! Great job!
@jainamshah6142
@jainamshah6142 8 күн бұрын
Minakshi is Ruining everyone's stories by interrupting in between ...
@rahuldhamecha3701
@rahuldhamecha3701 Күн бұрын
Yes even the Radico guy. The beer fellow went quiet so many times
@ansh8795
@ansh8795 8 күн бұрын
bro you are just spoiling us with this rich content at this point
@Iit0501
@Iit0501 Сағат бұрын
I am 18 yr old i am obsessed by the video editing of your podcast i wonder how did you did it .please sir can you make a channel where u can members from your team can tech things.please😊.(Please make this comment most liked so that some 1 from the community pays attention to it)
@Sch1zoGamingIndia
@Sch1zoGamingIndia 8 күн бұрын
This Shuchir Suri guy was VERY insightful! learnt alot from this
@MrManishvatsyan
@MrManishvatsyan 8 күн бұрын
Big fan of ‘Peoples lager’ from the Goa Brewing co. Absoluty love it. ❤ Highly recommended for craft beer lovers
@rushikeshshukla990
@rushikeshshukla990 9 күн бұрын
Expecting a WTF series on health and hoping youd call me lol
@satishsubramaniam9932
@satishsubramaniam9932 9 күн бұрын
Health is over isn't it? the suniel shetty episode? i guess you missed the bus
@rushikeshshukla990
@rushikeshshukla990 8 күн бұрын
@@satishsubramaniam9932 sunil shetty isn’t a doctor/ pharma Background. They spoke about nutrition. I meant health tech health economics and doctors who are entrepreneurs
@satishsubramaniam9932
@satishsubramaniam9932 8 күн бұрын
@@rushikeshshukla990 Fair enough! valid point
@shivaprasad3688
@shivaprasad3688 8 күн бұрын
Aslo love to see one podcast on indian real-estate market with great leaders.✊✊
@anilatarannum
@anilatarannum 2 күн бұрын
It's very interesting that so many people in the comments are saying Minakshi was interrupting. I felt completely other way round, where either Nikhil wasn't addressing questions to her at all or she was struggling to get her voice in. It felt she was getting talked over the most. It's all perception I think 😅
@opcs190
@opcs190 8 күн бұрын
🎇Please bring Naval Ravikanth, Kunal Shah, Bhavish Aggarwal on same Podcast 🙏
@shivsagarsingh8315
@shivsagarsingh8315 6 күн бұрын
14:30 Guy is from Goa Paengim, He mush have watched drishyam, bhai wo lash mili kya, jisko Ajay Devgan ne gayab karr dia tha?
@Sourav_MadridCF
@Sourav_MadridCF 6 күн бұрын
Drishyam 2 nehi dekha kiya usme bataya gaya hai, lash kama gayi
@rune22143
@rune22143 5 күн бұрын
This is literally the best podcast from India on YT. Nikhil is an excellent host for the new age.. a young billionaire who doesn't know the difference between bourbon and scotch. Breaking the biggest myth for an entrepreneur, that you have to be a know it all to execute and make a billion dollars!!Moreover, breaking all the sectors and trying to get technical knowledge and trying to formulate organised business out of them. 👏👏👏💥💥💥
@girishnaik6433
@girishnaik6433 23 сағат бұрын
This was the best episode for me so far, it felt like the most natural conversation ever, and speaking about Meenakshi, damn she's got some real good insights
@noobgamer0303
@noobgamer0303 8 күн бұрын
Watching from gujarat.
@VivekTiwari03
@VivekTiwari03 9 күн бұрын
I've never had alcohol and don't plan to in my life, but the industry sure sounds fascinating.
@applepeel1662
@applepeel1662 8 күн бұрын
You should try
@Lamcuyp572L
@Lamcuyp572L 8 күн бұрын
Whats your age bro?
@garora22
@garora22 8 күн бұрын
Thanks, Nikhil.... an interesting session.
@fateenshareef8716
@fateenshareef8716 8 күн бұрын
Perfect topic for next episode..... Medical and Healthcare industry
@Re1th11
@Re1th11 8 күн бұрын
I can vouch for people's lager
@Aditya1111
@Aditya1111 8 күн бұрын
I was thinking of a beer brand and u dropped this!😭 Thanks nikhil ❤️
@anileshrathore526
@anileshrathore526 5 күн бұрын
This is literally the best place, to learn new things and have new interpretations on every sector, most importantly @nikhil is someone who really believes in the Indian story in terms believing in our own.. this is the new incarnation of SWADESHI movement of MG era.. the VC fund episode and this are true gems, also important for people who are in consulting, this gives u a unique view of ecosystem
@buntyvirani8653
@buntyvirani8653 8 күн бұрын
too much talking over each other.
@cinema_quotes
@cinema_quotes 8 күн бұрын
There is no labourer that's making 800rs a day
@deepthiremala5087
@deepthiremala5087 2 күн бұрын
me
@akshaythallapalli2289
@akshaythallapalli2289 8 күн бұрын
It’s a great podcast. I am also same industry. I know everything about this kind of issues and kind of difficulties in alcohol industry but we love our business
@siddhantgala7461
@siddhantgala7461 4 күн бұрын
“But you don’t drink art” - Nikhil 😂👌
@vedhanthoram8389
@vedhanthoram8389 8 күн бұрын
Nikhil: You are are a bar owner, you are already a cool person Meenakshi: Yeah i know that🔥🔥
@shimpytalks
@shimpytalks 8 күн бұрын
Why does people like Nikhil who has seen so much success and extremely admirable personality still promoting unconscious businesses like Alcohol in this lavish ways. What good does this bring to normal people of India where people need more conscious leaders to talk about sustainability and stir conversation on social entrepreneurship. Please do something more meaningful than this.
@Lamcuyp572L
@Lamcuyp572L 8 күн бұрын
Alcohol is better than ganja
@dheerajvithalkar
@dheerajvithalkar 2 күн бұрын
No matter how much alcohol will be disliked, as long as people who like it are there the industry will stand strong. Because people give business to the industry. Alcohol isn't the best thing I understand many people finding this episode out of their interest, but like I said as long as people who like it are there the industry will remain, the business will run. And to cover your second point, Entrepreneurship is a social movement, because apart from personal gains it has to stand the test of time and gain trust of society. To give a better perspective, look at yourself questioning the reason of the podcast because of these entrepreneur's businesses. This is exactly what they must withstand to be called as entrepreneurs. I don't promote alcoholism. I'm only an opportunist.
@shimpytalks
@shimpytalks 2 күн бұрын
@@dheerajvithalkar I don't care if you're an opportunist and I am not demonizing anyone here. It depends on your stage of development. I am talking about the host who in my view has crossed that stage and is probably on a higher level of development and not driven by survival and opportunity. I expect people like Nikhil to be an agent of change and their work should inspire integration and evolution of society to a higher stage in an autonomous way. Anyway, I still watch his show and love the work that he is doing to create sustainable funds.
@edwaid3289
@edwaid3289 9 күн бұрын
im impress of your content quality,
@aryanchawla4412
@aryanchawla4412 8 күн бұрын
At some points it feeels like GD for a college placement!😭
@rajeshbuch7275
@rajeshbuch7275 8 күн бұрын
750 ML Packing is in India only, Rest of the world is 700 ml , full bottle
@sSingh-rx5ze
@sSingh-rx5ze 8 күн бұрын
Not true
@kbhave
@kbhave 8 күн бұрын
Meenakshi is not letting others finish their point of view. Very very annoying!!
@hrudu
@hrudu 8 күн бұрын
The podcast was very insightful and the questions were great wtf has definitely levelled up ❤
@pushp1997
@pushp1997 8 күн бұрын
Thank you Nikhil for this crash course on the Alcohol industry.
@arjunmahajan4049
@arjunmahajan4049 8 күн бұрын
Petetion to bring Kunal shah and Naval Ravikant on the show!🙌🏻
@Sgt.Slaughter
@Sgt.Slaughter 9 күн бұрын
Make a podcast n wtf is Jewellery and wtf is watches(luxury) and why there is no single global luxury brands from India like LVMH, Tiffany and co, Omega,cartier etc
@seriouslyyyyy
@seriouslyyyyy 5 күн бұрын
ethos...an Indian company
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