The ULTIMATE PLAYBOOK for Building a FOOD EMPIRE in India in 2024: Technology, Trends & More!

The ULTIMATE PLAYBOOK for Building a FOOD EMPIRE in India in 2024: Technology, Trends & More! | TBWS

Рет қаралды 154,454

Күн бұрын

In this exciting new episode of The Barbershop, we break down the future of the food industry in India, with an exciting roster of guests!
🎙️Ravi Nigam, Founder, TastyBite
🎙️Raghav Verma, Co-founder, Chaayos
🎙️Sameer Khetarpal, MD & CEO, Jubilant Foodworks
🎙️Shashank Mehta, Founder and CEO, The Whole Truth Foods
🎙️Arjun Purkayastha, Senior VP, and Managing Director, Reckitt
We discuss important food trends, case studies of mind-blowing food technologies, and a lot more.
Navigate your way through the conversation :
0:00:00 - 0:01:12 Sneak Peek : Coming up!
0:01:13 - 0:05:34 Introducing our guests : Ravi Nigam, Raghav Verma, Sameer Khetarpal, Shashank Mehta, Arjun Purkayastha
0:05:35 - 0:17:37: Hot Takes on Packaged Food
0:17:38 - 0:22:32 Intent V/S Income : How Aware are Indians About Health?
0:22:33 - 0:56:00 Founders' Insights on Building FMCG Business in India's Health Trends
0:56:01 - 1:23:34 Challenges of Service Business
1:23:35 - 1:37:49 The Secret Sauce of Rapid Growth of Brands
1:37:50 - 1:43:00 How Food Inspires Personal Beauty Care
1:43:01 - 2:16:24 Playbook: How to Build a Brand from Scratch
2:16:25 - 2:28:00 Advice for Young Entrepreneurs
2:28:01 - 2:29:03 Thanking our Guests!

Пікірлер: 231

@sagarjaiswal402 24 күн бұрын

I love the humility in Shantanu saying this is inspired by wtf - NK. While he’s doing so well in thr content game. ❤️

@farhanlabib3349 22 күн бұрын

@AnkitSharma-el8hs 21 күн бұрын

True that.... I follow both of them and i always wanted this podcast also to have multi view points on a given topic.

@Mrmaert 21 күн бұрын

i used to follow nikhil .but he lost the plot and now wtf is more of advertisement for 1 and keeping a close circle group.

@meharenterprises4155 20 күн бұрын

True to that

@dovhal 18 күн бұрын

@@MrmaertAgreed. Plus WTF podcasts are too long .They stretch over 3 hours

@danivornoronha1142 16 күн бұрын

Dominos uses emulsified mayonnaise and markets it as cheese burst. Indian variants of global fast-food chain menu items have unto 10 times more sodium and trans fats in them. I would have loved to Shantanu take up this topic

@aradhyamishra5590 3 күн бұрын

He himself peddles third rate products what did you expect

@sri_krishna44 26 күн бұрын

I think 'ID' founders would have been a fantastic addition. Great podcast nonetheless.

@prakharraval 26 күн бұрын

Very truee ID foods also actually freshh

@sri_krishna44 25 күн бұрын

@Vikas-nt3mkI agree, but the target customers for them are average working couple or a bachelor/student who wants to strike a balance between eating at home and avoiding eating outside. Convenience sells.

@jkkarthi27 25 күн бұрын

1:15:09 Panda Express Americanized Chinese cuisine and scaled them 100x in 40yrs. So did Pei Wei and PF Changs - higher end Asian fastfood

@mahavirgill3787 25 күн бұрын

Great Episode !! Thanks for putting this panel. Please get Chaayos founder for one to one chat. He was awfully quite. Thanks again

@documentin9171 25 күн бұрын

The quality of his food is also awfully quite sick!

@vaibhavyadav2674 26 күн бұрын

Loved the podcast, just completed watching it very insightful discussion, especially too much to learn from experience and personal story experience of panel members from the 3/4th to last part, i was asking myself why Arjun sir is not sharing his learnings but in the end he shared that too😇 Bring him often to podcasts, he seems to have vast area of experience

@lokesh554 25 күн бұрын

I just wanna check what's going inside shashank's mind when shantanu appraised muscleblaze 😂

@Sneak_Attak 24 күн бұрын

What’s the tea

@sudhamshusuri1844 2 күн бұрын

Competitor h na muscleblaze and whole truth both have whey protein offerings@@Sneak_Attak

@varunkasat4148 25 күн бұрын

The amount of insights this podcast has is just insane...each line has something new to learn..this is fantastic work! Kudos to the team!❤

@MaheKutty 11 күн бұрын

the only long video i watched entirely without skipping in a decade time :) kudos to everyone ;)

@JatinV1 25 күн бұрын

Man the insights Shashank has🙌 I mean The Intent vs Income he is so spot on!

@flawedtruth 22 күн бұрын

Shashank's view on accessibility by privilege is true on a bigger scale. It's only after a point in life that one thinks about improving life quality, until that point It's only about survival. Whether it's food, health, living, travelling, investing, etc.

@gautamaggarwal5471 24 күн бұрын

Disagreeing to Shashank's point, I don't believe one needs to be at the top of the maslow's hierarchy to spend on health, even GenZs with incomes around 5-6 L are out there spending a huge chunk of their income on healthy stuff besides not being settled in life completely.

@nishantbhaskaran7674 23 күн бұрын

Agreed with you completely.Even in have witnessed this

@ShivaRapolu 21 күн бұрын

As he said there is a spectrum. Do you think a person with 5-6L income can "afford" the whole truth bars which cost around 120-150? I mean afford not trying it once or twice

@annamalaian0711 18 күн бұрын

Exceptions don’t make the rule.

@Kathakathan11 15 күн бұрын

@@ShivaRapoluI can make whole truth bars at home…

@anishjha7059 24 күн бұрын

In Gujarat, Patel Rajwadi Chai is another good example who have scaled way better than Chai franchisee's like Tea post, Chai Sutta Bar, etc.

@shreyashpatel45718 22 күн бұрын

Yehh that's true and also other new Frenchie also started after them.

@rocka_bye3455 12 күн бұрын

chai sutta bar is a shitty brand..

@KaranSetia-xo5py 19 күн бұрын

Hypothesis- Burger pizza works in Tier 3/Tier 4 cities because people with lower disposable income are able to enjoy the flavour of a burger and a flavour of pizza both at the cost of a burger! It’s quantity over quality! Two things for the price of one!

@rnjnmhta.catomato 10 күн бұрын

Do u live in any of those cities?

@mehulverma 24 күн бұрын

Hey Shantanu, regular viewer this side, I've been seeing most of your podcast from very starting to the very end and I enjoy every second of it. Bring more of these kind of podcast/discussion. Could you bring more VC/PE people on your show who invest in wide range of D2C, AI or Manufacturing or other various sectors too? Very excited for upcoming sessions. Thank You

@kanavgoyal8089 22 күн бұрын

Yesterday I watched the whole podcast, The dream I had was there in the next podcast as viewer in person and asking questions and learning so much. I was so happy. Compliments to Shantanu!!

@sandhyakautube 24 күн бұрын

I usually wait for the next episode of your podcast. They are all so good and informative! But, this one with all these tycoons together was just mind blowing specially at a time when I was figuring out what m I upto. As I also have started my journey to building a healthy food brand named Gud4Gut. Thank you so much for it! More power to you...

@saibharadwaja9439 18 күн бұрын

Dear Shantanu, this format of your show has made me truly happy. Somehow, you've made a masterclass with industry legends in an entertaining, informative, and a chatty format. Please make more such shows.

@hinick11 23 күн бұрын

Ravi Nigam's (he would know...) honest acknowledgement of supplying pharma with a steady flow of patients, sums up scaled-up food succinctly. It's bad for you. Food brands are profit centers. It will be interesting to see when The Whole Truth plateaus, especially at those price points. The conundrum of scaling food high-quality, good for you products is apparent.

@chef.amitghotikar 22 күн бұрын

Amazing points. Indian food is not scalable as of now. We are working on cracking the code, scaling indian food and also maintaining the freshness.

@chunchun20 11 күн бұрын

One of best business and brand example is MTR huge huge fan of there products

@bipin984 12 күн бұрын

I think Chhayos should partner with Blink it to make it hyperlocal and solves the " time to make and consume " problem also if they could cross sell snacks though the same platform and may be upsell to premium offerings from Chhayos catalogue !!!

@sagarjaiswal402 15 күн бұрын

Not that I’m a content creator but when founders are talking the close up can be as good as WTF. The focus is on them usually!

@sangamiyer4143 13 күн бұрын

Really looking forward to this format of the show becoming a standard @ The barber shop. Amazing to see the wide variety of insights being pooled in together on a single show. 👍🔥🎉

@ashish1110 9 күн бұрын

I wish someday my product is kept on that centre and side table and everyone actually sipping it. Great Episode.

@arvindinin4207 25 күн бұрын

Push is gonna come in long term gradually continue to experiment and expand trying new concepts

@adityaagrawal1621 24 күн бұрын

A Sushi , Ramen , Dimsum , Noodles & Pot Rice QSR can become very big in India. You'll recall this comment in 10-15 years

@shantanudeshpande 24 күн бұрын

Banaao aap :)

@vaibhavyadav2674 26 күн бұрын

Great Initiative by Shantanu & team❤

@shindeshubhamm 25 күн бұрын

Shantanu, special thanks for brief intro of the panel (and adding it to description). Great insights!

@bipin984 12 күн бұрын

@shantanu...why Biryani was not represented here...the most ordered Food item on Zomato & Swiggy...you should have invited Biryani by Kilo founders Kaushik Roy & Vishal Jindal to understand how their networth reached staggering Rs 156 crores ( now probably even more than that) in no time.....this discussion would have given brilliant insights to the viewers if biryani would have been represented as without that this panel is incomplete also may be as an upcoming category even Burger is scaling huge ( Founders of jimis burger jimi bhore) also coffe ( blue tokai founders matt chitranjan and namrata asthana) !!!

@shubham-yj2iw 25 күн бұрын

Those podcast adding such a large knowledge, tht i started using bombay shaving company automatically

@shantanudeshpande 25 күн бұрын

Thank u :) hope u like us

@shubham-yj2iw 25 күн бұрын

@@shantanudeshpande ur charcoal foam is awesome sir 🔥🔥i even gift it to cousin's

@sachinpagdhare2480 23 күн бұрын

Shantanu All I can say is …. MAZA AALI 🤞

@alanpinto2977 26 күн бұрын

Great panel discussion n insights in the podcast

@ameyaranke2932 24 күн бұрын

Great podcast ...great initiative ...great knowledege exchanged ....delighted ...grateful...keep it up shantanu and team ..

@gpmishra19 19 күн бұрын

India's pharmaceutical market is 49 billion and USA pharmaceutical market is 846 billion. This itself speaks about who is eating healthy. In this discussion all are elite people far from Indian common man.

@shantanudeshpande 17 күн бұрын

How much of India is under served?

@Kathakathan11 15 күн бұрын

@@shantanudeshpandethe fact is Indian food is cooked at home more often than Americans cook or take efforts for it… if I eat home cooked steaming hot food, I feel satiated with less amount, than the take out.

@abhinav0686 13 күн бұрын

I think market size is not a good indicator. I do believe an aver indian is eating better as far as the hook cooked angle goes but we also use a lot of fat at hom cooking and carbs are the biggest component. Also, the cost of medical services and medicines are much much higher.

@rohanpande4186 21 күн бұрын

This is the best conversation on the internet for me today! Thank you Shantanu for this.

@templogical3095 25 күн бұрын

Chayos delivers pathetic quality in Pune, in case founder is reading this

@documentin9171 25 күн бұрын

Chhayos deliver pathetic quality food everywhere.

@documentin9171 25 күн бұрын

Chayos delivers pathetic quality everywhere, in case anyone reading this.

@YashGuptaPune 24 күн бұрын

Totally agree! Went there to see what’s the hype about, horrible! Never again would i want to be there! Kannu ki chai is brilliant on the other hand

@aadiraj-jx8xj 24 күн бұрын

Yes ur right.local issue I guess.

@stealthoverflow 23 күн бұрын

To be very honest, most products are pathetic at Chaayos at any place.

@kunalshah4593 24 күн бұрын

Good theme and panel ! Great if we also double click on diary products like paneer and cheese in another episode with experts now……what is the good, what is the bad and what is sad ! 🙂

@samipjoshi7100 25 күн бұрын

Excellent podcast, very informative

@user-vz3bs9fu6p 17 күн бұрын

Shashank!!!!! What a guy

@spandandey2345 20 күн бұрын

one of the best podcasts in Indian KZfaq space and history

@rohittalwar5602 26 күн бұрын

YES INDIA IS HYPER PRICE SENSITIVE BECAUSE OF TAXATION IS SILLY PER CAPITA GDP IS USD 2600

@hemangis 19 күн бұрын

Thank you so much for such an insightful podcast......all takeaways nicely put together by Arjun sir.

@romiljain2368 11 күн бұрын

It blew my mind when he said assurance of gratification in 10 Rupees.

@worldintimelapse5539 22 күн бұрын

This was really good and so informative. Arjun is very insightful🙌🏻

@rajeshg3804 24 күн бұрын

Fantastic format. Deep insights.

@amitnawalrai8427 23 күн бұрын

Great job; full of rich content and very well hosted, congratulations 🎉

@shubhamgarg1806 16 күн бұрын

thanks alot shantanu ,that were some great insights and loved it ... just gave me 360 degree perspective about the whole sector. Grateful

@mainkaun2024 17 күн бұрын

While Watching this..I just got message from Whole Truth that your package will be delivered today,,,,😀

@alanpinto4214 22 күн бұрын

Great insights ..i watched this video twice!

@sankalppatil1873 13 күн бұрын

Shashank man really apt insights! Also, he does sounds like Kumar Varun and also has humour like him

@lance958 26 күн бұрын

Thank you for this Shantanu.

@pratikjoshi9836 25 күн бұрын

crazyyyyy!! Letsss goooo Shantanuuuu

@GroveGalaxy 25 күн бұрын

Finally loving the format

@abhisheksrivastava8479 22 күн бұрын

How is this stuff free? Amazing podcast. Thank you!

@Shannyyyyyyy 25 күн бұрын

Such great insights 🙌🏻 🫶

@CookieBomb. 16 күн бұрын

Mast !!!! very very very insightful . thankyou BSC for this .

@abhishek30dec 19 күн бұрын

Great discussion 👍 The width of experience and wisdom is quite amazing. Keep up the good work.

@raunakagarwal8038 26 күн бұрын

Excited for this

@gautamaggarwal5471 24 күн бұрын

Amazing episode, really enjoyed, thank you guys :)

@SavanVyas91 25 күн бұрын

Amazing 🙏🏼

@saisrichand7136 25 күн бұрын

Great!

@darshilaagrawal9666 17 күн бұрын

Watching this as a PM in Swiggy. Hopefully will get good insights xD 🔥🥳😂

@abhinandan1441 9 күн бұрын

Arey Swiggy Ke Pradhan Mantri Ji Namaste. Koi secret offer ho to batao... 😉😜

@bhavyashetty-pp6mc 8 күн бұрын

Hey, can a commerce person start in PM role?

@siddhimapxencar7173 20 күн бұрын

Watching this while having chayoos’s Meri wali chai and poha! ☺️

@pratheekpramod7456 20 күн бұрын

If you can could you bring doctors(health experts) food industry experts like this and would be good to see the where can be the mid road in terms of health and food

@KeerthyYalapalli 20 күн бұрын

I think Chayyos should try making of tea with adding sugar while preparing because if i add external sugar, it taste different than boiling tea with sugar.. Somewhere the bitterness of tea dust or leaves gets subtle sweetner. Dominos: i have seen untidy behavior of pizza makers...of cheese or vegetables falls on the making counter, they pick it and use it on pizza. Most of the times, the staff seems not neat be by their uniform what they wear and grooming wise. I think it matters if you serving food. In India, everything starts well- quality of food, employees are well groomed, places kept neat and slowly, all turn into poor!

@anuragsaha8248 25 күн бұрын

Much insight

@YeshashviChundawat 4 күн бұрын

Such an insightful podcast. loved it! looking forward to more food industry-related podcasts.

@kyaloonindia6486 24 күн бұрын

Hi Shantanu - I so look forward to these conversations. It’ll been interesting to see why JumboKing chose to lose its Indian roots and pivoted to westernised burgers. I think vada pav may have lacked the ‘aspirational value’ which burgers did. And in the process they could increase AOV and GPM. Secondly while all these heathy claiming brands are mushrooming no one talks of the harmful / sinful sodium content, preservatives, unhealthy substitutes that go in. BTW do you know most of Domino’s pizzas today esp variants like cheese burst is more mayo than cheese!

@juhipathania3974 23 күн бұрын

This podcast had really some great insights 😊

@ritikkhare465 20 күн бұрын

One of the best talks!!

@ankitdinkar3950 19 күн бұрын

What a episode! Loved every bit of it ❤❤❤

@ashishtrivedi1991 19 күн бұрын

Great podcast and great format

@kvijay6409 22 күн бұрын

Podcast full of Insights, Loved this! Please follow theme, We can get POV of everyone

@indianghumakad 20 күн бұрын

I would only have an expensive chai if I don't get any other option to get a less priced chai..

@karnatakaauctionproperties 23 күн бұрын

Same with Jayanagar Bangalore 😮

@ashwinsabu3485 26 күн бұрын

Thank you 🙏❤

@priyankamanikshetti 23 күн бұрын

Brilliant podcast 🙌

@indianghumakad 20 күн бұрын

Dominos and pizza hut created a market for pizza which has now become a part of every young one cuisine

@ManishKumar-dl1np 23 күн бұрын

Agar aap survey karo to pata chalega ki haldiram ke food quality ka negative reviews kam hai jabki wo vast varieties serve karte hain…just because of consistent and good going at pan India palate

@user-up7ic5yw5f 25 күн бұрын

Hey Shantanu, I really enjoyed this format of the barbershop also. I think I am now addicted to consumer insights, thanks to you for this.

@poojasuresh5720 16 күн бұрын

Which was the previous podcast where they discussed red bull and sting?

@manojnikam3008 20 күн бұрын

Amazing insights

@user-go3hp1nw2m 25 күн бұрын

2:15:15 Mehta sahab ke emotions dekho Yr.😂.inke hazelnut spread ne kya Dhoka diya Hai bhai inko

@ratanvaghela7666 23 күн бұрын

Very helpful ❤

@arjunarya5835 25 күн бұрын

Great content

@rohitinfosys 23 күн бұрын

Shashank raises the level of this podcast by 10X.

@gaju5720 25 күн бұрын

Good content.

@Mrmaert 20 күн бұрын

We need 1:1 discussion with dominoz guy. He os silent bit have great knowledge. Need 1:1 with him

@juhipathania3974 23 күн бұрын

Do something in Furniture and Home furnishing category 😊

@parvezvelani1471 25 күн бұрын

You should have asked about how fmcg sales has been digitized nowadays

@Gaurkut92 16 күн бұрын

Great podcast

@Shivam.Nagpal 20 күн бұрын

Thanks

@raunakagarwal8038 26 күн бұрын

Rice cooking has largely been standardised by Combi Ovens

@gautamdandekar4924 25 күн бұрын

Hi, are you using combiovens

@DhavalBhadreshwara-gs9vv 25 күн бұрын

Would love to here some insights from Rebel Foods guys!!

@Live-hh6li 10 күн бұрын

I love Chayoos at Koramangala I order very frequently and whenever I'm sick damn sure.

@AdaniJi 22 күн бұрын

You should include the same video shortcut in every short around it.

@shruti5295 21 күн бұрын

I would have loved to see more insights on the indian market rather than the Chinese businesses.

@akshblue 22 күн бұрын

They have insights that are 7-9 years old, many of the key indicators of market are missing, majorly in terms of food and beverages market in India

@amolranade2255 23 күн бұрын

wagh bakari tea lounge superb