In this week’s Built to Sell Radio episode, John Warrillow interviews David Sinkinson, co-founder of AppArmor. David and his brother Chris created a mobile app that allows students to alert campus security by pressing a single button on their phones. Their journey from developing AppArmor to selling their company for $40 million is packed with insight.
During the interview, you’ll discover how answering a simple question posed by an acquirer almost cost the Sinkinson brothers $20 million. Learn how they navigated this near-disastrous moment and what steps they took to recover and close the deal successfully.
In this episode, you’ll also learn how to:
- Dodge the question that almost ended up costing David $20 million.
- Turn your customers into raving fans.
- Unlock the hidden strategy that helped AppArmor fund its growth without outside investors.
- Transform one-time app users into dedicated, recurring customers with one simple tactic.
- Master the negotiation techniques that secured AppArmor’s $40 million exit.
- Achieve an incredibly low customer churn rate with this unexpected approach.
- Strengthen your co-founder relationship using the Sinkinson brothers’ key insights.