The Kano Model Explained

Рет қаралды 50,210

Күн бұрын

The Kano Model (pronounced “kah-no”) is a unique approach to prioritizing new product features.
In this video, we look at the theory behind the Kano model and show an example of how to actually use it to prioritize your features.
The model works by asking your customers how they would feel about a feature it was present within your product, and also how they would feel if the feature was absent.
From this, it is possible to categorize your proposed features into the following categories: must-have features, performance features, delight (sometimes called delighter) features, indifferent features, reverse features, and questionable features.
To learn more, you can read our companion article here:
hi.switchy.io/2zjS
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Пікірлер: 28

@priyanshichauhan7228 19 күн бұрын

Must needed video. Thank God I found it.. great work mate

@vfatboy1 8 ай бұрын

The most complete explanation short explanation of the Kano model I've seen so far. Thank you! One and only thing I wish it also covered is some examples of when the model is preferred. Everything I've seen mentions only that when we want to delight customers.

@ambrarubino7362 Жыл бұрын

so easy to understand! I have an assignment on this topic and this video is extremely helpful!! Thank you

@elecpron5602 3 жыл бұрын

Very elaborate, direct communication.many thanks for educating us

@AshG1489 2 жыл бұрын

This is very well done. Concise and well put

@mayursmarty 2 жыл бұрын

Watched it for the first time and it was very easy to understand in my opinion.. ill definitely give it a go. Thank you so much and well done.

@umuJG Жыл бұрын

Well explained. Many thanks!

@sachinmadaan2165 3 жыл бұрын

Everyone explains What Kano model is but I've hardly seen anyone explain how to implement it on the features. Wonderful video. Thank you!

@sixsigmamania 3 жыл бұрын

If is still relevant, kano model is an approach, stile of thinking. I use voice of customer (VOC) to understand further customer reguurements and delighters. Musts are often obvious- safety, cleaness, adequete quality... do you have experience vith VOC?

@sachinmadaan2165 3 жыл бұрын

@@sixsigmamania I'm not sure what you mean by Voice of Customer. Although, I have conducted Focused Groups & questionnaires with the customers to understand where they stand. Along with that, I've seldom used Empathy Maps as well. Would you consider these as a part of VoC?

@sixsigmamania 3 жыл бұрын

@@sachinmadaan2165 VOC is questionaire as U stated. There can be obvious yes / no answers which is directly telling customer opinion. But there can also be larger sentences which must be translated to critical customer requirements. - CCR's. Have you heard about that? It is realy powerfull tool I use quite often in my projects. I never heard about empaty maps. Could you explain a little bit to me, please?

@sachinmadaan2165 3 жыл бұрын

@@sixsigmamania Sure. Empathy Map is a way of understanding our customers. It's a part of Design Thinking, where in you get to ask a number of questions to your customers and put them in certain sections of a map. This helps you to understand a bit more about the customers- their pain points, the gains they are expecting. Who do they listen to before making a decision, what do they listen to before making their decisions etc. Let me share a couple of links here of videos that I saw on KZfaq which explain this concept in detail. I hope this helps. 1. kzfaq.info/get/bejne/h-BneNqc1djadnk.html 2. kzfaq.info/get/bejne/hN19mdZi2bW0kYk.html

@sixsigmamania 3 жыл бұрын

@@sachinmadaan2165 thanks so much. I migh add this to my videos, too. Have a great day. 😉

@KeremPARLAKGUMUS-uc4xb 2 ай бұрын

just awesome explanation, thank you very much.

@MrMichaelYD Жыл бұрын

Great vid and great tool. Thanks for sharing.

@ankitgawli2070 3 жыл бұрын

Very nicely explained 👍

@muskduh Жыл бұрын

Thanks for the video

@hythamshaer5331 Жыл бұрын

It’s perfect and very well explained video

@hythamshaer5331 Жыл бұрын

Extremely helpful

@srinig2113 2 жыл бұрын

Excellent 👍👍👍

@sashakatwon4906 Жыл бұрын

big thnx 4 the video!

@dineshlakshitha1259 2 жыл бұрын

well explanation

@ari357 2 жыл бұрын

Nicely explained, very helpful. In a team where there is a senior product manager and a designer, who would normally initiate the need to do a Kano model for prioritization?

@MrMichaelYD Жыл бұрын

The PM.