Kano Model for Requirement Prioritization

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The video covers, explanation of Requirement Categorization as a prioritization exercise:
• Threshold/ Must Have Requirements: The absence of these features affects customers' satisfaction. If these featured are not present, customers are dissatisfied and they can walk out from your services. But their presence does not increase customer satisfaction after a mid-point as these are the basic requirements that a user expects to be there.
• Linear Requirements: These are the features: more we provide, the more satisfied our customers become. There is a proportional relationship between the presence of these requirements and the customer satisfaction.
• Exciter Requirements: These are those features which customers don't even know they want. If we provide them, they feel delighted
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Пікірлер: 94

@vsivakrishna9647 3 жыл бұрын

This video explained way better than my dual degree professor who took 5 hours explaining this topic.

@izenbridge 3 жыл бұрын

Thank you for checking our video on the Kano model. We do run many product management programs on same line.

@tejass.k.3984 3 жыл бұрын

This person is amazing...explains it so cleary and puts in a easier way to understand the topics

@montybonza879 6 жыл бұрын

This was a great short presentation. Thank you so much for this.

@pats-us 6 жыл бұрын

Thanks for clearly articulating Kano model. Another value add I can think of is that you can develop Level 2 video that describes how to practically implement a Kano model i.e. how to design questions, how to interpret answers, and how to build backlogs based on this aggregation.

@preciousamaechi689 Жыл бұрын

Honestly, this Asian explained this model more than my English lecturers. Thank you so much

@izenbridge Жыл бұрын

You're welcome 😊

@pradeepmca 3 жыл бұрын

Very simple and to the point explanation. Thank you sir!

@izenbridge 3 жыл бұрын

Glad it was helpful! To know more about Saket training programs, please visit - www.izenbridge.com/landing/youtube/Saket-Bansal/

@Kumar-du2pr 7 жыл бұрын

thank you so much. it was really worth a watch. Great work Sir.

@izenbridge 7 жыл бұрын

Thanks for exploring our content :) good to know you found it helpful.

@sonalimishra3258 Жыл бұрын

Thank you for very clear and simple explanation along with examples. Looking for more and more such knowledgeable videos.

@izenbridge Жыл бұрын

Glad it was helpful!

@munazabibi948 5 жыл бұрын

Wow ,its too good lecture , thank you so much Sir.

@johnthomas2380 3 жыл бұрын

thanks for clearly explaining this tool, very helpful

@izenbridge 3 жыл бұрын

Glad you liked it!! keep exploring iZenBridge YoutTube Channel. To know more iZenBridge training programs, please visit - www.izenbridge.com/

@adrianlopez8205 7 жыл бұрын

Superb :) Great Explanation with a good example :)

@izenbridge 7 жыл бұрын

Thanks for exploring our content :) good to know you found it helpful.

@ymonga122 Жыл бұрын

Excellent explanation!

@tanjil95 4 жыл бұрын

Thank you so much for letting understand easily.

@izenbridge 4 жыл бұрын

Thanks Tanjil for your kind words!! Keep an eye on upcoming videos, we publish them from time to time.

@sicario91 2 жыл бұрын

Nice explanation!

@darshan3374 4 жыл бұрын

Nice video and I understand topic thoroughly. Thanks.

@izenbridge 4 жыл бұрын

Thanks Dharshan for your kind words, keep exploring iZenBridge KZfaq Channel.

@surendrababu9355 Жыл бұрын

well explained with examples. Thank you very much

@izenbridge Жыл бұрын

Glad it was helpful!

@paramvirsohi5922 2 жыл бұрын

Perfect. What a great explanation

@izenbridge 2 жыл бұрын

Glad it was helpful!

@tehreemzafar7504 3 жыл бұрын

Thank u for explaining in best way I understand it easily☺

@izenbridge 3 жыл бұрын

Happy to know you liked video. To know more about Saket training programs, please visit - www.izenbridge.com/landing/youtube/Saket-Bansal/

@olabisibabayemi Ай бұрын

great stuff!

@izenbridge Ай бұрын

Thank you for checking it out.

@sivasankariveerappan4730 5 жыл бұрын

great explanation. Keep posting more videos on BA related stuffs.

@izenbridge 5 жыл бұрын

Thank you!! Sivasankari for exploring and liking our videos. You can also explore our introductory program for PBA www.izenbridge.com/pmi-pba/free-pmi-pba-introduction/

@VietCong467 3 жыл бұрын

Your video is an 'exciter'. 🔥

@izenbridge 3 жыл бұрын

Glad you liked it!! Keep exploring.

@ashishnogaria 7 жыл бұрын

very nice, thanks for sharing it.

@izenbridge 7 жыл бұрын

Thanks Ashish :) good to know you liked our contents

@HeavyK. 2 жыл бұрын

As a North American, I am having a hard time with the accent. However, this is a great video, and great teacher. Awesome stuff. For example, wi-fi access would be delightful at first but later in time the customer would EXPECT wi-fi to work.

@izenbridge 2 жыл бұрын

Glad it was helpful!

@prajwalbasappajigalur 6 жыл бұрын

Very well explained sir :-D.. Nw I'm in that wow category.Thank you ;-)

@izenbridge 6 жыл бұрын

Thanks for exploring our content :) good to know you found it helpful, also thank you for your valuable feedback. You can explore our complete content of PMI-PBA Online Self-Paced Program here - www.izenbridge.com/pmi-pba/online-course/ You may also drop in your training related queries at sales@izenbridge.com

@syndhya 3 жыл бұрын

Awesome explanation 👍

@izenbridge 3 жыл бұрын

Glad you liked it!! Keep exploring. To know more about iZenBirdge training programs, please visit - www.izenbridge.com/

@Another_possibility 6 жыл бұрын

I liked this video very much

@izenbridge 6 жыл бұрын

@rajeevbanerjee22 4 жыл бұрын

Nice explanation.......Thank you

@izenbridge 4 жыл бұрын

Glad you liked it!! To know more about Saket training programs, please visit - www.izenbridge.com/landing/youtube/Saket-Bansal/

@kaizarshabbir1181 3 жыл бұрын

In 7 min, explained in simplest form.

@izenbridge 3 жыл бұрын

Thank you for checking our video on the Kano model.

@mallupasodi210 3 жыл бұрын

Very well explained

@izenbridge 3 жыл бұрын

Glad it was helpful!

@v.koushikprasad7489 5 жыл бұрын

Fantastic explanation

@izenbridge 5 жыл бұрын

Thank you!! Koushik for exploring our content. You can also explore our complete content of Professional Business Analyst (PMI-PBA®) here: www.izenbridge.com/pmi-pba/online-course/

@sandeeps2450 4 жыл бұрын

Very good explanation

@izenbridge 4 жыл бұрын

Thanks Sandeep for your kind words!! Keep watching.

@AdityaVaidya5 2 жыл бұрын

Thank you for video sir

@izenbridge 2 жыл бұрын

Most welcome

@exploreiit8076 4 жыл бұрын

Very good explanation sir...keep it up

@izenbridge 4 жыл бұрын

Thanks, Kartik for your kind words!! Keep exploring iZenBridge KZfaq Channel.

@career8939 6 жыл бұрын

Thank u sir ji

@swapnilsawake3286 5 жыл бұрын

wow sir! i found your video exciter....

@izenbridge 5 жыл бұрын

Thank you!! AzTech for exploring and appreciating our content. You can explore our complete content of PMI-PBA Online Self-Paced Program here - www.izenbridge.com/pmi-pba/online-course/

@akashrao6161 5 жыл бұрын

Perfect thanku sir

@emadkamel8981 2 жыл бұрын

appreciated

@Masteridea101 5 жыл бұрын

thanx boss. nice explaation..

@izenbridge 5 жыл бұрын

Thank you!! Dj for exploring our content and sharing your valuable feedback. You can explore our complete content of PMI-PBA (Professional in Business Analysis): www.izenbridge.com/pmi-pba/online-course/

@muzamilhussainhaideri5396 5 жыл бұрын

thats very good sir nice job

@izenbridge 5 жыл бұрын

Thank you!! Muzamil, for exploring and appreciating our content.

@crazyjpr2009 Жыл бұрын

excellent Saket ,example you have used are very east to correlate

@izenbridge Жыл бұрын

Thanks a lot

@sivassssssss 6 жыл бұрын

fantastic explanation sir.

@SaketBansal 6 жыл бұрын

Thank you for exploring our video and commenting here.

@izenbridge 6 жыл бұрын

Hi Siva, Thanks for exploring our content and also thank you for your valuable feedback. You can explore our complete content of PMI-PBA (Professional in Business Analysis): www.izenbridge.com/pmi-pba/online-course/

@AhmedHussein_2010 4 жыл бұрын

thank you

@izenbridge 4 жыл бұрын

Thanks Ahmed for your kind words!! Happy to know that you liked video.

@muhammad_umer996 3 жыл бұрын

Although great explanation. One thing i would like to add the two attributes Indifferent and Reverse Kano model discuss,if added would have made this video more convenient.

@sixsigmamania 3 жыл бұрын

Hi I never heard indiferent and reverse kano model. Could you please explain? Kano model is more like approach or philosophy to customer. To understand what customer need I use VOC. What is your approach?

@techgranada713 5 жыл бұрын

Thanks

@izenbridge 5 жыл бұрын

Thank you!! Granda, for exploring and liking our content.

@user-vu5np5tr4l 3 жыл бұрын

wow, presentation was that

@izenbridge 3 жыл бұрын

Glad you liked the video!! Keep exploring iZenBridge KZfaq Channel. To know more iZenBridge training programs, please visit - www.izenbridge.com/

@abhisekneemolove1243 5 жыл бұрын

Nice...could u explain it in the form of quality ...n pls could u explain y wow excitement curve i mean attractive quality starts from 1st quadrant pls ....

@izenbridge 5 жыл бұрын

The Kano Model is used to understand features priority based on the presence and absence of a feature and how a customer feels about it when it is either present or absent. The emphasis is not the quality, the focus is to understand what matters to the customer. It is an analysis of features to understand their priority. Please watch the video again and let us know if something is not clear.

@abhisekneemolove1243 5 жыл бұрын

@@izenbridge sir...i have a question only regarding ...y the wow excitment curve it will start from 1st quadrant...i understud that it takes the exponential equation form...but m trying to find out y it starts from 1st quadrant ..could u jst pls find out ...pls...i m nt taking abt quality ...i jst wanted to know in this kanos two dimensional model ...y excitment curve wil start frm 1st quadrant..n since kano was a quality guru ..so i used the term quality...pls ans ...i wanna know ..n i despredly need this ans..which is hunting in my mind frm last few months

@sarfrazulhaque 2 жыл бұрын

Must have thing is lower than the expectation, not fully implemented the audio quality.

@AhmedHussein_2010 4 жыл бұрын

thanks Sir

@izenbridge 4 жыл бұрын

Thanks, Ahmed, happy to know that you liked the video. Keep exploring.

@AhmedHussein_2010 4 жыл бұрын

Sure , have a good day .

@akhil4441 7 ай бұрын

Where is "Reverse" and "indifferent" ?

@MehulPatel007 6 жыл бұрын

Why is your videographer zooming in & out, shaking & tilting, & jumping & cutting on presenter / whiteboard; it is very difficult to concentrate on the material.

@izenbridge 6 жыл бұрын

Thank you for feedback, we have learned now... we make better videos now a days.