The “don’t tell dad times” with the laugh actually triggered fight or flight

"This was so good I tried to skip it" is a sentence I never thought I would be writing in a comment

The “don’t-tell-dad times” dealt 17 psychic damage to me as a Brit

I wanna lock whoever writes these ads in a room and blast their creations on full volume for them to enjoy

"We don't just sell mattresses. We sell hope."

I hate that I've legitimately seen this same ad formula dozens of times and just not picked up on it

The rhyming was already perfect, but then the mildly dirty joke that will get a story in the Daily Mail about the "controversy" where they reference two twitter posts with 3 likes each is perfect

*Shows company logo while an 80s-90s pop song you hate plays*

‘The don’t tell dad times’ was a bit too accurate

As a British person, I just took 100 psychic damage

This is just every Australian insurance ad

you have just summed up all of nat-wests adverts bro💀

“The bad times…” is always accompanied by footage of something harmless, like forgetting your wallet, never your nan swallowing a cake fork and choking to death.

I didn't want to be reminded how accurate this is

I swear to god I've seen this exact same ad with all these words and I'm not even british

Aussie adverts are the same except they add something like "go on mate" and speak in a deep, energetic and fast voice.

why do half of British adverts sound like poems you have to write in primary school

For anyone not from the UK, It cannot be overstated how accurate this is.

I’m American and I can confirm we get ads like that.

My Bullshit Filter censored everything out and I was endlessly waiting for the Skip Ad button that would never come

"the don't tell dad times" made me physically retch. well done

too accurate and i feel sick

The voice-over has to be a rugged Yorkshireman to emphasize the authenticity. Another model is 4 mates drinking/eating crisps in the pub; ratio one black guy and 3 white guys and the black dude has to mildly take the piss out of 1 of the others for not being cool.

When I go back home to visit my parents and they’re watching something on ITV:

Nauseating. Disgusting. Patronising. Disingenous. Rage-inducing. 10/10 perfect

Ever since 2008 , all the bank adverts are essentially : " we are the same as you, we are with you and on your side, we are not a bunch of merciless immoral twat baskets, we understand the normal average person"

As a Dutchie, I can confirm it’s not only in Britain, but this is exactly how you’d see them.

"That's why we're giving 1% off all mattress orders over a million pounds"

god he absolutely nailed the inflection on 'the don't tell dad times!'. instantly made me angry

"In these unprecedented times, it's where we show our best. We become something more than just a community; we become a family of dreamers, darers, and heroes in the smallest of ways. That's why door dash is giving you one order with 10% off the service fee. Because we care about healthy and safety during this unprecedented time."

I'm glad other people hate these patronising ads as much as i do

I swear this is a genuine ad script that I've heard

It’s fucking terrifying how accurate this is

“come on britain, let’s get you into bed” that ending killed me 🤣

this has brought back immense suppressed rage.

I'm from Britain and I'm honestly unfazed by these ads at this point

Adverts with poetry do my head in 😂

The mental stock images of happy families created in my mind from this makes me want to be French 😆

Half time at TalkSport in a nutshell

why does the "let's get you into bed" feel so threatening

In these unprecedented times, times are unprecedented

This reminds of the advert that says “because you do more in bed, than just sleep”.

As a professional voice actor from the UK, I can confirm that this script format is 95% of our job.

As an Australian… Surprisingly relatable.

"Come on Britain, let's get you into bed" killed me 😂😂

I'm crying, everything about this. The small raises in tone, the little chuckle after "Don't tell dad times", the little wink/side eye. This is pure perfection and I hate every second of it 💀😭

"Let's get you into bed" "The don't tell dad times" "coffee **creamers** " Oh my-

as a British citizen, this brings me pain in how relatable it is

If these unprecedented times have taught us one thing, its to expect the unexpected... and that "together" "Together" "together" "TOGETHER!" "together" "tOgEtHeR" "together" "together"... Together, we make the world go 'round.

Most modern UK adverts in a nutshell - Person consumes product. Person dances around. The end.

"There's a glass and a half in everyone." - Cadbury's

Of course it's a bloody poem.

Add his voice to clips of mixed race couples smiling and you got yourself a British ad.

The “don’t tell dad times” and “C’mon britain!” Really sold it, it feels wrong to call it out this much

Literally thought he was reading a real ad subtitles

I''ve always hated these kind of adverts, it's good to know other people feel the same way. There's something horribly dumbed down, patronising and gross about them. I remember one, I think it was for Heinz beans, where a nurse gets in from a night shift and has beans on toast in a cosily lit kitchen. There are always lots of kettles, cups of tea, 'quirkily' decorated houses, children running to school, tired but contented looking school gate mums. The overall message is 'your life is kind of crap, but it's heart warmingly crap, because you're overworked and underpaid and let's face it, you can't really change it anyway, because that's how we designed the system. Here, buy our stuff to make us even richer at your expense, thanks.'

Every American advert is like "Side effects may include skin rash, diarrhoea, confusion, stubbed toe, bumped funny bone, homicidal tendencies, laughing at sick kittens, nausea, constipation, cross-eye, being fine with Chris Brown, memory loss, skin rash, The Matrix, key losing, food decay, taste loss, weak ankles, intolerance to taste, memory loss, and dementia."

The don’t tell dad times is so accurate it’s giving me Vietnam flashbacks

I come back to this ad every time it appears on the bus radio.

If that brings you any satisfaction, we're tortured with the same kind of ads here in Germany. You are not alone.

"The _dont-tell-dad_ times" are a universal experience that struck a cord with me, an American, too.

My grandmother only watches one channel, from the UK. It's the only channel she watches. They play one ad. It sounds like this. Its an ad for the channel

Pov: your listening to a podcast on spotify and the random ad starts playing

every once in a while a british person will point out something about british society that no one really stopped to think about then every other brit in unison is like oh yes this is exactly how it is huh.

over 3 years of living in the UK and every Spotify ad I've heard during that time has been summarised with this one video. Patronising, annoying, try-hard witty and relatable. can't believe it actually makes me miss the dumb ads from my country 🗿

This activated every cell in my body and put them all in attack mode.

This is how every South African Ad sounds like lately 😂

Perfect! Just needs a piano cover of an 80s pop classic in the background.

It's always a "heartwarming" story and then out of the blue "XXX Company is here for you"

"1% off £1,000,000" me: great discount

It's so accurate that I'm getting deja vu 💀

You managed to make me cringe. Therefore this is so insanely accurate, it deserves a like.

This has summarised something I couldn't have put into words if I tried. I have the same problem with American-style adverts, there's an uncanny feeling to them I can't actually describe, they're often very "relatable" in a synthetic way. Like the companies are trying to act as if they know you.

Spot on mate, I actually wanted to shout at my phone like I do to the TV

AS I'M BRITISH THIS IS SO FREAKING ACCURATE IT SCARES ME 😭

"I don't want to get emotionally invested, I just want to buy some pistachios."

As a French person who stayed at friends places in England many times, this is exactly how the ads sounded to me. Weirdly enough, in the last few years, French adverts have started sounding like this too

I genuinely feel like I’ve seen this ad?

See whenever these commercials come on they’re is always someone staring deep in to the camera like someone who’s overcome all the hardships in life and is now content and with the beautiful poetic commentary in the background you watch it thinking this is really inspiring I wonder what the deeper meaning of this passionate commercial is about only to see the very last frame is of a fucking Tetley’s tea bag.

Patronising sickly story-book sweetness. I'm an American living here for some time now. I've gotta say the first advert I heard like this got me. I was like wow this is awesome an emotive bit of poetry, on a TV advert here in the epicentre of English language literature! I was moved and impressed. Heart strings were pulled. And then they did it again.

Oh god the spectrum of emotions I'm feeling rn. I'm laughing on the outside but internally I'm screaming with rage

AS A BRITTISH PERSON THIS IS THE MOST ACCURATE ADDS EVER 😂

*offer unavailable in Northern Ireland

Nobody is mentioning the absolute genius that is "1% off all matress orders over a million pounds" What a deal! 😂

I'm absolutely disgusted by how real this is. Seriously, _all of them do this._

How the fuck did he just rinse every advert 😂😂

This was every advert during the pandemic.

He nailed the fucking delivery on this, I wouldn't bat an eyelid if I heard this exact video over the radio

Halifax - "It's a people thing" No, it's not. It's nothing to do with humans. It's ALL about money, always has been, always will be.

That is so accurate you probably got a lot of advertising job applications coming through the royal mail

Couldn’t think of a worse advert that could fuck me off anymore than that

I didnt realise how true this was until I saw the new Halifax advert

if it's not this, its everyone acting as if they are in The Office

That was so uncannily accurate it made me very uneasy. I don't watch adverts often but the fact that the formula was so recognisable from just the tone of voice in everything from supermarket adverts to car insurance. The fact that I never consciously noticed the similarities makes me wonder what have I subconsciously already committed to buy and do due to insidious advertising, three word sounds bites and jingoistic propaganda in the UK!

My inner sleeper agent just woke up

the facial expressions and perfectly timed pauses deserve a like.

“For all the zeroes” Don’t let that one go over your heads

I cannot explain how rage inducing watching this is Excellent job, sir

my man just encapsulated every tesco/asda/lidls/boots/next/royal navy advert ever made 10/10 would drink tea with him

OH MY GOD I HATE HOW ACCURATE THIS IS ITS ALMOST PAINFUL