Thank you! Very helpful.👏

TY so much for all the insights! GA4 has been a chore for businesses like mine where we are web site driven only.

Hi, thanks for the informative video. Regarding the exit rate, the formula tends to differ. The Google Analytics help community mentions the rate is equal to the number of exits divided by the number of sessions. And you divide the exits by views. So which metric adds more relevancy? TIA

Firstly, I want to express my sincere appreciation for the valuable content you share on your channel. Your insights have been incredibly helpful, and I've learned a lot from your work. As a professional filmmaker, I couldn't help but notice an opportunity to enhance the visual quality of your videos through optimized lighting techniques. While your current lighting setup adds a dramatic touch that I personally enjoy, it may not fully align with the professional tone of your content. For improved clarity and engagement, I recommend considering a "beauty lighting" setup. This involves positioning your main light source directly in front of you, slightly above the camera. Such an arrangement ensures even illumination, softens shadows, and highlights your features in a more flattering manner. Additionally, I've observed that the intensity of your lighting could be increased. A brighter light source would not only enhance visibility but also enrich the overall visual quality of your videos. Incorporating a honeycomb grid (nid d'abeille) as a modifier could further refine this improvement by directing the light more precisely, thus creating a more distinct separation between you and your background. This separation is crucial for adding depth to your shots and making you stand out more prominently. Implementing these adjustments could significantly elevate the professionalism and aesthetic appeal of your videos, making your valuable content even more engaging for your audience. I hope this can help ;)

Thanks! Would setting exits up in GTM as an event and GA4 as a custom definition be the best approach for getting this data into looker studio?

Hello Ben, I want to ask. Is purchase revenue in GA4 payable monthly by Google to website owner?

I’m scared of Data But Love your videos