Google's AI Overviews Fiasco | ft. Joe Glendinning (Dojo #20)

Рет қаралды 897

Ай бұрын

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about:
Google Rolls Back AI Overviews
klarna cuts marketing spend by 25% through the use of AI
IKEA is hiring store staff…in Roblox
Timestamps
02:30 - Story 1 - Google Rolls Back AI Overviews
11:50 - Story 2 - klarna cuts marketing spend by 25% through the use of AI
33:40 - Story 3 - IKEA is hiring store staff…in Roblox
46:28 - The Tasks
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Пікірлер: 13

@JoySkelton-vr4vz 27 күн бұрын

I love these videos they are so helpful to catch up on things going on in the marketing world well as providing a few thought-provoking ideas great way to start the shift to, watching this!

@ExposureNinja 14 күн бұрын

Glad you like them!

@michaelz2124 27 күн бұрын

Brilliant as usual

@ExposureNinja 27 күн бұрын

Thanks Michael!

@MaxLifeATX 27 күн бұрын

interesting

@ExposureNinja 27 күн бұрын

Thanks!

@jamesp6120 27 күн бұрын

Funny I found your blog in a really long perplexity search query studying SGE (when it was first announced) and now an avid follower of your KZfaq/Podcast. Brand recommendations and rich content will win ai seo era. Content answering the long questions holistically.

@annabellecharlottebaugh3119 27 күн бұрын

well that made me laugh

@ExposureNinja 27 күн бұрын

Which bit?

@annabellecharlottebaugh3119 25 күн бұрын

@@ExposureNinja the car company comment!

@grayslayers 15 күн бұрын

You're all talking about AI as though it's real and a person. It isn't. it's cold dead code, written by a person to crunch numbers and data and do clever things. Bit like when computers were launched and everyone was so scared of them and oh look they will take all the jobs. Nah they didn't and it won't. So yea you're weird that you think it has personality LOL

@ExposureNinja 15 күн бұрын

In your opinion, do you think it will _ever_ have some form of personality?

@grayslayers 15 күн бұрын

@@ExposureNinja You're talking to a professional software tester and we have seen the same in our industry re automation. Oh automation will replace all your manual testers. Everyone wanted to get on the automation bandwagon that was going to replace testers and save money. But it didn't though because it needs developers to code it and also it can't do exploratory testing and it can't hold a device and do device testing it can only work with emulators. It's crap at finding bugs. As such most companies after having tried automation are switching back to manual and only using automation for testing that does not change much from release to release. As to your question. No it won't ever have personality. It will have a mimic personality but it will always be just cold dead code without soul or frame of reference to the real world.