Google's AI Overviews Will Change SEO Forever

Рет қаралды 15,463

Ай бұрын

Watch this next 👉 • Is AI Content SAFE for...
Request a FREE Review of your Website: exposureninja.com/ryt/review/
Listen to digital marketing podcast: exposureninja.com/podcast/
Try Semrush for FREE: thankyouninjas.com
Get our FREE eBook: exposureninja.com/youtube/
====================
Google just announced 4 new updates which are absolutely HUGE for search.
Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact.
This is not a drill
This is the change to Google that we have been talking about (and warning about) for over a year now.
Today we’re going to talk through each change, how it works and what you need to do to prepare.
Google IO Keynote - • Google Keynote (Google...
Read our blog posts: exposureninja.com/blog/
====================
Follow Exposure Ninja
/ exposureninja
/ exposureninja
/ exposureninja
/ exposureninja
/ exposureninja
telegram.me/exposureninja
Who We Are
Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.
The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development.
Exposure Ninja is a proud Certified B Corporation.
====================
Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen
====================
#ExposureNinja #SEO

Пікірлер: 87

@alefavourite Ай бұрын

If they end rolling this out this way, Google should make this AI overview optional for Search for the sake of a balanced and fair exposure.

@Number1Irishlad 29 күн бұрын

Oh don't worry, Overview *is* optional! there's an option to disable it in labs! Unfortunately, this doesn't work at least 50% of the time.

@chicinspire Ай бұрын

So Hiding the URL under a read more button is different from thief. Only Google can come up with this stuff, and get away with it. If I stole someone's content google would be the first on my website calling me out.

@ExposureNinja Ай бұрын

That is not an unfair argument

@skyodinmarketing 16 күн бұрын

Beautiful overview and thank you. People, embrace new technology and you will not go wrong.

@charliemarchant Ай бұрын

Great breakdown, Tim. Excited to see how Google continues to evolve and play with search experiences off the back of this.

@Cygx Ай бұрын

Google is forcing you to pay them for sponsored links

@ExposureNinja 28 күн бұрын

How so?

@evelincosta1449 Ай бұрын

Tim!!!! Ohhh My Goood! You are phenomenal!!! I’d love to work you and the Ninjas!!! Thank you for taking your time to educated us!

@ExposureNinja Ай бұрын

We got you!

@paulmitchellen Ай бұрын

Thanks for the overview Tim, great breakdown, exciting times!

@ExposureNinja Ай бұрын

Thanks for watching, Paul!

@VHutton Ай бұрын

Super useful video! Thanks guys

@ExposureNinja Ай бұрын

Glad it was useful :)

@michaelnavarrette1380 23 күн бұрын

You gained my trust and subscription when you said your excited for the change and confident you’ll adapt well and how this’ll open business opportunities

@ExposureNinja 22 күн бұрын

Thanks Michael!

@Famillypet Ай бұрын

I think that as publishers, it's time to teach google a lesson and start doing things together and remove our content from google index if it's necessary

@ExposureNinja Ай бұрын

Most are too addicted to the traffic from Google

@daveh4019 Ай бұрын

Thanks Tim.

@ExposureNinja Ай бұрын

You're so welcome!

@thefashionstylefile Ай бұрын

I always learn so much from you Tim.

@ExposureNinja Ай бұрын

Thank you! We'll keep sharing everything we learn

@IOSARBX Ай бұрын

Exposure Ninja, I really enjoyed this video, so I hit the like button!

@ExposureNinja Ай бұрын

That is a fair trade

@Movie-Locationscom Ай бұрын

Thanks so much for for that. My traffic has halved in the last week and I noticed it was visits from the US that were down particularly (which is how I ended up here). Since I'm based in the UK, I can't monitor how AI Overview functions. This is infuriating.

@ExposureNinja Ай бұрын

Interesting - are you able to share the search terms you're targeting? There are a lot of algo updates rolling around at the moment too

@leadgenjay Ай бұрын

Great breakdown

@ExposureNinja Ай бұрын

Glad you found it useful!

@anapetro1967 Ай бұрын

Thank you🥰from Serbia

@ExposureNinja Ай бұрын

Love it! Thanks for watching :)

@anapetro1967 Ай бұрын

@@ExposureNinja Serbia has a very good SEO base, many colleagues are working, and thank you for the video

@DimaSofiyuk 26 күн бұрын

Fascinating video about the big changes to Google's search algorithms! It’s definitely a game-changer for anyone in SEO. I’ve been updating my site’s content strategy to align with these new AI overviews and using free tools like Plerdy to track changes in user engagement, which helps a lot. Excited to see how these updates will shift the digital landscape! 🌐

@guruware8612 Ай бұрын

Sorry, but when i search for something, i need results, not an "experience". Or AI is babeling for minutes before giving an answer, like we have some demos now where the machine tells you how exciting this or that is. It still a machine, there is no "reasoning", only what some google-techs though is will be best. Sure a housewife in irkutsk searching a borschtsch recipe will need exactly that.

@ExposureNinja Ай бұрын

Personally I agree that AIs adding fake emotion is unnecessary. But if it increases engagement, I guess we'll see more effort go into this area - Tim

@hmmmblyat6178 28 күн бұрын

Why isnt it available in the EU?

@ExposureNinja 27 күн бұрын

There'll be deep legal issues that the European Union will be expecting Google to remedy, which is why the Search Generative Experience test never reached Europe in the last 12 months.

@raisafabel2731 Ай бұрын

Amazing video, thanks for sharingg 💚

@ExposureNinja Ай бұрын

Thanks for watching!

@henrythomas7112 13 күн бұрын

Thank you so much for this video. Super helpful and well-presented. Your time and effort is most appreciated!

@ExposureNinja 5 күн бұрын

Glad it was helpful!

@NoBSAffiliateCoaching Ай бұрын

Organic marketing coach here.Can you explain to me like I’m 6? 😂 asking for a friend.but honestly this was interesting, Awesome research. I will definitely watch more.

@ExposureNinja Ай бұрын

Instead of going INTO school to get taught by the teachers with real experience (websites), there's now a criminal standing in the school car park (Google) regurgitating garbled sentences (AI Overviews) from the teachers with real experience in the hopes of keeping the kids in the car park (Google) in order to sell them sweets (ads). Apparently the kids (searchers) love this and it's actually going to be better for the teachers and school though. But there's no data on that. Or there is, but we're not allowed to see it.

@okman9684 Ай бұрын

What do you think about Paid to get clicked websites? Will they get affected by this new update?

@ExposureNinja Ай бұрын

Google's going to be testing ads in the AI overviews answers soon! Time will tell what sort of traffic quality they bring

@renobrecords Ай бұрын

I went from 1500 uniques per day to 400. Very disheartening. :(

@ExposureNinja Ай бұрын

Oh dude that's brutal :( So sorry to hear that

@CourtneyMroch Ай бұрын

While I'm so sorry to hear you're in the same boat, this also makes me feel better to read that I'm not alone. My site got hit hard by the algorithm change in 2022/2023. I didn't think it could get worse. Then I heard about this AI search thing coming out, and I saw something that said traffic would be impacted 20-30%. (Going down, not up.) This week I saw that happen, but my percentage was more in line with yours. Which, I'm no math-magician, but from the basic calculations I can make, that's over a 50% drop in your traffic. In that same boat. Very disheartening for sure.

@rahulthakur3811 Ай бұрын

Something interesting is coming for Local Businesses 💪❤️

@james8356 Ай бұрын

Hey, great video as always. I have a question, what are we calling this then? SGO OR GAIE?

@ExposureNinja Ай бұрын

Good question! No consensus yet, want to be the one to choose?

@EdmundPelgen Ай бұрын

Any suggestions about how to get a gmail account that shows ai overviews for an seo based in Aus? Using a vpn and multiple new gmail accounts hasn’t worked so far

@ExposureNinja Ай бұрын

You should get it if you VPN into the US - we're seeing it across accounts, even those without search labs?

@user-bv7pr7pb1k Ай бұрын

Awesome vid

@ExposureNinja Ай бұрын

Thank you!

@tomballey8906 Ай бұрын

Hate like every company putting AI in innecesary places just cuz is trending

@ExposureNinja 28 күн бұрын

Have you found any useful ways to use AI in your worklife yet?

@LizzieBailey297 29 күн бұрын

my AI content written using surgegraph made it to AI overviews lol but I can tell you it's been humanized and traffic from other countries has been fine too. not sure what to make of AI overviews.

@chockman3833 Ай бұрын

SGE in the uk when ?

@ExposureNinja Ай бұрын

Given that SGE hasn't rolled out even in tests, I imagine it won't be until early Q4 that we see AI Overviews in the UK SERPs, but that's entirely a prediction on my part.

@MichaelWilliams-lo3ix Ай бұрын

Awesome

@ExposureNinja Ай бұрын

Thanks Michael

@kingpineapplez Ай бұрын

SGE is search generative experience (Yeah I fucking hate acronyms in tech. Makes people assume everyone understands their context…)

@ExposureNinja Ай бұрын

By my reckoning, Google has renamed at least all of its AI products already, with most being around a year old. Let's see if "AI overviews" sticks

@ShareMyGadgetHouse Ай бұрын

Nice stuff! +1 subscriber!

@ExposureNinja Ай бұрын

Thanks!

@HennoKruger 29 күн бұрын

All three of my sites have been hit by updates - It's utterly ridiculous

@ExposureNinja 28 күн бұрын

Which types of sites are they? Which verticals?

@EcomCarl Ай бұрын

Google's updates are a game-changer for SEO and user experience! 🚀 Optimizing for AI overviews and understanding the new ranking signals will be crucial for website owners to stay competitive and enhance visibility in this evolving digital landscape.

@jayu9642 Ай бұрын

Can someone summarize this video quickly? Video is a bit long.Thank you!

@ExposureNinja Ай бұрын

Google's going to try and answer your question right in the search results. Maybe you won't need to go to websites any more, but maybe you might. People are worried

@Digital.Done.Right. Ай бұрын

Seems like you are worried. Seems to me that Google is just taking your job. You call it a black box. That is everything the SEO consulting business has sold for years. So, let's take it down to the basics. A business must offer an excellent service and experience. This needs to be "found" by Google. SEO specialists.....good luck.

@ExposureNinja Ай бұрын

"Seems like you are worried". Quite the opposite, actually, as anyone who has seen our content over the past year will be aware: we LOVE this development, not only because it's a great opportunity for the businesses we support, but because progress is a good thing, a better version of search is a good thing. We absolutely agree with you. Businesses need to offer an excellent product or services. It's the job of marketers (in-house or partners) to make it easier for Google to find those products and services.

@TheKittuk Ай бұрын

I was invested in this video until you threw agencies under the bus to promote yours. I am on the client side and even I understand that agencies can't share every single update as soon as Google announces it. Infact they shouldn't especially since it's so new.

@ExposureNinja Ай бұрын

But it's not new. AI Overviews has been in active beta (as SGE) for a year. I've spoken with hundreds of business owners this year and about 5% of them have heard about SGE from their agencies. If I were a business owner anywhere else and my agency wasn't already testing and teaching me about SGE I'd be deeply, deeply concerned.

@brian106699 Ай бұрын

Perplexity murdered Google. Google rose from the dead and murdered Perplexity.

@ExposureNinja Ай бұрын

The floor of the AI battle arena is certainly a bloody one

@bramburn Ай бұрын

What a load of crap

@ExposureNinja Ай бұрын

How so?

@bramburn 29 күн бұрын

Are you building content for ai or people?

@ExposureNinja 29 күн бұрын

People, but with AI in mind. Exactly in the same way I've been doing SEO for the past decade. You write for people, but make it easy for Googlebot to crawl, understand, and reference.