Facebook Conversion Tracking | How to track custom conversions and events in Facebook

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Күн бұрын

In this tutorial, you will learn how to set up the Facebook pixel using Google Tag Manager, how to configure custom conversions, and how to send events to Facebook. You will also learn how to track conversions from Facebook into Google Analytics 4 (GA4) by configuring a conversion in GA4 and using campaign-tagged URLs for your Facebook Ads.
JUMP TO A TOPIC:
0:00 Introduction
1:20 Adding the Facebook pixel to your website
3:48 Creating a custom conversion in Facebook
8:08 Using conversions with ads in Facebook
9:04 Reporting on conversions in Facebook
9:35 Sending events to Facebook using Google Tag Manager
14:35 Tracking conversion from Facebook in Google Analytics
15:07 Configuring conversions in GA4 (Google Analytics 4)
16:51 Creating campaign tagged links for Facebook ads
18:10 Conclusion
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○ Setting up goals in Universal Analytics - • Setting up Google Anal...
○ Tracking campaigns in Google Analytics - • Google Analytics Campa...
#FacebookConversions #FacebookPixel #Facebook
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Пікірлер: 47

@brandedbutaffordableph5200 8 ай бұрын

THIS IS THE BEST TUTORIAL VIDEO for Facebook and Google T Manager - Slow and detailed - JUST WOW!

@roverdrammen3977 2 жыл бұрын

You know it is going to be a good day when you see a new Loves Data video!

@evagabond08 Жыл бұрын

Awesome Benjamin! As always spot on. Having watching your vids from couple of years and they have never failed. Cheers mate! Keep em coming and thanks a zillion!

@feddythechamp Жыл бұрын

One of the best videos i have ever come across for understanding facebook conversion tracking. Great job!

@geerawr22 Жыл бұрын

I came for the content and stayed for your voice. Lifelong fan now!

@superlovefilmmaking 2 жыл бұрын

Thank you so much for all of your videos!! They're easy to understand and easy to follow. After watching your videos, I've been able to set up Google Ads and Google Ad Conversion tracking and booked numerous jobs because of it. Thank you! :)

@LovesData 2 жыл бұрын

Amazing! That’s fantastic.

@WorldMarketing007 Ай бұрын

Well done young man, I am learning about all the subjects you are talking about. Very clear, specific and detailed.

@nicoroman 2 жыл бұрын

Thanks Benjamin! As always, high quality info

@barbarameuser5352 Жыл бұрын

ach, what a calming, and super helpfull tutorial. I need more and I dont even know about what hahha, loved this

@ebookmela 2 жыл бұрын

Hello sir I'm from India you are an amazing man . Your video outstanding to understand whatever it's. When I see your tutorial always I get something new knowledge and it's really works . Keep sharing your experience.

@lachlanpirie899 Жыл бұрын

Thanks Benjamin! was struggling trying to find the right video for this but everything worked so smoothly following this tutorial.

@LovesData Жыл бұрын

Awesome!

@ZacchaeusNifong Жыл бұрын

You're such a pleasant individual. Thank you so much.

@victoriaanneberman3819 2 жыл бұрын

This video is packed with information. Thank you.

@xx_ballintit_xxcw9661 5 ай бұрын

This is one of my fav channels...thank you homie!

@dkormart 2 жыл бұрын

That was really helpful. thank you for making a video on this topic.

@joseedupuis1161 Ай бұрын

Love the videos, clear and easy to follow.

@sophiapinto8334 Жыл бұрын

Very nicely explained! Thanks

@sebastianarancibia2870 2 жыл бұрын

You are simply the best!

@michaelvandinther 2 ай бұрын

100% the best explanations.

@louiearvinauman3117 2 жыл бұрын

Thank you for sharing this information.

@chetan.sharma.0 Жыл бұрын

👍 In this tutorial, i gain lots of knowledge thanks

@arieltoledano8750 2 жыл бұрын

Hi Benjamin - What a wonderful tutorial! Thank you very much. I try to learn from you as much as possible :) Can you please explain more about the process of creating email subscription trigger? I tried to look for this one but couldn't find it. 🙏

@socialgalactroop5263 2 жыл бұрын

Super helpful video.. make more videos like this

@mentoryusuf9252 2 жыл бұрын

YOU ARE THE BEST! 🥇

@chrisoygarden9542 2 жыл бұрын

So helpfull - the video contained so much useful information that I've been looking for! The video title could perhaps do an even better job at describing what the video is about I reckon

@Harsshad Жыл бұрын

Hi Benjamin, this is really an ultimate video that I never came across. I was breaking my head, how do If i browse someone's site in google and am seeing their facebook Ads. I hope I can run facebook Ad and also can track people from google.

@EmilianoCaballeroFraccaroli Жыл бұрын

Hi Benjamin, thanks for your videos! With my Shopify account, I followed your videos for setting up tag manager and GA4 for Shopify. Now I installed my fb pixel, and when testing events on facebook, with the chrome extension, the event of Add To Cart it fires twice. Any idea why? thank you

@HansPeter-qm3yz Жыл бұрын

Thank you so much!

@LovesData Жыл бұрын

You’re welcome!

@jens2935 8 ай бұрын

Hi, Thanks for the video. I have a question. Can I use the same trigger for different events or do I need to create a unique trigger for each event created? Like this example in Google Tag manager you just showed? For example I have a trigger for "contact form 7 submit". Can I use it on both GA4 events and the Facebook Pixel event just created without any duplicates?

@neeshu 2 жыл бұрын

very important video

@SapphireUnique Жыл бұрын

@Benjamin - id like to see tutorials for meta advertising optimisation etc from you since you are so good with analytics... Not sure if this is your area but would be super interested in conversion campaign optimisation & campaign tweaks, set up etc. I'm pretty good with it already but always good to have a new paid of eyes

@prabhuavp Жыл бұрын

wow nice

@GoldenshinyTrading 2 жыл бұрын

great and helpful videos, may i ask one question: i set 2 button conversions both in google ads and facebook business, i checked date for past 1 day, the facebook pixel button conversion always shows way more conversions than same conversion in google ads, why this discrepancy happened? i mean, the conversion is same, the data date is same, how this happened?

@joseedupuis1161 Ай бұрын

I have a question regarding the piece on creating the events. For some reason I don't see this in my FB account? I was able to place the pixel, create the conversions but not the events, does it matter? Help please.

@Coreycha Жыл бұрын

thank you so much

@SurajKumar-bq6if Жыл бұрын

I just want to know is if mandatory to verify website

@khoatrinh7825 11 ай бұрын

My question: Why do I have to setup extra in GTM while I created custom events in Facebook itself to track and optimize in the FB Manager system good? Just want to know more about the importance of GA4

@quentin-tarant 2 жыл бұрын

Awesome video as usual Benjamin! I was wondering how effective was Google Tag Manager sending events back to Facebook for conversion tracking? Is it actually 100% accurate and does it help performance a lot?

@talesfernando7159 2 жыл бұрын

I also have this doubt

@naufalfikrimujaddid Жыл бұрын

Hello Mr Benjamin. It's been one month since I followed a tutorial on Google Ads, Tag Manager and Google Analytics 4. If you wish, I'd like to ask a few questions. I've created a conversion ad and its conversion settings in Google tag manager to track conversions. I have a few questions: 1. Questions about the Google Analytics feature, when I have created a tag manager for Google Ads ad conversions, do I have to create two containers in Google Tag Manager, one for Google Analytics and the other for conversion tracking? Or only need 1 container. 2. Questions about the Google Tag Manager and Facebook Pixel features, when I have created a tag manager for Google Ads ad conversions and want to do remarketing through retargeting Facebook Ads, do I have to create two containers in Google Tag Manager, one for Google Analytics and the other for tracking? conversion? Or only need 1 container at the same time for Google ads. 3. Is it possible to track ad conversions using only 1 container which is intended for viewing Google Ads conversions and Google Analytics. Thank you, I hope you can answer. Sorry if there are concept errors and questions, if there is a misperception, I hope you are willing to correct my mistakes.

@melk 2 жыл бұрын

Who can help me set this up on my music website?

@OliverStromfeldt Ай бұрын

Does this method still work in 2024?

@brantpearson Жыл бұрын

Hi Benjamin, here's a tricky question I only trust you to answer... Would you add the Facebook Pixel to Shopify Store via GTM or their Shopify Direct Integration?

@jjonczyk Жыл бұрын

It's always a good idea to setup all tracking in GTM if you're using it. It simply keeps everything in one place nice and neat. And it works great and let you track and fix all issues right away.