Google Analytics 4 Set Up & Conversion Tracking (Complete Beginners Guide)

Рет қаралды 22,807

Күн бұрын

Google is retiring Universal Analytics in 2023 and replacing it with Google Analytics 4 (GA4), so now's the time to get set up with GA4 in preparation for the transition.
In this video you'll learn how to set up GA4, how to configure conversion tracking, and how to set up your Facebook ads and Instagram ads so you can track your conversions inside GA4. That includes the ability to see which campaign, ad set, and ad a user came from before converting. All right inside GA4.
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00:00 - 00:53 - Why You Need To Upgrade To GA4
00:54 - 2:43 - Step 1: Set Up Your GA4 Account
02:44 - 09:16 - Step 2: Set up Google Tag Manager
09:17 - 22:40 - Step 3: Configure GA4 Conversion Events
22:41 - 25:55 - Step 4: Add UTM Parameters to Your Facebook Ads
25:56 - 31:16 - Step 5: Set Up Cross-Domain Linking
31:17 - Step 6: Viewing Your Data in GA4
• Video
#facebookads #googleanalytics #marketing #analytics

Пікірлер: 43

@WilliamTozzo 4 ай бұрын

Hi Andrew! I’ve been a math teacher for 25 years, so I know good teaching when I see it. You do an extraordinary job of teaching this very difficult topic for many. Thank you so much I’m your newest and biggest fan.

@ztownmedia Жыл бұрын

It's crazy how you answer all of my questions in each of your videos. Every video from start to finish (literally) is valuable information, and no fluff - Thanks Andrew!

@itsalexmena Жыл бұрын

Hi Andrew, I'm a fellow Australian! Just wanted to let you know this is by far the most informative, straight-forward GA4 setup video I have seen to date. Really well thought out and presented. I run an Online Course Growth agency and appreciate how much effort you have put into this video. Thankyou

@antarbo5060 10 ай бұрын

you are really making this seems as smooth and as easy ; thanks a lot man

@alantuttphotography Жыл бұрын

Extremely easy to follow. Thank you for posting this! I had used Google AdWords many years ago, and knew that things had changed dramatically, so for me, I'm essentially starting from scratch again. Now to look to see if you have any videos on ad placement strategies, such as PPC text ads vs. display ads vs KZfaq video ads, etc.

@KhurramChaudhryEducator Жыл бұрын

Very informative and helpful for beginners. I look forward to seeing advanced videos on integrating GA 4 with Google Tag Manager, Google Ads and Google Optimize. A lot has changed and a lot is still changing.

@ProductiveGeneration Жыл бұрын

Awesome thank you, will try this tomorrow!

@susieking5325 Жыл бұрын

This is the BEST video I have found on this sort of stuff. Amazing and easy to follow. I've implemented everything on this video and you identified all the problems I have with cross domain purchases. Would be great to have a video on how to clean up your Google Tag account with all the old tags in there from UA. Too scared to touch these. Thanks for this video, Andrew.

Жыл бұрын

You literally made me 10k with just this video alone. I was totaly hopeless with how I should track festival tickets sales for my client, cause facebook pixel is really a thing of the past. Thank you so much for this you earned a new sub. I owe you one mate

@collinsiegel9070 Ай бұрын

You are the best thing that's happened to be this week! Very helpful, thank you sir.

@camillabrandao_ads 4 ай бұрын

Awesome content as always!

@tonygonzalezofficial Жыл бұрын

Great video, thank you!

@fabianlang8564 Жыл бұрын

Complete Beginner here. Your video ist the best I have found yet and I watched a lot. Thank you so much for the tracking series!

@AndrewHubbard1 Жыл бұрын

Glad it was helpful!

@Martin-pg5wx 10 ай бұрын

Thank you for your video! Really good information

@danz-97 5 ай бұрын

Fantastic Video

@MikeyKay01 11 ай бұрын

Thank you 🐸👍🏽

@WorldTravelWalkingTours 9 ай бұрын

Hi, I was trying to follow your video and you have great instructions but the is no more GA4 configuration and Im super confused how to set it up with just Google tag or an event tag

@ritjain13 Жыл бұрын

Awesome video

@AndrewHubbard1 Жыл бұрын

Thanks Ritesh

@LaiUP Жыл бұрын

Thank you. This is very comprehensive, but Is there an error at around 24:11?

@elleummen Жыл бұрын

Very helpful and easy explanation. Do you have any updated video for annotations in GA4?

@PhaniNirola Жыл бұрын

Hi, Andrew great insights...could you please make a video on how to set up conversion API through Google tag manager..

@user-sk2pt2nb6j Жыл бұрын

This is easy to learn. Thank you. I have one question, any good solution to move my old annotation files to GA4?

@jenc.266 Жыл бұрын

Hi Andrew, Exactly what I've been looking for! So informative. What if there's no exact value of purchase? What to put instead as a value? Is it 0.00?

@joycelee6495 Жыл бұрын

Is there a way to set up GTM tag for lead form conversion? Is it possible to have fb lead form conversion to be a part of attribution on GA4?

@risereign 3 ай бұрын

hey andrew great video thank you. quick question. Do you have to manually add the placement as the "campaign name" for each ad? So this in theory wouldnt work for dynamic ads that are showing accross multiple placements? i know thats not ideal because the creative should be optimized for the placement but i just want to clarify. Thank you!

@wetrainsmart97 9 ай бұрын

HI Andrew ! Indeed an informative video. But I have one case based question - In my case I want to track medta ads data in GA4. But on my ads links takes the user to the whats app. How to setup whatsapp as a stream or How to do that ?

@emgolfcoaching2784 5 ай бұрын

Is this the same if you are trying to track a Facebook event link please?

@lebeauleon7282 5 ай бұрын

Hi, I m looking for a way to add the campaign cost in the GA4 report: has anyone an idea of how to do that? (technically to have the same datas you have for google ads reports, but for Meta Ads ;) ) thanks !

@juniormadlife2642 Жыл бұрын

I dont have the "configuration" section in GA4??

@CarlDagdag Жыл бұрын

Super Valuable! Thanks for this tutorial. Is it as accurate as the traditional Google Analytics tracking method?

@AndrewHubbard1 Жыл бұрын

Thanks Carl. Yes, it should be just as accurate as the previous version of GA, but if a user is using an ad blocker or other method to block scripts in their browser it won’t work (same as previous GA version as well)

@CarlDagdag Жыл бұрын

@@AndrewHubbard1 Thanks Andrew. Your channel is really my go-to when I have FB ads questions.