Find your niche with this easy 3 step process | for creatives selling products
Рет қаралды 2,346
Күн бұрынEvery business guru tells us to niche, and they're not wrong. In this video, I'm sharing my 3 step framework on how to define your niche. I use my own art as an example and give another off the cuff greeting card example. I will also show you how you can validate if the niche you came up with has some legs.
This exercise is straightforward and easy to follow,, but it will also get you thinking, and that's a good thing. This guide is intended for creative makers who sell physical goods.
Niching is not a requirement, nor is it the end all be all solution to all your business challenges, but it's really going to help you gain some clarity which will in turn help your business grow.
Here is how this video is organized:
00:00 Short intro - niching for artists
00:45 Should you niche?
01:23 3 Step Framework for defining your niche
01:44 Step 1: Medium, style
02:13 Step 2: Subject matter
03:21 Step 3: Who & How
04:11 Example of using this framework to find a greeting card niche
05:25 You're not stuck with whatever niche you pick
07:20 Do market research to validate your niche
09:00 Want more on this topic?
You don't have to buy an online course to learn this because it's free in this short 9 minute video. :) However, if you do like what you hear, we'd love for you to subscribe to our channel, and share with your creative friends that may find this helpful.
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Cathy is a self taught watercolor artist and businesswoman based in Los Angeles, CA. Easy Sunday Club is a collection of Cathy's watercolor art, and baby/children's soft goods that showcase playful interpretations of subjects in her loose and expressive painting style. Prior to art, Cathy got an MBA and worked in corporate for over 10 years and Nam is an attorney. This channel is our way of giving back to the art community.
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Shop: www.easysundayclub.com
Instagram: / easysundayclub
Facebook: / easysundayclub
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A full list of tools and equipment we use for art and business is available at our website here: www.easysundayclub.com/pages/...
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Music: In French (Used w/ Artist Permission)
/ infrench
@lytedancer 3 жыл бұрын
How to find your target customer would be a great video!
@EasySundayClub 3 жыл бұрын
Thank u for the suggestion !
@susanfield2444 8 ай бұрын
Great information.
@willozcreations.9064 3 жыл бұрын
I recently started my online handmade cards. I also create kids birthday posters. Looking to try gift boxes soon. And I'm a new youtuber. You have some great ideas.
@EasySundayClub 3 жыл бұрын
Thank you for the support Willoz. I hope you enjoy your art journey!
@willozcreations.9064 3 жыл бұрын
@@EasySundayClub Your welcome and thank you
@rmclarke15 3 жыл бұрын
As always, such honest, practical and clear advice!
@EasySundayClub 3 жыл бұрын
Thank you for the support Ruth!
@kristinmathis5091 3 жыл бұрын
Thank you so much for sharing your business ideas!!! I was really just making kind of a mind map of where to go next with my art ideas and this helped me find my next focus point!
@EasySundayClub 3 жыл бұрын
Good to hear, and mind maps are great! I find these frameworks help to declutter the mind.
@helenhorley4811 3 жыл бұрын
This is really helpful and honest advice, thank you x
@EasySundayClub 3 жыл бұрын
Glad it was helpful!
@anastasiakuprina5099 Жыл бұрын
So good, thank you so much!
@EasySundayClub Жыл бұрын
you’re welcome. hope it helps you find your niche!
@whereRyouluv 3 жыл бұрын
💯 my thumbs up is the 21st 🔥🔥
@EasySundayClub 3 жыл бұрын
Flame on!
@enjoysu9290 3 жыл бұрын
Thank you for sharing this, it's really helpful to me :)
@EasySundayClub 3 жыл бұрын
Your welcome!
@Pantonia 3 жыл бұрын
Great video! I was about to suggest making a video on that same topic, of how to reach out or find your niche audience. Especially if you have "think outside of the box" tips for where to look for them. I feel like everyone first goes to Instagram and common social media platforms, but I often wonder if there are other places like forums, reddit, private facebook, groups, etc, and how viable it is to do that long-term (or if the effort-reward balance is worth it).
@EasySundayClub 3 жыл бұрын
That’s a good call to look in non obvious places like Reddit, FB groups. I think IG algorithm can put us in an echo chamber too where it could be hard to come up with new ideas. I’ll think about your question more, on how to find your audience/customer once the niche is identified.
@whereRyouluv 3 жыл бұрын
Your art is amazing 👏 ✨
@EasySundayClub 3 жыл бұрын
thank you!!
@whereRyouluv 3 жыл бұрын
No problem
@economicsmajor 3 жыл бұрын
Hey Cathy, I love the fit of the shirt you're wearing in this video, I have seen a few similar shirts in your other videos and I really like them. Would you mind sharing where you shop for them?
@EasySundayClub 3 жыл бұрын
As you can tell I like my comfy but not too loose sweatshirts 😆. This pullover is from Roolee but looks like it’s sold out. My other similar ones are from madewell and Marine layer.
@economicsmajor 3 жыл бұрын
@@EasySundayClub Yea they look super cozy! I love them, thanks!
@clarel6252 3 жыл бұрын
When I compare my work to other artists in my similar niche, do you think you should price your work around the same price range as others? For example, I have some artwork on consignment with a local shop and sell the work for $100, (I get 50%). Other artists sell their work that is similar for $40-$80 range which I feel is low... should I just match the price that I sell on consignment with the local shop, or try to price it in the same range as others as to not lose potential customers? I haven't listed any of the work online yet because I can't make up my mind.
@EasySundayClub 3 жыл бұрын
Are your work really similar or they’re similar subject matter? In many pricing studies, lower prices don’t always mean higher demand. I price it based on what makes sense for my profit margin as I think that’s a more sustainable approach. Pricing is an extremely subjective concept with art and you don’t know how profitable other artists who price their work lower are.
@clarel6252 3 жыл бұрын
@@EasySundayClub That's true. I don't know how profitable they are, but some of the stores I see on Etsy that sell similar things have over 17,000 sales which is crazy to me. The work is not similar in subject matter, no, I guess not. But in application and category it is similar (ie. home design wall hanging art). Thanks
@clarel6252 3 жыл бұрын
@@EasySundayClub I also noticed that a lot of their listings are "made to order" so there is a 3-4 week time frame before they ship it out. So they have a lot of mock ups I guess and then I think when someone purchases it then they make it...Which makes sense, because right now I am just making stuff and would put the finished product online.
@clarel6252 3 жыл бұрын
@@EasySundayClub Also, do you offer shipping to the US only or everywhere in the world? can you make a video explaining your opinion about the pros and cons and what u do personally? or respond if easier
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