Finding Your Audience: What You Can Learn From Stanley

Рет қаралды 4,574

Күн бұрын

In this video, we're breaking down the incredible story of #StanleyTumbler. Watch as we uncover how Stanley, a storied brand that's been around for over a century, turned their underperforming product into a $750 million viral hit. Dive into this inspiring breakdown of innovation, risk-taking, and the power of understanding your audience. If you're a marketer looking to learn from real-world triumphs, this is a story you can't afford to miss!
Timestamps:
0:00 Intro
0:31 Strategy 1: Influencer Marketing
1:55 Strategy 2: Affiliate Program
2:57 Strategy 3: Viral TikTok Content
3:30 Strategy 4: Starbucks Collaboration
4:26 How to Find Micro-Influencers
5:49 Announcing Your Affiliate Marketing Program
6:13 User-Generated Content
6:44 How to Search for Collaborators
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Пікірлер: 8

@BromeBirdCare 3 ай бұрын

Thank you! Absolutely loved the narration and the insights in this video - it was both engaging and informative! We are known for our innovative Squirrel Buster bird feeders, and we're currently exploring ways to connect with a younger demographic, considering our products traditionally appeal to older audiences.

@user-ro3qp9tx6b 3 ай бұрын

What a friggin crazy and amazing transformation all because of an audience.

@emekaudeogu 3 ай бұрын

Collaborate, don't compete

@jeffersonnwokoro9496 3 ай бұрын

Very insightful. Thanks

@user-ve3ht3nk9j 3 ай бұрын

Cool story well presented! I've taken notes and will be looking at how to implement this : ))

@atiqurask9664 3 ай бұрын

Very interesting video! What do you think is actually a percentage of strategy/luck on their early stage? Was it a surprise for them that they got so hyped on social media or was it a strategically planted thing?