Flavio Manzoni on designing a Ferrari |

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6 жыл бұрын

Flavio Manzoni, Senior Vice President of Design at Ferrari, discusses the design philosophy behind one of the world's most iconic car brands.
Come and race through 70 years of passion, glamour and design innovation at 'Ferrari: Under the Skin', on until 15 April 2018. bit.ly/2DFmz99
This talk took place on Wednesday 15 November 2017.

Пікірлер: 70

@Dev1nci 3 жыл бұрын

This is great to see. Here is how I understand design philosophies. - Functionalist (see any warehouse, factory, oil refinery or house built to suit a purpose where the designer was not interested in aesthetics): May chance upon beauty but often leads to unpleasing aesthetics and proportions. Reductionalist (see Mies van der Rohe, Phillip Johnson, Walter Gropius): Pretends to be a functionalist but in reality everything, including function, is secondary to minimalist form. Encodist (see this talk, Buckminster Fuller and Rem Koolhaas): Pretends to be functionalist but actually has an aesthetic agenda. The brief will be plied to give form to the 'functinalist' answer to the brief. This encodes ones environment with rich forms that have meaning but also an artist's intuition guiding the form. Baroque (see Zaha Hadid): Devoted to the unbridled pursuit of beauty, results may vary. Signifyist (see undigested and recognisable design elements in lesser designers' work): This is like a Tesla that looks like a more established car brand to impart the same values to the car separate to anything that the car achieves. Weak work that relies on other work to stand. Philosophist (see Peter Eisenmann and Bernard Tshumi): Philosophical and Academic approach to design often at the expense of function and aesthetics, separately or simultaneously. Traditionalist (see 'Bob' Venturi, Leon Krier, VW Beetle, VW Citi Golf): Believe that design was perfected in the past and does not need to change - Ferrari seems to me to be of an Encodist design philosophy.

@allenmadathil4513 6 жыл бұрын

I was actually trying to sketch my own Ferrari but I always found myself amazed how fluid and uniform all their cars are designed! Thank you for this video!

@designeratworkind4123 5 жыл бұрын

Truly genius. Hats off to Flavio and the team.

@horsepower523 Жыл бұрын

Great video. To me Ferrari has always designed the most beautiful cars in the world without being afraid of trying new innovative ideas while also keeping the traditional Ferrari design language. Nothing compares to the excellence and beauty of a Ferrari. Truly iconic and legendary supercars.

@incorrectobydefault2392 4 жыл бұрын

Really interesting design video, not only about La Ferrari but about sport cars in general. Really love it

@enlilannunaki9064 3 жыл бұрын

Fabulous presentation. Thanks. These teams are under enormous pressure to maintain the brand but also create new icons that others will copy for decades. Bravissimo!

@johnnycomelately6341 2 жыл бұрын

Literally marvellous, thank you

@roccomarks6588 3 жыл бұрын

this guys suit is top notch

@jacquesraymond6892 Жыл бұрын

Flavio Manzoni is of the lineage of Leonardo Fioravanti, Macello Gandini and Andrea Pininfarina.

@theuntrainedartist4672 4 жыл бұрын

That was very cool thank you!

@ShpanMan 4 жыл бұрын

18:44 - Sketching

@Dev1nci 3 жыл бұрын

Ferrari design lesson 01: Always base your design on the sharknose :D

@Dev1nci 3 жыл бұрын

@@fredriksvard2603 Hahaha how does it feel to be completely wrong?

@Dev1nci 3 жыл бұрын

@@fredriksvard2603 Hahaha, I take it you're a Frank Stephenson fan?

@Dev1nci 3 жыл бұрын

@@fredriksvard2603 Yeah I think it's at that awkward stage now where its old but not old enough, if you know what I mean, so it can be difficult to be fair to it. I didn't like the 599 until I saw it in person, those curves look so amazing in 3D.

@theDeMentalStewie 2 жыл бұрын

most aerodynamic shape in nature. quite obvious

@Dev1nci 2 жыл бұрын

@@theDeMentalStewie Haha, I'm not sure if you're joking or serious :D

@TheInternetLove 10 ай бұрын

💪🏾

@monimoni-xg7sk 5 жыл бұрын

Ferrari 70 ferrari100 ferrari 150 cood chance to listen to flavio manzoni .we want much of this vedios thanks to design museum

@KingKong-xf8vk 4 жыл бұрын

I want to become a Ferrari designer. Please help me.

@hosenansanjat9436 Жыл бұрын

Nambr 1

@slemo 3 жыл бұрын

Super!

@jayho25 6 жыл бұрын

Interior gets one slide...

@hosenansanjat9436 Жыл бұрын

folvu Manzoni iLvou

@Atombender 4 жыл бұрын

0:14 He looks like Mesut Özil

@jklinn570 4 жыл бұрын

Alex K. Fun fact : Enzo Ferrari died in '88, Ozil born in '88

@markyamaguchi9571 2 жыл бұрын

Bring back pininfarina.

@Ashm00r 6 жыл бұрын

Is this just as fast as a Tesla Roadster?

@MrStefano218 6 жыл бұрын

Ashm00r in a track for sure, and is better looking and Most important, much more fun to drive... But the point of the video is the design and art , so your question sound like " is this Picasso paint as fast as a Tesla?"

@Ashm00r 6 жыл бұрын

Thanks, I thought the whole video was about the FXXK evo and commented before seeing it all.

@norwegiantechnolover 6 жыл бұрын

The FXXK Evo is much faster than the Roadster 2 around the track. All Teslas are really fast from 0 to 60. After that they lose juice quite fast and none of them were ever made for handling. A Roadster 2 might be faster than the FXXK Evo to 60 but after that the Roadster 2 won't be a match.

@hammondthink7947 6 жыл бұрын

Please dont compare that piece of garbage to a master piece like Ferrari...😑

@Ashm00r 6 жыл бұрын

That's a harsh thing to say.

@Hello_there_obi 2 жыл бұрын

the sf 90 is very ugly though.

@iamme9107 2 жыл бұрын

Not a fan of the fxxk.

@Hyper7Justin 4 жыл бұрын

Ferrari’s design became really really fuzzy after his influence，Ferrari looks more like American cars these days

@enlilannunaki9064 3 жыл бұрын

Show me an American car that shares the surface tension of the Roma, the aero of the Pista, or the dynamism of the 812SF. Not one. Your comment is strange.

@KaypangAsli Жыл бұрын

Like ford bronco?

@TheBony45 7 ай бұрын

@@enlilannunaki9064 SP1 Monza

@markyamaguchi9571 2 жыл бұрын

So sad. They keep saying about ferrari styling ferrari design. Maybe today. But Ferrari wouldn't be where they are today if not for pininfarina styling all ferrari cars until now. Today's Ferrari look weird. Not beautiful.