HOW I CREATE $1,500 MOWING DAYS FOR OUR LAWN CREW
Рет қаралды 14,146
10 ай бұрынHow I set up $1,500 mowing days for our lawn crew. The name of the game in residential mowing is route density. Everyone knows this, but what are the actionable steps you can take to actually move the need forward? Postcards, truck wraps, and social media are the best ways to build route density. Sure you can get clients from all over town through your website, but that's not where the magic happens. The magic happens when you start stacking houses on top of houses and completely dominate a street, then over time, completely dominate a neighborhood. In this video I'm showing you how I do it. If you want some more help, be sure to check out turf pros academy below.
www.turfprosacademy.com is a mirror image of the business model Jonathan used to build Florida Turf Pros. If you're looking to start your own lawn care business, or if you feel like your lawn care business should be more profitable than what it is, this is the course for you.
My 3 Favorite Lawn Care Tools:
For Pruning: Dewalt Hand Saw amzn.to/3hCWYPJ
Best Multi Tool: Leatherman Skeletool amzn.to/34n8YlV
Best Boots: Merrell Foresbtound amzn.to/3sXaCoo
My Story:
In 2016 I had been in law enforcement for almost 7 years.
I was not in control of my schedule, I was hardly making any money, and I was away from my family working nights and holidays. I was capable of more,, and I was silently suffering. I knew I was selling myself and my family short.
I started Florida Turf Pros as a side hustle in 2016 before going full time in 2017.
My lawn business changed my life. I control my own schedule, my own income, and I am proud of what I have built.
On this channel you will learn the steps I have taken (and am still taking) to have a lawn care business that serves ME and my family’s needs.
We are a small owner operated company (2 full time mowing trucks/crews, and now a sod installation division).
If you are interested in starting a lawn care business this channel will provide the direction.
This really is a great industry to be in…
And I hope that by documenting my journey it will help you too.
@FloridaTurfPros 10 ай бұрын
The name of the game in residential mowing is route density. Everyone knows this, but what are the actionable steps you can take to actually move the need forward? Postcards, truck wraps, and social media are the best ways to build route density. Sure you can get clients from all over town through your website, but that's not where the magic happens. The magic happens when you start stacking houses on top of houses and completely dominate a street, then over time, completely dominate a neighborhood. In this video I'm showing you how I do it. www.turfprosacademy.com is a mirror image of the business model I used to build Florida Turf Pros. If you're looking to start your own lawn care business, or if you feel like your lawn care business should be more profitable than what it is, this is the course for you.
@Lawnboy85 10 ай бұрын
I've had my own mowing business for 21 years, started when I was 16. Your videos are motivating and also helping me realize I've left a lot of money on the table! I'll be implementing several changes over the next few months to increase profits, reduce wear and tear on my body, and enjoy going to work more than I already do now. Thank you for putting in the time and effort involved with these videos. You're helping us smaller guys out tremendously!
@FloridaTurfPros 10 ай бұрын
Man I really appreciate comments like these. Lets me know the vids are having an impact.
@Slide-A-Jar 4 ай бұрын
It is not what you gather in life, it's what you scatter in life that tells the kind of life you have lived.💪🏼 Keep sharing
@sosalpha Ай бұрын
I'm just starting out this hustle. I got income to cover my bills and enjoy, but this just adds money. I am starting with electrical equipment EGO, starting with a push mower, working to save for ride mower, trailer, and truck. This is going to take some time unless I gamble by using savings or loans. That's where I get skeptical
@popvultureinc5007 10 ай бұрын
excellent point about the truck wrap getting you business where you are already at
@silascompton2281 10 ай бұрын
I just made 1150 yesterday solo thank you so much I have watched all of your videos many times
@BobbyBowker 7 ай бұрын
We all love you and your videos. Keep the content coming. Thanks, your subs.
@FloridaTurfPros 7 ай бұрын
Thanks, will do!
@user-tp3iw1uv5q 10 ай бұрын
Great content!
@jaytizzle55 10 ай бұрын
Great Video bro!!!! ROUTE DENSITY IS KEY!!!!
@FloridaTurfPros 10 ай бұрын
Yes it is!
@grassman8684 6 ай бұрын
I keep my routes within a five mile radius. I have 12 just in my neighborhood.
@ericsmith5083 10 ай бұрын
Dude, I love watching your channel. I'm fairly new to the lawn care game, so I'm learning a lot. I appreciate the fact that you don't mind telling others how the game goes. I'm not knocking anyone else but I don't wanna see the "mowing tall grass" videos, lol. I wanna know how to succeed in this business. And that's what you talk. 👍🏾👍🏾
@FloridaTurfPros 10 ай бұрын
Thanks for hanging out. This is a great industry to be in. Best kept secret
@jessiecole659 10 ай бұрын
Thanks for the video that's the main thing I need most of all
@FloridaTurfPros 10 ай бұрын
Get in there and get it done!
@Slide-A-Jar 4 ай бұрын
You’re making an impact on a lot of us. I’m starting a Lawncare business here in Utah , BlueGrass Lawncare this spring and your videos have helped me tremendously. Never done a service business, just retail . Thank you my man for all the information.
@natechristian9598 9 ай бұрын
One of the best videos on your channel! Every bit of this is gold 🪙. Miss you, J, N & T. Love ya bub
@charles6297 6 ай бұрын
Guilty as charged! I’ve copied your approach since I started 3 years ago and have seen tremendous growth and success. Thank you for being unselfish and sharing what’s worked and what hasn’t worked for you! Happy New Year!
@2123tfl 10 ай бұрын
guy was showing mad respect, truly impressed him
@waymakerlawncare931 10 ай бұрын
I lettered my truck this year WOW it paid for itself in one call .I agree with you that would be the first thing I would do
@FloridaTurfPros 10 ай бұрын
💯
@shannonlambert8826 10 ай бұрын
I’ve watched a lot of your content and learned a lot from you . I only cut commercial accounts now. I have 30 accounts . I started off with residential but in South Louisiana commercial is where the moneys at for me . I sprayed weed killer at 12 places the last two days and made $3,400 on top of cutting this week . I only have cards and a sign on the gate of my open trailer . But I’m always told how clean my truck and trailer with mowers are . But I’m planing on getting a 8.5x 24 enclosed this winter and letter it out so I’ll have a rolling billboard .
@trentdunnihoo4094 10 ай бұрын
Unmatched content!!
@FloridaTurfPros 10 ай бұрын
Thanks!
@Misterpoisonivy 9 ай бұрын
Great video Jon… do you park the trailers on site? I’m thinking of getting some trailers and putting them in the storage unit….
@lawnboy4492 10 ай бұрын
Out here just dropping golden nuggets! LOL Keep up the good work my man.
@FloridaTurfPros 10 ай бұрын
Appreciate it!
@easttnlawncare6740 7 ай бұрын
What I have come to when you leave a flyer and you leave a price on it customers really like that cuz then they know what they're to be expecting it's very informative to customers
@kingswellkeptlawncareliny6110 10 ай бұрын
I love your videos can’t wait to crush it in the sunshine state
@blackbeardlawncare7811 10 ай бұрын
Door Hangers are not soliciting!!! It's called Canvassing and is protected under the First Amendment!
@FloridaTurfPros 10 ай бұрын
Louder for those in the back! 😂
@firstname6208 10 ай бұрын
@@FloridaTurfProsJonathan, a couple things you didn't mention. Equipment and uniforms that are neat and clean. Equipment that is reliable enough to run all day. Nothing worse than having to load up in the middle of a big day to work on junk.
@rickyrodriguez6476 5 ай бұрын
As always, thank you for the amazing content, Jonathan! Question, I noticed you run some jobs in your personal truck and its not wrapped, I think I get that part. But are they one offs? People who just signed up and you need to lock them in? Properties the crew fell behind on? Do you have a route you run solo in the week? Trying to see if I can implement what you're doing besides everything else you mentioned in the video. Thanks in advance brother!
@FloridaTurfPros 5 ай бұрын
Yes, most the time if I’m using my personal truck it is just for one off’s for clients who have been with me a very long time.
@popvultureinc5007 10 ай бұрын
bro, you speak my language. I love that you called out the tall grass videos lol
@FloridaTurfPros 10 ай бұрын
💯
@tomblizzard3721 10 ай бұрын
So I keep watching your videos and I love them. But starting out can’t afford the truck wrap. Can’t afford a truck without rust in my area. It’s crazy I want to grow my business and I see the light but it’s so far away.
@FloridaTurfPros 10 ай бұрын
You can do it!
@kylecrumpton1048 9 ай бұрын
Been watching you for a long time. I’m one of those who have copied pasted and I have no shame. If it works and you are going to hand gold out like this I think you’d be stupid not to listen to it. 🤷🏼♂️. Always appreciate it brother.
@DoyleBros03 9 ай бұрын
@floridaturdpros where do you get flyers made?
@davidt1621 3 ай бұрын
You could knock doors, but most folks are unaware that you can target a neighborhood in the ads you purchased from FB and Insta. I bet you might even be able to do that right here on KZfaq. Imagine that every time someone in that neighborhood opens up their social media, they get bombarded with ads for your lawn service, over and over, every. single. day. Then they get a door hanger. Then someone knocks and, surprise! It's you, with a pitch for your lawn service. Yeah, it's nuts, but you could do that. Take it further by convincing current customers to let you place lawn signs in their front yards by giving them a one time discounted cut to remind all their neighbors of you and your business's ads. You can really smother the neighborhood with your marketing and promise a slightly lower rate than your competition or some specialized service. Once you own a neighborhood like that, your route is really tight.
@greenempirelawncare3446 6 ай бұрын
That had me cracked up. “This neighborhood had no soliciting signs and this is how I feel about it, OH Well” proceeds to put up flyers 😂
@FloridaTurfPros 6 ай бұрын
We can be passive and poor, or relentless and rich. I know which one I choose. 💪
@bentonbryant8207 10 ай бұрын
The inside of your truck looks exactly like mine, too busy making money to keep it up. Although I tell myself I will implement a routine to clean it weekly and still too busy making money.
@FloridaTurfPros 10 ай бұрын
I always give it a good detailing towards the tail end of the season... I'm ready to give it a detailing now!
@TRYtoHELPyou 10 ай бұрын
Very cool, great advice. Is that 49 dollars ... every Monday? Seems like you have said per visit but I wonder how this breaks out to a monthly price, or rather, how often do you mow per month?
@FloridaTurfPros 10 ай бұрын
Good question! My business model is a per service model. There's a reason I don't do flat rate billing, at least for now. I don't require lawn clients to go weekly unless their yards is terrible if left uncut for two weeks. Most people end up weekly who really want to take the best care of their yard, but I understand there are a lot of people who can't afford a weekly lawn service... so it's ok with me, as long as their yard is not atrocious.
@TRYtoHELPyou 10 ай бұрын
@@FloridaTurfPros cool man tks for the response and for doing what you do!
@latestartadventures 10 ай бұрын
I'm in south Florida and am one of the only companies in my market that charge per cut. But it has been good for us we are able to get 40 to 50 where other guys are getting a flat monthly price of around 100 avg here.. is your market in North FL like that? I'd love to see a video digging deeper into this subject, especially in challenging markets.
@easttnlawncare6740 7 ай бұрын
Also it's not soliciting unless you come up and knock on that door and come in full contact I had that problem with the HOA and I beat it they tried making me take up all of my flyers until they found out the exact rule
@tomblizzard3721 10 ай бұрын
How often do you get people complain about your service to get it free since I read that on your card?
@Sebyweby123 Ай бұрын
What if you have no car? What advice would you give
@kungfury6410 10 ай бұрын
Great video: Is leaving a door hanger soliciting? Should You Do Door Hanger Advertising? - Jobber Some customers consider the use of business door hangers as invasive and even illegal, but merely placing them on a customer's door without engaging in conversation is known as canvassing. Canvassing is generally legal because you're not directly selling a product or service (solicitation).Oct 21, 2022 Just an FYI for all of us....
@Mr.BodyByFisher 10 ай бұрын
Two questions, How do you avoid people taking advantage of the free cut if not satisfied? Any advice on cutting a yard in 15 minutes are less
@FloridaTurfPros 10 ай бұрын
I’ll do a video on this topic soon
@Mr.BodyByFisher 10 ай бұрын
@@FloridaTurfPros Thanks
@tomblizzard3721 10 ай бұрын
To add to that last comment that I made do you always have guys that do 25 $30 lawns and I can’t compete with that because I’m trying to grow my business to make it something better but it’s hard to get the volume that way
@kristianoleme 4 ай бұрын
I always consider flyers advertising... not soliciting. Door knocking, that is soliciting. No bother in leaving some paperwork!
@tingleslawnservice 10 ай бұрын
It’s funny how people look a persons truck and make a judgement on a lawn care company. I had a guy comment on my truck and say you’re the guy with the nice truck right when talking to him on the phone. Lol I’m thinking to myself I’m the guy who will show up on time, do a good job, and not try to charge you and arm and a leg. What’s my truck gotta do with it, but it’s definitely a real thing.
@easttnlawncare6740 7 ай бұрын
We get a lot of work off of Facebook yard sale ads my strategy even in the winter and you can still grow I do leaf removals for people that's not even in my client database when you're done cleaning the yard up they like your work you talk to them nine times out of 10 they will take you into the spring there is more yards on your client base and you had by growing even in the winter if you're trying to get more accounts
@FloridaTurfPros 7 ай бұрын
Good stuff
@easttnlawncare6740 7 ай бұрын
@@FloridaTurfPros a lot of people that is trying to grow does not think about that or know that
@easttnlawncare6740 7 ай бұрын
@@FloridaTurfPros I'm just like you I try to be a help to everyone
@hashrosinking1608 3 ай бұрын
Just realize he's been doing this 20 years. So dont try to compare when they are in there 40s while ur still in your 20s 🎉
@uliperezsatx 10 ай бұрын
How do y’all still have green grass!!!!!😢here in San Antonio Tx it’s all yellow second year in drought! I’m having to apply somewhere els. We had close to 100 clients now down to 40….😢 not enough for two ppl…
@FloridaTurfPros 10 ай бұрын
Dang man it’s been dry here too, but most my clients have irrigation
@mowpromike 10 ай бұрын
Hey man do you charge sales tax in Florida?? Thanks I appreciate it
@FloridaTurfPros 10 ай бұрын
There is no sales tax in Florida for services. However, if you are up charging a client for materials on a plant install and you are buying the products at wholesale. Then you would need to charge sales tax for that. But on regular maintenance work… no. You should speak with your accountant about the proper way to go about collecting sales tax if it is applicable to your specific situation.
@StraightEdgeLandscaping 6 ай бұрын
Who wrapped your truck? We’re in Texas but may drive to Florida to get a wrap for $1500 that’s a deal.
@Toppslawncare 9 ай бұрын
Don’t be hating on the tall grass videos!!! ❤
@krishathcox738 8 ай бұрын
So is your crew running there own route and your mowing solo?
@FloridaTurfPros 8 ай бұрын
Yes, the crew runs the route except a few days every two weeks where I need to help mow.
@MrCotaman98 10 ай бұрын
My wife thinks I’m crazy, but when I’m on a street I wave to everyone I can. Sometimes they look at my strange, but in middle of the season the all wave back. Now I have streets with 10 clients and truck never moves lol
@FloridaTurfPros 10 ай бұрын
That's how you do it!
@hoeto63 10 ай бұрын
Only in FL, "I know I'm doing it everyday". lol
@user-ig6dy5uu3b 10 ай бұрын
I have followed your advice since the day that we started our business a little over a year ago I remember seeing the video that you had said something about sending a mass text message that's not a group text message through an app I can't remember what the app is if you can send it to me I want to learn everything like you know we have our business here in Arkansas
@FloridaTurfPros 10 ай бұрын
Haha, that was a great video! I do that every year either at MLK or right before the winter season slow down. Maybe I'll do a part 2.
@user-ig6dy5uu3b 10 ай бұрын
@@FloridaTurfPros you are totally awesome you rock and you have helped me figure a lot of stuff out that I probably still be in the whole right now keep up the good work
@user-ig6dy5uu3b 10 ай бұрын
@@FloridaTurfPros within the next two weeks I'll be signing up for y'all University
@user-ig6dy5uu3b 10 ай бұрын
@@FloridaTurfPros what was the name of that app
@FloridaTurfPros 10 ай бұрын
@@user-ig6dy5uu3bYardbook is what I use
@joelhernandez-kn2hp 7 ай бұрын
Is 1500 a 2 men crew or 3 ?
@FloridaTurfPros 7 ай бұрын
2 man with occasional help from me on larger properties
@dg5476 10 ай бұрын
So we must ignore the no soliciting signs?
@FloridaTurfPros 10 ай бұрын
Just don’t go knocking on doors and you’ll be ok
@byronrobinson8633 10 ай бұрын
What signs? I didn’t see any.😁
@workingcountry1776 6 ай бұрын
The old man was cool.
@ExarVaughn 10 ай бұрын
The key to "No Soliciting" is this. A door tag or flyer is considered Canvassing (which is protected by a Supreme Court ruling, feel free to look it up). Soliciting is when you knock on the door or walk up to them and start trying to sell your services by talking to them.
@FloridaTurfPros 10 ай бұрын
Good explanation!
@byronrobinson8633 10 ай бұрын
That’s what I was told also. To add to that is I was told you can’t put them in mailbox’s either or knock on doors.
@alphacharlie65ms 10 ай бұрын
Why$49 and not $50? I know it sounds better but, what is your thought on this?
@josephr7884 3 ай бұрын
49 will sound cheaper than if you mention 50, it’ll feel like a better deal for the client
@romeogomez4158 5 ай бұрын
It takes a couple years to get $1500 worth of customers,they don’t tell the grind or the time in order to make that kind of money per day !
@keithdougherty1584 10 ай бұрын
I always say if the mower is running, you're making money. If the truck is running, you're losing money lol.
@drewstrongitharm9680 10 ай бұрын
I was quotes $4800 to wrap truck lol
@FloridaTurfPros 10 ай бұрын
Dang! So, I got 5 different quotes when getting ours wrapped. I had other prices quoted that were WAY higher than what I paid. Definitely shop around.
@jha51 10 ай бұрын
Solicitation is you collecting their info. Marketing is something that you give your info. You never solicited.
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