Is This Japanese BBQ Sauce The Next Sriracha?

Рет қаралды 144,439

21 күн бұрын

Bachan’s founder Justin Gill transformed his grandmother’s beloved family recipe into the fastest-growing condiment brand in America. Now he’s trying to turn it into the next Sriracha.
Read the full story on Forbes: www.forbes.com/sites/chloesor...
Subscribe to FORBES: kzfaq.info?s...
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
account.forbes.com/membership...
Stay Connected
Forbes newsletters: newsletters.editorial.forbes.com
Forbes on Facebook: forbes
Forbes Video on Twitter: / forbes
Forbes Video on Instagram: / forbes
More From Forbes: forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

Пікірлер: 129

@paranoidhumanoid 19 күн бұрын

The original is pretty slammin' and you can find it most big and small grocers nowadays. Love seeing the behind the scenes come up to his current success and the fact that the recipe is from his grandmother!

@530mnorman 19 күн бұрын

We got a big bottle of this at Costco so that seems a bit odd compared to their story of a struggling small business owner. I added a bunch of it to a meatloaf and it was probably the best meatloaf I've ever made. I would totally vouch for that use of it.

@raybod1775 18 күн бұрын

At first, it was hard to find but it’s grown like crazy.

@jpablo700 17 күн бұрын

I have to try this pro tip. How much did you put into your meatloaf?

@530mnorman 17 күн бұрын

@@jpablo700 I followed Adam Ragusea's video for smoked meatloaf and it came out great. The recipe calls for "a couple glugs" of barbecue sauce. You can always add more when you serve it if needs it. I did cook it in the oven since smoking it sounds like a pain.

@scottkeith2587 16 күн бұрын

It was more of a success story. They started off struggling but are doing great now. At least in my area it's only been sold in Costco more recently.

@mark-angelofamularcano237 19 күн бұрын

It’s good. Just need to lessen the salt a bit imho

@Wyse-Gaming 6 күн бұрын

Holy Cow I just bought this, and it showed up as a recommendation. It's so good.

@jeffnabors833 19 күн бұрын

Fantastic stuff. Can't get enough.

@pfv1247 19 күн бұрын

I found it to be too bitter and too sweet. I thought it needed more green onions. I liked it that it does not contain any preservatives, no emulsifiers, no thickeners, no fillers!! It has only sesame oil, not canola or sunflower: it does not taste greasy nor does it feel greasy. Overall if when I want sauce this is the one I'd buy. Bravo, Bachan!

@turbokid99 9 күн бұрын

Its actually not good at all... i tried 3 flavors, all were a miss IMO. I'll stick w/ more natural ones

@pfv1247 8 күн бұрын

@@turbokid99 I'm always looking for better natural sauces. Would you mind sharing with me which natural ones you like? Thank you.

@ashleylala4293 2 күн бұрын

I also bought it due to the lack of preservatives, canola oil and other sketchy chemical ingredients. Haven’t tried it yet though.

@ChRisu_Ojisan 19 күн бұрын

bachan is not a japanese american term lol .. obachan is the word for grandma, bachan is just shortening the word.

@MistSoalar 17 күн бұрын

To add this, the word for grandma should pronounce with elongated a like oba'a-chan. With shorter a, "oba-chan" means auntie.

@ChRisu_Ojisan 17 күн бұрын

@MistSoalar yes you are right but for some of us nikkeijin we were brought up with obachan for grandma and obasan for auntie.

@user-ry4yf4kx8u 17 күн бұрын

@@ChRisu_Ojisan it's interesting to know it as a Japanese from Japan 👍

@Itsallsotiresome 2 күн бұрын

@@ChRisu_Ojisan Interesting. I figured obachan was used where you have a close familiar relationship with your grandma, but obasan was used when you're not that close, with the san used because of honorifics out of respect.

@hamburglar83 18 күн бұрын

I have 3 bottles in my fridge…original and Yuzo are my top 5 sauces in my rotation.

@ColinMcEvoy 10 күн бұрын

I bought this a few months ago and have been obsessed. So damn good!!

@Blackroseofplue 19 күн бұрын

I tried the yuzu one , on a whim, it now stable in my fridge

@patmooney1407 18 күн бұрын

It’s a staple*, stable just means it’s non-reactive

@m.r.jarrell3725 16 күн бұрын

One of my faves!

@venom5809 19 күн бұрын

Very good sauce.

@zoekwon 19 күн бұрын

tried all of them.... for me it was tooo sweet...

@jareda8943 19 күн бұрын

hi yes id like to try the sweet and spicey now

@Cbbq 18 күн бұрын

Excellent sauce, we love it

@ElricX 17 күн бұрын

I'm a fan of the original. It's extremely versatile.

@Game_with_me-r6j 8 күн бұрын

I need to try it.

@vikingrbeerdserkr8406 15 күн бұрын

Could be! Stuffs awesome!

@somerandomfella 19 күн бұрын

The only method I know of that allows cold fill without using any preservatives is HPP. I wonder how they're doing it?

@watchingover3592 18 күн бұрын

I have been buying it since it first came out - They improve the cap so its easier to use

@whimsicalhamster88 Күн бұрын

Used it on ribs last night. It was a little wet compared to an American sauce but they came out super crispy and umami-flavored. Can't wait to use it on other things.

@BFRIZZLE909 17 күн бұрын

I've seen it, now I wanna try it! You guys are going on about the the yuzu one.

@pillarofdawn Күн бұрын

I have two bottles in my fridge right now, this sauce is S tier

@Aldridge517 19 күн бұрын

Delicious product. I haven't tried the Sweet Honey and Hella Hot, so I'll be on lookout for those.

@virkill3408 18 күн бұрын

Everyone is talking about sriracha or bachan but the king of asian sauce for me is always hoisin sauce

@JohnnyNgo 9 күн бұрын

Only the real ones know

@eMDiKhamPha 7 күн бұрын

Agree. This sauce is ok, not great. I would pick soy sauce (not Lee Kum Kee; too salty) or Hoison if there is choice over this

@djjoeykmusic 18 күн бұрын

Wow

@jekll 4 күн бұрын

I stumbled on this brand at my local specialist grocery store. Wanna get it (but i have others beforehand).

@kewjoseph4189 20 күн бұрын

Tasty

@shawonroy24 11 күн бұрын

I need this sauce on everything

@ryguyw1 6 күн бұрын

I put the Hot and spicy and the original on everything. I keep the gluten free one on hand for my mom. I need to try the others. Love the stuff.

@EMP3rr0R 11 күн бұрын

A real “skin to the game” story. 1 out of a million…

@aygwm 4 күн бұрын

It’s aight. Watery and salty

@OpalRuins 19 күн бұрын

This is the most addicting BBQ sauce on the market

@kazuyamax5090 13 күн бұрын

❤❤

@reptilionsarehere 19 күн бұрын

Great sauce, but not very versatile. It tastes great if you use it in or on the correct food dishes, but in my opinion, there aren't many.

@alksjda 19 күн бұрын

Never buying sriracha sauce ever again ever since they tried to screw over their supplier

@ivanvolkov6219 18 күн бұрын

The yuzu one is peak

@macbass2011 17 күн бұрын

As much as I'd love to buy stock in this. I'm happy to see its private and not open to the public.

@kuruptzZz 18 күн бұрын

Isn't this combo basically a variation of unagi (eel) sauce? Which I love BTW

@nycalien 18 күн бұрын

Too sweet and too watery. Light in flavor.

@Stanner7447 19 күн бұрын

Been using this sauce...it doesn't taste "that" good

@Thrunabulax10 15 күн бұрын

i DO like that brand of sauce!

@otroflores91 19 күн бұрын

Expensive,runny and goes quick in the small bottle. It taste good but even when I got a discount on it I pass on it.

@rbwirth12 17 күн бұрын

Way too expensive to be more widely used. Way too expensive.

@vamcorpenterprises 7 күн бұрын

sauce 😐 sauce, japan 🤯🤯🤯🤯🤯😳😳😲😲😲😲

@donaldkasper8346 6 күн бұрын

Was sold briefly out of my local Costco after another major brand made out of NorCal, stopped production. Not sure what the choice is today.

@chikanojuarez816 18 күн бұрын

😋

@GreaterJan 18 күн бұрын

Amazing story, too bad you couldn't get an interview with the founder, that would've made the story more personal

@Blind_Eyez831 19 күн бұрын

Yuzu por vida

@NotBobIsMe 19 күн бұрын

No way, it' s too pricey.

@RobertPahlavi-ko4gj 5 күн бұрын

Bring a full bottle to the Sumo table. #Buffet

@brittanykasha4825 10 күн бұрын

Yaaas

@thewebstylist 19 күн бұрын

I’ve never even heard of or seen before… $12 a bottle?!

@Blackroseofplue 19 күн бұрын

Depends on the place, I brought mine for 8 .99

@thewebstylist 19 күн бұрын

Yeah I see now on Amazon a single bottle $8. Is it really so amazing? Cool story

@airmanma 18 күн бұрын

GOT MINE AT BJ'S FOR $8. PLUS A LARGER BOTTLE. LOOK AROUND.

@juanavila5177 18 күн бұрын

I love it! Sodium in it is gonna kill me bur we're not talking about how healthy it is right now 🤫

@GoCatGo-lp5bq 8 күн бұрын

I love this BBQ sauce.

@yerka5027 19 күн бұрын

Cant say im a fan, just doesnt mix well with too many things

@ianfreddy3804 8 күн бұрын

Thats not Sebastapol...its Bodega...

@Parlaypigeon Күн бұрын

The Spicy one is the best

@XNTYLER 8 күн бұрын

This is very good, but the bottle sucks, it leaks all over my fridge. The bottle is covered is stickiness. Fix your bottle!

@superficialcase 17 күн бұрын

I really hope he doesn't sell out his company -- so many family owned recipes and businesses sold out to the mega corporations, we need more independent brands!

@diehlr 17 күн бұрын

No, it’s far too sweet and has too much ginger. It does make a really great base for a Chinese brown sauce, though.

@RahDizzyVideo 19 күн бұрын

Ehhh it’s a lil too salty for my taste

@choraemon17 9 күн бұрын

it's good, but no way it's in the same tier as Sriracha

@jeffhaddox2239 18 күн бұрын

After its success I notice Kinder’s is now selling a” Japanese BBQ Sauce “. I was buying the big bottles at Costco when my wife had to start eating Gluten Free for medical reasons luckily they started making a gluten free version, unfortunately all the other versions are not 😢

@Calix772 13 күн бұрын

I tried out the Kinders Japanese BBQ and it's definitely a lot different than the Bachans in both consistency and flavor. More of a soy umami base than any of their flavors and is more suited to veggies. Akin to a deeper bodied hoisin sauce or stir fry sauce. Some people call the Bachans bitter, then the Kinders J-BBQ is definitely more so. Though I still don't feel that's the best term to describe it. Just very deep savoury flavours.

@dasalsakid 18 күн бұрын

costco sells it that's why

@nightwaves_ 19 күн бұрын

I’ve tried it a few times and really don’t like the flavor or the consistency. The packaging is nice at least?

@JetSkiSuper7 19 күн бұрын

At most?

@nightwaves_ 17 күн бұрын

@@JetSkiSuper7 at most….what?

@handlesshouldntdefaulttonames 17 күн бұрын

I get it because I can't get good hoisin sauce.

@rajak3958 19 күн бұрын

$12 in this economy???

@stooge81 18 күн бұрын

Read the ingredient list for this product. Healthy and clean. that costs more, plain and simple. If people pay for it, where's the harm? And it sounds like people are doing just that. Vote with your wallet. Or buy it on sale. Or don't buy it at all. That's the beauty of a capitalist, free-market economy. You can always buy Baby Ray's or a store brand, but read the ingredient label first and ask yourself if you want to put that in your body. Even better? Make your own.

@airmanma 18 күн бұрын

You don't drink the stuff. You use it to enhance the flavor. A little bit goes a long way. I've ordered coffee at Starbucks that's more expensive.

@kp126 6 күн бұрын

Do you understand how cost works? Lol pricing doesn't changed based on how well the economy is. It changes based on cost of goods and the cost to run a business.

@707Berto 19 күн бұрын

Learn how to make a proper yakitori tare yourself. It's easy AF and keeps forever.

@dogbsas 19 күн бұрын

Could you add at the beginning of your video that this is advertising?

@raybod1775 18 күн бұрын

Maybe, maybe not. It’s great stuff and has been around only a few years.

@airmanma 18 күн бұрын

SO???????

@mrbullbear1 18 күн бұрын

It’s amazing it’s not worth nine dollars a bottle

@waterbug314 18 күн бұрын

I love this idea but found it inedibly salty

@gerardwebb1945 19 күн бұрын

That is the height of disrespect to class this with sriracha, i would have said mumbo sauce, bbq sauce, and i dont have the whole line up of bachans so im mad.

@damiantedrow3218 10 күн бұрын

tastes exactly like yoshida's teriaki. delicious, but not unique.

@kitmarshall4084 19 күн бұрын

Too salty for my taste

@wnose 18 күн бұрын

This is America's story

@jcoxdj 14 сағат бұрын

Japanese BBQ sauce is infinitely better than the American counterpart

@Fred-br3jt 6 күн бұрын

It's just another teriyaki sauce, with fancier packaging and marketing. Sriracha on the other hand, single-handedly created the sriracha hot sauce category we see today, no comparison really

@jr2904 17 күн бұрын

Not at $7 a bottle lol. It's close to the price at WinCo in California

@dlc1119 14 күн бұрын

Way too salt/soy forward.

@72launchpad 19 күн бұрын

It is way to watery to be a BBQ sauce. Marinade maybe......

@russellzauner 17 күн бұрын

Underwood 4 lyfe

@YouTubeaddict-di7ez 18 күн бұрын

Not really a fan of it taste almost like soy sauce

@ddpsf 19 күн бұрын

It just mid though

@Jo3W3st 10 күн бұрын

That stuff taste like metal plus it's over priced at least to me

@Naveandlaen 7 күн бұрын

The short answer is; no.

@carmenneumann9479 17 күн бұрын

Not in stores in Canada....$$$ 26.00 On amazon canada 😮 😮😮 or else 18.00 and 78.00 to ship from one online store.

@RODRICKSR 10 күн бұрын

I saw it in Costco

@arundhir2662 17 сағат бұрын

Costco has it. We buy it regularly.

@BeeBee-pl9ly 11 сағат бұрын

Idk i tried it and it just taste like teriyaki sauce.. theres no difference.

@xxPlaceboxx 4 күн бұрын

taste like water sugar

@MichaelsPwner 5 күн бұрын

I can see why it’s popular, but it’s not very good. It’s far too thin and it has too much sugar.

@Calix772 13 күн бұрын

This stuff is good! Great marinade and base! Been using since I saw it online. Then they started carrying the original at my Walmart. Now they have all the flavors and I'm glad to see it getting recognition. Won't be a secret anymore 😂 (Yuzu is my favorite overall. The OG is my favorite for marinade along with the hot and spicy. Sweet Honey for general dipping/glaze. I use OG instead of soy for fried rice 🔥)

@peepo1460 7 күн бұрын

No it's not

@Paul-mb5ns 16 сағат бұрын

Its to salty

@a1locc25 16 күн бұрын

Sriracha died off after we bear bears made a cartoon about it. I’m thinking 2020. Keep up with the times your posers.

@stooge81 18 күн бұрын

Making your employees...ALL OF THEM...owners in the business makes them more invested in it's success. All leaders -- big difference from a "boss" or "owner" -- understand this.

@kidShibuya 19 күн бұрын

Japanese? Been living in Tokyo for 9 years and I have never heard of it. Edit; yeah as I expected, its not sold in Japan unless you buy at $50 a bottle from importers.

@AskMiko 19 күн бұрын

It’s his grandmother’s recipe and she’s Japanese. The video nor the founder said the sauce was indigenous to Japan as if it were everywhere. Same applies if he had named it American BBQ sauce. Doesn’t mean it already existed and he bottled it. I’m in Japan, too.

@EvanToutz 18 күн бұрын

As a chef of 27 years in restaurant experience and I’m 49 years old. They make great sauces, their prices are ridiculous, they’re good they are immaculate. They’re exquisite their “imprevio’sos” where I live I don’t wanna pay eight dollars for a bottle of sauce and that’s it like the Safeway. It’s like seven or eight dollars per how many ounces? It’s good don’t get me wrong folks, it’s not the main course lol it’s something you’re gonna add to blah blah blah.