How Enterprise Became A $35 Billion Family-Owned Car Rental Empire

Рет қаралды 52,796

Күн бұрын

Chrissy Taylor’s grandfather founded the car rental giant. Her father built it into the industry’s dominant player. Now she’s driving the $35 billion firm into the future of mobility.
Read the full story on Forbes: www.forbes.com/sites/mattduro...
0:00 Introduction
1:11 Chrissy Taylor On Following Her Father's Footsteps
4:08 Innovation At Enterprise Cars And Growth Over The Years
7:38 Chrissy Taylor's Pivot In COVID And How The Company Remained A Float
9:22 How Enterprise Gives Back And Its Philanthropic Community
Subscribe to FORBES: kzfaq.info?s...
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
account.forbes.com/membership...
Stay Connected
Forbes newsletters: newsletters.editorial.forbes.com
Forbes on Facebook: forbes
Forbes Video on Twitter: / forbes
Forbes Video on Instagram: / forbes
More From Forbes: forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

Пікірлер: 61

@munyumbamutwale2985 2 ай бұрын

With all the hatred spewing around, I really like this woman and her energy. Thousands and even millions of kids have inherited companies and run them into the ground and she has kept the legacy alive. Kudos.

@MattBraun 2 ай бұрын

and most of those turned the companies around and made them better. But not this one....she's determined to get things back to the "good ol' days" :D

@forward_ever_ever2595 2 ай бұрын

@@MattBraunwhat u mean?

@DueceSpice 2 ай бұрын

AINT NO MILLIONS DUDE…YOU JUST BABBLING

@forward_ever_ever2595 2 ай бұрын

@@DueceSpice forget the numerical, but idea is true...many inherit then future gens, like the Vanderbilts just run it into the ground weather it be a lack of discipline, poor work ethic and the root unreasonably lavish lifestyles

@DueceSpice 2 ай бұрын

@@forward_ever_ever2595 SHOW ME A POOR VANDERBILT?

@AwomKenneth Ай бұрын

Leading a global company in tough times shows a lot of strength and tenacity

@DueceSpice 2 ай бұрын

GRANDFATHER BUILT THE COMPANY BUT FORBES PROPAGANDA IS SAYING SHE STARTED FROM THE BOTTOM??

@timmietz Ай бұрын

To be fair, if she was not good at her job, the company would’ve been bankrupt within three years after her taking over. it has happened many times to many multi generation companies.

@chan90s 2 ай бұрын

I am a forever customer of enterprise. Their employees are happy, friendly and love their job. I received a free 1 day rental extension after I had a nice chat with the team

@jutah 2 ай бұрын

good for you forbes for keeping the comments as they are

@jutah 2 ай бұрын

good straight forward story too for those interested in this space. would like to see one on hertz and avis too

@wm6746 2 ай бұрын

“I started as an intern” ….she forgot to say..”Intern in my dad’s company”😂😂😂😂😂

@kcmark3 2 ай бұрын

*grandfather's. Her dad could say that though! ahah

@creativemindplay 2 ай бұрын

What's your point

@user-dq6kw1xh7q 2 ай бұрын

Yes, so she learnt from the bottom up to Manage her family business.

@forward_ever_ever2595 2 ай бұрын

Well why should she have to say that. Its usually the starting point. Good for them. At least they didn't follow the norm where 1st gen works hard, sets the foundation, 2nd gen begins to lapse & 3rd squanders everything...like the Vanderbilt's

@abuzarrin9079 Ай бұрын

Only people with a broken mindset will say this. That's the whole point of a family business, passing down to your legacies.

@MattBraun 2 ай бұрын

seems like they're adding the length of each video since this one to how long customers should be waiting

@maneeshahooja Ай бұрын

Well done!

@victoriawindsor8023 2 ай бұрын

"Enterprise Mobility" sounds like the name you would give to a company that sells Wheelchairs for Disabled People 🤣🤣🤣🤣

@benjaminlibertarianscorpio Ай бұрын

they branched into car sales too as well as other markets

@victoriawindsor8023 Ай бұрын

@@benjaminlibertarianscorpio The name sounds like a company that makes Mobility Scooters for disabled people

@iluvit365 27 күн бұрын

😭😭😭😭😭😭 I was thinking the same thing

@MattBraun 2 ай бұрын

I definitely trust the cousin with the oversized shirt who can't make any eye contact....who's also reminding us that Hertz is also terrible.

@finnb.1845 2 ай бұрын

It’s greggy

@finnb.1845 2 ай бұрын

Can’t make a Tomelette without breaking some Greggs

@EcomCarl Ай бұрын

Incredible to see the journey and commitment to adaptability and innovation! 🚀 Emphasizing teamwork and mission discipline truly shows their enduring success and strong leadership.

@algernon5776 2 ай бұрын

I guess Chrissy Taylor ignored Harrison Butker's advice to just stay home and have babies. Lol 😆 😂 🤣 😹 😆 😂

@Xenon-4300 2 ай бұрын

Enterprise Mobility? Are they getting into the motorized wheelchair industry?

@creativemindplay 2 ай бұрын

Bwahahahaha

@damham5689 Ай бұрын

Because Jack was smart enough to only hire people smarter than he was. Even though he never went to college, he only hired college graduates.

@georgeg6036 2 ай бұрын

The service is horrible with Enterprise. How are they still in business?

@leonardocuevas49 2 ай бұрын

Loved the story! The “Senior Reporter” looked and sounded bored so it kind of threw off the video. Great story, bad reporter with low energy(at least in this video, can’t speak how he is OVERALL)

@EMC_CO86_0_Z 2 ай бұрын

💚

@ragdollspacearena 2 ай бұрын

for some reason I cannot stand that woman... uff hard watch. other than that nice video!

@6ahmad91 Ай бұрын

I’ve been fascinated with the Enterprise business model since I started renting cars from them 12 years ago. I feel like they nailed down a perfect capital structure. And most impressively, the nature of the business where a heavily depreciating asset is their main expenditure, their process makes it profitable and their margins are unbelievable. (They don’t share financial info so it’s just an educated speculation)

@karen.5705 2 ай бұрын

❤

@MattBraun 2 ай бұрын

Is this a Succession parody??

@Robert_53c9 7 күн бұрын

The future revealed: exclusive interview with Binance's CEO

@MattBraun 2 ай бұрын

This is such a great story of luck, nepotism, and why a company's service can suck so bad without any care in the world.. BRAVO! 👏👏

@Eddie100official 2 ай бұрын

By charging $300 for 2 days with a $7,000 car

@michael7054 2 ай бұрын

If you don't have your own insurance

@autodex2000 2 ай бұрын

Started on third base and she thinks she hit a triple

@nickbezmaterny5567 2 ай бұрын

Self made CEO lol

@TheSouthernMensch 2 ай бұрын

By calling the cars in as stolen and making money from it.

@angeltrumpjr1952 Ай бұрын

❤️👀📲✅

@narimansabah8655 20 күн бұрын

😍💫💫🥰🥰🥰💫💫😍😍😍😍😍😍😍😍😍💫

@skrame01 2 ай бұрын

For some reason I really hate this woman.

@vooteimer1234 2 ай бұрын

Because she acts like she was promoted without anyone considering she's part of the family that owns the company?

@AxeDesign920 2 ай бұрын

I hated Enterprise before I knew about her. Tried to charge me $200 when I returned a car because of a dent that I couldn't see or feel. Some low level employee said the light just didn't reflect right. 20 years ago - haven't rented from Enterprise since!