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2:00 "From Austria, it quickly spread across Europe..." Ah, shit... Here we go again...

Major car manufacturer; Formula One is too expensive, we are out. Red Bull; i'll take two

Action sports wouldn’t be the same without Red Bull. They have made so many dreams come true (every athlete the sponsor), brought so much attention towards action sports that’s helped it flourish, pushed every single sport to new levels as we all know everything costs money. I’ve been inspired by so many of their videos over my life time. What an amazing way to invest your money into others, something you don’t hear off at all in any other industry. Thank you Red Bull for everything you’ve done

The reason I always have supported them is because they invest a substantial amount of money in action sports where there is no financial future for the top athletes and little money in the sports in general. The wide range of events they sponsor is amazing. I wish other companies had the same ambition to get into emerging action sports without taking away what makes them cool to begin with.

Space jump was 8 years ago?? That felt like yday

Imagine being so rich that you spend 500,000 dollars because you liked a drink you had once

This guy's editing is so simple yet straight to the point and very effective. I miss informative videos made like this.

Red Bull has mastered brand recognition, as someone who personally deals with them on many events, they will absolutely support you even if the event is forecast to only break even, because they know that every can of Red Bull sold to people down the line years after the event is still worth it

CocaCola : Our drink formula is secret,burried in the deepest part of company so only few people know about it Redbull : Outsourcing makes the drink,not us

Redbull literally has a team in basically every single sport that exists at this point I think. And every single sport that I watch that Red Bull has a team in are always one of the top performers. Its pretty incredible honestly

“Business trip” to thailand

I worked for them for 2 years and loved it. Great pay, great benefits, paid holidays, weekends off & etc.

Can’t forget about esports as well, wow Red Bull

My third day of college there were two hot girls with Red Bull backpacks who offered me a can this finally explains why

plot twist: this video was free marketing for red bull

I really didnt expect Red Bull to pretty much only make money off of their cans. But I guess I didnt know they had margins so ridculously big.

Red Bull don’t give u wings, it give u good qualifying times in f1

You forgot they have a race track as well of which is one off the best on the F1 calendar. Just saying

Redbull makes 97% of it's money selling Redbull... what a shocker!

The way redbull are so stromg in every team is insane, and its not just money. They must have really clever people in their management to pull all of this off consistently

Why didn't you touch base on the crazy low-budget cartoon advertisements they do ?

"Sorry there's no market for that product" Uhh yeah, you can become 100% of the market then...

Marketing is really everything. You can make people drink an overpriced pee juice because f1 goes vrum vrum.

I've always wondered of the value of their sports / racing teams, like between the revenue the teams generates and the marketing it provides for the drink, does that cover the costs of running these teams, or are they basically using their drink profits to subsidize their sports teams

Not a single mention of their interesting cartoon marketing. Those hand drawn characters that fly away when they drink Red Bull

The fact they can pull off selling a can of 12 oz energy drink for 3.59 is pretty impressive not gonna lie. I always thought Red Bull’s were overpriced as shit

I had always suspected the markup from manufacturing to retail for Red Bull to be tremendous; as financing a Formula 1 race team to the tune of 100-plus million Euros is telling. Leading up to this video, my guestimate for the manufacturing cost of a can of Red Bull was around (US) 20 cents. Turns out I was off by 50 percent.

It's an exciting company for sure, and their marketing strategy is pure genious. My personal favourite among their activities, is the immaculately restored Douglas DC-6 airliner - she's a beauty.

They also organize a HUGE event in spanish speaking countries called "Red Bull Batalla de los Gallos" which is a freestyle hip-hop tournament (improvisation battles with hip hop tracks). Almost every country has their own national tournament and each countries' champion goes to the "International Final" where the best 16 freestylers of the spanish speaking world compete. It's amazing

4:32 "Drinking from a can bearing the same logo as a Formula 1 car" *Shows a Formula 2 car*

Man, this videos are incredible. By far, my favorite in 2021!!

Ohhh I love a good video that breaks down the genius behind brands that made it big. Excellent content.

I see! Red bull makes money selling Red bull. That's genius!

*I literally grew up with RedBull around me, I saw them first with their Formula One team, who appeared in 2005. And eventhough I've never drink a single can, I support almost every sportman (or team) who is sponsored by RedBull. Why?* *Because they have something special with their vision of sponsorship you know? They always put their brand on someone who is able to win the competition and everytime you see the RB colours on a shirt, helmet, bike, car, plane, truck, astronaut, you understand this man can show you some crazy skills he is born with to win.*

While the Austrian guy teamed with Krating Daeng owner, it all began with Lipovitan D, a japanese energy drink marketed to salary men. That drink came to Thailand and was manufactured by a thai company under license. That same company made their own version, M150 and Krating Daeng was a copy of M150. M150 still leading the truck driver market in thailand today.

Red Bull has simultaneous fuelled my partying at night, then the next day fuelled me with energy when I’m hungover at work. Genius really. A drink for both work and play.

I’m sorry, but my F1 nerd side is taking over. That’s a F3 car 4:33. Again sorry no hate.

To hear the german words perfectly pronounced felt soo satisfying

Your German pronunciation is pretty good, and the video is also really great!! (Almost sounds like my lecturer, who lived in England for 4 years, when he speaks English and reads out German words, really like it) :)

I was in Austria for a hockey tournament and we got to practice at red bulls massive practice facility. 2 soccer fields, 4 hockey rinks, weight rooms, class rooms and MORE! Red bull does some pretty great things

When you are the south-east asian and thought Kratingdaeng was rip-off of the red bull, my life is a lie

I don't drink red bull, but I respect their brand.

what's great about it is the marketing is generating cold hard cash itself from sporting teams and events which would then be used as content to their social medias that can also make ad money that is an amazing strategy as red bull can either use those money to their marketing strategies whilst the revenue from the main business can remain untouch

When you invest you're buying a day you don't have to work

Wait wait wait, so the dude ACTUALLY talked to the original owner and had ethics? Mad respect

4:32 "the same logo as a Formula 1 car" *shows a picture of a Formula 3 car*

Ngl u have a very interesting channel so unique and entertaining. I love uniqueness.❤

great video on something I've wondering about. but i love the PSA slipped in at 6:01

Me watching this optimistically to grow a large business: *sees he invested half a million & convinced another man to do the same to get started* Me: all optimism depleted

Fun fact: Red Bull is also sponsoring OG esports team that have approximately earned $33m and winning 2TIs.

2:14 - not only RB spread across the continent, it also helped Poland conquer Kaliningrad Oblast without a single bullet shot. True story ;-).

Creating a market for their products Apple: WRITE THAT DOWN WRITE THAT DOWN!

I met a Red Bull athlete at an airport once. He said he couldn't wait to get back to his home country so he could take all of his swag off, wear his own clothes and "stop looking like a marketing Christmas tree". Like most of them, he was contracted to wear Red Bull branding whenever he was in public... 365 days per year.

Not gonna say they shouldn’t diversify, but red bull will be in every college till the end of time

RIP Mateschitz

I honestly want to purchase red bull just to support what they do. What an epic company

this channel is something I've been waiting for a very long time. it's great that you talk about the topic - how business uses sport to promote brands - I'm waiting for even more materials with different affiliations, the most interesting is information on how each cooperation began; it's like christmas in the summer!

I admire RedBull as a company and think they are doing a great job in starting the diversification process. As a football fan however, I would dread it if all my local club's culture got wiped away to be named and branded after an energy drink...

I don't link red bull but every now and then I see the lure of it. I mean there are so many choices of drinks and me I prefer coffee. I think we are overwhelmed with the amount of advertisement. I think the older I get and the more income I make I tend to lean at family ran businesses. Nice insight on the football aspect of Red Bull.

Moral of the story: Red Bull makes money by selling Energy Drinks

Great quality and production. Keep it up! 💪

never really drank redbull, but always loved the videos and events they did, they really filled the voiding contrast between extreme sports and regular conventional sports.

With Max Verstappen and of how well RedBull as been performing, and of what the brand is as a whole, I have recently started getting RedBull quite a bit since 2020. I’ve had it years ago but never really thought of it much.

Super interesting video!... Thank you so much. So easy to understand... Fantastic job!... :-) From Brussels, with Love...

It is good that you mentioned that family in Thailand that has become vastly wealthy from Red Bull. One interesting note is that Krating Daeng was actually kind of a cheap knock off of a Japanese energy drink called Lipovitan. It was popular with laborers and construction workers.

How much is a can in the States? And I thought the 1.19€ they are charging in Germany was expensive.

The first time I saw the "Red Bull" brand was in Wipeout XL, video game for PSone. The brand appeared throughout the game and especially during loadings, with the phrase "improve reaction time! Red Bull". Funny thing is, at the time I thought it was fictional. Later, I was very surprised seeing it in the supermarket.

5:35 wait hold up, if it is priced at 20x the cost of production why is the revenue less than the number of cans sold?

Jägerbombs, the reason and solution of all my problems.

One of my friends told me that " I'm not drinking it just because of taste , i am drinking it because of what it represents.They financing and supporting what everything great and fun for humanity. So when i buy a RedBull my money goes to good things also i enjoy my drink." I think many people at same point.

Realmente uma abordagem incrível! Parabéns!!!

very nice video, i always wondered how Redbull keeps running. I see them rather as a media brand than a drink manufacturer

When I was a college student a girl with free samples would stop by dorms almost every month. Now I know why.

Their business model is just to target me, as I pretty much fund the whole company through my addiction to the stuff

And there is me that never drank a Red Bull can. But I have tried it.

Honestly it's just great that redbull can sponsor all these extreme/top sports so people can do cool things

The Redbull Team: Wow. So this is how we make money

"Didn't see a market outside of Asia". Oh boy, there's a decision that backfired. Those corporations could have been even richer than they are now. Imagine that.

Sin la marca RedBull probablemente la escena de freestyle Hispano no seria tan grande como lo es, siendo que es fecha que ganar la Red Bull sigue siendo el hito mas grande para todos los raperos freestylers en todo LATAM y España

I never tasted red bull and I have no intention of doing so...but I still respect the way they were able to grow to such heights

I always wondered this because of how many sponsors they had and I was so confused on how they make money thanks pal

So Germany banned the Red Bull drinks the same way they’ve banned them from the constructor’s championship title for the last 7 years.

One thing I think really helps them out is selling a consumable product. It would be much harder for Redbull to get the revenue from their product if they has a way more niche item like a sports camera or a more physical product like a laptop.

I think it's cool to mention that the first athlete Redbull ever sponsored was Austrian F1 driver Gerhard Berger, coming from an F1 fan.

A lot of Red Bull's additional media efforts actually cost them money (such as The Red Bulletin magazine) and serve as little more than vanity items. The brand is all about flooding channels for top of mind awareness. I worked there and found that although they present as a revolutionary marketing company, the majority of their success is still due to the massive bar/nightclub penetration (something like 95+% of the bars in the world) and the US consumers, who have no preference between RB and Monster, statistically. In fact, Red Bull has less brand allegiance than Monster in the US, which I would attribute to failed local MKT initiatives. This is due to their rigid corporate structure and Austrian control. They are WAY behind on simply supporting content creators, for instance, and always wanted those MKT initiatives to go ALL the way to US or world headquarters. Was my dream job, but the magic is all in the distribution. A legacy brand goes a long way in a low brand-affinity MKT; + their world-class athletes keep them relevant. They could cut all marketing but their sports MKT and bar business and have a better margin. However, it remains Dietrich's private play thing. Edit: By cost them money, I mean they never will make money (unlike the sports franchises, although you must emphasize that a sports franchise that makes a 100 mil in profit is but a drop in the bucket for a company this size)

I don’t even drink Red Bull never had and never will but I really like their logo with the bulls running towards each other

Very informative video! I learned a lot about how a company for energy drinks becomes from local brand to global leader in the sector just by marketing. A great example of how the influence of advertising in multiple sports can make the business skyrocket, despite the big competition. It's still unbelievable to me that there's like 3000% markup for making one can and selling it.

One critical point that is often voiced but successfully suppressed by the media power of redbull, is that their producers often push athletes and adventurers to more risky behaviour, which makes for more spectacular shots but resulted in death or serious injuries.

There is an astonishing number of RedBull events, everywhere, everytime, in every disciplines

the marketing ideas of redbull amazes me everytime, they have geniuses.

Seen this video back in 2020, Now at uni using it, knew I did the right thing saving it!

0:46 i think if red bull would have a third formula one team, it would be Krating Daeng

profit margin of 4000% now thats a rip-off even apple would be jealous of

Nooooo, you can’t just buy teams and make a mockery of our 50 plus 1 rule. Haha, player progression goes brrrrrr

I got a Red Bull ad on this video 😂

Great video, absolutely loved it!

Man, i really forgot that red bull was making energy drinks

I'm still confused how their wholesale price is $1.09/can when they sold 7.5B cans for $6B. I guess someone is getting a better deal than Walmart

These videos are astounding!!