Ford cancels EV battery orders after losing $120,000 per EV sold
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Күн бұрынFord cancels EV battery orders after losing $120,000 per EV sold
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@lewisreford8552 25 күн бұрын
The irony is Jim Farley got to the root of Ford's EV cost problem, which is excessively high-priced NMC batteries in all of their EV's, and negotiated a cleverly-structured CATL technology agreement that would have seen Ford making its own LFP batteries at a fraction of the cost in a new plant in Marshall, Michigan. When local Republicans (both politicians and riled-up citizens) got wind of Ford working with the Sino-Devil, construction on the new plant was halted in late 2023. Elon Musk was nimble enough to make Telsa's switch to LFP, but Farley got hamstrung by beltway bozo's.
@4literv6 25 күн бұрын
Catl has since restructured plans and will allow other countries to build it's lfp cells using licensing agreements. So catl helps design build&setup the cell factory, then licenses out the tech and the licensee owns the plant&equipment plus staffs it.
@AllDogsAreGoodDogs 25 күн бұрын
So much for voting for the GOP.
@marklihsu 25 күн бұрын
@@AllDogsAreGoodDogsgop are market based not govt mandate based. Chinese EVs are cheap because they are subsidized by the govt. Also doesn't hurt that they are vertically integrated. I just got back from China and nobody I talked to likes EVs there. Funny enough they gave the same reasons as the people here.
@jamesvandamme7786 25 күн бұрын
@@marklihsu Vertically integrated, like Henry Ford's Model T factory. It's coming back with a vengeance.
@darpompie4354 25 күн бұрын
You are exactly right. The US is so worried about China that they are killing off their own auto industry without knowing it. Fords CATL licensing deal was crushed because of politics even though the batteries would be made in the US giving good jobs and allowed lower prices to US consumers. The US answer is to increase tariffs on EV's by 100%, refuse allowing US auto makers from using cheaper Chinese batteries and go back to gas powered cars. They really think that the rest of the world is going to follow, lol. EV's are the future. Period. All they are doing is causing their auto industry to fall further, and further behind. By the time they realize this, the rest of the worlds EV auto industries will be running at full efficiency and choke the life out of them. Too bad... because I liked Ford too.
@ainschuntayleuhn1147 25 күн бұрын
People Don’t want to pay more? Sam, can’t afford to pay more is more accurate.
@hoffinger 25 күн бұрын
The cost of fuel and maintenance makes EVs cheaper. That is why fleets are changing to them. If you drive very little not so much. It also depends on government incentives. I got a free Nissan Leaf after 4k rebate in Oakland ca. Charge with plug in solar. Panels are on a fence, inverters plug into an outlet.
@jerichocultry7993 25 күн бұрын
@@hoffinger yeah but youre driving a leaf lmao
@1voluntaryist 25 күн бұрын
People can't afford to buy a Ford EV and Ford can't afford to sell them! Bye, Bye, Ford, hello cleaner air, less deaths.
@FredPlanatia 25 күн бұрын
people don't know how to add. They don't look at lifetime cost. They look at the price tag. People are even convinced to buy when prices like 49,999 are offered as opposed to rounding up to 50,000.
@Kithara111 25 күн бұрын
The fact that EVs have been politicized in the US does not help.
@jamesvandamme7786 25 күн бұрын
We have a candidate who wants to "make America great again" by shutting down EVs and pumping more oil and mining coal. And the other candidate wants to "Build back better (?)" by putting a 100% duty on cheap Chinese EVs. We are screwed.
@cutehumor 25 күн бұрын
Ice ice victory 😂
@ericgregori 25 күн бұрын
The regime has politicized everything to their benefit. Global warming is a huge money maker for the regime, but Musk + X have complicated things for the regime. They need to figure out how to continue the global warming gravy chain and destroy Musk (the leader in EV's).
@markStJohn-kg3wt 25 күн бұрын
Trump wants to sell the PRESIDENCY to the highest bidder. OIL is leading the bidders. What a TRAITOR,imho.
@jamesvandamme7786 25 күн бұрын
@@cutehumor The rest of the world is way ahead on EVs. We keep them out and the Big 3 refuse to make decent ones. USA and Japan are going down.
@markStJohn-kg3wt 25 күн бұрын
If they loose $120,000/car they sell then they are saying the truck cost them $200,000 to build. BULLS..T!
@BarryObaminable 25 күн бұрын
Its just the cost of rolling it and making changes divided into the cars.. If they sell 1000 lighnings a year and it cost 50 million for the plant, some will say it cost 50,000 on top of the cost of each lightning.
@rajeshranjan3199 25 күн бұрын
Efficiency problem
@user-jd9nl2cj5w 25 күн бұрын
I looked at the Ford offerings and I bought a Tesla Model 3. I tried to buy a Ford EV but they don't really seem to care. So sad
@ronin4580 25 күн бұрын
Same. The experience was a total turn off at a local Ford dealership.
@jamesvandamme7786 25 күн бұрын
Dealers hate them.
@doncooper2344 25 күн бұрын
I have both. The Mach-e is the superior vehicle, though the Model 3 is well suited for local driving. The better comparison would be a Model Y but the Mach-e would still come out on top IMO. That said, there are two different sales processes, one of which involves a dealer. Need we say more. The OEMs claim that dealers "add value". Hmmmmmm......
@KrustyKlown 25 күн бұрын
I looked at Tesla offerings, and bought a REAL pickup truck.
@solartrix 25 күн бұрын
someone said recently "if you buy anything but a tesla today you're making a mistake" or something to that effect
@DaveBjornRapp 25 күн бұрын
I was at Kodak when they were making the stupid decisions about digital cameras made from cheap plastic. Dumb. Such hubris by upper management.
@bubuneowoo6161 25 күн бұрын
Elon Musk has the same stupid hubris. No LIDAR for FSD? Phantom braking?
@user-zo2pc5lu5q 25 күн бұрын
@@bubuneowoo6161😂 Do humans need Lidar to drive NO they only use sight
@rajeshranjan3199 25 күн бұрын
@@user-zo2pc5lu5qi think humans have built in Lidar.
@ronin4580 25 күн бұрын
Remember the days when many were predicting that Ford and/or GM would catch and pass Tesla? Was that 12 months ago?
@BarryObaminable 25 күн бұрын
definitely 2023. My buddy is a die hard elon hater. that is all I heard was that the lightning is out. Telsa sucks because they havent released the CT. And the MachE was out. and no matter what he said it was going to destroy the model Y. He is definitely a Kool aid drinker and believes autopilot is dangerous and kills everyone. He would not even activate it. when I let him drive my tesla.
@tatata1543 25 күн бұрын
It’s BYD they have to watch.
@BarryObaminable 25 күн бұрын
@@tatata1543 This will be cokblocked by government, with tax and tarriff to keep them from making cars in the US. at prices lower than ford can make them. BYD would probably have to start making them in mexico so that ford cant block imports without making it more expensive for ford to make cars.
@tatata1543 25 күн бұрын
@@BarryObaminable They can’t stop them making cars in Mexico and NAFTA then gives them access to the US market. That solves that problem.
@ChickensAndGardening 25 күн бұрын
Ford and GM may have announced such a thing, but no one believed them. Tesla is so far ahead at least in EV's not to mention investor confidence - their market cap is ten times that of either GM or Ford.
@metricstormtrooper 25 күн бұрын
Yeah, a 3 row SUV would be perfect to transport two people 3 miles to the local supermarket.
@snappingclam8801 25 күн бұрын
As would pick-up that can tow a caravan 120 km.
@Withnail1969 25 күн бұрын
Yep, dont worry about all the extra weight you're dragging around for no benefit.
@AllDogsAreGoodDogs 25 күн бұрын
Why not buy an eTrike? 6mi round trip is nothing, and it will easily handle groceries. To acquire, an eTrike will cost a max of $3k, costs next-to-nothing to run, and you can ride it to nearby woods for fun! Seems to solve a bunch of problems...
@rajeshranjan3199 25 күн бұрын
@@AllDogsAreGoodDogsis it better than train ?
@myronp243 25 күн бұрын
The Ford dealership here has 7 EV's on the lot for almost a year.People know what happens at the dealers.You get ripped off
@alexishart1989 25 күн бұрын
A lot of people are just driving their old ICE cars to death, waiting for cheap EVs that they can afford. Like me, for example, with my old Honda Jazz with 150k on the clock, praying it won't die before the good times arrive.
@robertfonovic3551 25 күн бұрын
The good times !! Be careful of what you wish for.
@alexishart1989 25 күн бұрын
Yep, the good times. When Australia is awash with magnificent, affordable, electric cars to suit any budget. Oh, how I yearn for this beautiful era to begin.
@flodjod 25 күн бұрын
@@robertfonovic3551 considering the gvt of australia has in the last year paid the fossil fuel industry 14.5 billion dollars in a year thats 5x the amount the bs trumpeted housing emergancy boost cost, in other words tell the ludites to piss off no lollies ever again and build 5x more than the planned number of houses promised, and end import costs for fuel and over priced american and japanese ice junk
@Takudza 25 күн бұрын
I am sacrificing small animals to my the Auto goddesses to keep my Accord Euro going until an EV Rav 4 sized SUV is under 50k. 🤞
@chillfluencer 25 күн бұрын
@@robertfonovic3551...for a world getting damaged quite a bit less...and less people rotting away because of cancer.
@andyfreeze4072 25 күн бұрын
those that chose to ignore the lessons of history are doomed to repeat them.
@zes7215 25 күн бұрын
wrg
@larryc1616 25 күн бұрын
Legacy auto will never make a profit with EV's because they don't have EV infrastructure and tech which is totally different from ice infrastructure/tech
@chrisborns5972 25 күн бұрын
Increased losses are actually covering up ICE decline. The costs of their EVs didn't skyrocket when they cut R&D spend and are not ramping or building new factories for EVs
@lancpudn 25 күн бұрын
A different storey in the UK with the ZEV mandate, A friend who is in line for a company car found it very difficult to buy a Ford ICE car at the dealership who told him no new ICE cars will be in the showroom for quite a while. He tried at several dealerships to no avail with only BMW selling him anM3 3 series ICE car with a three-month lead time. They're pushing EV's first & foremost to minimise the £15k fine for every over-sold ICE vehicle. Twice as bad for Ford as they sell a lot of ICE vans here & will get clobbered for £11k for every ICE van oversold too.
@lancpudn 25 күн бұрын
@@TopazDreamer-qu2tn It's a UK thing to get legacy auto to transition to electric."The UK now has the most ambitious regulatory framework for the switch to electric vehicles of any country in the world, thanks to new laws which commenced today (3 January 2024)"
@nottmfunguy 25 күн бұрын
@@lancpudn And its failing!
@lancpudn 25 күн бұрын
@@nottmfunguy Not from what I'm reading, Ford has already warned of higher prices for petrol diesel cars to hit their ZEV mandate targets. Vauxhall, Peugeot and Citroen, also warned it could restrict sales of cars in the UK in response to the ZEV mandate.
@kcebliks 25 күн бұрын
Mmm, company car in the UK BEV benefit in kind 2% M3 ICE 37% so annual tax bill for a 20% tax payer is £288 for the I4 M50 vs £5,981 for the cheapest M3! Must really really hate EVs.
@jerrycrane6830 25 күн бұрын
Our local Ford dealership, Anderson Ford went all in on EV's and at Christmas time last year had 50 Mach E's for sale. As of this weekend, they had 38 of those same cars. This even though they are offereing up to $19K discounts on some of them. You see the same thing across the nation. This is why Ford is cancelling battery orders.
@jimhimesjr 25 күн бұрын
This is why I’m considering a Mach e Gt performance. The discounts and 0% financing
@jerrycrane6830 25 күн бұрын
@@jimhimesjr If you stand the depreciation it is a good time to buy.
@ericgregori 25 күн бұрын
The F-150 lightning makes no sense. People that need to tow are better off with gas. For the trades, EV is a risk. The Cybertruck and Rivian is much more appealing for the people that really do not need a truck (about 70% of the market). People that buy EV's think differently (early adopter, risk takers), they want something different. The F-150 lightning is not different.
@jeffl4810 25 күн бұрын
@ericgregori The F-150 would be great. If it wasn't half fast designed. It's basically a ICE platform modified for Ev use. Versus an ground up optimization. Very non-optimal cooling configuration, with pipes everywhere. Electric heater instead of a heat pump. Miles of extra wiring... Many off the shelf parts, not optimized for a production environment. Expensive to manufacture because of this. Anemic battery pack for a truck. Should be an option for 200kWh or larger. Then hauling could be done without the significant short range issues...
@MNTrader2012 24 күн бұрын
Yup. This is the same all over America. The Viking dude is probably clueless or in denial.
@rudolphvanrooyen2655 25 күн бұрын
Ford E-Transit was such a cool vehicle. and the demand is still through the roof.
@EnriqueThiele 25 күн бұрын
They will have a new version soon.
@BarryObaminable 25 күн бұрын
This is what i told my buddy. Make a vehicle cheap to run and maintain. make it so the boss can track it on computer. It will sell itself. Also. make a ford excape EV Make a version with smaller battery 200 miles but has FAST CHARGING companies will buy these and rent them out to drivers. a car that has fat tires gets minimal rim damage on city streets. It drives 25mph average. It doesnt even need to be fast. a Chevy Bolt sized motor. 30-40KWhrr battery. It will get 250 miles in the city. not that it matters because it can FAST CHARGE.
@mrmawson2438 25 күн бұрын
Mr Farley is scared
@FrunkensteinVonZipperneck 25 күн бұрын
For himself? Nah. His financial future is secure. He expected to get fired last October, so he's doing great! Bill Ford XIII fires CEOs regularly on their 3rd anniversary.
@alancane1482 25 күн бұрын
Looking like Chris Farley these days.
@AllDogsAreGoodDogs 25 күн бұрын
Good.
@mikeflanary642 25 күн бұрын
@@alancane1482 They were cousins. He mentions some funny stories on his podcast
@MyIncarnation 25 күн бұрын
Its too late for the legacy Auto makers.
@5675492 25 күн бұрын
I have a feeling that EV's may have a similar future to bitcoin - not quite ready for prime time yet and might never be . We'll see . We're living in a volatile period of time so all bets are off on anything lol .
@randalsaladbar 25 күн бұрын
The X factor has proven correct over, and over. When there's a disturbance in technology X happens
@JoeyBlogs007 25 күн бұрын
Without giga press technologies, legacy car companies will likely go out of business before too long. They are behind the 8 ball now.
@yo2trader539 25 күн бұрын
Kodak is a famous case study. They had a lot of interesting and innovative R&D programs but they made the mistake of listening to investors and pundits. Kodak abandoned the research and concentrated their resources on core film business to maximize profits. Which eventually ended the company. In comparison, Fujifilm now makes money in medical equipment, pharmaceutical, cosmetics, and industrial materials because they never cared what stock analysts think. Toyota was once ridiculed for hybrid research, and now they're being ridiculed for hydrogen research. Smart companies think in decades, not in quarters.
@kenoliver8913 25 күн бұрын
What killed Kodak was the digital camera. The irony is that Kodak INVENTED it but suppressed it - even sacking the development team - because it was a threat to their cash cow of film processing. As Bill Gates once said "if you don't cannibalise your own product line someone else will", which the more backward legacy makers (eg Toyota) are now going to learn.
@SnappyWasHere 25 күн бұрын
I just bought a new Mach-E Premium for only $44k. This EV downturn is a bonus to get some of us a good deal. For the miles I drive it will save me $4k a year in fuel savings. Even if depreciation is tough it’s still worth it.
@mikewallace8087 25 күн бұрын
An ICE car will save you over 72hours of your life every six months not fretting while looking for a place to charge. Look , there is a charging station . Poo, thieves stole all the cables to sell as scrapped copper.
@ChickensAndGardening 25 күн бұрын
The average American spends $179 a month on gasoline, and you're spending $333. You must do a heck of a lot of driving.
@SnappyWasHere 25 күн бұрын
@@ChickensAndGardening In just my personal vehicle I drive 30k miles a year. Plus the car I replaced with the Mach E took premium. Last year I spent $6k in fuel for it. This year electricity should cost me about $1500 at our .13 rate but insurance and license are more expensive. That’s how I came to the savings number. Plus I was doing 4-5 service trips to the dealer for oil changes and now I don’t need that either.
@MNTrader2012 24 күн бұрын
@@SnappyWasHere You don't represent the rest of America then. Thanks for sharing. Next.
@SnappyWasHere 24 күн бұрын
@@MNTrader2012 So what is good for some and not others has to be vetoed by you? I don’t understand why you thought that comment benefited anyone. You can drive whatever you want, just let me share my experiences with those curious about switching to an EV.
@ericgregori 25 күн бұрын
My money (literally) is on a partnership between Ford and Tesla. Must does not want to make cars, he wants to innovate. Ford does not want to innovate, they just want to make cars. I could see Tesla splitting into a manufacturing company and an innovation company (maybe XAI). Musk would be the CEO of the innovation company and someone else would be CEO of the manufacturing company (Tom Zhu, Lars, ... ). The manufacturing company would manufacture platforms (battery, motor, electronics) for Ford. A Mache-E with Tesla EV IP + FSD would be the most amazing EV on the planet (I really like the looks of the Mach-E). An F-150 with Cybertruck tech would put Rivian out of business. Musk would continue to do what he does best - Innovate (new manufacturing techniques, sensors, software, FSD, robots, charging). Ford can do what it does best, make the same thing over and over again. Farley has just the right temperament to make this a possibility. Barra is too narcissistic and egotistic,
@MarkSpohr 25 күн бұрын
"Kodak didn't want to be Kodak anymore but they just didn't have a choice". Brilliant!
@AllInVehicleInspections 25 күн бұрын
Sandy Munro said that the F-150 is by far the best EV truck for trades. What a shame it wasn't a Ranger for the rest of the world and slightly less than $250,000 Aussie Dollar Bucks.
@AllDogsAreGoodDogs 25 күн бұрын
Or a Rivian? The new Rivian "2" model is cool! And the R1 models are, too, but the price is high.
@stopthefomo 25 күн бұрын
As much as many Americans “want” an EV, we do not get affordable Chinese EVs - there’s no budget EV that the middle class can afford to replace their $30K midsize SUV and even that price is a stretch for many. The Kona EV simply cannot replace its ICE equivalent in price/size segment
@JimmyDoyel-by2cp 25 күн бұрын
The biggest problem is no where to charge them outside, and at home if you have to part it in the street.
@jeffpitoniak 24 күн бұрын
@@JimmyDoyel-by2cpdepends on where you live
@alexkotenko1737 25 күн бұрын
At least Ford genuinely tried, unlike most other legacy OEMs.
@danharold3087 25 күн бұрын
Tried far too late. Legacy knew ZEV was on the way for decades. Even if they were not selling EVs or EVs in numbers they should have had been busy with electric in the R&D departments. Ford's EVs should be first choice. The Lightning and Mustang were not all in efforts.
@MrDAVIDATKIN 25 күн бұрын
I don't see it that way over here in the UK at least. We have one Ford EV available. The Mustang Mach-E which is a decent car but expensive. Other legacy companies are miles ahead. VW has a full range of ID vehicles, 3,4,5,7 and the ID Buzz. Before that they had early offerings with the E-up and e-Golf, all the manufacturers from the Stellantis group have loads of choice, BMW, Audi, Mercedes all have multiple models out, then there are the Korean cars which are mostly excellent. Ford have made a token effort at best, its a real shame as most of us have a soft spot for Ford having owned many in the past.
@markStJohn-kg3wt 25 күн бұрын
I roll my eyes when they say “no demand” and price their electrics $100,000 and more. The average buyer on the lower end wants A/C, music, basics for a price they can’t resist. They don’t need a car that goes from 0 to 60 in 3 seconds.
@philiptaylor7902 25 күн бұрын
Compared to VW, Hyundai/Kia or even Stellantis - Ford have made next to no effort on EV's. TBH they aren't making much effort on ICE's either, discontinuing the Focus and Fiesta in Europe were terrible decisions.
@jeffl4810 25 күн бұрын
Although better then other legacy auto, they didn't try hard enough...
@ChickensAndGardening 25 күн бұрын
The first iteration of the Lightning was fatally flawed. Reports of getting only 100 miles of range when hitched to an RV. Ford needs to fix this issue, and give it 400+ miles range in general, and it will then probably do pretty well, unless they price it too high (which is likely).
@SeanWork 25 күн бұрын
What would be awesome is some sort of used BYD or Chinese ev market where the cars make it to the US or north America.
@poneill65 25 күн бұрын
If I promise Farley NOT to order a lightning, will he give me $30,000? After all that's half the money he'll lose if he does build one for me.
@alexanderjansseune1763 14 күн бұрын
What chokes their profitability is supplier greed dependence, and that's the chronicle disease of the industry with exception of BYD and Tesla...
@RichardPeterShon 25 күн бұрын
Not surprising. Was just waiting for them to go bankrupt
@user-rn8ej6jh3k 25 күн бұрын
Is the Geely Geometry any good? I'm thinking of getting one.
@horizonberg 25 күн бұрын
How is this loss being calculated exactly?
@4302arod 25 күн бұрын
Ford needs to turn the Maverick into an all electric truck. It would become their best selling vehicle if they could keep the price under 35k.
@4literv6 25 күн бұрын
Makes to much sense sadly SMH. They teased a maverick sized ev truck in late 2020¬hing about it since. Imo they should've just used the mach e platform to build a mid size ev ranger(they built an ev ranger back in 1998 to btw.
@4302arod 25 күн бұрын
@@4literv6 An EV Ranger or Maverick would be great! I am used to driving full size trucks but would buy a nice midsize EV truck.
@matthewStapleton 25 күн бұрын
They’re right. They need to reduce cost of their builds so they are going back to the drawing board
@hanswitvliet8188 25 күн бұрын
They are just too fricking dumb. If they are able to upgrade their EV-production lines to make them profitable, to could do that also with their ice-lines, and make a bigger margin on those…
@hanswitvliet8188 25 күн бұрын
Kind of late, not?
@jamesvandamme7786 25 күн бұрын
@@hanswitvliet8188 Let's see what Ford's skunk works comes up with. EVs should be cheaper to build, and way cheaper to run than ICE.
@matthewStapleton 25 күн бұрын
Haha. True. Cars should not be the cost they are but same companies controlled it for so long and no one really wanted to rock the boat. Bring on the Chinese.
@hanswitvliet8188 25 күн бұрын
@@matthewStapleton while people are willing to pay for them, they get away with it. But when parking lots are getting clogged with vehicles no-one is interested in, they have overplayed their hand.
@greghelton4668 25 күн бұрын
Sam, $120k loss per car includes depreciation and one time expenses. As can be seen with Rivian and Lucid the capital requirements is astronomical. What’s key at this moment is Ford’s cash flow from EVs. Has Ford mentioned anything about cash flow?
@papasquat355 25 күн бұрын
I've watched the EV hype for several years. I even invested in one of the start-ups. I am now 100% convinced that the only path to full EV adoption is thru PHEV's. The EV industry has A LOT to work out to become profitable, reliable, efficient, and supported. We have cheap and accessible gasoline today, so plug-in hybrid is the only platform that makes sense to begin the slow and long transition from ICE to EV.
@caterthun4853 25 күн бұрын
Sorry. We have had 30 years to move from fossil fuels to renewable. We need to move directly to full EVs. Ditch the gas
@papasquat355 25 күн бұрын
@@caterthun4853 Whatever you say.
@FrunkensteinVonZipperneck 25 күн бұрын
Battery order cancelled. When Ford execs wake up and call the battery company, do ya think Ford is gonna get priority on production? Dips did the same at COVID start: "Cancel all chip orders! Oh shucks, we actually need chips to make cars. Call those guys back and tell them to get their asses in gear Right Frunkin' Now! 'Cause we're a really, really, really, old company..."
@davidrandall2742 25 күн бұрын
Sad, as every Lightning owner I've talked to loves their truck.
@mickzed6393 25 күн бұрын
Meanwhile, down here in AUS, Camry sales are up 200%+ and M3 is down 22%. Just some perspective.
@nickmcconnell1291 25 күн бұрын
Ford is basically saying that they can't service their debt AND make EVs profitably without losing heaps of money on them as they ramp up. Ford is unwilling to lose that money....ERGO game over as to EVs for them. The only way they will survive the decade is to partner somehow with Tesla to build something for them. Otherwise Ford is finished long term. Oh sure their numbers will look better for a couple of years if they drop EVs, but they will lose more and more ICE sales as people choose EVs because they soon will be cheaper up front.
@markplott4820 25 күн бұрын
Electric Viking - FORD has ZERO expert in BEV, it only started selling MUCK-e in 2019 . when TESLA was selling ROADSTER in 2009.
@jeremyjones4602 25 күн бұрын
Forcing consumers to buy something that they don’t want is not a good business plan!
@jlamm2223443 25 күн бұрын
I think what Ford means is that there is no demand for their EVs for what it costs to manufacture them. Once a legacy company is forced to reduce the price below what it costs them to make it, they will cancel making any more of them, no matter how many orders there are at that reduced price, and then rightly say there is a lack of demand. EVs are still way to expensive to make compared to ICE. The price the consumer sees might not make it appear so, but the slowdown of EV production does.
@michaelclark9453 25 күн бұрын
I went with the Mach E early January because it was more cost effective. Love the way the car drives, software is no comparison to Tesla. I wished I had gone with Tesla, they have the vision. These cars are going to be remote power plans for micro grids. I have solar now as well and see a huge market and changes coming. I am excited for my grandkids. What a future in front of them. Tesla has the vision, companies like Ford and GM may not survive because they are still preoccupied with selling widgets and not the future. Let’s face it, the two car family in the future will be gone. Why buy a second car when a self driving car can pick you up and drive you to your destination. It’s going to be amazing
@ilollipop100 25 күн бұрын
Ford goes back to selling profitable profits. BIG SURPRISE. Now investing in hybrids... As for being a Kodak moment? There isn't a single technological revolution that relied on a government subsidy... customers just vote with their feet.
@davehasenford3985 25 күн бұрын
the math doesn't pencil out. At 72,000 EVs, that's about an 8 billion dollar loss per year, which is twice what their net income was for the year. I highly doubt that eliminating EVs would triple their profits.
@ShadYYZ 25 күн бұрын
Yikes, I feel that each and every attempt of Ford failure at EV (in the headlines) makes me picture a fish out of water flapping once. Poor legacy.
@nguyep4 25 күн бұрын
We actually don't know if BYD is not losing money on pure EV. Their fiance is like GM. All core businesses lump together.
@DG-hw8it 24 күн бұрын
Ford's plant in Turkey just starting delivery of e-transit custom in Europe! Still waiting for a Tesla van...🙏
@ehta2413 25 күн бұрын
It all comes down to taxation and prices. IF electricity costs you 0.20€ per kw/h and petrol 1.6€/l, then even if your petrol car uses way more kw/h's with lower efficiency to move itself 100km, you're still paying less for that travel. Couple that into the fact that same car costs 10-15k more if it's electric instead of petrol, it's not really rocket science why people would still buy petrol instead. With that at least 10k you can buy petrol for few years, so the point where electric would've been cheaper is only achievable with taxation and/or countries where electricity is dirt cheap, like Northern Norway.(Southern parts of the country export so much of their electricity abroad that it's 3-4x times the price of the same in North.
@simonreeves2017 25 күн бұрын
Hi Sam, great shame, I really like the new Ford Explorer EV - I know it’s based on the VW ID.3 platform, but I much prefer Fords take on it.
@cutehumor 25 күн бұрын
I’m looking forward to a three row electric suv for 35k bucks. Make it happen
@williamwoo866 25 күн бұрын
I owed a Ford f-15 eco boost suer fast car freeway mileage 23 miles per gallon-> was sad that it only once got to 26 mph driving at 50 mph going form SF to LA. A 8 hour drive
@murrat 25 күн бұрын
This is an eye opener. I was very skeptical of Canada subsidizing new battery factory manufacturing here. What exactly is the technology they are planning to build? The technology is still being improved in China and they are breaking ground to build what here? I hope I am wrong, but I hope they can retool quickly as the technology evolves. Really don't want to see a new plant build inferior batteries in Canada no one wants or can afford.
@someuser7501 25 күн бұрын
The problem with battery manufacturing is what is hot today may be old tech tomorrow
@RandyP-jr1ek 25 күн бұрын
Take a look at the Scotish experiment along these same lines - Disaster!
@proximaone1350 25 күн бұрын
Sounds like Ford are going back to the drawing board.
@MilushevGeorgi 25 күн бұрын
This while Chinese are overproducing, dang the market
@Starship007 25 күн бұрын
I have owned Teslas and Tesla stock since 2017. We are still early adopters as not enough battery factories or charging stations, yet. EV’s are expensive BUT the wealthy make things available to the masses later. Yes, EV’s depreciate faster as a new tech BUT again allow second owners to purchase at reasonable discount. EV you can buy used with confidence.
@ammass321 25 күн бұрын
used ev is schrott, buy a new one, you will be the early adopter, and one of the last...
@MgMreast 25 күн бұрын
Ford need to change name under new company like FORD EV and change the business model to direct sales to customers online. eliminate the middle man. get Chinese white label producer that joint venture to manufacture in Mexico, develop SUV and sedan models with cheap efficient production line. Let the old Ford to bankrupt with this huge 150B debt, and start fresh
@ozo1010 23 күн бұрын
imagine how much tesla is loosing on each cybertruck
@BarryObaminable 25 күн бұрын
the answer is to make mostly ford plug ins. still get the 7500 credit. 5-8x fewer batteries.
@jamesvandamme7786 25 күн бұрын
Why? There's plenty of batteries and prices keep going down. Hybrids are the worst of both worlds.
@BarryObaminable 25 күн бұрын
@@jamesvandamme7786 Because Ford needs all the help it can get. a $7500 discount on a 14kwhr pack is cheaper for Ford than a 120kwhr pack. 10 times cheaper. I agree a plug in hybrid isnt as good as an EV. I have both. i love my EV.. I tolerate my plug in. If ford can hardly pay for batteries for EV, they can spread the batteries they can get by selling more Ford escapes etc. As an example, they can come out with a plug in hybrid Maverick. or Roll out a small electric maverick. Even if it can only go 200 miles, thats fine for most people in suburban areas or cities.
@davidandrews8007 25 күн бұрын
All of a sudden Chev have lots of SUV Blazers on sale $67,000 CAN.
@teklife 25 күн бұрын
I thought Ford had spun off a whole EV brand, Ford e, and the Mach e is a nice EV and so is their van. WTF is going on here?
@oliverfay 25 күн бұрын
I agree. I have been to two ford dealerships in ireland over past few months. They are not at the races. Bought a used 2022 Kia EV6 two months ago. A 2 year old car is still much better than their new explorer EV and 20k less.
@wswwsearch 25 күн бұрын
Legacy is still starting up, Tesla has a 10 year lead and Elon has made a few strong moves. However, when Tesla starts appealing to entry level cars they will end up with legacy at an ROI at 6-8%. I drove the new Silverado WT for 5 days in Nashville. It is a nice truck however, the cost to charge was about $30/150 miles at EVGO. $.99 connection charge and $.55 KWh. so about 4x as expensive as a hybrid.
@hwirtwirt4500 24 күн бұрын
People here are forgetting that Tesla didn't make a profit on EV's until it's 18 year of production, now if the legacy's don't do it in three they failed.
@AuralioCabal-nl8gi 25 күн бұрын
Just read a report on the next batteries for sale, @ the close to the bottom was Kodak Batterries ( I didn't even know there was still a Kodak),@ the top were Kirkland / Duracell batteries and very top was Energizer brand. Who knows maybe one day the Ford might be Chinese owned?🤔
@jonathangodfrey1 25 күн бұрын
I am from the uk and work in car sales. The UK Ford is still pushing hard to sell them. They currently offer 7k off rrp. That means it starts at 43k which is still not cheap but if you get a top of the range Focus it will cost you roughly the same. The government are pushing, but not giving enough reasons to buy electric even though they are pretty much forcing the manufacturer. Maybe I am wrong. Ps great videos ✌️
@bwarey52 25 күн бұрын
Ford's UK strategy is stupid,they have only had the MachE and now the Employer. For every 3 ice car's they sell this year they need to sell an EV or pay a £16k fine, surly developing the Ka/Fiesta/Focus replacements to market first would have been the sensible thing rather the the top end down
@caterthun4853 25 күн бұрын
You are correct.In UK Ford are known as the basic family no frills car. Ford is, was your first car.. Ford should be selling cheapish smallish battery EVs. They would easily sell them as people trust the brand.
@mikeflanary642 25 күн бұрын
Like with many ford vehicles, fleet will be there sweet spot, especially municipal vehicles. There are billlllllions of $ that federal, state, local and military (around base use) vehicles that will go EV. Saves on maintenance, gas and can be used in emergencies as huge power banks. I'm curious if they will ever have a plow on the F150 Lightning. My local DPW was interested as their gas budget is $$$$
@davehasenford3985 25 күн бұрын
they do a lot of stupid stuff. the hybrid maverick is not AWD for example.
@ParasiteZappers 25 күн бұрын
Even if they switch, who will build them? They done fired all their workers in Michigan.
@lowtech_1 25 күн бұрын
Whats the best selling car in Australia, ... Ford Ranger ? What about the USA ?
@garywozniak7742 25 күн бұрын
The Ford F150 Hybrid gets 24 mpg combined. The Ford Lightning F150 BEV uses 0.490 kWh/mile. In Oregon where I live, unleaded regular gasoline is averaging $4.42/gal. So the math is simple for the hybrid. It woukd cost $4.42 to drive 24 miles. The Ford Lightning would use 24 miles × 0.490 kWh/mile = 11.76 kWh of electricity to travel 24 miles. DCFAST charge rates at public chargers in Oregon are said to be about $0.43/kWh. That would 11.76 kWh × $0.43/kWh = $5.05. A comparison of a Toyota Prius hybrid that gets 57 mpg combined and a Tesla Model 3SR thst uses ~0.280 kWh/mile would be $4.43 to drive 57 miles in the Prius vs 57 miles × 0.280 Wh/mile × $0.43/kwh = $6.86 in the Tesla Model 3SR It all depends on gasoline prices and electric rates. I were to bet, electric rates are going to keep going up.
@jamesvandamme7786 25 күн бұрын
Electric rates are tightly regulated but gas prices are definitely not. Plug in at home like normal people and your math will be totally wrong.
@garywozniak7742 25 күн бұрын
@@jamesvandamme7786 I live in a condo where I can't plug in as do millions of other drivers. If I owned an EV I would have to use public chargers. On my point about electric rates rising. From Oregon Live "If approved by the Oregon Public Utility Commission, it would add up to about a 40% increase in PGE's power rates since January 2022. Pacific Power customers are also feeling the pain. If the utility's latest rate proposal is approved, they're looking at a 50% increase since January 2023.Mar 10, 2024" On-peak As of now in Oregon Time of Use price 27.693 ¢ per kWh Basic Service price 16.34 ¢ per kWh Time of Use period Mid-peak Time of Use price 21.031 ¢ per kWh Basic Service price 16.34 ¢ per kWh Time of Use period Off-peak Time of Use price 5.160 ¢ per kWh Basic Service price 16.34 ¢ per kWh
@chasf3433 25 күн бұрын
To succeed you have to give customers the cars they want and afford to buy not the ones you want to make.
@user-qu2ie1hg7w 23 күн бұрын
Does the battery last for +20 years then, because thats what the livete of a car should be (at least) if you want to make it enviromental sane….
@dennisneedleman4957 25 күн бұрын
How much?$120,000.00 per car?
@RobertETH 25 күн бұрын
It’ll be an easy step to nationalize the American auto industry…and give each of us our government issued Chinese made EV Roller-skate.
@metricstormtrooper 25 күн бұрын
Caytle, never heard of them.
@kenoliver8913 25 күн бұрын
Can't work out if you're being serious or sarcastic. CATL is the largest battery maker in the world by some margin and provide batteries for most EV brands.
@EnriqueThiele 25 күн бұрын
There is some mistery about this plant "Ford Motor Co.’s BlueOval City, soon to be home to its largest and most advanced production complex, is its first greenfield assembly plant in more than half a century." Is Ford reduction of ev manufacturing is because of cost of manufacturing in old ICE manufacturing plan, and they are waiting for the Blue Oval city to start and ramp up?
@FrunkensteinVonZipperneck 25 күн бұрын
Ford is not building their "plan."
@markStJohn-kg3wt 25 күн бұрын
Ford needs to make Blue Oval a separate company and sell the cars through the internet with delivery centers until it’s dealerships get in line or go out of business.
@hwirtwirt4500 25 күн бұрын
Only hope it doesn't take Ford 18 years of EV production to turn a profit like it did Tesla.
@Starship007 25 күн бұрын
Look at the Hurdles that Tesla had to jump starting a whole new car manufacturing plant and all new architecture. It’s amazing they made any profit. Big 3 must continue or the Chinese will really jump ahead. EV’s will be cheaper and faster to manufacture in the future especially when USA builds battery factories vs buying from Korea and China. We bailed out Big 3 in 2008 when they were trying to go from fleet sales to global sales. We do not want to bail out Big 3 again trying to catch up to global EV tech. With inflation bailouts less likely. Past 3 years of high inflation compounded every year and high interest rates making for industries paying past debt with less money for future debt. This present economic environment of layoffs and tight money makes growth difficult. Tesla was lucky starting with cheap credit. Rivian, lucid and others started with higher inflation and interest which really hurts them
@snappingclam8801 25 күн бұрын
Hi prescient Sam, what's your prediction on electric semis dominating road train haulage in the outback? Just curious.
@christopherj2231 25 күн бұрын
Settle down snappy.
@danharold3087 25 күн бұрын
Bait don't work as Sam seldom reads comments.
@snappingclam8801 25 күн бұрын
@@danharold3087 Indeed, Sam isn't interested in discussion, clicks are Sam's income.
@danharold3087 25 күн бұрын
@@snappingclam8801 KZfaq is hard. He has a formula that works. Pump out the content.
@RandyP-jr1ek 25 күн бұрын
@@danharold3087 He just wants people to argue endlessly while he sits back and makes bank on it!🤑
@specialkonacid6574 23 күн бұрын
Now do Lucid
@ParasiteZappers 25 күн бұрын
Sammy can you let us know what's going on with the "parts" industry. Napa, O'Reilly, AutoZone, PepBoys and what not?
@jamilaad5387 25 күн бұрын
WE ❤ BYD
@chillfluencer 25 күн бұрын
All the other BEV makers also had to buy their production lines as well.
@danharold3087 25 күн бұрын
There is a *possibility* that it is not always true in China. Xiaomi started out using contract manufacturing with BAIC. A government agency acquired the factory and now it belongs to Xiaomi. I said possibly because there is no transparency. Draw your own conclusions.
@timgibson3754 25 күн бұрын
@@danharold3087 no transparency in America either
@garyclack3807 25 күн бұрын
The U.S. AUTO COMPANIES WANT THEIR INVESTMENT BACK IN ONE WEEK ARE THEY THINK THEY ARE LOSING MONEY
@callmebigpapa 25 күн бұрын
Love Ford but they are going in the wrong direction with this. They should re-badge a BYD Seagull.
@hwirtwirt4500 24 күн бұрын
That's probably what Tesla will end up doing.
@kennedyracing7527 25 күн бұрын
USA don’t want to go EV
@jamesvandamme7786 25 күн бұрын
Yes, we do. But they refuse to build them or let them be imported.
@ronmorris1191 25 күн бұрын
If we close our eyes, maybe EV’s will go away.
@rozonoemi9374 25 күн бұрын
Ford needs to change the way they build the new BEV technology, as old ways should be disgard to make cheaper vehicles to stay in business.
@LonglingEriksen 25 күн бұрын
They are Kodak, Vhs and Nokia all together.
@sparkysho-ze7nm 25 күн бұрын
You jus lost Kentucky truck plant!!!…… atleast they’re not Lucid losing 460,000 dollars every ev sold
@mavelous1763 25 күн бұрын
Ford & GM must EVENTUALLY make profits. Much like Rivian, this type of loss is unsustainable. Paradoxically, they cannot ignore the EV technologies & future, because they’re already here. Management is in the business of solving problems, and they can’t wait for battery prices to drop as a primary business model.
@jamesvandamme7786 25 күн бұрын
People are waiting for better, cheaper EVs that they've been promised (Osbourne Effect). Battery prices keep dropping and NACS plugs are coming. Lots to sort out before the common man is ready to buy. Meanwhile they can push hybrids at high profit because the dealers love to change oil, and the oil industry loves them because nobody ever charges them.
@Ben-vr6qz 25 күн бұрын
Detroit and Rochester feels like two cities with same destiny
@jamesvandamme7786 25 күн бұрын
Rochester, NY, has a battery recycling plant now.
@Clarkthefaceofwnba 24 күн бұрын
Who cares if they are losing wtfcares stop over pricing the vehicles
@eddiegardner8232 25 күн бұрын
How could they be losing $120,000 per car, on a vehicle that they initially said they would be selling for $40,000? $120,000 is like Tesla's cost of building FOUR Model 3s. Can they possibly be that incompetent?
@Nun195 25 күн бұрын
It’s media math, taking all the cost inputs and dividing by the number of units sold. It’s a dumb way of measuring profits/loss.
@gordongekko4752 25 күн бұрын
Just goes to show you, legacy ICE automakers do not know how to make a profitable EV.
@Myrslokstok 25 күн бұрын
$120k ha ha ha 🤣
@ronmorrell9809 25 күн бұрын
I'd like to see a better explanation of the production costs for EV vs gasoline vs diesel. Broken down into drive train, suspension, frame, chassis, computers, etc. Fixed vs incremental. Stopping production won't give any real relief from development & initial retooling cost (maybe change accounting categories). If they're paying $100,000 for the battery and $20,000 for motors, perhaps changing suppliers would stop the losses.
@RandyP-jr1ek 25 күн бұрын
That’s not going to happen because they can’t seem to understand the old way of making an ice vehicle does not translate into making pure EVs - in particular. Look at how vertically oriented Tesla and a few other Chinese automakers are; in other words they do Not use the traditional supplier chain. They have to make it all themselves and relentlessly cut costs. Ford and GM in particular do Not know how to do this. It takes a complete change of mindset. I don’t think anyone is going to break all this down for you. Plus, I’m sure Tesla keeps its costs close to the vest as a trade secret. Remember, they started out in 2008 and really didn’t get going until 2019; possibly because the costs of battery production came down significantly at that time and is still decreasing - first mover advantage in this space is huge.
@jamesvandamme7786 25 күн бұрын
@@RandyP-jr1ek Sandy Munro breaks it down pretty well. He fainted when he opened the Mach e hood.... Autoline Daily After Hours also has a guy who tears down cars, very enlightening. Farley has a skunk works separate from the clowns in Dearborn who are tasked with designing a $25K car. Let's see what they come up with before planning a funeral for Ford. Focus EV ain't gonna cut it.
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