A sign of how out of touch Ford was with its own team was when the Board looked at a list of its highest earners and one of them asked: "who is this Edmund Irvine we're paying millions of dollars to?"

Toyota and Ford really did jointly-complete, a comprehensive 101 guide in how not to run an F1 team as a works outfit

A major reason why mercedes and red bull have been the only teams to win a championship in the last 13 years is because neither horner nor toto had any pressure from the mercedes or the red bull board of executives. They were free to take time and build upon their teams and look how successfull they are. The same cannot be said for ferrari, after jean todt left the team the new team principals had a lot of pressure to continue the success of him but before they could build upon team properly they were sacked.

It all worked out in the End. Jaguar might have failed to become the British Ferrari but Ferrari in recent years is slowly becoming the Italian Jaguar

I visited the factory in 2003, as a friend of a friend, was a Brake Engineer who got us a tour. Still a fantastic day, but it's great to hear what was going on behind the scenes! Thanks guys 👌

Can't deny that their livery was gorgeous

I think the "do it the ford way" says everything. What a nightmare it must have been to have to go through all the different people at ford who knew nothing about F1 having to give their opinions on a subject they weren't qualified enough to give.

This team had diamonds on the front wings in the 2004 monaco gp and after a crash for klien the diamond was missing

I was looking at the Jaguar R1 at the British Motor Museum earlier today - still such a beautiful car and a great disappointment that Jaguar weren't successful in F1.

I'm sure that Newey genuinely would have hated working for Ford. That leadership team managed to take a profitable, successful Fortune 100 company and run it into the ground; no surprise they did the same to an F1 team.

If Renault managed to make Adrian Newey almost retire from F1, I'd shudder to think what would happen if he worked under that jaguar team.

Such a shame, the liveries were absolutely breathtaking. Caterham as well.

Before even watching, not getting Adrian Newey from Mclaren when Bobby Rahal was boss hurt Jaguar as well. I remember Ron Dennis stepping in at the last minute to keep him, only for Newey to leave for Red Bull a few years later. Nikki Lauda and Rahal beefing didn't help either

Reminds me of the movie Ford vs Ferrari and the constant battle between the team and corporate. Ford and Toyota are examples that spending big and constant micromanagement usually doesnt bring success

If there's one thing that both Toyota and Ford (Jaguar) have taught us in running a Manufacturer works F1 outfit, its to avoid these three big things: - Corporate Interference - "The (Insert Manufacturer) way" - Suits that have no idea what they are doing or looking at

This video doesn't show details about it, but the key moment of Rahal's departure from Jaguar was when he's trying to sell Irvine to Jordan.......... without Irvine's knowledge. Bobby got talking to Eddie Jordan at 2001 British GP about the possibility of taking Irvine for 2002. Jordan became interested in taking Irvine because Gallagher's Tobacco which owns Benson Hedges, stipulates that they much prefer a British driver driving for Jordan. Jordan team got talking to Irvine and his manager, Enrico Zanarini and both of them were shocked that Rahal was trying to sell Eddie without any of them knowing. Irvine immediately contacted Lauda who then orchestrated the firing of Rahal later in the year (I think after the Hungarian GP). After that, Lauda took control of the Jaguar Racing.

I was absolutely devastated by Jaguar's failure. I was a full on fan of Eddie Irvine and and the brand of Jaguar. Ford had such a wonderful opportunity to give us a great team and they failed abysmally.

Imagine an parallel universe where Newey went to Jaguar, the Ford executive learned to back off and trust the team leaders, Lauda did for them what he did for Mercedes, and Jaguar became the Ferrari of the 2000s...

One name was all you had to mention for me, Jacques Nasser. He nearly put Ford out of business by acquiring businesses Willy Nelly to make himself king of the automotive world. You clearly pointed out how doing things the Ford way back then was a recipe for disaster.

Absolute shout out for The Race for this stunning video. Well informed, good stats and correct :)

Great video, that sums a bad era when every manufacturer started throwing money at F1 without fully understanding how the sport work and thought they could do it "their way". I'm sure a video about Toyota would be quite similar. There is one mistake in the video though. Audi, did not acquire Cosworth, after Ford pulled out. Audi acquired the whole of Cosworth engineering from Vickers in 1998, then sold the racing division to Ford. When Ford pulled out, they sold Cosworth racing to Gerald Forsythe and Kevin Kalkhoven.

Big manufacturers were almost all bad at understanding F1 in the 2000s... Ford/Jaguar, Toyota, Honda, they all wanted things done like in a car building company, and refused to let competent people take the reigns. Only BMW did, and with great success although I wish they had stayed longer and not sabotaged Kubica's title challenge. Renault was different, thay had a lot of F1 experience, both as engine manufacturer recently, and as a works team prior to that. And they were really good at V10s, Williams can agree. Good at V8 aswell tbh, Red Bull can testify, although the engine wasn't better than the others. I just wish they were better these days because they've been stagnating for 5 years now. When Mercedes entered the sport, they gave control to competent racing people, but they also spent hundreds and hundreds of million to develop the new hybrid engines.

Great video! 👏🏻👏🏻👏🏻 I would love to see more of these style's of videos based on other fallen teams, Tyrrell, Jordan, Prost, Toyota. Maybe short videos, but then extended episodes for the Bring Back V10's Podcast?

Carol Shelby had the same problem in dealing with Ford. Business men have no business in racing. They’re good for writing checks and slapping logo everywhere, but leave the racing to the pros.

One of the most beautiful liveries in F1 history

Would you mind translating this video about how OEM corporate suits lording it over the race team is a bad idea into Italian for the benefit of [ahem] a different F1 team?

My parents had jags and as a result as a 22 year old kid when Jaguar took over Stewart I was on board - fully. I can only imagine how frustrated those in the team were with the lack of success due to so many unforced errors from Ford. Still wish Jaguar would come back to F1!

Basically an exercise in letting the accountants run the team instead of the guys who were put there.

Wasn't there an ad at their first Australian race "The cat is back".... to which some wag added, after the race, "in the garage" 🙂

This video just felt like an opportunity to make it seem like Gary Anderson was a bigger player in Jaguar than he actually was.

With Ford's success in nearly every other motorsport (except Moto, but they don't make motorcycles), it genuinely surprises me how poorly they did F1. But even with the new Red Bull deal, I think Ford realized how they always did okay in F1: have someone else build the engines while they just put their name on it (Ford has the 3rd most wins of any "engine manufacturer" but were all built by Cosworth).

. . . but the gear was awesome! I still sport that old Jaguar Racing cap from the US Grand Prix at Indy.

Irvine's helmet at Jaguar was very cool!

One thing not mentioned here is the fact that Jacques Nasser, who championed the F1 team & the Premier Auto Group (Jag, Aston & Volvo), was booted from Ford in 2001. In the hands of Bill Ford, F1 took a back seat.

It’s interesting how Ford’s bad management with Jaguar sounds very similar to how it’s portrayed in Le Mans 66 (Ford vs Ferrari) and it’s only when they went hands off and let Shelby do his thing that things picked up. Redbull wise to keep them at arms length

I've heard that at one point the CEO of Ford asked "Who is Eddie Irvine? And why does he get paid more than me?" Testiment to the lack of understanding.

great content !

Respect to Gary Anderson for seeing the writing on the wall

Their 6th issue is the car was green and not blue. It was much easier for Ford to be embarrassed with a subsidiary baring the name. If it was Ford in name I think they would've thrown a lot more at it

When corporate entities with no knowledge on how to run things say “do it the “insert company name here” or get oust” it always almost always fails, ford/jag and toyota are 2 of many examples

My cousin was taken on as designer of the front hub assembly in the second season and said a lot of senior staff would question everyone on why they were designing things in a certain way but these senior staff weren't qualified to question or design parts

Kind of a similar parallel to another team on the grid right now. Rich American buys a plucky F1 team known for punching well above it's weight, buys a legendary British marque to slap onto it, and creates utter crap despite their resources. The key difference is, Ford couldn't get Newey. And Racing Point got Newey's successor.

The car looked so good I actually bought some old Merch from Jaguar F1 a few months ago. Shame it doesn't reached anything remarkable

I don't remember which interview it was (maybe beyond the grid), but Irvine also mentioned the lack of structure at jaguar compared to Ferrari at the time

All true but damnit their livery was great!

Underachieving massively despite a large budget sounds a lot like a certain red team to me. Seems like Ford achieved their goal of being the British Ferrari

They did not have a Shelby 00s version. Fiat Ferrari had a Todt. Renault had a Briatore.

And now Jaguar are a major race winning powerhouse over in Formula E (with one of their drivers being Mark Webber's former protégé Mitch Evans). Funny how things turn around.

Livery was always on point though.

Turns out, the "corporate way" never works in f1. And yet they all keep trying for some reason.

Was impossible for me not to use Jaguar in F1 Challenge 99-02. Sure they were terrible but always felt fun fighting in the back. However using them in Grand Prix 4 was painful.

How can I find Jaguar Formula One Concept car's photo?

I think several things were omited in this video which could be reasons why Jaguar floped in spectacular fashion: 1. The fact that the team was named after one of its Premier Automotive Group subsidiaries (Jaguar) that was losing them money anyway rather than being Ford Racing itself with the blue oval plastered all over the car. Perhaps Ford wanted to rejuvanate interest in a legendary brand (Jaguar has a lot of racing history), but in the end it all backfired and Ford sold both Jaguar and Land Rover to Tata in 2008. Before that they've sold their stake in Aston Martin in 2007 and later sold Volvo to Geely in 2010. 2. Ford's more successful campaign in the World Rally Championship - around the same time Ford began bankrolling Jackie and Paul Stewart's F1 team, Ford began a partnership with Malcolm Wilson's M-Sport, which since 1997 has built every Ford WRC machine. While the relationship has been on-and-off since 2012, M-Sport built Ford cars had won 2 drivers titles (both courtesy of Sebastien Ogier) and 4 manufacturers titles (they could've won more if the late Colin McRae finished the rallies more often in the 2000's) 3. The emergence of new and returning manufacturers like BMW, Renault, Honda and Toyota around the same time Ford rebranded Stewart Grand Prix into Jaguar Racing had turned the blue ocean into a very red ocean. And with so many manufacturers wanting a piece of the F1 pie meant that it would be very difficult for Jaguar to succeed I think it's important to not that while Audi did indeed purchased Cosworth, it was only for their automotive assets and it wasn't from Ford, but from Vickers plc in 1998, which was then sold to Mahle GmbH in 2004. Ford only owned Cosworth's motorsport activities when Vickers split Cosworth in 1998 and Cosworth Racing was sold by Ford to Champ Car owners Kevin Kalhoven and Gerald Forsythe. Pi Research - another company connected to Cosworth, was also sold to Kalkhoven and Forsythe.

I wonder how much better they would have been if they had stayed as Stewart for those years

The livery alone made F1 worth watching during that time

It may not have been a good team but It did have a great livery

It is funny to think that the Jaguar, being lauded as one of the worst F1 cars, still managed podiums... A stark contrast to the worst cars of the v6 hybrid era, who got just about nothing. Once again, the ferrari dominance era wasn't as bad.

Typical executives attitude, thinking they know better than the people actually doing the job.

I always hoped Jaguar made some form of comeback into F1, my favorite car manufacturer.

Loved the Stewart / Jaguar Team in F1 at that time. Ford Cosworth !

The Jaguar was fast in qualifying, but it had to many engine failures. I loved Crazy Eddie Irvine

Just look at those deficit seconds....compare to what we see when @The Race talk about 2022 and 2023 cars.

I suspected Aston Martin was going to be a Jaguar, with a strong-willed owner who liked to be calling the shots, but I was pleasantly proven wrong. Jaguar was saved by Red Bull otherwise it would have been another Toyota. 7:16

Stewart-Ford and Jaguar both have tons of potential as one of the great F1 constructors back in 1990s...

Idc about how bad their car was back then, Jaguar used to be my first favorite team solely because i love their shades of green

The Corporate Control is something I see as a failure point in all the big motor companies in F1, Mercedes has distance via Toto. Toyota and Honda have failed with corporate oversight. Even Ferrari is having issues with their corporate side.

surprise you didn't mention that fiasco with the diamonds at Monaco

They got 1 thing right though, the liveries. They were drop dead gorgeous.

To get Newey as a designer would of helped but the did have Gordon Murray. Clearly Ford held themselves back. Just what could have been 🤔

To be fair Jaguar's 9th, 8th, 7th, 7th, 7th weren't much worse than Red Bull's 7th, 7th, 5th, 7th as Red Bull had 4 very average seasons before finally becoming race winners and achieving 2nd in 2009 after a big set of regulation changes. Red Bull even got beaten to the race win by sister-team Toro Rosso.

At least every Jaguar Livery Was a Gem

Only Ford or GM could miss manage a company so bad, the only reason they were the big 2 was because people bought their cars regardless of how crap they were.

Those Jags were fuckin' gorgeous on that green livery

Jaguar F1: Car looked like a million bucks, ran like a $1.50

How do you fire Niki Lauda? You don’t fire Niki. Niki fires you.

Jaguar F1 wanted to be the "British Scuderia Ferrari" But they ended up being more like "British Toyota F1"

They may have been pretty useless as an F1 team but no one can deny, they produced some gorgeous looking cars 👌🏻 just a shame the looks aren’t backed up my speed or reliability 😂

New The Race upload = break from study

Two more weeks till we get another race, and this is where we are at, huh?

"you will do it the ford way or we will find someone else who will" has to the most corporate thing ive ever heard. this sort of thing is why im glad porsche didnt get to interfere with redbull. ford as far as i understand with this new deal is supplying just the electrical component of the powerplant. ford doesnt have any input on the running of the f1 team.

Wasn’t the first time Gerry penned what would be a green car powered by Ford. Must be a bit of a kick in the teeth that the last Ford to win in F1 was his design but yellow!

That Jaguar was a thing of beauty though, pity they never got close to their ambitions

There's a one sentence explanation for why Jag failed. It was run by Ford. That is all anyone needs to know!

Mad that with more detail I understand less about who was in charge of this team.

I think Jackie sold just in time and doubled his money.

I had no idea Bobby rahal was ever involved in formula 1. Or that fire was partnering with Red Bull in 26 I wonder how that will work out

Jackie Stewart's Jaguar - Jackuar? 🤓

2:04 is that Gordon Murray? I didn't think he worked at Jaguar.

I think that Toyota was a better team than Jaguar, even sure cause they had some great seasons like 2005 battling Ferrari for 3rd. But what I meant is that I feel like even in seasons like 2003 and 2004 were Jaguar finished slightly or very slightly ahead in both seasons that the 2 cars were matched or even Toyota slightly faster but that Webber made the difference and helped Jaguar to score more pts, although it was only 1 or 2 more pts in both seasons

It’s also worth mentioning as well that Ford was also under a massive crisis management scheme due to the Ford-Firestone tire scandal at the same time. It was not a good time for Ford and running a struggling F1 team as well was not helping the PR.

Newey did what Oscar Piastri did before it was cool I understand that, without my agreement, Jaguar Ford have put out a press release late this afternoon that I am working for them next year. This is wrong and I have not signed a contract with Jaguar for 2002. I will not be working for Jaguar next year. - Adrian Newey, June 2001

So is Gunter just a part of every failing F1 team??

Jaguar might be a mess but they really know how to make a pretty car

Ford is currently losing 3 billion a year in their transition to all electric and the current admin may be gone before 2026. I will be surprised if they actually join the grid.

This is a sponsorship with energy recovery unit at best. Ford has almost zero say in what Red Bull is doing.

4:03 ... That's David Richards.

Mercedes are title winners because Daimler is hands off & Toto owns the same % as the auto group so they just let them be. Red Bull are title winners because Dietrich really just asked for a budget each year to approve and thats it he let Horner & Marko do whatever. Ferrari under Jean Todt were winners because he alongside Brawn & Schumi basically insulated the team from the car company via the threat of them three all leaving The moment the car manufacturer or whoever owns the team doesnt let the people they hired do their job without constantly looking over their shoulder & leaning kn them then they've already lost the title.

just having a major manufacturer doesn't mean you will win in F1. It also takes loads of money, proper folks on the team for engineering/R&D, good drivers and strategy.

They did make some very pretty cars

KZfaq going OTT with these double ads and mid video ones you can't skip.