How Milk Bar Went From Baking in the Basement to Making Taylor Swift’s Birthday Cake

  Рет қаралды 58,197

Fortune Magazine

Fortune Magazine

Ай бұрын

Christina Tosi, the chef and founder of “modern American” bakery Milk Bar, has never shied away from a challenge.
Tosi, 42, has loved all things sugar and baking since she was a kid in Ohio. Her summer job after freshman year of college brought her to a tiny island off the coast of New Hampshire, churning out baked goods in an industrial kitchen with no professional experience. That was her a-ha moment that drew her away from a career in math and into the baking world for good.
But it was working as a pastry chef at Bouley, a sceney restaurant in downtown New York City, that introduced her to the actual work of professional baking. After meeting and working under David Chang of Momofuku fame, Tosi honed her craft, made countless experiments, and with his support, spun her dessert menu into a standalone business: Milk Bar. And she did it without a graphic designer; that curly neon pink logo you may be familiar with? She made it herself on Microsoft Word.
In an interview with Fortune, Tosi revealed her secrets to success and walked through all of Milk Bar’s biggest failures-and why she “drinks them up for breakfast.”
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Пікірлер: 24
@ohmymiley
@ohmymiley 18 күн бұрын
I love Christina! When I worked at Milk Bar she was a highlight ✨
@aubrynboyd3472
@aubrynboyd3472 28 күн бұрын
I hope when Taylor Swift gets married she uses a Milk Bar wedding cake haha
@falikhan0fthdddsaa83
@falikhan0fthdddsaa83 13 күн бұрын
I wouldn't be surprised if she didn't.
@jasminecorvic9519
@jasminecorvic9519 14 күн бұрын
She has a very inspiring story. I watched her story on Netflix, and her innovation and creativity to come up with things like Cereal Milk icecream and the Crack cheesecake is wonderful. The chef world is dominated by men so it's great to see that she broke through in the world of desserts!
@GuyNamedRy
@GuyNamedRy 6 күн бұрын
Honestly it’s about knowing chefs. I worked for a influencer and we got invited to big cooking events because she knew a bunch of the chefs and was connected
@SaraLoretta
@SaraLoretta 22 күн бұрын
Obsessed with Milk Bar. Love what Christina has built and so happy Momofuko invested in her
@terilapsey
@terilapsey 20 күн бұрын
Good story. Always wondered what Milk bar was, where it came from, why people talked about a bakery in reverent tone. And why Jamie the Anti-chef on KZfaq had her cookbook.
@jacobryanpaul2897
@jacobryanpaul2897 25 күн бұрын
That was my 29th bday cake. I love love love Milk Bar!
@lonewolf5969
@lonewolf5969 12 күн бұрын
Whats your ig
@chardizard
@chardizard 29 күн бұрын
This video would've been more compelling if they'd shot the interview in one of the Milk Bar facilities instead of in a generic conference room...
@umafa1645
@umafa1645 29 күн бұрын
Very interesting and beautiful story! Want to try Milk Bar now hehe (:
@NatashaEstrada
@NatashaEstrada 25 күн бұрын
It was not as good as I hoped but that's because I took the online baking course with Cristina Tosi during the pandemic where she taught us how to make versions of stuff they sell at MilkBar and the home made version tastes better. So my expectations were skyhigh for the real thing :D
@cynthia4326
@cynthia4326 28 күн бұрын
Fantastic
@ritugarg2625
@ritugarg2625 29 күн бұрын
The one time I ordered a birthday cake from Milk Bar, and they sent me a red velvet cake a couple of years ago.
@anamarieph8597
@anamarieph8597 29 күн бұрын
She's so healthy with all that carbs and sugar. Obviously it works.
@CRCC830
@CRCC830 15 күн бұрын
i love the brand as a whole but the sweets are WAY too sweet… i think nowadays folks prefer slightly less sugar overall taste/health wise. i’ve had it fresh in nyc, frozen shipped across the US, and prepackaged in stores at target. too sweet no matter where it’s from.
@abul9052
@abul9052 27 күн бұрын
Compost cookie? What a gross name
@SaraLoretta
@SaraLoretta 22 күн бұрын
It’s sooooo good
@whatwhatwhatttttt
@whatwhatwhatttttt 17 күн бұрын
you'll live
@Onlythenarrowroad
@Onlythenarrowroad 24 күн бұрын
Just like all the others, it’s overhyped and over priced. Nothing special.
@sxerosie
@sxerosie 20 күн бұрын
Yeah, I honestly really wanted to love them but everything except the compost cookie is just overly sweet
@Onlythenarrowroad
@Onlythenarrowroad 20 күн бұрын
@@sxerosie what adds to the over popularity of it is when a company sells mass manufactured items. Milk Bar is in stores nationwide. It’s just not that good. I could name a few others but this story is about this brand.
@allthatjazzspaz95
@allthatjazzspaz95 22 күн бұрын
Milk bar sucks.
@user-lt1jd1ye3v
@user-lt1jd1ye3v 19 күн бұрын
Even if it does, it’s still success and it works
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