Frederick Herzberg's Two-Factor Theory of Motivation

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Developed in 1959 by psychologist Frederick Herzberg, the Two-Factor Theory of Motivation explains that certain factors in an organizational setting are responsible for producing extreme levels of satisfaction. Labeled by Herzberg as motivational factors, these factors can be a source of extreme levels of satisfaction if present but wouldn't produce extreme levels of dissatisfaction if absent. Through his work, Herzberg also determined that certain factors could not be a source of extreme satisifaction but could produce extreme dissatisfaction if absent. Herzberg labeled these hygiene factors, which include pay, benefits, job security, and friends in the workplace.
In addition to providing an overview of Herzberg's Two Factor-Theory, we'll also discuss how it relates to Abraham Maslow's Hierarchy of Needs and the impact that the Two Factor Theory poses for the workplace.

Пікірлер: 114

@mohammadadnanmirza7319 10 жыл бұрын

I never understood Herzberg before your video...thank you so much. Excellently done!

@daniellacastelucci7106 10 жыл бұрын

I'm preparing for the PMP exam and these theories were one of my biggest issues. You made them so clear and simple, now I'm confident they will no longer be a problem for me. Thank you for that!

@Alanisbusinessacademy 10 жыл бұрын

Glad I could help Daniella Castelucci! Thanks for subscribing and good look on your upcoming exam.

@darlquennie539 8 жыл бұрын

I have a Report about this topic and I don't really understand or don't know how to present it. Glad I found this! Thank you! God bless.

@SuperMahler2012 11 жыл бұрын

I just heard of Herzberg's two-factor theory today, and I found this video to be quite informative and rather simple, especially when the theory was likened to Maslow's hierarchy of needs. Thank you for this wonderful video!

@zaynrobert416 8 жыл бұрын

you sir... need an oscar for this!

@Alanisbusinessacademy 8 жыл бұрын

I will gladly accept that Oscar!

@zeth7837 4 жыл бұрын

Who is Oscar and why does he need him?

@marlinabasir 9 жыл бұрын

I have an exam today.I really love your slides.it just makes things so much easier

@gudrungisladottir3888 11 жыл бұрын

Love your videos, takes ages to read the chapter again but you deliver in only few minutes.

@eyk686vi 11 жыл бұрын

Love the soothing and calm voice, easy to listen to :)

@lilmango6854 6 жыл бұрын

Great explanation! I watched 3 videos bout herzberg. But only this video made me understood!

@SuperGrateful777 10 жыл бұрын

Excellent overview. You've helped me better understand the likeness of Maslow to Herzberg's work. Now I'm trying to compare and contrast Vroom to Maslow and Herzberg. Thank you!

@KobusPrinsloo 11 жыл бұрын

I have to agree. You've been a great help. I'm currently studying Organisational Behaviour (mba) and found a lot of topics on your feed. Keep it up! Already informed my fellow students.

@MoistKing 11 жыл бұрын

Great video on introducing Herzberg's 2 factor theory and Maslow's Hierarchy of needs.

@joe58459 9 жыл бұрын

I am doing a paper in business on the theory of motivation and these points were difficult to me and this video helped me so much. Thank you, you have helped me big time!

@Alanisbusinessacademy 9 жыл бұрын

joseph khoury I'm glad I could help. Good luck on your paper!

@sureshmtrdc 8 жыл бұрын

Simplified concept. Thanks a lot sir

@sambayouth1 11 жыл бұрын

Continue making videos, this was excellently explained! You've helped a school in need :)

@narenikka7947 7 жыл бұрын

Excellent as always. I am indeed very grateful to you Sir and all your presentations. You make things easier for me. Thank you so much.

@Alanisbusinessacademy 7 жыл бұрын

Thank you! Glad I could help.

@rafiq6521 7 жыл бұрын

Fantastic explanation. Definitely helped in my dissertation

@charlottewilliams202 11 жыл бұрын

You have helped me LOADS! Thank you!!

@olesyamalloy5808 11 жыл бұрын

Excellent presentation of the concept. Thank you!

@PKandME 7 жыл бұрын

your voice and your style of passing on knowledge is super good

@Alanisbusinessacademy 7 жыл бұрын

Thank you!

@sunnyangel8588 10 жыл бұрын

Thank you. I'm having a presentation about this next week, and this video simplified my life and helped me to understand better. :)

@Alanisbusinessacademy 10 жыл бұрын

You're very welcome. Good luck on your presentation!

@bikashsharma810 7 жыл бұрын

THANK YOU SIR FOR GOOD EXPLAINING

@amit08381 11 жыл бұрын

Simple yet so effective... Thanks a ton

@Alanisbusinessacademy 11 жыл бұрын

You're welcome Mehujael! Glad I could help.

@shufflesable 10 жыл бұрын

Finally! A genuine quality easy explanation.

@Alanisbusinessacademy 10 жыл бұрын

Glad you think so!

@Miitch973 11 жыл бұрын

Great video! Finally I understand the difference! Thank you!

@Alanisbusinessacademy 10 жыл бұрын

You're welcome! Glad I could help.

@abasiubong 10 жыл бұрын

This is fabulous, unpacking both theories in an excellent way..

@Alanisbusinessacademy 10 жыл бұрын

Thank you! Glad you enjoyed it.

@sheenaescopete7279 10 жыл бұрын

thank you so much!!! now I understand..This is my report on friday.. :) tnk u tnk u..can u pls. add video on Henry Fayol's theory I want to understand it more.

@potageranimauxetmaisonnatu1121 10 жыл бұрын

I think the is a really importante, in motivation´s factors, its the work, just the work, to have differtne types of tasks and turn it from these tasks, and have more responsabilitis to take descisiones. Thanks

@benficakika 4 жыл бұрын

Thanks a lot for this help!

@anirabin3876 8 жыл бұрын

great presentation!!

@jewelforgenie7115 6 жыл бұрын

Thanks so much this vid was really helpful

@GaMeOvErRules 8 жыл бұрын

why cannot find anything alone about companies that have adopted this motivational theory.. this is so frustrating lol. Great explanation btw!

@FireVortex720 10 жыл бұрын

Thanks mate, this helped me understand it a LOT!

@manalalameri3826 10 жыл бұрын

The best simple explanation, i love it

@Alanisbusinessacademy 10 жыл бұрын

Glad to hear that! Thanks for watching.

@theRagingEntourage 9 жыл бұрын

Thank you for explaining it!

@Alanisbusinessacademy 9 жыл бұрын

Anton Bergstrom You're very welcome!

@Saif_theFox 10 жыл бұрын

Cleared up things alott - thanks

@Alanisbusinessacademy 10 жыл бұрын

Glad I could do that!

@SalmaNawati 9 жыл бұрын

my professor asked me to explain this theory so your video and your way to explain it make it simple and easy, thank you I'll use the idea and the matching between Maslow's hierarchy needs and this theory in my assignment and I'll but your video as a reference

@Alanisbusinessacademy 9 жыл бұрын

Salma Nawati Glad I could help, and good luck with your assignment. Please subscribe if you haven't already for updates on new videos.

@SalmaNawati 9 жыл бұрын

***** I do it form the first minute I watched the video.

@Alanisbusinessacademy 9 жыл бұрын

Salma Nawati Awesome! Thank you Salma!

@00mallory001 10 жыл бұрын

Thank you so much! I had to write a paper about this theory and your video really helped me :D

@Alanisbusinessacademy 10 жыл бұрын

You're welcome!

@13Mehujael 11 жыл бұрын

Thank you soo much. It really helps me :) God Bless you.

@UguysUsedAllmyNames 11 жыл бұрын

Hi what would be the distinctive difference between Maslow & Herzberg? Which one is argument-ably a better theory of motivation?

@derekz68 10 жыл бұрын

This was very helpful! Thank you very much

@Alanisbusinessacademy 10 жыл бұрын

You're very welcome.

@overzone8034 6 жыл бұрын

thank you sir awesome presentation

@attal30 11 жыл бұрын

if i passedmy management exams because of your nice explanations i will give you a huge hug,lol

@zafarahmedkhan4882 3 жыл бұрын

Tbh, Ur videos give me vibes as if I am watching Khan Academy

@matthiasr2739 11 жыл бұрын

Thank you very much, thats some excellent video u made their

@YourEverydayTraveller 11 жыл бұрын

Wow, you're a damn good teacher :D

@chicka537 11 жыл бұрын

very very helpful, good work!

@callah949 11 жыл бұрын

Its a great way to learn away Herzberg's two factor theory of motivation. You teach it in an understandable way. If i am going to be picky i would suggest that you teach based on a presentation and dont use the drawing board to write. Writing and teaching takes alot of time and may cause boreddom. May i also ask what kind of drawing board you are using? The precision is excellent!

@Alanisbusinessacademy 10 жыл бұрын

Glad I could help @SuperGrateful777! If you're looking for information on expectancy theory and Maslow's hierarchy of needs you may want to check out episodes 27 & 20. Hope this helps.

@mikestratton5974 11 жыл бұрын

thank you, helps a lot

@gajenderking 11 жыл бұрын

thank you so much appreciated work

@Alanisbusinessacademy 10 жыл бұрын

You're very welcome!

@KS-ym1sm 11 жыл бұрын

Very useful video helped with my revision :)

@Alanisbusinessacademy 10 жыл бұрын

The presence of motivational factors would mean little if hygiene factors are not present first. Remember, hygiene factors are fundamental and necessary to ensure a reasonable level of satisfaction. So if you lack job security (a hygiene factor), it wouldn't matter if you were recognized at work (a motivational factor). A lack of hygiene factors is a source of extreme dissatisfaction, and there is plenty of research that supports an unhappy worker is less productive and more likely to leave.

@mohammadrezaee873 10 жыл бұрын

reallyyyy thanks for uploading this file.

@Alanisbusinessacademy 10 жыл бұрын

You're very welcome Mohammad.

@ChandimaEkanayake 11 жыл бұрын

thank you, your video is very helpful keep it up :)

@jocstar 5 жыл бұрын

Can i ask. what are the disadvantages of Herzberg's Two-Factor Theory of Motivation

@NYCMSLLC 7 жыл бұрын

Just Hall of Fame your video!

@robertwright5298 10 жыл бұрын

Great work - thanks.

@Alanisbusinessacademy 10 жыл бұрын

You're welcome! Thank you.

@manspicy8657 5 жыл бұрын

According to Herzberg, the opposite of satisfaction is not dissatisfaction.

@riteshshukla1709 5 жыл бұрын

MAN Spicy thank you

@TheMrFederer 9 жыл бұрын

How can I link this theory to volunteering in the education sector in order to gain professional development.

@nal1553 10 жыл бұрын

that was a good video explanation.. thx

@Alanisbusinessacademy 10 жыл бұрын

You're welcome.

@Alanisbusinessacademy 10 жыл бұрын

Hope this explanation clarifies for you. Best of luck!

@primerelz 2 жыл бұрын

this is great 👍

@lamarias 10 жыл бұрын

THANK YOU!!!!!

@Alanisbusinessacademy 10 жыл бұрын

You're very welcome.

@mikenike1010 11 жыл бұрын

nice vid very helpful

@Ramamoorthi.P 10 жыл бұрын

Thank you

@Heisenberg-420 5 жыл бұрын

thanks buddy...

@DinuThennakoon 10 жыл бұрын

thankyou verymuch........ I really got it..

@Alanisbusinessacademy 10 жыл бұрын

You're welcome! Glad to hear that.

@benlwhish 10 жыл бұрын

so does this mean if hygiene factors don't exist in a firm and motivators do, i would be dissatisfied but I wouldn't be able to get motivated? actually im struggling with the difference between satisfaction and motivation atm ._.

@MostlySashaMostly 10 жыл бұрын

This is fantastic! Can anyone tell me how to harvard reference a youtube video?

@Alanisbusinessacademy 10 жыл бұрын

Glad you think so Sasha. This may help you: Screen name of contributor, Year. Video Title, Series Title. (if relevant) [type of medium] Available at: include web site address/URL (Uniform Resource Locator) [Accessed date]. I found the above information at the following site: libweb.anglia.ac.uk/referencing/harvard.htm Hope this helps.