In this episode, we speak with Ayush Wadhwa of OWLED Media. OWLED is a leading marketing solutions company that works with the best companies in India, including the likes of Groww, Unacademy, PhonePe, Dezerv, Flipkart, Meesho and many others. They're the folks behind the Nikhil Kamath Podcast, Indian Business Podcast by Think School, Unacademy's Next Level Podcast and many leading productions in the country. Ayush is the 26-year old founder who started creating content at the age of 13 and self-learnt the craft of production. He has been working since the last 13 years and has built a business as a solo-founder which does multiple crores of revenue in a year, bootstrapped.
He is deeply entrenched in the startup ecosystem and has a strong marketing worldview, alongside being a creator with 340K+ followers on Instagram. He was recently listed in the Forbes 30 under 30 Asia List and has over the years been awarded at multiple forums for his great work. This was a phenomenal conversation, hope you enjoy it as much as we did.
Instagram of Ayush - / ayushwadhwa
Instagram of Jivraj - / jivrajsinghsachar
0:00 - Introduction
01:30 - Why Companies do not understand Marketing?
04:10 - What Drives Ayush
07:12 - Why Ayush works like he does?
10:16 - Content & Money at the age of 13!!!
16:43 - From Freelancer to Agency Founders
29:36 - What does OWLED Stand for?
36:50 - Behind the Scenes of a Solo Founder
46:22 - Importance of Human Relationships in any Business
51:15 - How to Build Strong Relationships?
53:23 - What does being a creator mean to him?
1:01:04 - Why Someone Should Not Be Creator for Life?
1:05:40 - Storytelling on day to day basis
1:12:44 - Biggest Fear
1:14:44 - Superpower?
1:16:27 - How to Balance Personal & Professional Life as a 26 year-old Solo Founder
1:20:00 - Angel Investing
1:29:30 - Marketing Learnings
1:36:21 - Life Principles
1:40:00 - Message to his Younger Self