Dr. Sourav Ray discusses the future of marketing. Dr. Ray is the Lang Chair in Marketing and a full Professor of Marketing at University of Guelph. His research interests are in marketing strategy, distribution channels, pricing, innovation, governance, and technology. His work has been published in top-tier journals, and he has supervised several doctoral students. Prior to University of Guelph, he was the Michael Lee-Chin Family Professor of Strategic Business Studies and Professor of Marketing at the DeGroote School of Business, McMaster University, and an Assistant Professor of Marketing at the John Molson School of Business, Concordia University. He obtained his PhD in Marketing from University of Minnesota, and Aerospace Engineering degrees from Texas A&M University and Indian Institute of Technology, Kharagpur.
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