GA4 Conversion Tracking: Creating Goals in GA4 vs UA

Рет қаралды 5,032

Күн бұрын

In this video we explore GA4 conversion tracking vs. Universal Analytics (UA) conversion tracking.
Setting up conversions is different in GA4 than in UA. No longer are there the 4 types of UA "goals" (Destination goals, pages / session goals, session duration goals, and Event goals), but instead, everything in GA4 is an event. We'll review the process of creating some of these events in GA4, and then how we can select some of these events to be counted as conversions.
Have questions or comments? Leave them in the comments. I'm always up for learning more...and for new video ideas.
There's typically a new video every week or two about GA4 or Google Tag Manager or Looker Studio or sometimes Google Ads or SEO. If you want to follow along with what I'm learning (trying to learn) you can subscribe at the link below:
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🔗 Links to 📖📖📖 BLOGS: These are the most popular blogs on the Root and Branch site from KZfaq visitors
✭ Do These 10 Steps to Install AND Configure GA4 Properly: www.rootandbranchgroup.com/ga...
✭ Events in GA4 and How it Compares to UA: www.rootandbranchgroup.com/ev...
✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 vs. Universal Analytics: www.rootandbranchgroup.com/go...
✭ A Practical Guide to Event Parameters: www.rootandbranchgroup.com/ga...
✭ GA4 Problems (And What You Can Do About Them): www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 Link Click Tracking: www.rootandbranchgroup.com/go...
✭How to Install Google Tag Manager (GTM) on Wordpress: www.rootandbranchgroup.com/ho...
✭And Some SEO! How to Edit robots.txt on Wordpress!
www.rootandbranchgroup.com/ed...
🔗 Links to 📹📹📹 VIDEO TUTORIALS: These are most popular GA4 instructional videos as measured by views or watch time
📺 How to Set Up GA4 in 5 Minutes With GTM: • Set Up GA4 (in 5 Minut...
📺 How to Properly Configure Your GA4 Property: • 10 Steps to Configure ...
📺 6 Key Differences Between GA4 and UA: • Google Analytics 4 (GA... 🔑🔑🔑🔑🔑🔑
📺 The Truth About GA4 Event Parameters: • The Truth About GA4 Ev...
📺 GA4 Hits, Events, Sessions, and Users Explained: • Google Analytics Event...
📺 How to set up GA4 FORM SUBMISSION tracking with a thank you page: • How to Set Up a GA4 Fo... 🙏
📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: • Set Up Page Timer Trac...
📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: • Set Up Page Timer Trac... ⏲
📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: • Button Click Tracking ... 🖯
📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: • How to Set Up GA4 Link... 🖯
📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio: • Google Data Studio GA4... 📊📊📊
📺 Campaign Tracking in GA4 to See UTM Tagged Traffic: • Campaign Tracking GA4 ...
📺 GA4 Conversion Tracking Compared to UA: • GA4 Conversion Trackin...
📺 Registering Custom Dimensions in GA4 Explained: • GA4 Custom Dimensions ... -
📺 How to Link GA4 and BigQuery: • Google Analytics 4 + B...
📺 Users in GA4 Explained vs. UA Users: • GA4 Users Explained: N...
📺 Creating and Using Audiences in GA4: • How to Create GA4 Audi...
📺 3 Practical Ways to Use the Path Exploration Report: • GA4 Path Exploration: ...
📺 How to Set Up Site Search in GA4 and UA: • Video
📺 Video review of the Source/ Medium report in GA4: • GA4 Reports: How to Re...
📺 All about the GA4 Certification: • Google Analytics 4 Cer... 🏆
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Пікірлер: 34

@victoriaanneberman3819 2 жыл бұрын

This is an incredibly powerful training video. It's a great reference that's packed with knowledge. Thank you for such comprehensive information at no cost. I'm very appreciative .... maximum respect to you and your team.

@victoriaanneberman3819 2 жыл бұрын

I followed along and my new conversion event is working.

@rooted-digital 2 жыл бұрын

Victoria! Wow, thanks so much for the kind words. This is incredibly encouraging and I’m glad this was a useful video for you. If you find yourself looking for something else specific, please feel free to let me know. I’m always looking for new ideas (and new things to try and learn myself!). Thanks again. 😄

@jasoneg3 Жыл бұрын

Really awesome. I am just flabbergasted at how hard it is to do the simplest things in GA4. Still just in shock we are all going to be forced to use GA4.

@rooted-digital Жыл бұрын

Hi again, Jason. Yes, you've nailed it there. It does seem bulky and unwieldy relative to UA. I have two other things to share that *might* be useful for your situation: 1.) This is a 10 step setup guide for GA4. This was helpful for me to work through because it finally felt like I was able to start from a clean foundation: kzfaq.info/get/bejne/r6piobCjp7uyaGQ.html 2.) This is a video guide to setting up custom events without Google Tag Manager. I typically use GTM myself, but for some events this is a far easier and simpler solution: kzfaq.info/get/bejne/idx2oKhq3sXch4E.html Good luck and Godspeed to you! Zack

@toussaintlorenz Жыл бұрын

This is the exact video that I've spent the last 4 hours trying to find. You're doing God's Work. Thank you.

@rooted-digital Жыл бұрын

Well this is awesome to hear, Toussaint. Thanks for the encouraging feedback, and I'm very glad to hear it was useful. If you're looking for more GA4 content, here are two nominees for consideration: GA4 vs. UA comparison: kzfaq.info/get/bejne/qLOFZL2aubCYqH0.html GA4 custom dimensions explained (to me, this is almost the most confusing / not-intuitive part of GA4): kzfaq.info/get/bejne/fcmekqxe3a7Spok.html Best of luck to you!

@BrittneyBowers-zq7gq Жыл бұрын

Hey , thanks for the guidance . How do i setup a conversion that triggers the checkout page when a user came on the website organically .

@rooted-digital Жыл бұрын

Hi Brittney, I would set up a conversion for all visits to the checkout page and then apply a segment (or just view your reports to see who is coming from organic search). Would that work for you? If so, there are two ways you could set up the checkout page conversion. Option 1 would be to use Google Tag Manager. Here's a video showing that process for a thank you page conversion: kzfaq.info/get/bejne/o8lpdaty0tTWfX0.html Option 2 would be to create a custom event in GA4 without using Google Tag Manager. This video shows how to do that. It's not specifically for a thank you / checkout page, but the same principle should work. kzfaq.info/get/bejne/idx2oKhq3sXch4E.html Let me know if this helps. It is possible to create a conversion only for organic search traffic, but that would involve something called an audience trigger event which would even a little more complexity to this. Yikes, right? Good luck and Godspeed to you! Zack

@davisberzins9786 Жыл бұрын

Hi. I have a question. I have created conversion goals in UA without GTM. When I exported these goals to GA4 it shows under Conversions instead of events. What should I do in GA4 to more goals from Conversions to Events? These conversions are clicks on phone number, form submission, etc.

@rooted-digital Жыл бұрын

Hello there. Based on my understanding of the GA4 goals migration tool, GA *should* create a new event and then mark that newly created event as a conversion. If you read this Google support article (support.google.com/analytics/answer/10762548?hl=en#zippy=%2Cin-this-article) under "How the Tool Works", that is what you'll see. In other words, it seems like you should see your conversions both in Conversion reporting and in Event reporting. But it sounds like this is not happening in your case. So I don't have a specific recommendation here. I can say that I have consistently heard about limitations with the GA4 goals migration, so oftentimes it is helpful to start and create them from scratch. Best of luck and I'm sorry I can't offer more help.

@nickswingsout 2 жыл бұрын

Hey hey! In UA we could set up a destination goal with *multiple conditions* that would track the number of views on /sneakers/ pages and /tops/ pages with Goals > Destination > regex > /sneakers/|/tops/ Does this work with GA4 as well, and would this be the proper way to indicate it? Custom Event name: sneakers_tops_view Parameter 1: event_name > equals > page_view Parameter 2: page_location > contains > /sneakers/|/tops/

@rooted-digital 2 жыл бұрын

Hello Nick! As you certainly realize, this is one of those places where things were a good bit easier to do in UA than in GA4. I miss those easy breezy destination goals from UA as well! If I am understanding correctly, the answer to your question is "YES", you can create a pageview conversion in GA4 that will be recorded when a visitor lands on either one of /sneakers pages or one of the /tops pages. From within Google Tag Manager (GTM), you would create a trigger and make when you set the trigger conditions you can choose "matches RegEx" for your page path and enter your expression. In terms of naming your event parameters for the GA4 tag you'd create in GTM and link to your trigger, a lot of that comes down to your overall measurement and naming plan. If you haven't done it yet, I'd recommend mapping out all of the events you will want to track and come up with names for the event parameters you'll want to use. This can be a pretty big undertaking depending on what you'll want to measure. If it's too much for now, you can always create the event and then go back and add your parameters later. That would at least prevent a situation where you start on an ad hoc basis and then your parameter data gets kind of jumbled and hard to interpret. Hope this helps at least a little. Here are some further notes / resources that might be useful for your situation: - If you were familiar with events in UA, this comparison to events in UA vs. GA4 might be helpful in orienting yourself more to GA4. - After you create your GA4 event in GTM, you'll need to mark it as a conversion in GA4 if you want it to show as a Conversion and not just as an Event. - To see your event parameter info in GA4, you will need to register event parameters as custom dimensions in GA4. This was new and surprising to me and confused me a lot. Here's an explainer video I made if you're interested: kzfaq.info/get/bejne/fcmekqxe3a7Spok.html - You may not need this, but if you want a primer on how Tags and Triggers work together in Google Tag Manager, well, here you go: www.rootandbranchgroup.com/google-tag-manager-basics/ Best of luck to you. Zack

@nickswingsout 2 жыл бұрын

@@rooted-digital Thank you for the VERY helpful reply! I really appreciate it!

@rooted-digital 2 жыл бұрын

@@nickswingsout you're quite welcome, and I'm glad it was useful. At the risk of overload, here are 2 more links. One is something I forgot to include from my initial response about GA4 vs. UA events, and the second is a pretty broad comparison on GA4 vs. UA if you're interested in a big picture view. Events in GA4 vs. UA: www.rootandbranchgroup.com/events-in-ga4-vs-ua/ All about GA4 vs. UA: www.rootandbranchgroup.com/google-analytics-4-vs-universal-analytics/ Have a great weekend. 😎 Zack

@999BuLLdooG999 Жыл бұрын

Hello :) I have a question. I used to measure our Google Ads / Paid search new order conversions with UA goal completions but now I need to implement it into GA4. Should I just create a new GA4 event for our thank you page? Is there any way I can filter paid searches from organic/other types in this event? But also I need to know how many % of the total paid searches completed the order to get the exact ROI.

@rooted-digital Жыл бұрын

Hi Peter, yes you can create a GA4 event and will be able to see how many came from Paid Search vs. Organic vs. other sources. You have a couple options for creating the event. You can do it with the help of Google Tag Manager or you can use the built in event creation functionality in GA4. Some videos for both: - Thank you page conversion tracking with GTM and GA4: kzfaq.info/get/bejne/o8lpdaty0tTWfX0.html - How to create a GA4 custom event without GTM: kzfaq.info/get/bejne/idx2oKhq3sXch4E.html One thing to note is that the event will fire every time the triggering action takes place. In other words, if you use a thank you page, the event will register multiple times if a user reloads the thank you page or something like that. That is probably a small percentage and might just be something you're willing to accept. If not, you could use something called an "Audience Trigger Event" to make sure it only fires once per user. I just published a video about audiences (here kzfaq.info/get/bejne/qsh2iLCUlcreZmg.html) and next week will publish another showing more detail on these Audience Triggers. Hope this helps with everything. Best wishes! Zack

@999BuLLdooG999 Жыл бұрын

@@rooted-digital Appreciate your answer! 🙂I did it via GTM and it works now. In the future, I will try the second option with Audience Trigger Event... btw Happy New Year!🙂

@marcoill Жыл бұрын

Great tutorial! What's the difference between the trigger "Page Path" and "Page URL" - URL seems more logical to use to me...

@rooted-digital Жыл бұрын

Hey there, Marco. Good question. Page Path and Page URL are quite similar. The Page URL will show the full URL while the Page Path will show only the portion of the URL following the root domain. Page Path will also not show query parameters in the URL. For example, let's take this page about setting up GA4 page timer tracking: www.rootandbranchgroup.com/ga4-page-timer-tracking/ Page Path = /ga4-page-timer-tracking/ Page URL = www.rootandbranchgroup.com/ga4-page-timer-tracking/ Hope that helps. Cheers!

@marcoill Жыл бұрын

@@rooted-digital Thanks for the explanation! Helped a lot

@rooted-digital Жыл бұрын

Glad to hear it. 👍👍

@christieinge Жыл бұрын

This is the video I have been looking for. Thank you. Do you know how long it takes for it to show up on the GA4 side of things? I just created them in tag manager and am not sure how long to wait to know what I did was a success.

@rooted-digital Жыл бұрын

Hi Christie, glad this was helpful. You're quite welcome. I'm curious, are you seeing your goals in GA4 now? I normally give it 24 hours to be on the safe side, but it's often sooner. Also, if you use Preview and Debug mode in GTM and the tag is firing there, you can feel confident that it will show up in GA4. A new video published this morning about advanced scroll tracking in GA4 with GTM (to get more useful data than GA4 will give you by default), and this video includes the process of testing with GTM Preview and Debug mode. Here's a link in case that could be a useful reference. kzfaq.info/get/bejne/o5eaicWZnJ--noE.html Thanks, Zack

@christieinge Жыл бұрын

@@rooted-digital they are showing now but without data. When I did the preview my visit to the page showed. And the data does show 1 conversion which I assume was my test click because I can see my actual opt ins on convertkit and it was 39. I’m planning to check again later this afternoon to see what happens after the 24 hour mark.

@christieinge Жыл бұрын

@@rooted-digital data is flowing now, thank you so much!!!

@rooted-digital Жыл бұрын

Wonderful news, Christie! That's always such a good feeling, isn't it? ; )

@christieinge Жыл бұрын

@@rooted-digital indeed!

@Nyeeeesh 2 жыл бұрын

Why do you want the parameter trigger to fire on some page views instead of all?

@rooted-digital 2 жыл бұрын

In this case, the tag and trigger "fires" when the visitor lands on a /thank-you page. So the event parameter data with additional information is only created in that specific situation (when a visitor fills out a contact form and gets redirected to that /thank-you page). If the trigger was set to fire on all page views, it would literally be creating events for *all* pageviews on the Root and Branch site. While that might be something we want to track (would be interesting to know the total number of pages viewed on the site), it would not be helpful in terms of understanding how many times a contact form was submitted (which is the thing we want to track here). Thanks for the question. Hope that answer helps! (Let me know if not) Zack

@kevinsrussell Жыл бұрын

Has anybody got an idea how to add GA4 conversions to Looker Studio? Something else that Google has made difficult!

@rooted-digital Жыл бұрын

Kevin, hello! I was struggling with this same thing myself. I made this video to document the process so I wouldn't forget. Hope it helps! kzfaq.info/get/bejne/o7F2oc6nltC9k4k.html

@kevinsrussell Жыл бұрын

@@rooted-digital Nope, there is no mention of Looker Studio as far as I can tell?

@rooted-digital Жыл бұрын

@@kevinsrussell By "this video" I meant the video I had linked in the comment. I think it might have been hidden if you didn't expand so here it is again --> kzfaq.info/get/bejne/o7F2oc6nltC9k4k.html