How to Track Conversions with Google Analytics 4 (2022)

How to Track Conversions with Google Analytics 4 (2022) | Goals in GA4

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Analytics Mania - Google Analytics & Tag Manager

Күн бұрын

A conversion is an important interaction that you want your visitors/users to complete. It can be a purchase, a download, a signup or anything else that either brings your visitors/users to the final goal (purchase) or is the actual sale.
*UPDATE:* all settings from the "Configure" section were moved to Admin of GA4
Note: Keep an eye on this blog post (because it’s easier to update blog posts than videos) www.analyticsmania.com/post/t...
In this video, we will learn how to configure and track conversions in Google Analytics 4. Those who have worked with the previous versions of Google Analytics, for example, Universal Analytics, are familiar with the term “Google Analytics Goal”. Basically, that’s how GA was calling conversions in the past.
So whenever you google something like “how to track goals in Google Analytics 4”, you should be looking at Google Analytics 4 conversion tracking guides.
The configuration process is different (compared to Universal Analytics), thus watch this video carefully. Also, I have an accompanying guide that you can find below.
=== LINKS ===
Subscribe to our KZfaq channel / @analyticsmania
📕 Free e-book: Getting Started with Google Analytics 4
www.analyticsmania.com/p/gett...
⭐⭐ Google Analytics 4 course ⭐⭐
www.analyticsmania.com/course...
✭ How to track conversions with Google Analytics 4
www.analyticsmania.com/post/t...
✭ Google Tag Manager Tutorial for Beginners
www.analyticsmania.com/post/g...
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===
✭ Facebook / analyticsmania
✭ Twitter / fedorovicius
✭ Linkedin / fedorovicius
Subscribe to our KZfaq channel / @analyticsmania
#googleanalytics4 #googletagmanager

Пікірлер: 92

@AnalyticsMania 11 ай бұрын

Update: all settings from the "Configure" section were moved to the Admin panel of GA4

@nanda4131 6 ай бұрын

Yes. Under "Data Display", right?

@henryschwietzke9925 2 жыл бұрын

Hi Julius, thanks a lot for this very helpful video! Your channel saves me a bunch of time while switching from UA to GA4.

@FlyingSolo88 Жыл бұрын

snap!

@occultusskull 2 жыл бұрын

Bro you're the tracking MVP love your channel broski

@laszlohunyadvari7782 Жыл бұрын

Thank you for the video. Perfect and clean explanation, very helpful for my work!

@mmm-marikenogmartinmediaas4523 2 жыл бұрын

Great video and awesome timing. Thank you!

@govindkarthikeyan 2 жыл бұрын

Very useful and nicely presented content, Thank You !

@graveside Жыл бұрын

Worked like a charm. Thanks Julius!

@valsopi Жыл бұрын

Thank you for putting this together!

@elbencotv Жыл бұрын

Great video. Simple and well explained

@chinmayadhiman3358 10 ай бұрын

You r the best .. created my first conversion in GA4 today

@convertmoreonline Жыл бұрын

Really insightful, thank you

@jamal_jimmy Жыл бұрын

Great explanation man!

@VazgenManukyan Жыл бұрын

Thank you for great tutorial. Is it possible to show ration coversions / active users in the column?

@monicawong7234 Жыл бұрын

Hello, this tutorial has been very helpful. I have a question about Google Optimize. I'm running an A/B test and want to track conversions on GA4. How would I set up the Event to include the ID for Google Optimize?

@Qailbee Жыл бұрын

Hi, great explanation. But I have a question: I have a site with a demo (on a unique URL) and people can register to the site. I now want to see how many times someone is converted (conversion = register) after they have done the demo, and how many just register without doing the demo. This would give me insights if the demo is actually useful or not. That means I would like to see something at like 8:40 where it shows: Organic Search > View Demo. So it shows the demo was part of the conversion path. Hope I make sense. How would I implement something like this?

@Btk7972 2 жыл бұрын

Great info, thanks!

@birdhousemn 2 жыл бұрын

Thank you for the video! Do you know to set it so Google Ads sees GA4 events as a conversion? My custom GA4 events are converting properly in GA4, but if someone clicks on one of our ads and then converts (clicks the Book Now button on our website) this isn't counted as a conversion under that campaign/ad. Is it possible to connect these?

@humaamjad9984 Жыл бұрын

Hi Julius, I have marked some of my events as conversions using the toggle switch and they appear in the conversion tab now but doesn't show the green flag against the same events in debug view and after waiting for more than 48 hours, doesn't show in the conversion reports too :(

@didiq8528 8 ай бұрын

Thank you! That is very helpful! Do you know what’s the difference between setting up a event “TOS” ( fire after 1 second) and “TOS” ( fire after 30 second) on GA4?

@merveesvlogs Жыл бұрын

Thanks for the video! i have a question. Our GA4 account has data streams from both apps and website. How am I gonna know whether the auto-created events are from the website or app? Is there a way to distinguish app and website conversions? Thanks

@akterhossain2786 2 жыл бұрын

hey dear, your video is outstanding. I have confused about that before I configure in gtm and then I set up to create an event in ga4 configuration and enable as a conversion. thank you

@Raccoonov Жыл бұрын

Sweet. Thank you!

@shyamthakur1201 Жыл бұрын

Thanks for the video 🙂

@newsisrael35 2 жыл бұрын

thank you for the great video, I ask I made as the video but the value I don't see, I check with the tag manager, I see the value, but it is not shown in GA4 can you know why?

@ghazalehmonadi1471 Жыл бұрын

thank you for your great tutorial

@eshwaroffice224 2 жыл бұрын

Hi, Can you please let me know how to understand what why there would be slight dip in the conversion rate on the website from one month to another month compared? How to understand the reasons and how to prepare a report to my management team? Please help me ..

@user-vi1dy9ns7t Жыл бұрын

This is Amazing

@Guilopes99 2 жыл бұрын

If we have a conversion on page 3 but Acquire users to page 1 (URL with UTM tags on Facebook ads) and then they navigate to page 2 and from there to page 3 (e.g. thank you page) will the conversion be tied up to the UTMs?

@eatless7350 2 жыл бұрын

Hi man, great info! i went though the same exact process you made with creating an event and covention and its not working. the conversion is not updating and the event too. whats going on?

@manojmaitydm 2 жыл бұрын

Hi, I have created some event tags in GTM, I can see them as event in debug mode in GA4, but cant see them in event name list there. I want to set them as goals and import to Google Ads as conversion tracking. Is this the rightway?

@EpicEren 2 жыл бұрын

can you please do a tutorial on how to see the items from purchase... cheers

@jonathanmarsh4938 2 жыл бұрын

Thank you for another great video. How did you create the 3_page_session event. This seems harder in GA4 vs UA?

@AnishKrisna Жыл бұрын

use the or condition

@ecommerce-savvy 8 ай бұрын

5 Stars! Thanks

@invisible4657 2 жыл бұрын

How can I set up Google Tag Manager and facebook API and google analytics 4 to track my landing page conversions? could you make a video please?

@paulmaher1705 6 ай бұрын

Hi & thanks for the great videos. A scenario I'm curious about -> Lets say you have several forms on your website and you want to track the conversions for each one individually. So, you set up events for these based on the event generate_lead . How do you handle the conversions? If I create custom events named form1, form2, form3 as conversions, and generate_lead shpuld be a conversion, we are double counting conversions?

@publikanguro.tecno.marketing Жыл бұрын

Thank you Julius

@nicklaslarenholtz2050 Жыл бұрын

Thanks for greate tutorials... I have one issue that I try to find in GA4 that might me interesting. In Google Analytics universial Acqusitions -> Source/Medium . there is a column "Goal Completions. I can find the number of Goals and in a small number within ( ) paranteces i can se the porcentige out of total Gaols. For example that 53% out of my Goals is from Google / cpc etc etc. How to get this porcentige number in GA4? When building own reports in Explor. Happy for answer :)

@marinazenith6977 2 жыл бұрын

Thank you!

@betterlifeawarenesscenter Жыл бұрын

thanks! very helpful 1 why when i create a new event i cant see it in the events section? i can only see it if i click create event again, then i see all the ones i created 2 you have generate_lead in your generic (non-costume) events - why don't i see it in mine"

@eugenesoch8247 Жыл бұрын

super video! many many thanks! AČIŪ LABAI! ;)

@tofuman9526 2 жыл бұрын

My ads account can't import GA4's default purchase conversion, should I create another purchase conversion and import it to my AW account?

@CNW21 5 ай бұрын

When would it be more beneficial to set up an event/conversion in GA4 vs setting it up in GTM first?

@JesseMullinax 11 ай бұрын

How do you track organic queries that convert into conversions GA4?

@lishaysharabi7581 Жыл бұрын

1. so if i toggle the button from event all the history of the event will be lost? 2. if i keep it on event it will save the history info? i looked at 4:30 minutes

@tekkidigital 10 ай бұрын

What would you suggest if in the GA4 debugger I can SEE the purchase event occur, AND i can see all "Event > parameter" and "Items > Product Name" details being passed from the dataLayer, but the item name isn't showing in my Ecommerce reports?

@flecker5328 2 жыл бұрын

You are doing great work. i really appreciate your videos. hopefully you will upload a video in future where Conversion tracking with value in GA 4 will be mentioned. Currently i cannot find any videos about it. i only find videos with google ads. here is the problem which i am facing: We have an online shop an sell products. I want to count the conversion with its true value (price). We have also the problem that your product is to be configured by a costumer. (you have a base price + upgrades). Our Data Layer shows transactionproducts: id, name, price but this is only the base price (without upgrades). The total shopping cart is listed as conversionvalue with correct price. but i have no clue how to grab this information

@AnalyticsMania 2 жыл бұрын

I explain purchase tracking in my new Google Analytics 4 course www.analyticsmania.com/courses/google-analytics-4-course/

@eugenesoch8247 Жыл бұрын

Juliau, I have a problem! I have followed your tutorial to a tee and managed to set-up event & toggled the switch where it says 'mark event as conversion'. For a few days it was working well, but then it stopped! The event name is still visible, it's selected to be conversion, but it's not conversions do not appear! So even is being fired, but not the conversions... I googled the problem and couldn't pinpoint someone having similar issue.. Maybe you know what it might be?

@martinmoisko4471 2 жыл бұрын

Thank you for the video, you should edit the video where you made a mistake (the selected operator is equals instead of contains). Its confusing

@mOhAmEdjOKER7 2 жыл бұрын

thank you ;)

@tombord74 2 жыл бұрын

Hi . Great video, thanks ! I would rather have my conversion marked once per session in GA4 (as UA does). This metric sounds much more relevant to me. Is there a way to set up a conversion to be triggered once per session only. For instance, if someone ads a product to the cart, I want the tag to be triggered the first time only, not if they keep ading other products to the cart. That's because I want to know the ratio of people how visit the website / people who add at least 1 item to the cart. Thanks a lot !

@AnalyticsMania 2 жыл бұрын

I have a video on my channel about this. Check it out.

@tombord74 2 жыл бұрын

@@AnalyticsMania Hi ! Thanks for your reply. which video are you talking about ? I have watched a bunch or your most recent videos, but I can't manage to find this one. Thanks !

@stkchan9762 Жыл бұрын

@it's O.K kzfaq.info/get/bejne/eq1habOAr73VnIU.html&ab_channel=AnalyticsMania-GoogleTagManager%26Analytics

@1998bhavik Жыл бұрын

My url - thank_you and I've implemented the event couple of days ago but still it's not showing any revenue. Operator - contains (ignore case) does it makes any difference?

@SimoneGrimani 2 жыл бұрын

good job

@gingerelectrician 2 жыл бұрын

I am an Electrician as my web site takes Quote Enquiries. HOWEVER the only place I can control SALES Events is in another piece of cloud software (ServiceM8) which I complete a job and invoice. There is a "Job Complete" event in Zapier that this exposes, and I use it for Facebook Purchase events. HOWEVER is it possible to send a GA4 event in this way? (From the external cloud based software/service or Zapier)?? I can track Leads with forms submitted, but Purchases is what I REALLY want to track ultimately. I can see that Zapier would manage this in GA3 (UA) but NOT currently in GA4!

@user-ud1gj2by5x Жыл бұрын

i got a conversion from purchase event set in google analytics but the source is showing as 306,307,308,312. Why is this. How can i know those 306,307,308 traffic source?

@BarLulkin Жыл бұрын

i hope you will answer to this comment because i see you dont reply to any one. i did everything like in your tutorial but when i make an order and get to thank you page, in GA4 > conversions reports i dont see anything. in debug view i see green flag and nothing on the reports. not the event, not the conversion. how so? what did i miss?

@monicaavila7240 Жыл бұрын

is this the same as going to the Admin section, events? I do not see the configure option on the sidebar.

@AnalyticsMania Жыл бұрын

Same. Because configure was moved to admin

@AlbeiroOchoaGutierrez 2 жыл бұрын

Can 2 conversions have the same name?

@dosumueverlist3339 10 ай бұрын

Thank you Mr Julius for this lesson. The configure icon is not in the GA4. what I am seeing is an advertisement instead of a configure, that is according to your video presentation.

@tonguecheek8516 Жыл бұрын

how can you track and find labeled channel conversions in G4? I am trying to measure purchase conversion through multiple channels. example - sales through Facebook purchases through vs sales through website

@tonguecheek8516 Жыл бұрын

ex tag. ?facbook&+search&+campaign

@AnalyticsMania Жыл бұрын

Go to Traffic Acquisition reports and then in the Conversions column, select "purchase" event

@karan.k Жыл бұрын

I would simply like to track conversion value of the purchases made on my website and see it on Google Analytics, I couldn't find any KZfaq video that would help me do that.

@AnalyticsMania Жыл бұрын

Just google ecommerce tracking and track the purchase event

@BlaQFireNation Жыл бұрын

I made an event called purchase. Does that replace the original one that’s already there?

@AnalyticsMania Жыл бұрын

it's the same event,yes

@BlaQFireNation Жыл бұрын

@@AnalyticsMania thank you

@freeaudioblogs 6 ай бұрын

thanks

@calladdicts2015 2 жыл бұрын

Very confusing. We're trying to track leads in the form of whenever a new person lands our website and clicks the call button. How would we set that up in conversions event in GA4?

@joemay7106 2 жыл бұрын

Use phone call extension setup in google ads and in the settings area click call tracking setup

@joemay7106 2 жыл бұрын

Thank you. Your tempo and cadence in tutorial is appreciated. You’re a good listen. Very informative. ✅🎯

@aneesshami1840 Жыл бұрын

I just say "Amazing".

@bemditocabulo 2 жыл бұрын

I did exactly as you taught but it didn't work

@nirajvb6183 2 жыл бұрын

Under Configure > Events I do not see as many options as this video shows.

@AnalyticsMania 2 жыл бұрын

Probably you don't have enough permissions

@affebanane3039 11 ай бұрын

I do not have the configurate field

@AnalyticsMania 11 ай бұрын

All those settings were moved to the admin

@santhoshmahalingam 2 жыл бұрын

252nd like 😀

@networkingbizz8637 Жыл бұрын

GA4 is so confusing

@rustedfruit9870 Жыл бұрын

Yeah, none of this has any bearing to what I see in my Google Analytics GA4 account. Within a year, Google's ridiculous interface has made this video useless.

@AnalyticsMania Жыл бұрын

Just go to Admin > Conversions