Galleries: Showing & selling photo prints in galleries / exhibitions

Galleries: Showing & selling photo prints in galleries / exhibitions - what do you need to know?

Рет қаралды 4,935

Күн бұрын

Keith looks at different aspects of showing and selling your photo prints in galleries and exhibitions.
How all galleries differ and why you need to know their business models. Treating the gallery as much as a customer as the people who hopefully will buy your photos.
Are you curating your images properly? - are you looking at them from the point of view of the audience or just your own?
00:00 Start
00:40 What's a gallery
01:55 You are dealing with a business
02:40 Selling your product to the gallery
04:07 Who do they sell to?
04:42 Image types and markets
06:10 Local relevance
07:25 Fine Art?
09:11 Is it to make money?
09:56 Putting on a show or exhibition
10:19 What to exhibit
10:35 Curating your work
11:44 Artists statements and descriptions
14:05 Publicity
15:52 Thinking of sales
16:28 Following up after the show
17:26 Reversing your viewpoint
18:15 Prints matching the curtains
See the 'Photography as a business' playlist for more videos
Part of Keith's articles and videos about the business side of photography at: www.northlight-images.co.uk/bu...
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Пікірлер: 26

@sl2608 2 жыл бұрын

Brilliant, Keith, just brilliant! I became disillusioned with the whole gallery scene (game) decades ago when I realized that much of what was being glorified on these privately owned walls was not what I would consider "art' or even good photography. It was gimmicky. The equivalent of a series of snapshots. BUT these snaps were then printed with 'archival' inks, on museum fine art rag paper, framed with museum grade conservation mats, and then assigned by the gallery a very poetic or deep, philosophical title and a high price tag. One such series was shots of a trash can beside the curb waiting for pick up. And mind you, these titles were no where in the mind or vision of the photographer when making the images, they were made up by the gallery to create market interest and a compelling story line that was edgy, or trendy, or provacative. You are so right, Keith. Galleries are a business. And many, very haughty, superficial ones with nothing of real substance or authenticity to show. Of course these are just my opinions, others may feel completely different about them. And there are probably some good ones somewhere, but haven't seen many here in the U.S. In your words, "Pretentious nonsense." You nailed it. Brilliant video! Quite entertaining too! [12:10-14:00] the aritist's statement :) :) :)

@KeithCooper 2 жыл бұрын

Thanks for taking the time to add that comment. I'd not disagree! ;-)

@kevinhayden1 2 жыл бұрын

Great informative video and honest content. It's such a fickle market that one never knows what will sell. We've all sold pieces that we thought would never sell and then we still have our favorite shot gathering dust...

@KeithCooper 2 жыл бұрын

Thanks - Yes, it's a tricky call sometimes ;-)

@tundrusphoto4312 2 жыл бұрын

Thank you for this, Keith. The fine art market isn't what may people think it is. Finding the correct gallery to approach is one of the key steps as you mention. Also, having a sufficient quantity of quality work. But lets face it - the "fine art" market is all about creating a luxury brand type product. Think of it this way: you can buy a watch that tells the time with decent accuracy for a few pounds/dollars. Or, you can buy a watch with a famous brand name that sells for thousands and thousands of pounds/dollars. Both just tell the time. But the expensive one has that intangible quality that makes people want it - and pay for the privilege. This the same principle at work in marketing fine art photography.

@KeithCooper 2 жыл бұрын

Thanks for that - a lot of people do just fail to appreciate the 'business' of 'fine art'

@jbairdexp 2 жыл бұрын

Happy new year Keith! Artist statements - is that where I put down that I'm an "architect of light"? lol Hope your channel continues to grow from strength to strength in 2022. Keep doing what you are doing.

@KeithCooper 2 жыл бұрын

Thanks and greetings to a fellow architect of light ;-)

@Interbeing_CDN 2 жыл бұрын

Very sage advice Keith, thanks for sharing. I wish your family and you all the best this holiday season!

@KeithCooper 2 жыл бұрын

Thanks - best wishes too!

@andrewlunn Жыл бұрын

I just purchased the Canon P1000 and am new to printing / looking forward to it. I found your channel just a few days ago and have watched quite a few of your videos (just subscribed as well) and have enjoyed them. Thanks for sharing your experience, hints, tips and things to consider.

@KeithCooper Жыл бұрын

Thanks - if you've not seen them, do check the main [written] reviews as well. They are where the detail goes (and there are many more of them) www.northlight-images.co.uk/photography-articles-and-reviews/printing-paper-reviews-articles/ There is a PRO-1000 review for example - from before I started videos ;-)

@deraldart Жыл бұрын

such fun.

@KeithCooper Жыл бұрын

It can be...

@gapop 2 жыл бұрын

Any picture on the wall is a decorative object after all, as one gets used to its presence. It had better match the curtains. :)

@KeithCooper 2 жыл бұрын

Yes, I don't get to choose frames for photos at home ;-)

@frutt5k 2 жыл бұрын

I am going to open a website dedicated to my pictures. Still looking for a good formula. Galleries will be too uncertain. You need to be an 'Ed van der Elsken' to be able to sell through a gallery. But you can only get that kind of fame after you exposed your work in some kind of gallery.

@KeithCooper 2 жыл бұрын

A website is certainly one option. I've quite a few videos looking at all the issues involved in selling However, the question still comes down to identifying your market and knowing where and who they are.

@gottago9824 Жыл бұрын

"photographers are terrible at creating their own work" - this is my life currently

@KeithCooper Жыл бұрын

[Curating] Seek help with it ;-)

@thomaseriksson6256 2 жыл бұрын

You shold put your cathedral pictures in a book

@KeithCooper 2 жыл бұрын

Thanks. I need a few more for that...

@powderpuff1964 2 жыл бұрын

Hi Keith turn off topic a little bit on the printer purchased would you say some papers are easier to use than others and give you easier results or does it matter what you print on but if you’re printing a general picture of a cat doesn’t matter if you use Epsom glossy paper For instance will it give you an easier result than a new a fine art paper Would for a real beginner where would you say start is there a paper is easier to use many thanks Keith still reading your articles and watching all your videos have a great Christmas Colin

@KeithCooper 2 жыл бұрын

My personal choice as a 'starter' is a basic Lustre or semi-gloss paper - saves the concerns you sometimes get with overly glossy paper. Art papers probably suit fewer subjects, but as ever it's a matter of personal taste ;-)

@powderpuff1964 2 жыл бұрын

@@KeithCooper thank you i will buy some

@ddsdss256 2 жыл бұрын

As a default "go to" paper, IMHO it's hard to beat Epson Ultra Premium Luster (assuming from your comment that you have a an Epson printer). I get great results for many different types of images using that in my P900 and although certain other types (such as baryta, matte, or even metallic) may suit specific images better, you can't go wrong with this paper (especially using the built-in ICC profile). BtW, Keith--thanks so much for your insightful, informative channel and website--your sage advice is really appreciated and you're making the world of photography a better place for us all (and that's not hyperbole)!