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If you're considering investing in or starting a business in Ghana, then you should definitely consider speaking at least one local language. This is a key factor that has definitely helped Cassie in her business ventures in Ghana she said..
In this video, Cassie shares how speaking the local language has definitely been a pivot in her cold store business. She started out selling products from her home in Ghana, but eventually, I found success opening a store and doing online sales too.
By speaking the local language, She was able to connect with her customers and build strong relationships. If you're looking to invest in or start a business in Ghana, speaking the local language is a key factor to consider!
Cassie popularly known as African Prodigy was born in Accra and raised in Atlanta America.. Her tremendous success comes from her passion, determination, and drive to compete only with herself.
She is in a league of her own. This 27 year-old international business owner and owner of Faustina’s Coldstore Store and Grocery, Prodigy Foods Company, an online sauces, spices, and shitor company.
She has always excelled at every skill she attempted and has become synonymous with her brand. Her brand name is quite fitting. She is not only a skilled chef but also is an accomplished author with a sold-out e-book titled: “FOOD: the Ghanaian way.” Currently selling on Amazon.
Cassie started her first business when she was 17. Ms. Mary Olushoga, CEO of the African Women Power (AWP) Network, gave her a $500 grant to fund her company, Africhic, which was in the business of making bow-ties.
Cassandra notes that starting a business is not hard, but maintaining the business is truly difficult. One of her keys to remaining successful has been building a strong team of people who she can trust to help move her business forward. For example, she highlighted the importance of having an accountant who helps keep track of money that flows in and out of the company. Particularly as an international business owner, it was crucial for her to develop a team who would represent her brand well.
Building a brand requires sacrifice. It requires late nights, early mornings, and missing out on the fun at times in order to move to the next level. Hard work and determination play an important role in building a brand, but Cassandra says that prayer and belief in God have truly helped her to stay focused on her work.
She values her faith in God. She acknowledges that she is sometimes tempted to stray away from her faith, especially as a vibrant youth, who might be invited to parties or events that may conflict with her values. However, she believes in the power of resilience and bouncing back from whatever challenges that she might face.
She also is committed to continuing her NGO work to help give back to Ghanaian communities. Recently visiting Ghana and with a team feeding over 300 juvenile prisoners, Prodigy is passionate about children. As a part of her desire to give back to Ghanaian communities and start a ministry, she would like to open a homeless shelter where children under the age of 18 can have food to eat, a place to stay, and also have mentors who can guide them to fulfill their dreams.
Cassie is wise beyond her years and her business advice is golden. She has already Revolutionized the online food industry and consulting business market. Her faith in God, ambition, and strong self-confidence will only magnify her outstanding success. Look out World - This is only her beginning.
socials..
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FB: @Faustinascoldstore
Tik: @Faustinascoldstore
W: www.faustinacoldstore.com
T: +233 (0) 554441033