Neither “boyfriend air” or “girlfriend air” is solely positive or negative. Women help men realize they should value how they look, and men help women realize their looks aren’t the only thing of value.

My boyfriend saved my life when it comes to how I look and dress. When I got with my bf, over a time period of like a year, I lost 30 pounds, stopped dyeing my hair and shaving the sides, took out most of my piercings and my gauges, and stopped dressing like a male adolescent anime character. I take him shopping with me every time I buy new clothes and I've never felt more beautiful. The well-dressed conservative man influence is so real.

My wife used to have problems with her skin, leading her into a vicious cycle of putting on more makeup. I encouraged her to try to go more natural, and sure enough, her skin cleared up after a while. I'm convinced that makeup has poison in it to create a vicious cycle of insecurity.

The "girlfriend effect" happened to my dad. He was not my moms type at all, scrawny, smoked cigars, had long curly hair, and was in a band. When they started dating she told him to start dressing better, cut his hair shorter, and gain some more weight. They have now been married for over 20 years. Edit: The replies are just plain ridiculous. You can still be attracted to somebody even if they are not your type. The only reason why he wasn't my moms type was because he was unhealthy. He was way too skinny, and smoked cigars, he came from a family with alcohol and abuse, and had a kid at 16, my mom didn't change him against his will, he wanted to change. So other than his bad health, my mom was attracted to him. When they met they were working together and they fell in love. My dad is so much happier now. Mind your own business and don't make assumptions without knowing the whole story. My dad has went through so much before he met my mom, and my mom wanted to help him because she loved him.

Solely having a girlfirend boosts men's confidence by 200-300%

One coworker I had really wasn't taking care of himself. Cargo shorts and a t-shirt every day, barely wore deodorant,wasn't keeping hair and beard groomed was clearly depressed and irritable. He was about 30. He got a love interest and suddenly that man started lookin sharp. He's married now and he's kept on dressing nice and it's been some years. He seems so much happier. She works there now too and she's a really cool chick. I'm happy for them.

Yo Brett, your editor deserves a raise. Whoever you are, you elevated my mood, and thank you for that.

The issue with "boyfriend air" is that it demonstrates the "I dress this way for me" line is a complete lie for most women. If she was making sure she was dressed to the 9s before dating you (or even early in the relationship) and is now barely taking showers, she was not dressing for herself before; she was dressing to attract you. It is a bit like the guys that workout so they can get a girlfriend only to stop once they get a girlfriend. The guys are not telling these girls not to take care of themselves and put effort into their appearance!

When a woman treats you right and she says "I like when you do this" we tend to cater to her. Plus if it gets us compliments we would gladly change things

Now do “the marriage effect” where everyone lets themselves go because they feel like they don’t have to keep up appearances for their life-partner.

I started dressing so much nicer and more feminine ever since I started dating my husband a couple years ago. Not because he made me feel like I should, he will literally say I’m beautiful after crawling out of a sewer, but because I feel safe and confident enough to wear things that are fun and that don’t hide who I am. And personally I like making an effort to look beautiful around him

It's funny how we girls are claiming that it's the boyfriend's fault for our "glow downs". The boyfriend effect is our subconscious response to our increased comfort levels. The girlfriend effect is our direct influence on our boyfriend's appearance. It's our doing both of the time😂

My boyfriend effect was actually positive lol. I lost weight (I was fat) and I started wearing the pretty clothes I always wanted to wear. He was happy to encourage me to continue going to the gym (I wanted this) and he always complimented me whenever I wore the dresses and skirts that the grown adults in my life growing up always had something negative to pick out about them. My bf saw the potential in me lol

"Boyfriend effect" was the opposite for me. When I got a boyfriend, I started dressing cuter, styling my hair different, wearing a little jewelry, and in general, just started caring about how I looked. Before I met him, my normal outfit was t-shirt and jeans, tennis shoes, and a ponytail. No makeup and no jewelry. Now, though, I pair the jeans with a cute blouse, I actually style my hair, and put on some earrings and sometimes a necklace. When I'm really tired or working on something messy, I'll still go with the easy "comfort clothes", but even then, I try to pick a t-shirt that's a little more tailored than my old style. If "boyfriend effect" has a negative effect on you, maybe you should focus on playing up your natural beauty and see where that takes you. 12 pounds of makeup, fake hair, and 6 foot nails make you look really fake, not really attractive. What your boyfriend sees is that if you dropped all that nonsense and focused on doing your natural hair in ways that become you, and take care of your natural nails and skin, you would be much prettier without all that stuff.

I’ve been with my bf for almost 2 years and since then I’ve completely shifted who I am, for the better! When we first met I was edging 200 lbs, my hair was super short and damaged from bleaching and dying it, I had multiple piercings, I dressed like a thot, and I wore crazy ass makeup. He got me into the gym and helped me feel worthy of being loved. I’m now down to 145-150, my hair is at my shoulders and it’s so healthy and beautiful, I removed all my piercings except my ears, and I’m typically bare faced or very natural makeup! I’ve never felt more beautiful, and I’m very proud of the progress that I’ve made! I tell him all the time that he lives up to his name, Angel 😂❤️

Lol it did the opposite for me, before I got a boyfriend I dressed so tomboyish. literally not flattering at all. He asked me to wear a dress once just so he could see it and eventually he started talking me into dressing more girly. I feel so much more comfortable in my skin now and he compliments me every day and I love him for it. He brought the "beautiful girl" out in me.

My brother's ex girlfriend had the opposite effect on him. He had longer soft wavy hair, always dressed kinda sharp and classy. Classy dress shoes, cool jeans and polo shirts, etc. Always looked more mature and clean. She gave him an ugly cut that didn't go with his features. She then insisted he had to wear ugly graphic hoodies and ugly super baggy colorful shirts. Ripped jeans. And it wasn't even a cool messy look. He looked homeless. She was kind of an e-girl. She wanted to dress him according to her own liking. He's now gone back to his old style and has been cleaning up his look. Gosh, she messed everything up.

I think the girlfriend effect is usually more positive bc men take criticism, especially constructive criticism, better than women usually. Where as with boyfriend air, women get comfortable bc they have a man so they don't have to impress the general public anymore. And men compliment their girl so it reinforces the comfort. But the extreme is getting too comfortable and we know what happens after that. Key point is to always work towards constantly improving for yourself and for each other so you both win in the end.

I experienced the boyfriend effect, in a positive way. I used to dress very tomboyish and my boyfriend (now husband) made me start dressing more feminine.

A friend of mine started dating a girl and actually did tell her she should lose weight and they are married now. He told her after a few dates that she is pretty but she'd look even better if she started working out and trimmed down and that actually worked somehow.

My brother in law experienced the wife effect. It was a lot more than clothing. And he gave her the daily gift of laughter. They are a perfect match.

To explain the mentality of the "girlfriend effect", it mostly comes from two factors 1. 'I don't dress nice for myself but the sake of others' 2. Generally, guys are much more confident and happy when in a relationship, confidence + happiness = better self care

boyfriend/girlfriend effect is a REAL thing. I've been with my husband for 7 years, married 2 and just had a baby 6 months ago. I have been called "beautiful" more now than I ever did when we started dating and was wearing makeup everyday with well thought out outfits, etc. Now I'm literally in bagging t-shirts (usually covered in spit up stains or baby food lol) with biker shorts or leggings on a regular basis. This makes my husband sound so bad lol but the point I'm trying to make is that my husband thinks I'm the most beautiful when I'm all natural just being a mom and wife and I have NEVER in my life felt so confident. I no longer feel the need to dress up or that I have to look my best 24/7. Opposite to that, my husband DOES NOT buy clothes for himself. He asks me to buy things for him, knowing that I see him in a different perspective and know how to dress his body shape and know what style looks good on him. it's W I L D.

This is so funny! My husband definitely had the girlfriend effect when we started dating. He definitely went from slightly awkward to HOT! Definitely turned the heads of the girls who rejected him. 😂

My friend changed a ton when he got a girlfriend, but arguably for worse in my opinion. Sometimes "the girlfriend effect" can be a bad thing.

“Grown men don’t dress for comfort. We dress for outcomes” - Kevin Samuels.

Watching potencial in someone and give them confidence, it´s so precious and needs to be praised...

The ruff greens transitions are getting better and better

“I needed a snap back to reality” Brett: “You shouldn’t LOSE YOURSELF in a relationship.” Well played.

My ex had such a positive boyfriend effect on me. I used to be pretty lazy when it came to dressing up and fashion. I used to be super skinny to the point that it was unhealthy. He changed that in me and I in turn made him a whole more serious about business and school. It CAN work both ways.

Always appreciate your content because in this day and age, you’re one of the few voices of reason out there. And to top that off, you’re not half assed in any of your arguments. I really appreciate you and your content, and look forward to more. Thank you so much!

I definitely had the BF effect on my husband, but long term my husband has greatly helped me with my personal style! I dressed more cute and innocent when we first met and he's helped me feel more comfortable dressing womanly. I still wear cute outfits for me often enough, but my style has greatly expanded. I get sooooo many more compliments when I wear the things he picks of buys me. His input in make and hair has been very helpful also.

As someone far removed from the dating scene, it seems that the guys didn't care enough about their appearance and the girls overdid it. The relationship effect is to bring them into an equilibrium.

I don’t have a girlfriend and I dress with style.

this channel keeps reminding me how much I love this channel. yeah,and how Breth has such a beautiful view of life.

I love that last quote, "You look better without makeup". I honestly know so many girls who what looks like pounds of make-up on when they really do look beautiful anyways. I'm not saying make-up is bad or shouldn't be used but sometimes it's a little much and it feels like natural beauty was forgotten.

I think a lot of it comes down to female competition: when a woman is single, she'll pretty herself up. She markets herself at her best. This isn't just for potential mates; she does it to outshine the competition. When a woman is in a committed relationship, her attention tends to go towards improving the guy. This is her way of elevating her status among women by having a desirable partner. Painting with a broad brush, but I think that's part of it.

woww you are almost at 4 million subscribers that is amazinggg. well done breth.

Also, the roll-in outro is the best outro.

No we don’t really care how we dress, we could wear almost anything and we wouldn’t feel embarrassed, thats just how guys are, we just don’t really care how we look 99% of the time

I've been with my boyfriend for 10 years. And I've never felt more beautiful than I have with him. I don't wear makeup and he makes me feel confident and reassures me that I am beautiful with no make up on. Same thing for him, he has definitely gotten better over the years. As far as his outward appearance, he knows that he is a reflection of me and man that I chose to be with.

I remember seeing this when it started and actually really liking it 😄 love your point here, too - it’s about listening and having a wholesome heart attitude. ☺️

Well this whole video has given me such hope

I've been with my girlfriend for a little over a year and a half, so I've seen her without her makeup like a million times. She has often said that she looks like a homeless person , but I genuinely just think she's gorgeous. I still love it when she dresses up. Of course I do. But I genuinely see her as beautiful, not just the makeup.

Hmmmm 🤔 there’s a double standard here. If a man starts dictating how his woman dresses, it’s seen as very toxic and controlling and a major red flag in female circles. How is it okay the other way around, even if the man arguably looks better?

Bro her editor is a Team Four Star fan and it's great Keep it up fr

it can go both ways, I tend to lose myself in relationships & quit trying so I avoid them

Brett: That looks sick. Us: Write that down, WRITE THAT DOWN!

As a guy, you are correct. We are not intentionally trying to get women to stop trying to control them. That’s awful…..and takes way too much thought 😂

As a comparatively lower maintenance girlie, I think I would get "girlfriend aired" instead of the opposite once he comes along, so it's probably just a phenomenon where the introduction of a romantic partner into your life brings out significant changes in how you feel about/carry yourself

Dude I love Brett but I honestly I don’t know if it’s her own script or if it’s a team effort but her best talen is how smoothly she goes from the subject into a sponsorship!! Like it’s crazy how smooth! I’m like ohh cool her dog then Bam! Advertising!

I go out of my way to dress and appear homeless - women flock to me because they feel I need to be fixed. Or they think I have drugs.... I'm convinced I've cracked the code. Single men, you're welcome.

Nice segue to the plug on the dog food. LOL 👍😉

This is interesting! I don't know if I can speak for my husband - he already had a great sense of style when we met in my opinion. I do know for myself, not so much when we were dating, but after we got married I really did stop doing a lot of the "self care" stuff I had been in the past. Some, I would like to get back into, but it was a combination of not spending as much time on myself as I used to, and not feeling any pressure to perform or doll myself up for him. He is so accepting and encouraging even to my physical insecurities that I can just chill and be myself with him and feel 100% loved

I always made sure my clothes were legal and didn't look stupid. Other than that I didn't care. In junior high I accidentally wore my mom's pants to school. I didn't notice till she pointed it out.

I feel like men do this before getting a girlfriend as well. We do it to look more presentable to potential partners so we are more attractive before the relationship.

Ive had a lot of friends do this, and i was super happy for him!

Someone needs to do a compilation of the ad pivot's.

As a woman, with current style of fake lashes, crazy pumped lips and layers of tint on your face- I'm with the men on the "boyfriend affect".

My boyfriend and I both preferred to dress for comfort instead of looks. I used to wear a lot of makeup but honestly I wear very minimal to none now. The only time I dress up is for special occasions and it honestly means more then to the both us because I don't do it all the time. Of course take care of yourself girlies but don't be afraid to go minimalistic there's nothing wrong with it! Thanks for the wholesome video!

In the beginning of our relationship my boyfriend saved me from my destructive tendencies such as an eating disorder that was getting severe. I gained healthy weight and he’s been nothing but supportive of taking care of myself a being healthy.

what a beautiful voice, greetings from Spain!

Yes. During our first date, he was dressed simply but passable, then on our second date, he dressed much better. I told him I liked the clothes he wore on our second date and he didn't mind upping his wardrobe because I said I liked it. Just the other day he even sent me a picture of his new, shorter haircut. Now I'm not sure about the other girls, but the boyfriend effect is a positive thing for me. Because I'm the type who also dresses simply. Now, I finally go on shopping trips and search for clothes that better suit me in respect to my man who was willing to do the same effort and changes as me.

This is very true. I’m from Europe and my boyfriend is from the US. We had a contrasting styling sense. He decided to change his dressing after visiting Europe, and I always felt overdressed in cities like Seattle. He also told me I look better in casual clothes, so I ended up in sweatpants whilst he wore polos and tailored trousers 😅

I would say that "the girlfriend effect" also has the opposite effect. Meaning, these changes often occur after breaking up with a woman. We get motivated by the loss to better ourselves and increase our value.

The video editor do a very good job with all of her video.

We want to spend time with our woman, not wait on her to do an hour’s worth of beauty prep.

Not really. If you stick a piece of cardboard under a guy's chin and ask him what he's wearing? There's like 70% odds he won't be able to tell you without looking.

Jacket bought. Thanks Brett 🤣

Brett’s show is adorable

I remember this quote I saw somewhere years ago. “Always dress like you might meet the love of your life.” So that’s affected how I put myself together since. Nothing over-the-top for the occasion but never goblin mode either. In a way, you don’t need a girlfriend to get the “girlfriend effect.” You should always dress to impress, even minimally. Don’t go to the grocery store in your pajamas. Take your bonnet or durag off. Don’t wear clothes with stains or bleach marks (unless the purpose is to get dirty). No matter the occasion. Make an effort to look presentable on an appropriate level.

My boyfriend just wants to be in sweats all day 😂 but on the other hand, I want to be in heels

I have seen the effects a good relationship can have and it goes both ways positively if you are in a good relationship. My husband taught me to love anime, to re-evaluate my faith, to explore the world, and take more risks in life. I taught my husband how to better realize is dad was an ass, to speak his mind more, and to be smarter financially. We helped each other. That's what a good relationship does.

sherpa jackets stocks just went Up!!

The moment she started talking about her pets, I knew an ad was about to come on 😂

How did that dude even dress like that to begin with lmao. I just dress clean and clean myself and like girls who do the same haha. Some of these people take it too far for me with the amount of effort they put into every little thing. Once it hits a point 'high maintenance' is like a beacon you can see from space. If someone is going out to get extensions and all the nails and all the lashes and all of that other stuff hell to the no.

The sponsor transitions go crazy every time

The editor with his DBZ TFS edits and SpongeBob edits are great.

in my experience “boyfriend air” has been positive! i look or think back at past style/beauty choices i made and was glad i took my boyfriends preferences into consideration, i began to see the beauty he sees, within myself. rather than perceiving his preferences as controlling or taking away from my confidence. i’ve learned to find beauty in my natural appearance much more now than i ever could.

Yes and no, once I dress up, I really feel confident and feel good. When I don’t get dressed in the morning I can’t even do the dishes for the day.

These sponsor transitions are smooth as butter 🧈

Whoever does your 2 seconds edits is a god

My husband has always said, “if you wear make up go for it, if you don’t, go for it. You’re beautiful no matter what.” We’ve known each other for 15 years and been married for 9

I remember an ex telling me that I looked bad based on my style (or lack thereof) and it has always stuck with me to some extent. I rarely dress to impress, even now, but I never leave the house without a belt and a tucked in undershirt. I don't wear open toed shoes or sandals, no sweatpants, and I only wear hoodies when working outside on my own property. I make a point to keep my cheeks, neck, and head shaved and my beard trimmed and combed. My current partner enjoys shaping my eyebrows and I suppose I don't mind that. But I will never buy clothing strictly as a fashion statement alone. I don't want to draw any attention to myself either.

the "snap back to reality" being followed by "lose yourself" at 9:56 is brilliant

Brett is so real

I have been with my husband for ten years and have literally never had to dress him. He takes a lot of time on his style and figuring out what he likes to wear. I like to let him express himself through his clothing choices. And also I’m too busy dressing our kids. I didn’t marry a man child I married a man. And vice versa. He tells me I look nice and I wear what makes me feel good. It’s called being an adult.

IT ME. As I got to know my now-wife, I stopped wearing sloppy t-shirts & such and actually put some effort into how I look. And thank goodness too; my wardrobe is LEAGUES better now than when I was a bachelor.

Then there's the "wife effect" where your style goes in the opposite direction.

The men I’ve dated always wanted to up level themselves after seeing me. With appearance, losing weight, going to the gym, reading personal development books etc. I never had to coach them on anything or tell them what to do My suggestion is to let your embodiment of health speak for itself. They will feel that and naturally want to do better in order to be on your level I think when women go into mommy mode, they end up treating the man like a son she is taking care of. So of course once he gets on his feet he may leave. Little boys always leave their mom when they grow up, so don’t treat him like one 😂 Treat him like a man and he will value and view you differently

It's so great how these couples support each other and want them to be their best selves.❤

Your mother is a savage lol 😂

I totally agree with all the points you made in your video, Brett. Half the time guys don’t really even care. When I was married and had three girls, I took their fashion advice because all I knew was nerd. They changed everything from my hairstyle to myeyeglass design to my clothing and I’m all the better for it. It is I think also, the reason why guys don’t mind if you burp or fart in front of them. It gets out of the way faster.

that transision was crazy

Tell a woman how to look, and how to dress. They would get so mad. And then break up with you.

Cannot confirm or deny the effectiveness of the girlfriend affect because… because I don’t have the girlfriend unfortunately lol.

I think it can go both ways. I dressed nice when I met my husband, but I don't think I dressed to my potential. My husband (boyfriend at the time) would suggest outfits that I didn't think I could pull off or that I didn't even consider when we would go shopping. I honestly have him to thank for the sense of style that I have today. As for him, he's always been stylish.

that sponsorship was a teleshopping ad

My opinion on the "boyfriend effect" is that I personally prefer women with little to no makeup and casual clothing. Girls who put on a bunch of makeup, hooker nails, eyelash extensions, and deep tans just come across as conceited to me, or like they're trying to look the way society tells them to rather than look like themselves. Imo, if you're a young, healthy weight woman, you're likely pretty just with a shower and a comb.

As someone who is fashion-challenged. I occassionally go to my favorite hair stylist, tell her a couple of general things i like for maintain purposes, but then tell her to do what ever she likes.