Awesome - I have my Marketing & Strategy exam in the morning and this has been way more effective than reading through textbooks. Thanks!

Excellent video! Broke the concept of entry mode down much better than the academic book that I kept falling asleep reading.

I am having my exams today at noon. I am listening to this in the morning. Well explained thank you

You can open up your very own Wolters Business School. Believe me you would be rejecting applications. Great Job sir.

I'm going to have the International marketing exam in 1 hour. I'm outside the class with earphones in my ears listening to your beautiful lesson. Thank you! Ps: I'm Itaaaaaaliaaaanaaaaaa as well :D

i'm a student from nottingham trent university in Nottingham, UK and has found this very useful to use for my upcoming marketing exam. Thanks!

Exam tomorrow morning, you have been a great help. :)

I've been revising all week for my Strategic Management Exam tomorrow morning UK time, and you have been a great help. I have watched all of your business videos and they have really helped with my revision. Thanks Mark!

Thank you , you helped me study for my exam .. keep doing this great job God bless youuuuu

Great video, very well explained! Sometimes I feel that lecturers over complicate the business language. Thank you for being direct and accurate.

thank you so much for this amazing explanation..... i wish all my university professors were like you

you are a great teacher..thankyou for explaining global strategies in a new way..very useful video..!

Awesome Explanations! Thank you. Make more videos please!

Thank you! About to take my final for International Business! Peace and Love from Texas

Thanks! I appreciate the support! mark

i am making notes while watching the video. Great guy! thanks for helping me study bro

You're a great teacher

Thanks! I have an exam in a couple of days and I feel like I know nothing aghhhhh so glad I found you lol am off to watch more clips from you now! :)

this really pulled everything into perspective, thank you very much. the depth of my research was there but managed to confuse myself. this really helped differentiate all of them and greatly helped me on my exam.....also.. sono italaaaalllliiiaaaannooo haha < loved it.

Thank you. It's very useful for my study!

I m going for entrepreneurship exam now thanks for helping~

Isn't there supposed to be another entry mode? it is Licensing in which companies make agreement to sell the fomular, recipes, design or trademark to a foreign companies in a period of time and receive royalty fee

Exporting limits risk, you’re not putting subsidiaries abroad so there is little financial risk However, you lose control over your products. Franchising is an agreement between the franchiser and the franchisee, This lowers the financial risk for the company because someone else is paying the startup cost. You get local knowledge and the franchisee gets useful brand knowledge, marketing knowledge and the secret sauce. The issue is that you are limited in the amount of money you can make because of agreements and you are again limited in your control over that franchise. A strategic alliance is 2 different companies from different countries working together so that they can have better success in their other countries. You get local help and can learn from eachother, however these alliances may help out rivals. A joint venture is when two companies work together, sign a contract to work together, pooling resources. You’re splitting the risk, cutting down on financial risk. However if the agreement goes south you may give away too much information creating a competitior.

Thanks a lot Homer and the Italian

Cool video Wolters and Amico Italiano!

Great video !! You explained everything so well, I wish you were my teacher at my university

Thanks for help!! Lovely boy so cute! help me a lot on my global organization class.

Great video dude. Thank you so much. Why universities make it so complicated with such a big amount of information ... You just get lost in all these things

Great video, well explained with examples! Thanks!

good vid. Thanks prof Will use your info on my MBA marketing Exam on Monday

v good summary

You just save my ass. Thank you. Your kid is adorable.

Hey this is awesome. You explain concepts so well. Thank you so much.

Interesting. Very helpful. Thank you

You have done a wonderful job and I believe this video would make our student lives much easier. Grazie :)

Perfect, helped alot for studying!

Thanks from Zambia!

Great sum up thank you so much Wolters World. :)

awesome explanation... thank you so much..

great lesson! wondering if you could add more emerging entry strategies like licencing and turnkey projects. cheers!

EXCELLENT EXPLANATION

very useful , Thanks alot :)

brilliant video Mark, cheers! btw what do you think of 'local cultural elements determine foreign company entry strategy', how much will they influence a foreign company's entry strategy?

great short video ! thanks

Awesome guy.

very nice video

Great explanation! Thanks!

You honestly made it look very simple to understand. Great video!!! Off to watching more of you lectures. Thanks a lot.

Hi there, You've not talked about Mergers and Acquisitions.

great video...thank you so much

Thanks for the help, good explanation.

Terrific video, thanks!

A great help it was, thank you.

Nicely put. Thanks

Really great! Thanks a lot.

why is there a Salzburger beer? haha! i`m from Austria! thanks for the explanation, very useful!

thank you. it was very helpful

In your opinion, which entry mode contains highest and lowest risk?

Hi, I have a marketing exam soon and was wondering if you could you please explain how International marketing is different to export marketing?

very interesting.

thanks reliable information

Good overview of strategies!

Would licensing a product internationally be a good strategy as well and could you explain please?

Sir can you please explain licensing and mergers&acquisitions

Thank you. The child is so cute.

Good job, sir!

you seem like a very nice person

awesome exam revision

what about licensing? cool video tho

This is great!!!

fast learn by this way, thanks

Great Video, thanks!!!

Legend great vid cheers!

whats the difference between strategic alliance and joint venture ?

6th : acquiring an established enterprise

I wonder if my class mates will see this

awesome clip :) gain alot ..

Bravo!!!👍

why i have to write a 4,000 report not any exam? !

Mark you are a legend! Completely saved my @ss

I was drinking Stiegl by watching, trying to understand him better

6/10

otherwise good explanation

Cool Video. We can help you make your product more popular in the german market if you like to sell a new product here in the future. Let us know and contact us.

That kid is so cute :)

You are talking so fast

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