Ronnie Barker's version of the bread advert was even better than the original.

The brass music in the ad always made me think it was filmed in Yorkshire.

"As good today as it's always been." I saw what you did there. Well played.

When director Ridley Scott filmed this advert Gold Hill everything was wrapped up, but for some reason as it was the end of the day, he stopped, told them to unpack everything and shot it again, because of this superb evening light, and that was actually used in the actual advert, I was there two years after the filming.

I love these kind of videos when you make them. It's completely outside the regular road content but it only goes to prove your excellence in content creation and storytelling.

A great advert! Even though I don't buy Hovis, I always think well of the brand because of the warm feelings of nostalgia evoked by these images. Hovis certainly got their money's worth from Ridley Scott on that assignment!

And to think, if it wasn't for the advert making the scene so iconic, the whole street would all have be tarmacked over.

Jon, you are one of the best video makers on youtube and the best thing since sliced bread

I'd always assumed that ad was somewhere in Yorkshire. Today I learned!

Was brought up in Shaftesbury and still have family there. One of the smaller houses on the hill was bought and renovated by my woodwork teacher. Found lots of interesting things hidden within the inner walls of the house, placed there when it was built. Used to have fairs on the hill selling livestock many many years ago. you can still see the holes in the stonework of the buttresses where wood was slotted in to keep the animals in pens. Gold Hill fair was a annual event in my childhood with music and stalls all through the town.

Many years ago, I stayed in a B&B at the top of the hill, and the best pub I found in the town was at the bottom of it. Alchohol makes the hill feel even steeper!

I can’t let this video go without regurgitating the fact that Ridley Scott started his career as a prop and set designer at the BBC and was originally assigned to design the Daleks. But just before he was about to begin he was taken off the project to work on a higher priority show elsewhere. It’s one of those fascinating what ifs of popular culture, what if Ridley Scott had designed the Daleks?

Thank you, Jon. Hearing the Cor Anglais (aka English horn) solo from The Symphony No. 9 in E minor, "From the New World", (Op. 95, B. 178), made my day! I am a retired oboist and got my first E.H. in 8th grade. Many fond memories. The Hovis story and road story bwas enjoyable, too. Blessings.

Danke! "As good today as it's always been". Brilliant.

Excellent piece, Jon. There was another Hovis advert with a voiceover of a man with a northern accent recounting his boyhood days. His father was a baker and the script included the line, "...and when 't smell crept upstairs I knew it woh time to gerrup." This also might have obfuscated our memories of this advert.

I wanna see it on wheelie bin day 🤣🤣🤣🤣 Must be chaos

0:50 when he goes down the hill on the bike with minimal brakes I wonder if Ridley Scott has his gruesome death, splattered against the brick wall at the bottom, in mind when he went on to film Alien?

It may be imagined to be oop norf as far as the majority of the country is concerned but there's a whole world of stuff to discover here. From Shaftesbury Abbey, the weekly market, the independent shops right err down to the annual straw bale races up Gold Hill. Short they may at first appear but check out how absolutely wiped out even the very fittest race winner is in the videos. One last thing, if you're tempted to sample the delights of the maze of mediæval lanes as well as the famous hill, wear a coat. It's one of the highest points in Dorset and is always bloody cold!

A fun fact about Exchange Street in Colne; as a child, I threw many a temper tantrum on it (because it was too effing steep!!!), having moved onto Patten Street (which is about 2/3rds of the way down Exchange St. going from Albert Rd.) in 1989 after living in Haswell Plough in Co. Durham which was flat as a pancake in comparison! As for the Hovis ad, the Two Ronnies parodied the ad with Barker walking up the street, with him doing a voice over at the end in an Arkwright-esque northern accent, so it was probably that show taking the weewee that cemented it being "Northern", despite being in Dorset... :P

I was 5 when the advert came out and I remember it well. 😊❤😊

Love it - production values are getting beter and better! Please don't be offended but the narration made me think of Jack Dee introducing an episode of I'm Sorry I Haven't a Clue!

Very moving! There were a few Hovis ads and The Grumbleweeds didn't half take the rise out of the them on their radio show. Some ads used Joe Gladwyn who played Wally Batty in Last of the Summer Wine, and the Grumbleweeds had his voice to perfection. They even had Joe Gladwyn himself on causing absolute audio mayhem with his Grumbleweed counterpart. The combination of New World Symphony and Joe Gladwyn's voice takes you to another planet.

I certainly remember it from when it first aired. Never knew it was filmed there though, I had always imagined it was filmed in the north. I was eight when it was first on the tv, but like you say, it's one of those adverts you can never forget. I also seem to remember possibly the Two Ronnie's doing a sketch based on the ad.

Awesome, you earned your crust today.

As good today as it’s always been……classic

Thanks for popping into Shaftesbury John. My family's farm is somewhere in that famous view. A cool fact is that a murdered king of England Edward the Martyr was buried in the abbey next door.

Good subject matter, well thought through and presented with a nostalgic warmth that's most welcome on such a chilly night, well done John, nailed it🎉

anyone that makes/shoots and edits film can instantly recognise that what Scott managed to evoke with so little that made the most to so many, even generations after; I think its pure genius.

I’m just here for the most beautiful and emotional music. That song is so beautiful it makes you want to cry so much. I have to say that it sure is a tourist attraction.

I never knew Hovis started on my home town, frickin' sweet awesome!!!

I like the way you wore a northerner's flat cap, but spoke in a southern accent whilst explaining the confusion with the location - clever. You could've done it the other way around and worn a straw boater and talked in a Northern accent, but everyone would've just thought you were Geoffrey Boycott

10 miles up the road from me... The Two Ronnies version of the Hovis advert is the best version

I thought it was up north due to the voiceover. Until one day I was driving the A30 back to London from the South West (had some time and a nice convertible so wanted to skip the A303). Stopped for a break in Shaftesbury and there it was. In Dorset.

I wouldn’t fancy going down that hill on 700c tyres though. 😱

It always reminded me of Northern England. Now, the big question is.. When are we going to see your recreation of the advert?

Great video Jon, and a great reminder of times of old and even although I could not be further away up here in Scotland of which I am proud, this advert also makes me proud to be British.

It also featured in a spoof of the Hovis ad, by The (late) Two Ronnies. I bet there's a fair few who remember that, too. As I recall, he spoke the lines in a Northern accent, roughly Leeds area, and had us in stitches.

Ironic isn't it when our image of this road, the advert and Dvořák's second movement, "Largo", from his 9th symphony, conjures up feelings of nostalgia, of looking back on our British cultural heritage, on an age gone by, whereas the symphony is in fact titled "The New World" Symphony and is as British as Jambalaya and rice! The composer's intention was to celebrates African American culture of the United States. Dvořák wrote the music, very much to encourage us to look forward to a new brighter world. It only goes to show that "You don't always get what you want". Now that is British music.

Great video mate. Glad to see you expanding the variety of content too. Keep up the good work 😊

Ridley Scott directed the first movie Alien (1979). Aliens, the sequel was directed by James Cameron. As a Scotsman it always struck me as a North of England setting. If Hovis tried to tempt Ridley back to do a new ad it sure would cost them a lot of.... "DON'T DO IT DAD...!" ....bread 😅 🤣😂

That piece of music always makes me tear up

Very concise and eloquent, Shaftesbury Abbey - 'Open for church stuff', that literary award is winging it's way to you as I write.

My sister used to live in Shaftesbury. I have many happy memories of the town

👏🏻 Me & my Dad were only talking about this awesome advert t'ther weekend & its deception to making us think this street was in Lancashire or Yorkshire and not Dorset.

Brings back memories of Capstick Comes Home.

... with the perfect finishing line 😀

Great, I remember staying in one of the thatched 4 storey cottages there growing up as family friends owned it, the house had a floor below street level that opened to the rear.

Hey MNIJ, hope yr having a great week! I hear the bakers shop closed down now; At yeast u got a few puns in... 😆

I had sort of expected you to do this in the style of your normal videos with a numbering of junctions, slips, roundabouts and services

My dad talked this up. Tuesday I went down to Shaftesbury as I am a lorry driver and he was talking about this advert and stuff on the phone to me. Day later you upload it. Spooky.

Ashington is where I was born and live. I never knew that the colliery band composed that piece. Things like that give you a sense of pride. Thanks matey.

Never knew that Gold Hill in Shaftesbury is related to aliens. But it looks so beautiful and quaint and should be a heritage attraction.

Had Alien come out before the Hovis advert things could have been very different in the ending. Kid rolls down hill on bike, goes home *blam* chest burster at the dinner table 😆

I ALWAYS presumed this advert was up North, WOW, i learnt something today!

I always thought it was set int t’ north until I started looking at properties in Dorset and came upon this place. As an aside, my wife plays a mean rendition of the tune on her flute.

The Hovis hill, and that music...

Great video, with loads of things I didn't know before! The "open for church stuff.." really got me, along with the GI Jane burn XD

Jon, what a pity no view of you riding your bike down Gold Hill. Thanks anyway. Always a joy to watch you videos.

Dvorak's New World Symphony... lovely bit of music. Smashing vid as well cheers.

Nice one, a kind of, off road nostalgic Shenanigans. More like this please.

This brought back memories of learning to play the "Hovis Tune" on a Casio PT-20 at school in the 80's.

It's wholesome. I think the modern advert that is similar, is from Cadbury, where guy buys chocolate late on a Petrol forecourt, he leaves it....the girl says...you forgot this.....then...love you dad.

i hope Hovis are gonna send you a few free loaves for that? Good vid, love it.

Father always said is was a bloody long way to go for a loaf of bread. ( Ronie Barker) 😂

I also remember the reports of there being a brothel in one of the houses on Gold Hill.

Bloody hell! I never knew it was Ridley Scott. Makes sense! Talent will out. I’m old enough by the way. Hello Mrs Jon! You must be a proud Mum. ❤

That was very well done indeed!

Reminds me how old I'm getting... and that time is passing by so quickly. *sigh*

Nice little diversion, keep up the good work and nice to see more of this type of diversion

'Ee were a great baker, were our dad....' 🙂

OK, bit weird seeing the place I grew up in one of your vids 😅 I used to cycle up Gold Hill fairly regularly as a kid, so I'm probably in a fair few tourist's photo albums. They also filmed a TV series there called Scarf Jack - which I must watch again as my dearly departed dad's in it as an extra 🙂. Hope you had some dorset apple cake in the salt cellar after you finished filming ;-)

Once we were on holiday in the area, so I took time out to visit and get photos of the view looking UP the hill.

I can't get enough of this channel, I've searched for similar content but nothing compares to you Jon... Peace and love brother

Masterfully done

Now go up to Whitby and try Church Lane, next to the 199 steps....... (There's decent hot chocolate at both top & bottom...)

This was a great one today John.

Fabulous as always Jon! How absolutely interesting! Exchange st, Colne. I lived 2 streets away years ago (In the early 2000s) and also worked very close by in 2 locations. I used to bump start my old 76' SAAB 99GL down that very road! When it coughed into life, I had to hit the brakes before the junction at the bottom, fun times!! The houses shown on the left in that Advert from Colne no longer exist, the shop on the corner long gone, they have been replaced by houses that the front leads out onto a road behind rather than directly onto Exchange street. The chap who became a National Jam producer lived close by, Mr Hartley himself (born 1846). He started making jam from wild rhubarb to sell in his parents shop at the age of 10. Thanks for the run down memory lane Jon ;)

Nice one John. I always thought that that street was in a northern town.

It always makes me think of Capstick Comes Home

Gold Hill is also in the 1967 film of Far from the Madding Crowd. Terence Stamp leads his cavalry troop up it. Or maybe down it, I can't remember.

I liked the Grumbleweeds' continual running joke on this advert!

Ridley Scott made the old Hovis ads, that's mind blowing, well after all these years you learn something like that

A glimpse back to a better time. Thanks John!

Great video as always Jon, being 56 I remember this ad well and I live in the North East in Stockton on Tees, my secondary school The Grange its claim to fame was Tony and Ridley Scott wer'e both ex pupils.

Great advert, it is fearful how time passes so fast, but another great advert I think is the potato smash aliens with the laughing comment about smashing them to bits.

My mum used to live down the bottom of that hill. Bloody steep it is too. Great pub down at the bottom.

He’s carrying an Alien egg in that basket up that Hill.

Nicely done, sir!! ‘Had to share with my mom (…uh..mum)!! 🍞👽

It's a funny thing that advert having an association with a Northern tone. Had not realised that Ridley Scott had directed. Mind his brother Tony also did adds before Top Gun.

I'd love to visit there. It looks lovely. I love the giant loaf of Hovis. I'd seen a pic of that somewhere.

I was expecting a drone footage of Jon pushing his Saab up the hill at the end🤣

Heartwarming. Not unusual for locations to stand in. (EG Port of Ipswich stands in for Glasgow Docks in The Fourth Protocol, but the actor playing a copper has a Scottish accent.)

Walking down that hill while on the lash is fun....going back up takes ages

You can see the fog in the background of the original advert that almost snookered the filming. Seeing the distant countryside in the modern shots you can see why it would have looked great in the original too.

Been there for a wedding, the town hall (where service was) is right at the top, with a small restaurant underneath that looks out on to Gold Hill.

Amazing videos on this channel that just keep getting better and better.Superb work that’s inspired me to take a look at this place for myself.Thankyou and more power to your elbow.

Excellent video, Jon. And I also just sent some pounds sterling your way via PayPal to buy you (a few more) coffees. Thanks for all your hard work on your videos and your dry humour, which I always enjoy. Best wishes from Australia. PM

Great vid - just as steep as Robins Hood Bay or Clovelly.

If you get there, Hovis, in you, you will be going up those hills as fast as you come down.

This is the best video I've ever seen about anything