Google Ads Conversion Tracking Explained

Google Ads Conversion Tracking Explained - Full Course 2023

Рет қаралды 29,649

Күн бұрын

Google Ads are driving more and more traffic to your website, but you would love to provide a deeper insight into your users’ activity as you want to understand the performance of your campaigns.
This is crucial for your optimization process and is possible with the help of conversion tracking. Usually, you would expect a developer to set it up for you, but in this tutorial we want to show you how you can easily deal with it on your own, using Google Tag Manager.
We will start with a simple setup so that you can learn all the steps and then make it a bit more complex by tracking dynamic values. Are you excited to explore? So click the Play button ;) Please do not forget to subscribe as in this way we can spread the knowledge in the community.
🔗 Links:
Tag Assistant: chrome.google.com/webstore/de...
GTM tutorial:
• Google Tag Manager for...
Datalayer Checker: chrome.google.com/webstore/de...
Lorem Fill: extension:chrome.google.com/webstore/de...
Data Layer: support.google.com/tagmanager...
How to Install GTM (Article):
measureschool.com/install-goo...
How to Install GTM:
• How to Install Google ...
GTM4WP
wordpress.org/plugins/duracel...
Attribution Models Documentation
support.google.com/google-ads...
Are you a reader more than a video person? Check this out 👉measureschool.com/google-ads-...
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OUTLINE
00:00 - Introduction
00:18 - What is a Conversion?
02:50 - Creating a Conversion in GAds
09:59 - GTM Conversion Tracking Setup
12:22 - Testing the GTM Implementation
14:40 - Data Layer
17:55 - Data Layer Variables
20:10 - Setting Up a Tag
22:25 - Adding a Trigger
23:04 - Conversion Testing
24:55 - Outro

Пікірлер: 63

@MeasureSchool 9 ай бұрын

Get our FREE courses now 👉 bit.ly/measureschool-courses

@thebedroominvestor 7 ай бұрын

Struggled for momths to install my google tag until i came across this video. After watching ive FINALLY managed to do it. Thank you so MICH. ive subbed, liked and i will share this as much as possible!

@sohoblogger 9 ай бұрын

Thanks for the tutorial, this is really helpfull to setup my google ads tracking. Keep up the awesome work.

@trainerpunit 9 ай бұрын

Very Well Explained, Made this entire topic very easy to understand... Thanks a million

@jelmervanslooten8303 10 ай бұрын

You are good to follow, thanks :)

@lellodeluca5016 7 ай бұрын

This helped me as a new Google Ads user. Thank you 🙏

@jjf609 4 ай бұрын

Good video tutorial. I think your videos without music would be easier for us to learn.

@andersonrealves 6 ай бұрын

Great Job! Thanks😊

@nielstol9673 10 ай бұрын

informative stuff! :)

@karnnmadara 3 ай бұрын

Too good and easy to understand, your content is like must follow......keep more videos mostly on the tracking part and also the reporting part...

@buray1998 6 ай бұрын

Very nice video Sofia thanks!

@rokaiyaparveen4650 4 ай бұрын

This is really really helpful thank you dear... Lots of love

@adsmastermindbd 10 ай бұрын

WOW 😲🔥🔥

@rakib.iu.mgt001 20 күн бұрын

Thanks a lot dear, for making a complex topic easier to understand. ♥

@DavidCardonaESM 9 ай бұрын

This is the best explanation i have seen about Google Ads conversion tracking in years!, thanks!, (PS: You're really Beautiful & tender)

@chandanmittal5184 9 ай бұрын

Excellent & nice explanation

@cealma7500 9 ай бұрын

Super helpful and well explained, thank you! I do have an issue in the last part and it says I am not connected... Not sure how to solve it :( any idea of what could be the problem?

@user-df8tc1ec8s 3 ай бұрын

Best guide on youtube

@teckrajib3567 10 ай бұрын

Google ads Conversion Tracking is very Easy . I love Tracking.

@jaroslavbilek7361 8 ай бұрын

Really helpful

@TurkmenMurat 8 ай бұрын

I just discovered your channel. I'm watching from Antalya, Türkiye. You explain it great. I am grateful that you explained the information that was really useful to me in a very simple and plain way, without missing any details. Thank you very much.

@MeasureSchool 8 ай бұрын

Thank you for watching! Sending you a lot of measurement inspiration to Antalya :)

@starkonnb 10 ай бұрын

Дякую за корисну інформацію!

@alamin-zg9tj 9 ай бұрын

Great

@herwipotah2299 10 ай бұрын

Thank you so much for this tutorial, but I have to say I prefer the old Google Ads interface.

@khach.m 10 ай бұрын

Please consider creating a similar video for Shopify development stores. It's quite different.

@aicharmskin 2 ай бұрын

thanks for your sharing , it's clear to a begeinner . if I have a B2B website , don't marked product value and don't have shopping cart , so I don't need to do the "Data Layer " and do "purchase even" , right ?

@MessinaDance 8 ай бұрын

This is great. I copied the conversion ID but got lost / can't find "tags" 10:23

@kannekantimanoj431 6 ай бұрын

Hey There, I have a Qn from my side on conversion action optimizations? If I have 2 conversion actions created for purchase, first one will track the online purchases and second one will track the offline purchases. would it makes sense to set both these as primary? Also, sometimes the second conversion actions won't get many conversions reported (some days even 0), so will there be any performance issue if i set these two as primary conversion actions? I am assuming that, as long as purchases are not being double counted in multiple conversion actions, we can setup as many conversion actions as primary, right? can you please answer this, thank you!

@rusnoyam2526 2 ай бұрын

Great Video, Sofiia! Thanks. If Google Analytics is already installed on the website, should it be removed when Google Tag Manager is installed? or is it ok to leave it?

@asifzohaib9753 Ай бұрын

I want to say thank you for this video and also your vioce, your eyes, your lips and your hair soo beautiful. 😁😁😉

@c.m.i.mahadi 5 ай бұрын

Can you please explain what is additional meta data in google ads conversion tag, when and how to use it? I need to send some additional data as variables. So how can I?

@GSicKz 5 ай бұрын

Thanks for the tutorial! From your experience, does it matter whether the "conversion source" is the website (So that the conversions are set up like in this video from the GTM straight to Ads) or whether the conversions are first created in GTM for GA4 and then imported from GA4 into Google Ads?

@amirabbas_alavi Ай бұрын

in my point of view it does not

@NellyWise360 4 ай бұрын

Question about THANK YOU pages in GOOGLE SEARCH campaigns: If I have 5 campaigns, one for each state, and I am geofencing each campaign to each state, do I still need to setup 5 different landing pages in order to effectively steer my campaign with conversions? e.g. thanks-texas, thanks-alabama, thanks-wyoming, thanks-montana, thanks-california, etc ? Instead, if I just put one thank you page as "thank-you" is that okay in the case where I am geofenced in each campaign? I really don't have time to create 5 separate thank you pages and configure 5 difference conversions in GTM and GA4...do I really have to do that?

@karina_biagurova 5 ай бұрын

Hi, thx for video. But what to do if u don’t see “Use gtm” after creating conversion in google ads. Only set up with Google tag and email instructions displayed.

@sujonhossain8326 4 ай бұрын

thank you sisters

@anas10ify 9 ай бұрын

Thank you for explaining :) Quick question, In 21:29, should I add a default value number? or I can keep it 0?

@MeasureSchool 9 ай бұрын

Thank you for watching! When you add the dynamic values, you also have this option in your setup. I would always choose 0 or 1 because if for some reason your dynamic values stopped working, the default value would be used. As a result, with 0 or 1 you would be able to immediately spot it and thus fix.

@Cairominerals 20 күн бұрын

how much does it cost this course? do you offer support of campaigin consulting?

@mhdz1212 8 ай бұрын

Great, thank you a lot, this is very clear, Am just concerned for the test to make a purchase, as am someone who succeed after 99 attempt, am going to buy all available stock there.

@Sgrim123 5 ай бұрын

same for me

@GSicKz 5 ай бұрын

9:46 - I do not see the option Google Tag Manager in my account, only Google Tag and Email webmaster - why is that?

@EmmHotch 3 ай бұрын

exactly the same for me. If you ever figured this out please pass the info on thanks!

@GSicKz 3 ай бұрын

@@EmmHotch I still don't know unfortunately ..

10 ай бұрын

Hello! I have a doubt. It's mandatory to have in GA4 an event "toggle-on" as conversion to put it in Google Adwords? Or can I put in Google Adwords, the event name in GA4?

@MeasureSchool 9 ай бұрын

We always recommend using native conversions if you run your GAds campaigns. For example, you won't see view-through conversions if you are importing conversions from Analytics because native Google Ads conversion tracking is required for this feature. So it depends on your goals I would say.

@EddieNiga 10 ай бұрын

I am confused, my Google Ads automatically created conversion actions like "Calls from Smart Campaign Ads" or " Smart campaign map directions". It seems you also have them, however from what I've seen from other videos, other people don't have it. Why do some people have these default conversions and others dont? How can I remove them? I am unable to remove them cause they have a little lock icon in it, If i try to remove them I get an error message. When I click on them for more info it says " This conversion action was created by Google Ads for use with Smart Campaigns and can't be edited." HOw can I remove these conversions, HELP PLEASE. I've looked everywhere on the internet and can't get an answer.

@MeasureSchool 9 ай бұрын

These are created by Google Ads for use with Smart Campaigns. You cannot delete or modify them anyhow.

@EddieNiga 9 ай бұрын

@@MeasureSchool thanks for ur answer! However, I am not using the Smart Campaign. Why are they created and in use when my smart campaign is inactive?

@7pheonix732 9 ай бұрын

My google ad showing 0 conversation but I'm getting sales please help me to track my google ads

@jjf609 4 ай бұрын

Google ads conversions only track conversions from users clicking on the paid ads. Perhaps you are getting folks clicking on your organically delivered website. This would be tracked on your Google Analytics account. Look at some tutorials about Google Analytics

@FredTrotsky 2 ай бұрын

alrighty now how can we get married

@hasansaiful0 4 ай бұрын

I m just thunder

@szsourov9257 10 ай бұрын

Can I ask any question?

@usadigitalmarketer7414 10 ай бұрын

said

@TheSupernatural72 7 ай бұрын

I cant believe you could change my view on women, you're literally one of 1% of women whos successful and knows what shes doing. I'm a software developer myself, but new to Google Ads, and I cant believe I found all of my answers in this video. Thank you so much. Big respect to women like you!!!!!!! KEEP GOING !

@johnwisdomtv Ай бұрын

Substitute “women” with “person” and your comment makes sense. Like it is now is just plain sexist

@TheSupernatural72 20 күн бұрын

@@johnwisdomtv none of your business brokie

@johnwisdomtv 19 күн бұрын

@@TheSupernatural72 how about growing some brain instead of only muscle?