Google Analytics 4 Audiences & Conversions in Google Ads

Рет қаралды 9,765

Күн бұрын

Learn how to use audiences and conversions from Google Analytics 4 (GA4) in Google Ads. In this video, you will learn how to check that your accounts are linked, where GA4 audiences appear in Google Ads, how to apply GA4 audiences to campaigns in Google Ads, and how to import conversions from GA4 to use with your Google Ads campaigns. Let's get started!
YOUR EXTRA RESOURCES:
○ New Google Ads interface - • Have you seen the new ...
○ Performance Max campaigns - • Performance Max Campai...
○ Create audiences in GA4 (Google Analytics 4) - • Google Analytics 4 Aud...
○ Linking GA4 (Google Analytics 4) to Google Ads - • How to link a GA4 to G...
○ Customer acquisition goal in Google Ads - • Google Ads NEW Custome...
○ Google Ads Fundamentals course (paid) - www.lovesdata.com/courses/goo...
JUMP TO A TOPIC:
00:00 Introduction
00:31 Check Google Analytics and Google Ads are linked
02:45 Review audiences in Google Analytics
03:23 Tip about the Google Ads interface
03:50 Find audiences in Google Ads
04:32 Use a Google Analytics audience with a campaign
05:02 Tip about Performance Max campaigns
05:59 Importing Google Analytics conversions
07:01 Using conversions with a campaign
07:58 Conclusion
#googleads #googleanalytics #ga4
Join our courses: www.lovesdata.com/courses
Subscribe to our KZfaq channel: kzfaq.info_c...

Пікірлер: 17

@mystique_mitch98 Жыл бұрын

I've just started learning Google Analytics and Google Tag Manager few months ago, and I'm so glad that I was able to find your channel! Your tutorials are always helpful!

@TeSageDS Жыл бұрын

Thank you so much for the up-to-date version of the Conversion connection from GA4 to Google Ads. Even GA4's official video showed an older screen..🙏

@ulysse_ducamp 8 ай бұрын

Thank you for this video !

@cicypeach7960 8 ай бұрын

Thank you so much for your detailed explanation. Your videos helped me a lot. Lots of questions are solved after I watched your video. You are a great teacher, Mr Benjamin!👍👍👍

@LovesData 8 ай бұрын

Thank you so much Cicy! I appreciate that!

@georgetaylor8782 3 ай бұрын

Hi, If we create the conversions in google ads and the GTM, will those conversions be reported in GA4 for all sources? Or is the conversion data only be reported in the ads account? Thank you!

@juanjo-Casanova 5 ай бұрын

great video, thanks!

@977mar 7 ай бұрын

Thanks so much. Very useful

@robertmunteanu618 Жыл бұрын

Thank you Benjamin!

@LovesData Жыл бұрын

You’re welcome!

@RAVISHANKAR-oq2pk Жыл бұрын

Your content is good and valuable 🔥

@LovesData Жыл бұрын

Thank you so much Ravi!

@janabi62 8 ай бұрын

hi Ben, I used to open Google Analytics from the top tools menu. where can I find that link in the new design? cheers

@PresiyanYordanov 10 ай бұрын

Hello, thanks for the video. In my google ads account I see audiances from google analytics but they all are "Incompatible" or "closed". In google analytics I can see there is numbers.

@livestudentcode2248 8 ай бұрын

Dear Admin, I am working on a React Single Page Application. Due to some business needs, I want to use my CUSTOM_PAGE_VIEW rather than using the Default PAGE_VIEW in the GTM SIDE. So I disabled sending the default SEND_PAGE_VIEW as FALSE from GTM. May I know, Will CUSTOM_PAGE_VIEW affects any other valuable reports belonging to default PAGE_VIEW like Page Views, Screens, Session Views, Average User Engagement Time, etc...? What are the things I have to be aware of when disabling the default SEND_PAGE_VIEW as FALSE from GTM? Thanks in advance