Google Tag Manager Tutorial For Beginners | Learn Fast: Setup & Basic Tracking Tutorial

  Рет қаралды 65,165

Jason Whaling

Jason Whaling

7 жыл бұрын

Once you use Google Tag Manager, you'll never want to go back! This easy tutorial video walks you through how you can quickly use Google Tag Manger to streamline your tracking and digital advertising.
This guide will walk you through the newest Google tool: the Google Tag Manager. It’s a super powerful (free) piece of software you can start using to take your digital marketing to the next level. Google Tag Manager can help you analyze your marketing efforts and much more.
This Google Tag Manager tutorial for beginners will walk you through setting up tag manager V2 and adding your analytics tracking tag to it. In this short GTM tutorial video you’ll learn how to set up a Google Tag Manger account, where to put the code on your site, how to check to make sure it works, and some basic codes you should have on your site.
What’s so great about Google Tag manger you may ask? Simple: Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place. It’s a true game changer.
This Google Tag Manager tutorial for beginners shows how to use the new GTM Version 2 for event tracking so you can begin to track people who visit your site and send special marketing messages just to them. For best results, plan your Google Tag Manager implementation before you begin.
So, if you want to learn Google Tag Manager and efficiently implement all your custom analytics tracking, including downloads, navigation clicks & dynamic forms, you are in the right place!
This is just the first video in a complete series on getting you up to speed on everything google tag manager. So even though, currently our only Google Tag Manager course, we call this a 101 because we start at the very beginning, and will expand our Google Tag Manger Course and training videos from this one.
This Google Tag Manager course is focused on understanding the collection abilities of Google Tag Manager and how to use it to fit your online businesses needs and goals.
If you'd like to learn more about Google Tag Manager, I recommend reading the article at CSS-Tricks.com for some advanced strategies.
To learn more about Google Tag Manager and how it is different from Google Analytics, watch this video and subscribe! Google Tag Manager tutorial for beginners.

Пікірлер: 92
@loriearte3448
@loriearte3448 5 жыл бұрын
Great info. Thank you!
@JasonAWhaling
@JasonAWhaling 5 жыл бұрын
Bet of luck with Tag Manager! Thanks👍
@momoalshi3225
@momoalshi3225 6 жыл бұрын
The intro mad me subscribe bro,, litrelly insane 🤣
@yairchefetz6432
@yairchefetz6432 4 жыл бұрын
תודה רבה אלוף!
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
👍
@thanhtrunghoang6104
@thanhtrunghoang6104 4 жыл бұрын
Good tutorial. Tks bro
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
Good luck with Google Tag Manger!
@eguchiyuuki
@eguchiyuuki 3 жыл бұрын
thanks!!
@JasonAWhaling
@JasonAWhaling 3 жыл бұрын
Happy to help!
@nata2787
@nata2787 5 жыл бұрын
Hi Jason, thank you by this tutorial, I have a question: if it is a new business and I don't have audience (by a remarketing), what it would be the first step to build these?
@JasonAWhaling
@JasonAWhaling 5 жыл бұрын
Good question. After the remarketing tag is on your site, you just have to wait for it to collect traffic as it comes in. As you run traffic and rank your blog posts the tag will grow your remarketing list automatically in the background. 👍
@neerajbisht789
@neerajbisht789 4 жыл бұрын
very great video
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
👍
@abp02518
@abp02518 4 жыл бұрын
Thanks.
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
👍
@jasonkutasi7785
@jasonkutasi7785 4 жыл бұрын
I'm trying to figure out how to use a click id (eg Voluum) or a gid and then run conversion attribution using the same with GTM on the thank you or upsell 1 page
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
You'll want to set the click as a trigger; one for each page. Then have your tag fire based upon that trigger... Sorry if that missed the mark on what your trying to accomplish.
@cancelcancerafrica93
@cancelcancerafrica93 6 жыл бұрын
Have been following your teachings, thanks and its been very helpful. Please where do I find the Tag assistant. Checked google play. Not there. Help when you can. Will keep searching
@cancelcancerafrica93
@cancelcancerafrica93 6 жыл бұрын
And to add, am very very new to these whole thing and am getting it. cheers
@Gabriela-sp3op
@Gabriela-sp3op 4 жыл бұрын
Hello Jason, at 02:27 setting up the container, I want to place my youtube channel link in the container name but it wouldn't accept it as it has a dash in the link, what should I do?
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
Just use "channel name - KZfaq". You don't need to name the container the exact url.
@keenanburkepitts
@keenanburkepitts 6 жыл бұрын
what is the name of the plugin you use to opt out of analytics tracking when working on client websites?
@JasonAWhaling
@JasonAWhaling 6 жыл бұрын
Just search "analytics opt out" in the chrome web store 👍
@kristinromero3335
@kristinromero3335 6 жыл бұрын
Jason, thanks for the video! It was super helpful. Do I need to do a different type of procedure for creating a tag to track a paid click tied to AdWords? Do you have any tutorials or resources for setting that up? Thanks!
@kristinromero3335
@kristinromero3335 6 жыл бұрын
Thanks for the response! Do you know if I have to create the conversion in AdWords in order to do this? I created the goals in Analytics, then imported them into AdWords, but then it looked like I was hitting a dead end. Any thoughts?
@JasonAWhaling
@JasonAWhaling 2 ай бұрын
Thanks for the feedback!
@abdulsamadshaikh2632
@abdulsamadshaikh2632 6 жыл бұрын
Can somebody tell please, while making a universal analytics tag, should I keep using the "google analytics settings variable" or should I change it to a new custom variable with type 'constant' and value as UA-XXXXXXX-X (my ga id ofcourse) ??
@JasonAWhaling
@JasonAWhaling 2 ай бұрын
Good question
@SHLOKLABS
@SHLOKLABS 6 жыл бұрын
It's a very clean tutorial and I enjoyed it after the installation, I'm getting this error how to fix it "HTTP response code indicates tag failed to fire: Status 404. This could be due to an empty or un-published container'
@JasonAWhaling
@JasonAWhaling 2 ай бұрын
Glad to hear it helped 🔥
@rkfsearchresults3832
@rkfsearchresults3832 6 жыл бұрын
You speak of adding code to a age builder. Shouldn't it go into either a Tag Manger plugin or a child theme?
@jewelryncwstoreless6771
@jewelryncwstoreless6771 4 жыл бұрын
In your Tag Configuration you are using Classic Google Analytics, I don't have that one, where you choose the tag type. I have three types: Google Analytics:Universal Analytics, Apps + Web Configuration, App + Web Event. Which one should I use? Thank you
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
Google Analytics: Universal Analytics 👍
@adendv7329
@adendv7329 5 жыл бұрын
Great video. Thanks. But I still don't understand the need for Tag Manager. Where exactly does it help me?
@JasonAWhaling
@JasonAWhaling 5 жыл бұрын
This video should be more helpful in explaining why Google Tag Manager matters so much: Google Tag Manager 101: kzfaq.info/get/bejne/ar9zerqb28XSmYU.html
@sheroukabdelgalil2223
@sheroukabdelgalil2223 5 жыл бұрын
ITS SEEM LIKE IM NOT ONLY STUPID HERE :D
@DalarnasFilmfotograf
@DalarnasFilmfotograf 5 жыл бұрын
@@JasonAWhaling HAHA. Same video. :P
@rejushebi2048
@rejushebi2048 3 жыл бұрын
Nice
@JasonAWhaling
@JasonAWhaling 3 жыл бұрын
Thanks for watching! Hope your all good to go with Tag Manager now!
@juancarlosruiz2925
@juancarlosruiz2925 4 жыл бұрын
Hi Jason Great video! I just have a question as a beginner, I installed Google Analytics tracking code onto my website. I pretend to run campaigns now but I can´t figure out if I should install Google Ads Global and Event tracking or if I should install the one of Google Tag Manager. Or both? Can you help a rookie out, please?
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
Now that you have tag manager, install everything through it. You do want that global even tag, but set it up via tag manager. Once tag manager is on your site, add analytics to tag manager; and once it's there remove your original analytics code that's directly on your site.
@juancarlosruiz2925
@juancarlosruiz2925 4 жыл бұрын
@@JasonAWhaling Thank you! I´ll do that then
@venuscreationsjewelers4570
@venuscreationsjewelers4570 4 жыл бұрын
when i go to tag manager and uchoose google analytic there are 3 choices no of these choices correspond with your video which one do i choose? i can attach a screen shot if this help but I dont know how to attach it here
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
You'll want to choose the Universal Analytics option... you can check out this newer tutorial if it's still confusing....Ultimate Google Tag Manager Course (Free) kzfaq.info/get/bejne/erWjn8R8zde0hZ8.html
@christianloria6441
@christianloria6441 6 жыл бұрын
do you need an actual web page to enter a remarketing pixel ID in example Indiegogo page? thank you
@JasonAWhaling
@JasonAWhaling 2 ай бұрын
Yes I believe so
@generations-now
@generations-now 4 жыл бұрын
What about all the code and pixels already on the site? The google analytics code and the FB pixels.
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
Once you have all of them inside of tag manager working correctly; you can remove the other ones. You don't want two of the same tag/pixel firing on your site.
@juancarlosruizguerra6208
@juancarlosruizguerra6208 4 жыл бұрын
Hi, I followed this step by step. I am using a WP Astra theme and I have this problem: Tag assistant recognizes my label for GTM but only when I am logged in, once I log off the tag disappears. Is this normal?
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
No, that sounds wrong. Tag assistant should be able to see all tags even if your not logged into your site... It sounds like it may not be published on your live version or it's in the wrong place in the Astra theme.
@heynomann
@heynomann 6 жыл бұрын
Hi Jason, that's a very nice tutorial. I set GTM as you walked through the tutorial. I also went ahead and created Google Analytics tag which is set correctly and firing on each page. However, my Google conversion tag is not firing on the page that I want it to. I have set the trigger correctly (the exact URL of the page). I don't know what is going wrong. I have set the conversion ID and the label correctly. My website is dual language. The first half of the URL is English and the page is named in Arabic. Do you think that is causing the issue?
@heynomann
@heynomann 6 жыл бұрын
The tag doesn't show up on the page it is supposed to. In any case, I guess the issue is with the Arabic part of the URL. I think GTM doesn't recognize it. I changed the URL to all English, and it works fine. Though I certainly would have liked to maintain the Arabic part of URL for better connect with the Arabic speaking audience of my page.
@buuzy252
@buuzy252 4 жыл бұрын
And If i've already added Google Analytics on my website, would that still be possible to add its tag on Google Tag Manager once I install it on my website?
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
Yes 👍 So you'll install GTM on your site, verify that it's working. Then add the UA code to your GTM container, publish and IMMEDIATELY remove your old UA that's on your site. Your all set!
@buuzy252
@buuzy252 4 жыл бұрын
@@JasonAWhaling So that means instead of adding each tracking code of my Facebook business page KZfaq channel/ whatever to my website individually. I will add them to Google Tag Manager and then Google Tag Manager should be installed at the same time to my website? Which contains all those Facebook page/ KZfaq channel codes in a little piece of JavaScript File? And then that piece of JavaScript will do a better job in terms of speed and everything cause it helps it not be compressed and saturated. If I well understood
@hellocourage
@hellocourage 6 жыл бұрын
It's really a good video. In fact, better than Google own tag manager video, which is too high level. :)) May i know why didn't you suggest universal over classic google analytics ?
@angelarobichaud9286
@angelarobichaud9286 6 жыл бұрын
I am wondering the same thing. What's the difference?
@JasonAWhaling
@JasonAWhaling 2 ай бұрын
Thanks for the feedback! 🔥
@MrMartinq18
@MrMartinq18 6 жыл бұрын
Great video, But i dont get the notifikation on my page when i choose Preview Mode, i try reload the page but nothing happends
@JasonAWhaling
@JasonAWhaling 2 ай бұрын
Unfortunate that happened
@sashashapiro7052
@sashashapiro7052 7 жыл бұрын
If I add the tag manager, does that mean that I can remove those exact tags (analytics and Facebook pixel) from my site ?
@sashashapiro7052
@sashashapiro7052 7 жыл бұрын
Cool, Thanks for the fast reply and for the tutorial.
@JasonAWhaling
@JasonAWhaling 2 ай бұрын
Glad it helped!!
@malikishtiaqhussain
@malikishtiaqhussain 6 жыл бұрын
How we can track products price, name, reviews etc dynamically
@JasonAWhaling
@JasonAWhaling 2 ай бұрын
Great question
@sajidvlogkassowal2797
@sajidvlogkassowal2797 3 жыл бұрын
good
@JasonAWhaling
@JasonAWhaling 3 жыл бұрын
Thanks!
@joerhoney
@joerhoney 4 жыл бұрын
If the theme doesn’t have a place to add code to the head and footer you can download the free plugin called AddFunc Head & Footer Code from the WordPress Plug-in Library. 👍🏻
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
Yes.. You can also use the plug-in from this tutorial: GTM WordPress Plugin Guide: kzfaq.info/get/bejne/mMyRqq2KzNyUpmQ.html
@buuzy252
@buuzy252 4 жыл бұрын
I have two quick questions please I hope I'll get a response soon thank you :)) Why de we add a code to a website? especially using Google Tag Manager. Why its good to remove codes from websites?
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
Yes, you'll add the code to your own website - without it none of the tracking will work. And speaking of tracking you need to remove the old codes so that things aren't tracked twice. If you leave the UA code on your site and in Tag Manger you could wind up double counting all site traffic.
@buuzy252
@buuzy252 4 жыл бұрын
@@JasonAWhaling So that way the tracking code we add to the website collects data of an activity of a user on our page and then sending it to Google Analytics? ( Which is of course already installed in your website in order to track )
@shadrachvaughn8189
@shadrachvaughn8189 6 жыл бұрын
If I successfully published a google tag from my google analytics account- do I still need to paste the google tag code to my website?
@JasonAWhaling
@JasonAWhaling 2 ай бұрын
No, you don't need to - it's published through tag manager
@GiexShop
@GiexShop 6 жыл бұрын
how can i get thives theme plugin ??
@JasonAWhaling
@JasonAWhaling 2 ай бұрын
Great question
@johndittmer9201
@johndittmer9201 3 жыл бұрын
8:50 it's different now at this part, they keep changing how things are done. I'm stuck
@JasonAWhaling
@JasonAWhaling 3 жыл бұрын
Things are changing and we are updating. Here's a 2021 video on installing Google Analytics (UA & GA4)...Install Analytics With Tag Manager: kzfaq.info/get/bejne/ortxdMder7vJZGw.html
@johndittmer9201
@johndittmer9201 3 жыл бұрын
@@JasonAWhaling thank you
@aashishnagar972
@aashishnagar972 5 жыл бұрын
Please add iOS demo.
@JasonAWhaling
@JasonAWhaling 5 жыл бұрын
Sorry, I'm not a developer so I probably won't be doing a tutorial on that. 😣
@paulshibupada693
@paulshibupada693 5 жыл бұрын
Hey guy, its difficult to follow u as u are showing only small part view (screen view) rather than a Total Page where u putting or Typing data....Its very difficult to learn with u. U should consider for Unskilled Audience what u showing to learn us...
@JasonAWhaling
@JasonAWhaling 5 жыл бұрын
You'll probably find this version much more helpful (this one was intentionally fast, thanks for the feedback): Ultimate Google Tag Manager Course (Free) kzfaq.info/get/bejne/erWjn8R8zde0hZ8.html
@majidrahim9668
@majidrahim9668 4 жыл бұрын
O man, I watched 4 hours another youtubers videos. but wasted. You are amazing. T H A N K ~ Y O U ~ S O ~ M U C H
@JasonAWhaling
@JasonAWhaling 4 жыл бұрын
Sorry all that time was wasted 😞...glad your good to go now!
@KamauAustin
@KamauAustin 6 жыл бұрын
Dude there is no way a person without experience is going to be able to follow what you're doing. Sheeesh, going much too fast. If people have a good amount of experience they can get what you're doing. But a person without some tech experience I would imagine it won't be easy.
@KamauAustin
@KamauAustin 6 жыл бұрын
LOL! Sheesh
@JasonAWhaling
@JasonAWhaling 2 ай бұрын
hehe sheeeesh 🔥
@BrendaMalone
@BrendaMalone 6 жыл бұрын
Why so fast--were you under time constraints? You even say it several times, that you are going very fast. LOL
@JasonAWhaling
@JasonAWhaling 2 ай бұрын
I get excited when talking at times, somethings I'm hopefully improved over time
@phillippantaleano3443
@phillippantaleano3443 5 жыл бұрын
head tag not header....ugh, i hate that people still do this
@JasonAWhaling
@JasonAWhaling 5 жыл бұрын
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