Google Tag Manager vs Google Analytics - What's The Difference?

  Рет қаралды 2,193

Sam Frost

Sam Frost

Күн бұрын

Not sure about the differences and similarities between Google Tag Manager and Google Analytics? I've got you covered!
In this video I explain Google Tag Manager vs Analytics, the purposes and benefits of each of these platforms, and which should be used (and when).
Please like this video if you found it helpful, and subscribe to my channel for more free digital marketing advice.

Пікірлер: 16
@Convolva
@Convolva 5 ай бұрын
Nice explanation!
@moustaphadiaw7101
@moustaphadiaw7101 5 ай бұрын
thank you
@SamFrostDigitalMarketing
@SamFrostDigitalMarketing 5 ай бұрын
My pleasure! Thanks for watching
@zoomoptika6464
@zoomoptika6464 11 ай бұрын
Really helpful explanation. Helped me understand the link between GTM and GA, FB pixel. Thank you!
@SamFrostDigitalMarketing
@SamFrostDigitalMarketing 11 ай бұрын
I'm glad it was helpful. Thanks for watching and commenting. Please like and subscribe too!
@kap1pa
@kap1pa Жыл бұрын
best expanation given. thanks a lot Sam!
@SamFrostDigitalMarketing
@SamFrostDigitalMarketing Жыл бұрын
Thanks for the kind comment, glad it's helpful. Feel free to suggest any more video topics you might have. Also consider subscribing if you haven't already done so.
@spickcleaning
@spickcleaning 8 ай бұрын
Sam the Man
@SamFrostDigitalMarketing
@SamFrostDigitalMarketing 8 ай бұрын
Thanks, haven't heard that one in a long time!
@RatherBeCancelledThanHandled
@RatherBeCancelledThanHandled 6 ай бұрын
Great explanation 👍
@SamFrostDigitalMarketing
@SamFrostDigitalMarketing 6 ай бұрын
No problem, glad it was helpful. Do you have any other suggested topics for videos? Want to answer as many questions as I can for viewers.
@RatherBeCancelledThanHandled
@RatherBeCancelledThanHandled 6 ай бұрын
@@SamFrostDigitalMarketingthanks for asking . A video on a realistic ad Champaign budget for product validation by each platform .
@SamFrostDigitalMarketing
@SamFrostDigitalMarketing 6 ай бұрын
@@RatherBeCancelledThanHandled Great idea. What sort of niche/vertical are you in?
@RatherBeCancelledThanHandled
@RatherBeCancelledThanHandled 6 ай бұрын
@@SamFrostDigitalMarketing software , albeit discussing more than one category would be appropriated. Thanks for taking the time to inquire .
@NGpedikura
@NGpedikura 8 ай бұрын
you saying only GTM code should be deployed on my site?
@SamFrostDigitalMarketing
@SamFrostDigitalMarketing 8 ай бұрын
You can deploy other codes (e.g. Google Analytics, Meta pixel etc) outside of Google Tag Manager but installing only GTM and then running all your other pixel codes through it is cleaner and easier ... it's also a great solution if you have to do something like partner with a web developer as a marketing freelancer/agency so you don't have to keep asking them for more input. In some instances, e.g. if using Shopify, it might make more sense just to use the in-built integrations with things like Meta Pixel and Google Analytics (and then use GTM, if needed, to enable more specific event tracking through precise triggers like submitting forms) but for 90% of the projects i work on it makes the most sense to use Google Tag Manager. Feel free to email me on info@samfrost.co.nz and I'll give you some advice on your specific situation and what you're looking to achieve.
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