Pricing, Price Objections, and Lying Customers- Grant Cardone

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Pricing, Price Objections, and Lying Customers- Grant Cardone

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Күн бұрын

Do you struggle with customers giving you price objections? The key to handling a price objection is to take control of the whole conversation from the beginning. I want to help you handle even professional negotiators on price!
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Grant Cardone Career and Bio
TV Undercover Billionaire
CEO - CardoneCapital.com Real Estate Holdings 2.2B AUM
Founder - 10X Movement Business Conferences Worldwide
Author - The 10X Rule. (Plus eight more biz books)
Philanthropy Grant Cardone Foundation - Support kids without fathers.
Raised Over 100M for Charites Apple Podcasts‎The Cardone Zone on Apple Podcasts‎Careers · 2020 (420 kB)is4-ssl.mzstat... KZfaqGrant CardoneGrant Cardone is the author of eight business books, thirteen business programs, and is the CEO of seven privately held companies. Forbes calls him one of the top social media business influencers in the world. Cardone founded and manages a real estate investment firm, Cardone Capital, with $1Billion assets under management. He also travels the world consulting Fortune 500 companies, small business owners, startups and governments on business expansion. One of his enterprises recently hosted The 10X Growth Conference at Miami Marlins Park in Miami, Florida with over 34,000 business people and entrepreneurs in attendance from over fifty countries. Mr. Cardone resides in Miami with his wife, Elena Cardone and their two children, Sabrina and Scarlett. Visit grantcardone.com for his latest blogs, news, tips, training, and where to catch him LIVE!
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Пікірлер: 233

@play2win78 6 жыл бұрын

This is well known, price doesn't sell, value sales. Need to understand that and keep it in mind. Thanks Grant!

@luisportella1760 5 жыл бұрын

i always hear that, in south america we really need someone different, price does sell here

@mr.cubarinogaming8953 4 жыл бұрын

@@luisportella1760 cause we are cheap and stubborn with so much poor people and idiology

@poonageguy 3 жыл бұрын

I like "if the price was the same who would you buy from?" simple but so effective to get them on side

@llh3025 6 жыл бұрын

This dude explains proper, ethical and service oriented sales techniques as succinctly and accurately as I've ever heard them explained. Keep up the great work.

@MikeBarron1 4 жыл бұрын

Agreed!

@Centerpieceofmind 2 жыл бұрын

"This dude"? This "dude" is the fucking master, which you've probably figured out by now.

@shanemathews4177 3 жыл бұрын

I use this for my new sales guys, I like it overall but the fact that this guy gets on stage and has a microphone in his face and chews gum at the same time absolutely slays me

@canefan05 5 жыл бұрын

GREAT piece Mr Cardone...As a Benefits Advisor, the moment I "quote" my deal is dead. I focus on presenting value, discuss the reasons why companies do business with my firm and then ask for the business. My preference is to get to the "NO" sooner rather than later!

@joshuadandridge312 5 жыл бұрын

@3:33 he said. "Well a company last year did it for 80 bucks". You say, " well Mr/Ms Prospect, why aren't you going with that other company and why did you make this call?" emphasis your value and don't justify the price... never justify the price

@joerez5172 5 жыл бұрын

I made the call because I learned how to maximize my dollar. For me all thats lost is a few minutes of calls. The potential to save money is worth the call, especially over the course of many transactions. People can be aware of paying for quality, but the financially responsible will still price shop.

@TitleistGolf13 5 жыл бұрын

That’s a solid comeback for sure!! Absolutely if they offer $80 then why are we talking right now?? lol

@kennethsouthard6042 4 жыл бұрын

I made the call to see if you would do it for $75.

@miguelcastellanos5003 6 жыл бұрын

It just blew my mind, holy crap

@foxet1st 6 жыл бұрын

Straight gems Uncle G, gotta get over those price objections, don't tell them the price til you feel they need to know. On YOUR terms

@nicolaisb2 6 жыл бұрын

You are truly the Master of sales! GC you are a true inspiration. Thanks man

@markedwardbrown 6 жыл бұрын

I enjoyed your comment about it being about what I did not do and not how I did what I did do - excellent and enlightening!

@clydeb7713 5 жыл бұрын

Again if you think about it. Not true at all. If you say something about anything that offends the client your deal is history. Political, religion, sexual orientation, famous person, etc. So yes you lose many sales by something that you say which is perceived as wrong.

@NibberKSmooth 4 жыл бұрын

Some good tips. Taking control and insisting, in the right way, that your product is better often brings better results. The moment you lose control of the deal is the moment you start to lose the deal.

@TimothyLeow 5 жыл бұрын

My price is based on the value I bring. Don’t take shit from clients. There are millions of potential customers. State the value that you bring, educate them, and if they say no, put them in the follow up funnel!! You get what you deserve. If you don’t think you’re the best in your industry, you don’t deserve financial freedom. Just my $0.02 -Tim Ps. Love that belt, Grant

@DonMartoneMoves 6 жыл бұрын

I've watched this several times and will watch hundred more

@davidaustin8424 5 жыл бұрын

Case in point that what you say doesn’t affect the outcome. I’m in car sales and was in the middle of a deal when the manager came over to help close. He accidentally called the man’s wife his mother (to be fair, she was 15 years older than he was). She goes “we’re done!” And storms out. Apparently it wasn’t the first time that day as another dealership did the same thing. Long story short, they bought the truck. But MAANNNNNN was I CRYING 😂😂😂

@kiraharlamor391 2 жыл бұрын

You blow it because you weren’t authentic etc….or they didn’t want it enough! Negotiations and flexibility is a great thing

@hannah_githuki 5 жыл бұрын

As a business training consultant, best thing I have watched today

@jesud.aljurev.1311 5 жыл бұрын

Grant is greatness in the whole word's sense!

@alexg8460 5 жыл бұрын

I ll be back , have to listen to this again! GC is a beast!

@oneofakindbijouxkunst 5 жыл бұрын

Pure truth. Clearly presented. It's exactly like this.

@pshakd2d 4 жыл бұрын

That’s right ! What a powerful video. Most are focused on the price ! Great way to put it Grant !

@liseharvey6902 6 жыл бұрын

customers will complain at every price you offer.

@dimitarmargaritov 6 жыл бұрын

Totally agree, gotta finally start applying some GC closes.

@victorcalabrese9381 5 жыл бұрын

Sell the product n they wont

@wisewoman8188 2 жыл бұрын

Hhahaha just sell it! Rock bottom price lol

@Jimmy2toes4u Жыл бұрын

Rightfully so, your markup is fkn ridiculous in light of the current financial situation

@drippinwet774 8 ай бұрын

and thats the best part. that means every customer complains about everyone else's price they've been offered. are they still standing in front of you? if yes, then now its just a matter of explaining how it makes sense to take our price over everyone elses

@gokusupersaiya8067 5 жыл бұрын

Grant cardone you are bezita in marketing gurus.. your approach really make me smile closing customer.. thank you sifu..

@vincenzosciullo8715 6 жыл бұрын

Sales success stems from positive control : and GC delivers a few gems in this video capsule!

@drakesestatesla 5 жыл бұрын

You absolutely can blow a deal by doing something .... I lost 2 listings once and the seller said “you’re to eager and excited” ..... yep! Because I pulled Title prelims to check the Titles were clean to sell .... Everything is balance .

@danielmccarthy488 5 жыл бұрын

That wasn't the reason you lost the listings.

@Witnes13 5 жыл бұрын

You just came & made an excuse. Thats why you lost em mate

@gemsix876 4 жыл бұрын

Sounds like you were too pushy and didn’t listen enough, that’s usually what eager and excited is.

@faraitogie5924 4 ай бұрын

Eager and excited means You are not listening and a redflag to credibility

@aloysiusneumeyer171 4 жыл бұрын

Absolutely agreed price is perception it’s not the deal they’re getting it’s the deal they are think they are getting great job Grant

@dannitycane25 3 жыл бұрын

This is really good. Im so ready to get on this selling game ...

@delpatiologistics 2 жыл бұрын

So grateful for this content.. use this everyday. Gotta stay ahead of the game #dominate

@one350z 6 жыл бұрын

Always sharing the wealth, thank you Uncle GC.

@janamandala672 6 жыл бұрын

Love this guys energy...

@MrPlatano11 6 жыл бұрын

Hey grant I’m starting to do door to door sales. And the first deal I made on my first day I lost cause I wasn’t making it fun for the client. But thanks to this video I’ll drill in my head “be funny and let the customer have fun while with me”! ThTs the only reason people buy is For fun and feel good

@FrankBarryLuv 6 жыл бұрын

So true, let them feel good, give them a hug, make complements, do what ever it takes to make them laugh.

@RonaldChapman Жыл бұрын

They buy from you because what you are selling solves a problem.

@blackfootgunner8872 6 жыл бұрын

World's top salesman... World's top sales & success trainer... #UncleG

@carlchilders6069 5 жыл бұрын

I love this. Take control. Don’t be a punk and let your lying shopping cheap customers control you. Everyone loves someone that is in control. That’s why they would buy from Grant, you or, I...or why they won’t if you beg. Nobody likes a wimp. People buy from people they like/respect and sometimes fear I guess.

@disarmhxc2 5 жыл бұрын

You really think so highly of your customers I can only imagine how great your customer service is.

@hynesite 4 жыл бұрын

“Stop them from lying to you”

@TheArtbdw 3 жыл бұрын

This is pure gold.

@chrismoreno6721 6 жыл бұрын

omg I just sold a car today because of this

@ryanwalsh7517 5 жыл бұрын

chris moreno a car??

@OZZOZZ 4 жыл бұрын

Damn good job

@aey2579 5 жыл бұрын

He is the GOAT!

@optimusprime699 5 жыл бұрын

Sometimes when I listen to Grant talk, some of the things he says really sounds like he’s just saying it just to give an answer, it would never work in a real life situation. But this here , the way he structured that last bit and said about selling them on the 35 and extra value not the full amount in money is genious.

@kennethsouthard6042 4 жыл бұрын

That's fine as long as there is extra value that can be proven. Just saying you provide more value than the other guy is not proving anything.

@RlyGoodGaming 6 жыл бұрын

Valuable stuff, as always, Uncle G 🙌

@richardsmith6855 4 жыл бұрын

Cardone,the master.

@imarx8756 6 жыл бұрын

Have a great day uncle G💪🏼

@shantanusant399 5 жыл бұрын

Superb I liked every word you said You speak all facts I am following you now

@bigmig7877 4 жыл бұрын

Lighting in a Bottle... Thanks Grant!

@crocodoesdollars 6 жыл бұрын

So much value! Thank you G!!! 10x!

@markcarls1896 6 жыл бұрын

croco doesdollars What part of this was valuable to you? What did he present to you in this video that you didn't already know?

@crocodoesdollars 6 жыл бұрын

Open your eyes and ears and ull catch gold in every second. Got no time to bring up all valuable points. Was gold and cant wait for more!

@samjohquran3274 5 жыл бұрын

what is value

@Stucrompton1 6 жыл бұрын

This is fire uncle G

@orestgreece8215 5 жыл бұрын

@2:22 who would you rather have business, with me or them if the money was the same ? A M A Z I N G ! ! !

@kennethsouthard6042 4 жыл бұрын

My response would be, "let's make the money the same and we will do business." This question is meaningless if the money is not the same.

@roberthahn5945 3 жыл бұрын

Thanks grant ur a inspiration how can help my close rate in flooring sales

@Marjopolo302 5 жыл бұрын

Ask all the questions , get the one answer!!!

@JewelrySalesTraining101 3 жыл бұрын

Still so usefull today even though it was filmed years ago

@kennyjames1829 6 жыл бұрын

Brilliant uncle G!!!

@lindanorris3226 3 жыл бұрын

HEY GUYS HAVE A GREAT DAY 🤗💫🌎

@alexmandujanojr77 2 жыл бұрын

Gold!! 🔥

@websitecrazeinmodernworld7802 2 жыл бұрын

Awesome Grant, how can we get the full training

@harrisonbaker4572 Жыл бұрын

dedicated.......Motivated!!!!

@joerez5172 5 жыл бұрын

I love this info. Going to use it against salespeople. My money doesn't care about their needs or dreams.

@davethewindowlicker2367 5 жыл бұрын

The last minute is brilliant

@SuperRkstar 5 жыл бұрын

Golden.

@The123456NoNo 6 жыл бұрын

Excuse me!!!!! Great stuff

@emilianogonzalez7061 5 жыл бұрын

Expected much more from this video

@stepangrig2900 6 жыл бұрын

1:36 he said “you need to be yourself.” Still trying to figure out what that means after that other video lmao

@mjlives5428 6 жыл бұрын

He means be yourself at that moment whoever you are...don't be afraid to be you....That other video is on how "you" as a being should always be improving yourself to be better!

@stpeter2214 6 жыл бұрын

Incredible white man. Love him to bits his drive is spectacular.

@busterbiloxi3833 5 жыл бұрын

What does he own? Where are his buildings? His properties? He makes money with his weird sales lectures. Yeah, baby, baby!

@user-jj9qs3pv3d 6 жыл бұрын

Just Plain Gold. Salute

@TobyBloom 4 жыл бұрын

You have some points. Value sells

@EGarza-mk2mk 2 жыл бұрын

You can definitely blow a deal by saying the wrong thing.

@djdoc70 5 жыл бұрын

This is brilliant

@highachievers8325 5 жыл бұрын

"Rich people don't get rich by accident and poor people don't stay poor by accident"- GC

@ayoubben5439 6 жыл бұрын

U are a legend uncle G ! and BTW welcome to Morocco Boss

@karelkopunec1975 3 жыл бұрын

I love old school theories :-)

@PerryMatt 6 жыл бұрын

GC is the champ. Come to AUSTRALIA!!!👌👌👌

@FeelGoodWithin 4 жыл бұрын

Well said GC👌

@gm2161 6 жыл бұрын

Damn that’s a #BOSS right there

@dawudcharlton 6 жыл бұрын

I'd buy just cause the red belt!

@BlacKWidoW70s 6 жыл бұрын

Thats a piece for sure : D

@jillfrank5930 5 жыл бұрын

but the gold nuggets...the freakin PEARLS are at the very end of his presentation. Grant says-" but most of you never get this far, because you don't have a format, you have NO structure, so you don't know where you are in the Deal". Grant is so crazily right on. your lost in the deal...so failure is the only outcome. you were not prepared....so you died.

@rogelioorizabaii9919 3 жыл бұрын

Grant isn’t a sales guy. He even admitted it in an interview with Jordan Belfort. He’s more of a marketing and real estate guy.

@rogelioorizabaii9919 3 жыл бұрын

Good business guy though.

@rogelioorizabaii9919 3 жыл бұрын

@Grant Cardone••▪▪ I fly solo buddy

@DC__Realtor 6 жыл бұрын

I love this!

@arod8659 5 жыл бұрын

Love these videos I'm going to be just like him

@aznericxD 4 жыл бұрын

Massive paradigm shift

@beetopahua8058 4 жыл бұрын

Awesome! If they were cheaper why didn’t you do it? Right. Sales skills

@TROY31688 6 ай бұрын

Everyone knows how much things cost but not the value

@jeffminnesota7376 6 жыл бұрын

Good points, make the deal. Everything depends on it.

@FeelGoodWithin 5 жыл бұрын

Thankx so much Gr8 tips 👌

@sherry-pz6yx 6 жыл бұрын

thanks!!

@jessiedelacruz1315 2 жыл бұрын

Yes take control and great record I charge non negotiable man hour and its the same for everyone that's my best defense that I charge the same or everyone no discrimination.

@Dougie_trades 6 жыл бұрын

Damn that was mind blowing!

@waqark8836 6 күн бұрын

In my previous / role : I didn’t listen my Female CEO : and learnt the #HardWay / That People / Will Lie To U : In Retail Industry : The Customer Is Always #Right

@mikewoodson6930 5 жыл бұрын

If your selling a $20,000 product, give a $30,000 presentation! Always ask for the sale. Two words: Make sense?

@SuperRkstar 5 жыл бұрын

Guys,people who are at the event, which event is this? How can we attend it?

@russellvanklassen9291 4 жыл бұрын

who would i buy from Dan lok

@normalotus1071 3 жыл бұрын

Genius

@BasilNadeem 4 жыл бұрын

Where can I watch the full seminar

@_cr8ive_ 6 жыл бұрын

There's opinions, and then there's the truth . . .this . . . was the plain, good old truth...

@leeellis3847 6 жыл бұрын

Top tip - Watch Grant Cardone every day and you will become a better, more professional and effective sales person. You owe it to your yourself and your customers.

@jesud.aljurev.1311 5 жыл бұрын

True

@7Logik 6 жыл бұрын

So can someone explain the format at the end about the $35 , I see he calculated the difference between the 2 , but whats the conclusion ? Trying to understand it completely

@llh3025 6 жыл бұрын

If you and your competition are offering the same product but your price is $35 higher you're focus is no longer on selling the product. The customer either just plain likes you $35 more or you're selling the extra value that $35 brings.

@Gobackto4chan 5 жыл бұрын

He’s saying since there’s a reason the customer hasn’t bought at $85 there’s some value they feel they were missing. So if the customer is willing to come check his(Grant’s) service out there’s obviously something attractive about what he offers. Reputation, professionalism, great hair, etc. That something(whatever it is) is worth the $35 difference the customer will be paying

@KC-ki6ez 2 жыл бұрын

The reality is, the customer didn’t agree to do business with the $85 offering in the first place because they wanted to see if Grants prices would be better. In the end, a vast majority of customers are cheap and would go for the $85, to say the least.

@davide.lionetti 5 жыл бұрын

Is there a longer version of this talk on youtube?

@abdelhadi.elatri Жыл бұрын

bro hook me up if you have it please

@AmmarAlam 5 жыл бұрын

Give Huge Value that Price becomes Nothing!

@kennethsouthard6042 4 жыл бұрын

Value does not mean much unless you can prove it. It means even less when you are selling commodity items.

@lindanorris3226 3 жыл бұрын

GEANT AWESOME 🤗💰💪

@airsoftsnipes100 5 жыл бұрын

lol i let them lie but then stand my ground on my price till they break anyway.

@12apidxHDxGamerx 5 жыл бұрын

i Don't feel like I learned anything. I feel like I got introduced to an idea to learn and it never went anywhere

@leejenkins7184 5 жыл бұрын

12apidxHDxGamerx you didn’t learn anything, watch the short video 5 or 10 times and you will. Remember, to know and not to do is not to know.

@tonysmilemusic7714 5 жыл бұрын

2:55

@shotgunsnare Жыл бұрын

I watched this video because I'm in the home improvement industry and my God how things have changed post pandemic , people are shopping more than ever 6 ,7 , estimates on roof ,windows kitchen and bathrooms customers are so much more educated they know material and labor costs they throw this back at me on my follow up calls and in my neck of the woods calling behind our demo no sale appts 9 out if 10 times we hear love your company! You have great reviews loved your guy but your price was just too high , mostly this is roofing , we have marketing costs plus commission plus company profit built into our price and with 215 roofing companies in our city and work radius, we just can't compete with companies who don't have those costs , so we're going to be getting out of roofing next year

@thepkadetective9688 Жыл бұрын

I would love to help you guys out, If you shoot me a message I'd love to have a conversation about how I can get you and your business in the door of homeowners looking to pay premium prices for premium quality work.

@stepangrig2900 6 жыл бұрын

and what if they DONT say “i rather buy from you”, but they say they would buy from the other guy?

@AustrianEconomist 6 жыл бұрын

Oh really? Why is that? Let them explain, and flip the situation by showing that you're actually the better one. Now, if the other guy is indeed better than you and has a better price than you, there's nothing you can do lmao. Just accept it and move on.

@shaneedwards1682 6 жыл бұрын

It's the same... Why, Why else??? Get all their cards (objections) on the table, then go to work.

@derekblades 5 жыл бұрын

Then you go back to the very beginning and run the sales pitch again, then ask again. Repeat untill u get yhe answer your looking for, Or until they get sick of u lol