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From Schwinn to Fancy French Bikes: Bike Shop Life in the 70s & 80s: A Blast from the Past!:
• As The Wheel Turns, So...
John Bradley's cycling industry experience rides over 5 decades. Hear the perspective of one of the greats in the cycling industry as we reflect and tell stories of the 70's and 80 bike shop life and, behind the scenes, one of the biggest brands (Trek).
Cruising down memory lane, let's take a trip back to bike shops of the 1970s and 1980s. Buckle up, grab your banana seat, and neon helmet, because we're in for a ride!
Bike shops of the 70s and 80s were more than just retail spaces. They were hubs for cycling culture, a place to geek out over bikes, get expert advice, and connect with fellow riders. While technology and trends have changed, the core feeling of a bike shop as a welcoming community for anyone with two wheels and a passion for cycling remains the same.
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My passion for bikes started when my parents opened a shop in the 1980s called Parker Bikes (we were located in Parker, Colorado). My love for cycling has continued since then, in my work and with my hobbies of road cycling and mountain biking. After my parents’ shop closed, I worked for other bike shops (including Lee’s Cyclery in Fort Collins), where I built and sold bikes, fixed and tuned up bikes, and managed inventory.
I love working on bikes and want to share my passion for cycling with others. So, next time you’re talking cycling with someone and wondering how to get started or where to go from here, you can think, “I know a guy!”
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Song: No Remorse
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